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  • 6 Tips For E-Commerce Sites Who Want to Promote On Google

    Monday, December 19, 2016 by
    ecommerce sites Google is a household name, and everyone knows that Google has the potential to make a business successful. It requires hard work and dedication, but the results can be very fruitful and rewarding. The traditional technique for getting exposure on Google is search engine optimization (SEO), of which there are countless tutorials and guides available that help webmasters and business owners to get started with search promotion, but what about other techniques? What else does Google offer to webmasters to increase rankings, gain more exposure, and most importantly, acquire more customers? Over the years Google has built a number of features that any small or big business owner can take advantage of, and all of these tips and techniques are totally free of charge, so you're getting more exposure at literally no cost.  

    1. Customer Reviews & Ratings

    Google loves rich snippets, and customer reviews and ratings is one of the rich-snippets that Google will happily integrate in the search engine result pages. Not only does this help you gain credibility from your own customers, it also gives you more visibility in search engine pages, and fair rankings for the kind of products and services you are selling. Take a look at the snapshot below and you'll see what we mean. Which search result pops? Reviews Rich Snippets  

    2. E-Commerce Link Building

    E-Commerce sites should focus on trying to get backlinks for their product pages, rather than the homepage alone. Because of how big the E-Commerce market is, it can be quite difficult to get product pages to rank when you are only getting links to the homepage. A strategy that involves promoting product pages individually should be essential. Google is built upon the idea of link building and link influence, so to better improve your product page rankings, focus on getting links for those pages alone.  

    3. Product Descriptions

    An E-Commerce site will be using a lot of content for product descriptions. Make sure that this content is fully optimized for the keywords you are trying to rank for, but don't forget to ensure that this content is friendly to the user, and explains in detail what your product is really about; that's the important part. Saying something is great without explaining why doesn't work these days. Google loves insightful content that answers peoples questions.  

    4. Google My Business

    Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they're using. Give customers the right info at the right time, whether that be physical directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.  

    5. Visual Content

    Much of what you do on an E-Commerce site involves using visual content, whether it is images to showcase what your products look like, or the use of video content to demo your content and talk more about it. Visual content is an essential part of a successful E-Commerce strategy, and Google is known to reward sites that use high-quality photography accompanied by appropriate and relevant keywords; same applies to hosting your video content on YouTube and using concise descriptions for the videos.  

    6. Outline Your Most Important Details

    Everywhere! This means your contact phone numbers, your physical address, your website address, anything that could possibly connect you with your audience at any given time. Whether it's your Facebook fan page, or Twitter profile, if it allows for you to enter your contact details, by all means do it, since this will further help Google understand the way you have structured your business and its website. Do you have any additional tips for promoting your business on Google? Let us know in the comments!  

    Start your E-Commerce site off right with HostGator business hosting.

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  • 5 WordPress Plugins For Note Taking

    Thursday, October 13, 2016 by
    WordPress Plugins for Note Taking Note taking is as old as the world itself. Trying to stay on top of hundreds of things at once is a task that not many people have the ability to cope with, and needless to say that keeping notes is fairly inexpensive, yet one of the most productive things we can do. Whether it's writing down the list of things we need to do, or important points from a talk we have just attended, keeping notes help us remember the most important things when we most need them. WordPress as a blogging platform could be considered one big notekeeper in itself, but not all of us see it that way and not all of us want to see it that way, which is why a select few developers have gone out of their way to publish WordPress plugins for keeping notes, in several different categories. For the most part, using these plugins is going to extend the functionality of your WordPress publishing platform as a platform that you can also use for direct content editing, though most importantly -- to keep notes. If you're still looking to build your WordPress site, check out HostGator's WordPress hosting.  

    1. WP Notes Widget

    WP Notes Widget WP Notes Widget is an amazing notes keeping widget that will add a separate panel to your WordPress Dashboard that you will then be able to use as an separate content publishing platform, only for notes. If you plan on making announcements with sticky notes-themed notes, then you can take advantage of the content displaying widget that comes integrated within the plugin itself. It's the most simple and effective way of managing your notes on WordPress.  

    2. WP Dashboard Notes

    WP Dashboard Notes Any blogger or WordPress site owner that's running a site with multiple writers and editors will find great use for this Dashboard Notes plugin. With WP Dashboard Notes you can easily manage multiple notes that are accessible by your select group of people. You can make notes private, or you can make all notes public. List different types of notes that you want everyone to reader; never again will you have to chase each writer and editor individually, just leave them a note!  

