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  • How to Effectively Use Facebook for Business Marketing

    Tuesday, February 2, 2016 by
    How to Use Facebook for Business Marketing Each minute passes, several million Likes are recorded in the Facebook database, hundreds of thousands of shares, and comments too many to count. Facebook is a social networking giant, with more than a billion active monthly users, it does not come as a surprise that many business owners are turning to Facebook for new customer acquisition. In itself, Facebook is a huge social platform, but it's one thing to know how to share status updates between your friends, it's a completely different story when we're trying to promote our business. Though in the recent years this process has eased immensely, as more of the social platforms population has accepted the fact that Facebook Pages are a big part of the network, and many actually embrace the fact that businesses interact with their customers directly.

    Start with the official Business guide

    Facebook Business is a real thing, and there's a specifically built page that discusses everything in and outside of Facebook Business and how you can take your Business to Facebook for interacting with your existing customers, as well as for acquiring new customers as you go. This page talks about news, tips and also success stories that anyone can learn from. It should be the absolute starting point for any business owner who wants to take his business venture to Facebook.

    Let your friends and customers know

    The next step after reading the official Facebook Business guide is to actually setup your own Business Page, all of which is a step-by-step process and is self-explanatory most of the time. You want to fill in as much info about your Business as possible, not only to make sure that it's easy to find, but also to comfort people who are looking for a service just like yours. Restaurants come in many different forms, emphasize why you are different from the rest, and so forth.
    "Comment as your page on other business pages and "like'' pages of your employees, companies near you if you have a physical location, businesses you are collaborating with or companies whose services or products you are using. Liked or tagged pages will often times return the favor and mention or like your page in return, which is free cross-promotion. Any pages you like with your own page can be displayed on the left hand side as vertical tab." - Christina Baldassarre
    As soon as you have done all of that, it is time to put yourself out in the sunlight and generate some actual likes. First, you will want to send out an invite to your closest friends and people who made it all possible for you. You will also want to put some physical and digital badges around your business to let customers know that you exist on Facebook. People love to use the check-in feature for their favorite places, and this is a great way to attract more customers.

    The best way to share on Facebook

    Apart from everything else, a lot of your time on Facebook will be spent sharing posts and writing comments, it's inevitable. At first, it might seem like a good idea to share content as frequently as possible, to comment everywhere all at once, but that will only raise some serious red flags and might hurt your business in long-term. Facebook is a professional social platform, and you should always remember its do's and don'ts. If you're a restaurant, your main type of content that you're going to be sharing is going to be food related. With that in mind, be receptive of your customers and ask for their input on new dishes and ideas, place special offers for weekends, advertising special drink offers, you can even promote a set of tickets to a big game in town. You will find that many businesses are willing to do giveaways in exchange for likes, comments and shares, all of which automatically exposure your business to new people, thus new potential customers. In general, Facebook is a low-cost marketing platform, and if you want to experiment with reaching new audiences in new places, the best way to do is through Facebook Advertising. Reasonable prices and a sophisticated Advertising Platform guarantees results that will deliver on their promise.
  • 5 Easy Ways to Value and Appreciate Your Customers

    Tuesday, January 19, 2016 by
    5 Ways to Value and Appreciate Customers Customers are the lifeblood of any business. Showing and expressing gratitude for being our customers is the least we can do to make them feel valued and appreciated. Countless of our customers have taken their time to promote our business on our behalf to their friends and social circles, they have spent time reaching out to us with support and technical questions, they have reviewed our products and have left invaluable feedback, and even then, we are still collecting their money. How can we give back so that our customers feel valued?

    1. Thank Them Personally

    The easiest way to express your gratitude for your customers is to thank them personally, be it through a physical postcard, or through email. There really aren't that many more ways to be sincere and appreciative at the same time than by leaving a personal note, perhaps going as far as outlining as to why they have been such great customers.

    2. Gift Them Knowledge

    Whether it's a book that talks about your business and the kind of field you are working in, or something like a subscription to an online course (it's very possible to arrange good deals for companies that want to attract multiple customers at a time), giving gifts shows that you have plenty of resources to go around for everyone, and you're not desperate to squeeze out more juice from an orange that's already dry.

    3. Connect With Them

    Depending on the industry and field you are working in, it's very likely that you will know a handful of customers on a first name basis. Why not take this opportunity to connect with your customers on a deeper one-to-one level and take them out for lunch or dinner, perhaps to watch a sports game together (you're of course paying for the tickets), or any other activity that would involve fun and relaxation, and the ability to talk about normal life things. This is a nice way to appreciate the human nature of your customers.

    4. Value Upgrades

    There are customers who have been sticking with your products and business for a long time, why not showcase your gratitude by giving them a free upgrade to a more popular plan or feature that you offer? This is a great initiative that makes customers feel special and in turn keeps them subscribed and more active for longer.

    5. On-boarding Offers

    Sometimes you also have to express your appreciation for those customers who have yet to purchase your product, the basic on-boarding strategy of your business should include a range of coupons, discounts and special offers that would further help to attract customers from places like social media, online forums, and word of mouth. Make your products sound truly appealing, and then offer an unbeatable offer that will surely capture the attention of those who are really seeking help of your product; remember that it only takes that one special offer to acquire a customer, someone who could end up staying with your business for life. In what ways do you show your customers that you appreciate them? Let us know in the comments!
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  • 5 WordPress Plugins For Managing and Publishing Podcasts

    Thursday, January 14, 2016 by
    WordPress Plugins for Publishing Podcasts More bloggers are converting their existing written content into short and medium-sized podcasts that bring about a variety of benefits to the blogger as well as anyone consuming that kind of content, and you don't have to eliminate one to work on the other as both can be combined together quite easily. As for the benefits that bloggers can yield from becoming regular podcasters, I think the most important one to recognize is that it help to connect with the audience on a much deeper level. Apart from that, podcasting is another option for monetizing content by talking about sponsorships directly on the podcast, which in turn also helps the blog (business) grow and flourish. There are a lot of content consumers out there who would much rather consume audio content than text, and this can help to attract a new range of audience that will further help you climb the ladder of blogging success.

    PowerPress

    More than 55,000+ bloggers are using the powerful features of PowerPress to provide a seamless podcasting experience to their readers. It's the most popular WordPress podcasting plugin that has been crafted by podcasters themselves. PowerPress allows you to integrate both Google Play and iTunes, as well as custom HTML5 media support that you can use to display audio and video content. Explore the list of full features on the WordPress plugin page to appreciate the kind of support this plugin can bring to your podcasting experience.

    Podlove

    Podlove is for those bloggers who want to take their existing (or non-existing) podcasting experience to the next level. With more than three years of development behind this plugin, Podlove brings about a simple open-source podcasting solution that will help you remain in charge of how your podcasts appear on the web, how well they are performing, how you can optimize them, and even give you the necessary tools to ensure that you are being rewarded for the work that you do.

    Seriously Simple Podcasting

    Simplicity is key in everything, especially blogging and podcasting. The moment we overcomplicate things, our readers start to question our intentions and level of experience. Seriously Simple Podcasting plugin understands this and provides a simple podcasting plugin that focuses only on the important aspects of podcasting, and how to make it as accessible a possible. Collect statistics about each podcast, publish podcasts under any kind of post-type that you are using on your blog, implement RSS feed capabilities that will make publishing a breeze, and never worry about leaving the WordPress dashboard as the plugin will natively support the media player that WordPress provides.

    Podcasting by TSG

    The Podcasting plugin by TSG brings complete podcasting support to WordPress. This allows you to use any media file from somewhere on the web (either your site or another site) and it will add it to an iTunes-based feed. The Podcasting plugin also includes player support allowing visitors to play the media file directly on your site.

    Buzzsprout Podcasting

    Buzzsprout is a hugely popular podcast publishing platform, and with the help of this easy to use plugin you will be able to tap into your directory of Buzzsprout podcasts that you have uploaded, and then have them displayed on your WordPress blog through the WordPress media-player. Full iTunes integration makes Buzzsprout appealing to those who want to publish high-quality podcasts without losing productivity.
  • 5 Conversion Rate Optimization Tips for Small Businesses

    Tuesday, January 12, 2016 by
    5 Conversion Rate Optimization Tips for Small Businesses
    Conversion rates will always be part of a business. You spend time building a product, you spend time polishing it, you spend time marketing, and that's when potential customers start to roll your way, but not everyone becomes a permanent customer, so strategies and tactics need to be revised, and most commonly this is done through conversion rate optimization. A business can be doing really well, but in terms of sales, there is always room for more. Quite often, our business module is not performing as good as we have anticipated because we haven't put in place some solid strategies for optimizing our conversion rates on a global scale. The traditional way of optimizing conversion rates is about improving our website and the landing pages, which is what we will look deeper into in this post.

    1. Utilize marketing widgets

    One of the most popular widgets to come to the market in recent years has been the SumoMe widget. A versatile widget that offers a variety of ways to optimize your website for marketing purposes. You can use a feature called Smart Bar which will add a header bar to your website through which you can share free premium content with your visitors in exchange for their email address. A feature called Heat Maps will allow you to record live website interaction from your visitors, giving you a chance to review those recordings and understand fully where a user starts to browse the website, and where it ends, and what could be done to improve the overall navigation experience.

    2. Solve specific problems

    More and more businesses are trying to solve more and more problems, when in fact trying to solve ten problems with one piece of software might actually be very dangerous for your business. WordPress advertises itself as a blogging platform, it doesn't specify that it can be used as a shopping platform, or that it can be built into an auction site. It sells one message only, the fact that it is a blogging platform. Your business should have the same ideology about your products. If you're selling an email marketing platform, don't try to sell integrated services for customer relationship management; they just don't go together. It's important that our sales pitch matches our actual product, making it easier for our customers to make the final decision.