    3. Plugin Notes

    Plugins in many ways are the lifeblood of WordPress, and while web development is not something all of us are able to learn that easily, perhaps keeping notes about the things we are building and learning will help that process a lot. If you are already a web developer, though, then Plugin Notes will make it easy for you to keep track of your development progress and the kind of ideas you're getting as you're developing, yielding more to the productive aspect of your time spent developing.  

    4. Note Press

    Note Press Note Press is an extremely easy to use note system for the WordPress Admin panel. Creating to-do lists, leaving instructions for clients, collecting code snippets or collaborating with other admins are just a few of the uses for Note Press. Unlike other note plugins, Note Press keeps thing extremely simple by using features familiar to all WordPress users. Simply click on the Note Press admin button and your notes are all there listed by date.  

    5. Notely

    Notely After installing Notely, whenever you will want to publish a new post or a page, or perhaps a product, you will be able to use a new meta-box within the right-hand side of your content management page. This new meta-box will then allow you to save notes separately for that particular piece of content. What other note-keeping plugs for WordPress have you found useful? Let us know in the comments!
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  • 5 Tips for Creating User-Friendly Sponsored Content

    Thursday, June 9, 2016 by
    Creating User-Friendly Sponsored Content Sponsored content has become a booming business in its own way. Bloggers, media platforms, brand sites are all offering some kind of form of sponsored content promotion options, and why not -- it's a quick way to make a chunk of money, and it provides you with essentially free content. While smaller businesses and bloggers work together to create relationships that are based on direct online marketing, big media sites and businesses focus on sponsored content that can drive tens of thousands of visitors and ultimately a large portion of those are going to become leads. However, just because you are in charge of a particular content website, doesn't necessarily mean that you are the only one making all the decisions. Quite the opposite. Your readers are what makes the site exist in the first place, and disregarding them and their feelings when it comes to sponsored content can quickly lead to a situation where readers will abandon your site, simply blaming it on 'selling out'. Let's take a look at a couple of tips that will help us craft user-friendly sponsored content, while keeping the soul of our community alive.

    1. Tell a story

    Depending on who is providing the content, you or the person wanting to advertise on your blog, you should aim to create a story about the brand, product or service that you are helping to promote. Instead of talking directly about the features and benefits that they provide, instead talk about the experience you had directly with whatever it is that you're promoting and give the readers a reason to read the sponsored content till the end.

    2. Incorporate proof

    The best performing sponsored content always involves the use of visual content such as video and images that actually showcase your personal experience with the product, or brand. Look to create the kind of content that fully compliments your ideologies and style guides.

    3. Skip the marketing jargon

    There is nothing more boring or un-entertaining that reading a sponsored post that's full of marketing jargon, sales terms, and generally coated with the kind of language that only praises the company without really talking about the real aspects of what the user can expect in terms of service and quality of product.

    4. Infuse it with a sense of worth

    You as the owner of the particular blog that you manage have the full understanding of your own audience and readers, so you automatically become responsible for providing the kind of sponsored content that compliments the needs and ideas of your existing readers. Giving your readers sponsored content about the latest developments in car industry when everything else on your blog is about crafts... well, that just won't fly so well with your audience, and more often than not readers are more important than a single one-time payment.

    5. Be honest

    Organic blog communities consist of conscious users who know that in order for them to receive the kind of content that they receive from you, there must be some form of financial support, whether direct or indirect. Be honest with your audience about the kind of sponsorships you are entering, and if possible ask for their advice on what they would like to see promoted, reviewed and so forth. Do full disclosure every time you publish a sponsored post and your readers will actually want to engage it.
  • How to Turn Your Blog Into a Functional Business

    Wednesday, June 1, 2016 by
    How to Turn Your Blog Into a Functional Business Starting our very own blog is sometimes just the kind of a thing that manages to happen to us, without any real reason as to why, other than to express ourselves, our ideas, and our thoughts. Blogging can bring a lot of clarity to one's life, it can help to connect with a creative area that was previously unknown and almost non-existent. Blogging connects us with a vast network of other bloggers, and of course, people who are always seeking more insightful information and experiences about the kind of subject you wish to write about. Blogging is all about experience; we progress with our writing, and we begin to progress with other skills such as online marketing, email marketing, growth hacking, amongst other freelance-related areas, but the most interesting thing is that we can actually take these experiences and the skills we are learning and turn them into an actual paying business. The demand for freelancers with solid set of skills is always high, and why not take your blogging experience and turn it into your own little franchise! If you haven't started your blog yet, you may want to first check out our article on choosing a domain name and browse our popular WordPress plans.

    Start with content production.

    Your blog is your digital resume; it's the database of the kind of work you have done up until that point, and it's a clear mirror of the quality of content you produce, as well as the kind of audience it attracts. As a blogger, writing is your strongest point, and there is no need to question as to whether your writing is going to get better with time, because it will, and there are countless businesses and brands looking for reliable writers who have had the experience of producing content for real people, in real situations. There are two ways to find work as a writer, either begin to advertise that you're available for hire on your own blog's pages through a specific widget or a page, or begin to reach out to companies directly; but remember to do your research first.

    Get paid to talk.

    Conferences, events, small business talks are all events where organizers are looking for insightful and educated minds to engage and connect with the audience. Some of the world's most successful public speakers earn tens of thousands of dollars each time they do a public talk. You could be that person, although don't expect to earn much more than a few thousand at your first few events -- practice is everything when it comes to learning how to connect with your audience and how to keep them entertained for as long as necessary. The easier choice might be to become a sponsor at the particular conference or event yourself, giving you more solid exposure. Create Your Blog

    Charge for an introduction to your audience.

    The blogging-sphere has changed a lot in the recent couple of years, and that has also changed drastic changes in the way online advertising is perceived, and how brands can connect with bloggers to create advertising-based relationships that would benefit both parties. One of the most popular methods for advertising in the current age of digital content is 'sponsored content' -- an article, blog post, news post where the given company pays you a set sum of money in order to have an article published on their behalf. The most important thing to remember about sponsored content is that you should always enforce a set of rules and regulations to make sure that the content that you publish on your blog from other companies is in full compliance with your own beliefs, and the beliefs of your community, otherwise you risk of running into a few unhappy readers!

    Are you ready to start making money from your blog? Check out HostGator blog hosting today!

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  • 5 Ways to Organically Improve Your Social Share Count

    Thursday, May 19, 2016 by
    Organically Improve Your Social Share Count There are very few communities on the web that can sustain themselves without the help of social media. Starting as a blogger in the year 2015 and beyond means that you will have to learn social media inside out, and there is no way around it. One social share on a platform like Twitter and Facebook could lead towards attracting hundreds of new visitors, and not ensuring that your visitors can share your content on social media is nothing but ignorance. Most bloggers today rely on the content management platform WordPress, and while WordPress does not offer native support (not yet at least) for social sharing, it does offer more than a hundred unique and free social sharing plugins, not to mention at least 50+ that come from premium sources. The variety of ways to share your content on social media is huge, all you need to do is the find the right solution for you. In order to help you improve your social media share count, here is a list of ways to give you a heads up on what works for others the most these days.

    1. Publish, then share

    The problem that others will run into when it comes to sharing the content on your blog is that they first have to actually find your content. Whilst many external resources provide features for content discovery, the best way to get discovered by new and interested readers is to get the name out all by yourself. It's a lot of work, yeah, but success isn't easy, and neither should you assume that after hitting the Publish button that everything will magically arrange itself for you to receive new visitors. Share your content on content syndication sites, social media, and manual link submission sites to get the maximum exposure.

    2. Establish your presence

    We are moving away from the kind of web that doesn't share intimate relationships between the blogger and the reader. Why should anyone share your content if they don't know who you are, what you stand for, and what your true intentions are. Make it easy for readers to recognize your name and your experience, which in turn will give you more credibility and ensure trust in those who will then want to share your content on social media.

    3. Expressive content titles

    The more specific we are with the kind of content titles we are using, the easier it will be for your readers to understand what the content is going to be about, and essentially that will lead towards a much easier decision as to whether the reader wants to share this content or not. The science behind the matter is that the more creative and insightful our content is, the more appealing it will be to our readers and the friends of our readers. Everyone likes to share breaking news stories, or new findings in science... use that insight to craft the kind of content titles that will lure people in organically, rather than on the basis of unseen content value. [bctt tweet="The more creative and insightful our content is, the more appealing it will be to our readers." username="hostgator"]

    4. Visualize your content

    Bland content without any visuals is starting to become less and less appealing, and more content creators are starting to incorporate and maximize the use of visual imagery within the actual content, whether to explain ideas or to convey concepts -- good quality visual images can be an incredible boost your social shares counts, not only because it's easier and quicker to learn from visual content, but also because it looks good and is truly convenient for anyone to consume.

    5. Remember the share buttons

    Today we have a ton of ways to display social share buttons. Floating share widgets, simple sticky widgets, standalone buttons that we can display using shortcodes, underpopups and popups that present visitors with a multitude of ways to share your content. And what a shame at those bloggers who totally forget to implement a social sharing solution at all. If you want your share count to go up, make it easy and accessible for anyone to share your content, whether they are browsing from the web or a mobile device.
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