    3. A/B/C tests are invaluable

    Testing different versions of your website still remains as one of the most rewarding and convenient ways of understanding how different versions of your site work for your users. Simple understanding of color psychology might change the way you use colors on your website forever. The fact of the matter is, whenever we optimize our sites for conversions, we are constantly changing the way our website looks, the heading elements, the number of images we use, and yes even the choice of colors we have made, but how exactly do we know which changes caused an increase or a decrease in our conversions? The only way to find out is by implementing a solid A/B testing strategy.

    4. Optimized content

    Content marketing is an invaluable way of generating free exposure and ultimately leads. Having a good content marketing strategy, and understanding of content marketing itself, is essential to the success of your business growth. Content needs to be shaped around answers and questions, and before you sit down to write that big piece of content, perhaps you should first understand who your content is for:
    1. Who is this content being written for? What kind of customers are we trying to target?
    2. What particular problem this content is trying to solve? How will this content help our visitors to take actionable steps?
    3. What are we trying to achieve with this content? What's the main call to action?
    Good content will be able to answer all of these questions and will naturally help a business to increase conversion rates by utilizing tactical answers and button placements.

    5. Customer success

    As a business, your job is to help your customer achieve a certain goal, to solve a particular problem. Beyond the basic use of your software/platform, they will be more than keen to explore tutorials and insightful content about the industry you're working in, all yielding potential for your customers to succeed. To help your customers achieve their own success, focus on the following:
    • Customer Support -- Be proactive about the support services you provide, especially to customers who may have less technical experience.
    • Customer Engagement -- Having a team of people who are with the customers from the pre-customer stage to customer stage can be an immense help in increasing your conversion rates. An online experience should be as seamless as physical experience.
    • Customer Education -- This is where we come back to content, as it can be a means of educating our customers about the latest updates, tips, insights, and offers. This includes email marketing.
    And if we can combine all of these tips together in a single strategic plan, we are bound to increase our conversion rates by a significant margin.

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  • 5 WordPress Plugins For Sending Push Notifications

    Tuesday, January 5, 2016 by
    Push Notifications From WordPress Push notifications are much like browser notifications, whenever you are installing a new mobile application on your phone, you will often be asked as to whether you would like to opt-in for push notifications. These notifications are simple alert messages that inform you about the latest entries from the platform that you signed up for, it could be news, new feature releases, or straightforward 'special' offers for you to take advantage of. The big upside of push notifications for mobile smartphones is that the feature is native to the phone itself, meaning that you can receive and read the received push notifications without having to interact with your phone; even when applications are closed and the phone itself is locked, you can still receive push notifications. WordPress is a leader in blogging, with millions upon millions of bloggers and ten times as much readers, and getting your latest blog posts out to users’ mobile devices as soon as they are published is a sure way of keeping your content engaged, and blog active.  

    1. Pushed

    Pushed is an independent push notification service that lets you create your own Developer App for adding push notifications to your website, the WordPress plugin in turn makes it much easier for you to enable the feature on your WordPress blog, and those worried about the process -- all you really have to do is create a new app using the Pushed platform and simply request to create an app that you can then send to your site visitors with a QR code. Works for Desktop, iOS, and Android.  

    2. Push Monkey

    The Push Monkey plugin is built for sending push notifications directly to your visitors Desktop. Many of the modern browsers today enable its users to send desktop notifications through a simple signup model that asks each visitor whether they would like to signup for direct notifications as soon as new content is published. You will certainly find some visitors that will happily receive notifications about your content as soon as it appears.  

    3. Proximi

    Proximi works for Android and Google Chrome (mobile and desktop), as well as Safari (desktop version only), and allows WordPress bloggers to send push-notifications based on geographical data, which then allows you to collect location-based analytics data about your visitors as well. Other features include the option to set your own company's logo for each push notification that you send.  

    4. Delite Studio

    Send push notifications to iOS, Android, and Fire OS devices when you publish a new post. Straight from your WordPress site, in real-time. Alert your visitors when new content is published, converting them to regular and loyal readers. It’s like a newsletter, but so much more effective. Keep your audience engaged. Push Notifications for WordPress (Lite) allows you to focus on building beautiful and unique apps, without developing your own server-side back-end. Content for the apps is collected automatically from your WordPress site, so no extra work is needed to maintain them.  

    5. OneSignal

    OneSignal is a push notification platform supporting Safari, Mozilla and Chrome browsers. With OneSignal you can easily have your website visitors signup for push notification services that you can then extend through the use of features like targeted notifications -- the ability to send alerts to visitors based on their overall site activity on your blog, or setup a simple A/B test to see what kind of messages draw the most subscribers. Check out our other top posts to help you make the most out of your Wordpress site: