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  • 10 SEO Mistakes You Are Making Right Now

    Friday, January 19, 2018 by
    seo mistakes you are making right now

    Are You Making These Common SEO Mistakes?

    SEO mistakes don’t just waste your time; they hurt you. Many websites have found themselves the victims of a Google penalty, which means a big drop in search engine rankings and a lot of work to get back on Google’s good side. Whether you’re doing SEO yourself or hiring someone to do it, it’s important to make sure you’re doing it right. That means avoiding both spammy, black-hat practices and missed opportunities. Here are some of the most common mistakes people make around SEO. best WordPress hosting

    1. Keyword stuffing

    In the early days of SEO, this was an extremely common tactic. To better get on Google’s radar for a specific term, writers would produce content that was filled with that particular term – even using it in contexts where it was awkward at best or nonsensical at worst. For a short time, it worked. But Google figured out that this keyword-stuffed content was creating a bad experience for users and was a lazy way to try to game the system. Year by year, they’ve been making updates to ensure that pages overusing a particular keyword won’t rank for it. And now they’re even using latent semantic indexing (LSI) which makes repeating a keyword pointless, since Google can recognize synonyms and related words on a page to better figure out what it’s about. If you’ve been filling your content with keywords, or you hired someone that does, it’s time for that to stop. Focus on making your content readable and relevant to your readers instead.  

    2. Paying for links.

    Backlinks are one of the most important parts of SEO and building links naturally is hard. For a long time, that created an industry of companies that sold (mostly low-quality) links for businesses that wanted an easier way to get them. But Google has caught on to that too. Anytime they’re able to identify links that have been paid for, or see trends that suggest link buying, websites get penalized. It’s tempting to try to buy your way around something that’s difficult to do legitimately, but it’s not worth the risk here. Focus on white-hat link building techniques like guest posting and building partnerships instead.  

    3. Not customizing your URLs.

    On-site optimization is the part of SEO you have the most control over, so it’s important to take every opportunity you can to make your webpages stronger in the eyes of the search engines. One of the on-site factors that search engines look to in figuring out which pages should rank for which keywords is the website URL. Every time you publish a new webpage or blog post, you should therefore change the URL to include the main keyword you’re targeting. Don’t use whatever default URL gets filled in, especially if it’s just random characters. Put the title of the page (or a short but clear version of it) in the URL instead, with hyphens between the words. using seo keywords in title and url of blog post And pay attention to the URL structures of your website. If you have too many folders, your URLs will get more convoluted and the extra characters in the URL will drown out the keywords you want to focus on.  

    4. Skipping your meta descriptions.

    Meta descriptions won’t play a role in how you rank in the search engines, but the whole point of getting higher in the search engine rankings is so that people will see your website and click on it. And meta descriptions help with that part. You get the chance to write the teaser text that people will see when they’re trying to decide which link to click on. If you include the keyword they searched for in the text, it will show up in bold, drawing more attention to your link in the results. And in some cases, Google will look to the meta description when trying to determine which site to pull a featured snippet from. Including a relevant meta description increases your chances of showing up at the very top of the results, even if you don’t manage to get the top ranking. meta description matches featured snippet for shared vs wordpress hosting

    5. Neglecting long-tail keywords.

    Sure, it would be great if your fishing supply website showed up on page one for the term “fishing supplies,” but gaining a top spot for a general keyword like that is a hard feat to manage. If you’re not one of the biggest players in the industry, your chances aren’t great. But if you switch your focus to trying to rank for more specific keywords with more words in them, called long-tail keywords, your chances increase. That can mean making it local (“boston fishing supplies”) or diving into specific topics related to the products you sell (“different types of fishing bait”). If you brainstorm the questions your customers have and the topics they care about, you should come up with a nice long list of long-tail keywords you can target. Creating content around those keywords will help you start making progress in the rankings for the long-tail keywords and more competitive general keywords alike.  

    6. Skimping on your content.

    If you’re trying to get by buying cheap content, that’s not cutting it. If you’re rushing yourself to put out content that’s quick and sloppy, that won’t cut it either. At this point, there are too many businesses doing content marketing for you to get anywhere with low-quality work. Your content needs to be well written, accurate, and formatted to make it easy to read. Giving a thorough treatment to each topic is also a good idea, as long-form posts tend to perform better than shorter ones. Yes, this means that you’re either going to have to pay more or devote more time to your content creation, or both. There’s no getting around that. But high-quality content is one of the most important parts of every good content strategy, so if you’re giving it short shrift now, it’s time to correct that mistake.  

    7. Having a slow site.

    Google has confirmed for years that one of the ranking factors they use for website is site speed. If your website is slow, not only will people be less likely to wait around for it to load, but your SEO will suffer. There are a number of steps you can take to speed up your website like keeping your scripts up to date and sizing your images correctly. But one of the big ones is making sure you have a web hosting provider and plan that can deliver the speed your visitors (and Google) expect. seo mistakes page-speed-affects-search-engine-rank-1

    8. Forgetting internal links.

    Internal linking isn’t as powerful for SEO as building backlinks from other sites is, but it is a useful way to give Google more information about what certain pages are about. You have total control over the anchor text of internal links, so if you want Google to associate a certain page with the term “office supplies” then you can make sure that every time the phrase or a similar one is used on your website, you link those words to that page. Internal links also help you get more out of your most popular pages. A page that gets a ton of traffic gives you opportunities to send people to other pages on your site once they get there. Look for opportunities on your most successful pages to link out to other relevant pages. You can help visitors discover more of your content and keep them longer on your website. While internal links are good to think about and use regularly, make sure you don’t overdo it. If all your pages include a large number of internal links, and especially if they all aren’t natural and relevant, then you risk making your website look like spam.  And the more links that are included on a page, the less value each one has, so be strategic in which internal links you include on each page of content.  

    9. Not optimizing your images for SEO.

    A lot of on-site optimization has to do with the textual parts of a webpage - it’s about using the right words in the right places. That makes it easy to overlook the opportunity you have for optimizing your images. Every time you add an image to your website, there are a couple of ways for you to include relevant keywords:
    • The image name (“blackhighheeledshoes.jpg”)
    • The image alt tag (alt=black high heeled shoes)
    Using that behind-the-scenes image text, a page hoping to rank for the term black high heeled shoes now has two additional spots where they can mention the keyword on the page, giving Google that extra bit of information on what the page is about.  

    10. Having a bad mobile site experience.

    A couple of years ago, Google announced that they’d start ranking websites that were mobile friendly higher in the search engine. This year they’re taking that a step further and creating a mobile first index, which prioritizes the mobile site over the desktop version in how the algorithm determines rankings. If you haven’t yet, you have got to make mobile a priority. If your visitors have a bad experience on your website any time they come from a mobile device, you’re alienating a big part of your audience and hurting your web rankings at the same time.  

    Conclusion

    SEO is such an important part of a website’s success. Doing it well will bring you greater visibility and more visitors. Doing it badly will waste your time, keep you hidden from your audience, and could mean penalties from Google. Don’t go one day longer making any of these mistakes. Contact HostGator to find out how our expert SEO services can help your website rank.
  • 7 Reasons Why You Should Be Using Google Analytics

    Thursday, January 18, 2018 by
    why you should use google analytics

    Why Use Google Analytics?

    If you have a website, you should be using Google Analytics. There are no exceptions here – it’s a useful and important tool for every website owner.  One of the first things we recommend website owners do when launching a new site is get tracking set up for Google Analytics. But why is it so important? Creating a blog

    7 Reasons to Use Google Analytics

    Google Analytics is easy to figure out for even the greenest of new website owners and it provides you with loads of valuable information. Here’s a sampling of some of the most important benefits the tool offers.  

    1. You can see how people find your website.

    There are over 1 billion websites online right now. Each of them is vying for attention in the overcrowded world of the internet. For your website to do its job – whatever that might be – people have to be able to find it. Google Analytics has an entire section, Acquisition, devoted to providing you with information on how the visitors to your website found you.  Google tracks how many people land on your website after clicking on a link in search results (organic results), how many people come from links shared on social media, from other websites, from paid ads, and by typing your website directly into search. Google Analytics Acquisition Overview If you do any marketing to raise awareness of your website, this section shows you which of your efforts are working.  

    2. You can track what people do when they’re on your website.

    Getting people to your website is the first big hurdle you face, but making sure they stick around and come back is just as important. Google Analytics tracks that information too. The Behavior section in Google Analytics provides information on which pages people often come to first on your website, what pages they click through to next (if any), and how long they spend on your website. use Google Analytics to see how website visitors click through your website This information will help you understand which parts of your website are successfully getting traction and determine if you need to rework the design or improve your content to keep people around longer.

    3. You gain data on who’s visiting your website and how.

    Most websites don’t need to reach everyone.  There’s probably a specific type of visitor that’s most valuable to you. Google Analytics provides information on who the people visiting your website are in terms of demographics, geography, and their general interests online. use Google Analytics to see website visitor demographics In addition, you can see what browsers they use and what devices they’re coming from.  If your website offers a different experience on one device or browser versus another, you may be losing some visitors. Seeing how many people visit your site on mobile or through Safari lets you know how important it is to optimize for those people too.

    4. You can find the most popular pages on your website.

    Pretty much every website will have some pages that get more traffic than others. And you’ll also have pages that keep people on the site or achieve conversions more than others. If you have content that’s ranking high or getting shared a lot that brings a disproportionate amount of your traffic, Google Analytics will help you identify it. Just as importantly, if some pages do particularly well at converting visitors to email subscribers or customers, Google Analytics helps you identify those as well. find most popular pages on website using Google Analytics When you can pinpoint the pages that are working the best for your various goals, you can analyze why they work and shape a strategy for your website moving forward based on past successes.  

    5. It helps you track conversions.

    Different websites will have different actions they most want visitors to take. You can set up conversion tracking in Google Analytics for your website based on the actions you most want visitors to take, such as filling out a form, signing up for your email list, or making a purchase. For most websites, this data will be the most important measure of whether your website’s doing it’s main job. Google Analytics will help you gauge what’s working on your website to achieve conversions and why.  

    6. It’s free.

    If you have a limited budget, everything else on this list could sound awesome without convincing you it’s worth shelling out money for this tool. But you don’t have to shell out anything. Google Analytics is 100% free. No matter what your budget is, you can afford it – guaranteed.  

    7. It’s easy.

    If you’re not very tech savvy, hearing about great software tools can make you think how nice that sounds for other people who can figure out how to use them. But Google Analytics is very intuitive for even newbie website owners with basic level tech skills to figure out.  

    Get Started with Google Analytics

    To get started, you only have to set up an account with Google Analytics, add your website as a property, and add the tracking code provided to the pages on your website. That’s a simple copy-and-paste job, and with Wordpress sites you have a couple of installation options that are potentially even easier than copy and pasting the tracking code on each page. Using Google Analytics once it’s set up is similarly simple. You can learn a lot just from clicking around in there on your own, but you can also find instructions how to see a few of the most important metrics here. If you could use more guidance, there are lots of tutorials and educational resources available to help walk you through how to find what you need in Google Analytics and even find valuable information you didn’t know you needed. There are lots of good reasons to use Google Analytics, and no good reason not to. Go ahead and get it set up on your website so you can start understanding how people interact with you online and measure the success of your website.
  • New Year, New Look: 2018 Web Design Tips for Your Site

    Thursday, January 18, 2018 by
    New Year Web Design Tips for Your Site

    10 Tips for Web Design in 2018

    While there may be some constants in the world of design, what works best in web design often changes. The typical website style of the 1990’s looks outdated today and some current trends inspired by the rise of mobile would be completely confusing to web users of 2000. In short, web design evolves and it’s worth it for website owners to stay aware of changes and trends over time. Make sure your website stays current and intuitive this year with these ten web design tips for 2018. best WordPress hosting

    1. Go for journey-driven design.

    You’ll be hearing a lot about mobile-first design this year, especially as Google rolls out its mobile-first index. For some websites, that will make building mobile-first websites a top priority, but Smashing Magazine makes the compelling point that even this trend isn’t one size fits all. If the majority of your users are on desktop computers when they visit your site, they should be your priority. At this point, all websites should be mobile friendly – there’s no doubt about that. But every website should be designed to work well for the particular audience that’s going to be visiting it. If prioritizing the mobile experience of your website in any way makes the desktop experience worse for users, then you want to be certain that more of your users are coming from mobile before you make that decision. Analyze the particular journey of your visitors – both through your analytics and things like user testing – and base your design on that.  

    2. Do user testing.

    People are just not as good at guessing at how other people will behave as we tend to think we are. Even for web designers with a lot of experience under their belt, it’s worthwhile to take the hypotheses you have about how people will interact with a website and test them out. For example, a CTA link that seems extremely obvious to you could be easily overlooked by visitors used to interacting with websites that have a different layout, or the menu you thought was easy to navigate could actually be confusing for others. The only way for you to figure out how people will actually react to a website’s design is to put it in front of them and see what they do. While this isn’t necessarily a new trend, it’s still a good tip: make sure user testing is part of how you do web design in 2018.  

    3. Keep it clean.

    Clutter is both confusing and ugly. Clean website design looks better and makes a user’s experience better. Research has shown that websites with cleaner designs have a lower bounce rate. And when there’s not as much on a page to distract visitors, the main message and CTAs you want to communicate are easier to see and follow – they’re not drowned out by everything else. On Warby Parker’s home page, your attention is simply drawn to a couple of images that highlight their glasses and a few clear buttons that urge you toward the next steps to take. This kind of clean design works, so simplicity is a good design principle to stick with this year. example of clean design on warby parker website

    4. Incorporate accessibility.

    For too long, web design was focused on the experience of the majority while leaving out people with disabilities. Little by little, more organizations and designers are becoming aware of how traditional web design has failed some portion of the population and are starting to work to make the web more accessible. Experts have come together to outline inclusive design principles that designers can follow to make sure they’re creating a web experience that works for everyone. This isn’t just a good idea morally – it’s good for business. If you’re alienating potential customers now without knowing it because your design isn’t accessible, you’re losing sales. Accessible design brings your website to a new audience and it can earn you the loyalty of people used to be being left out by most website design.  

    5. Create visuals with more depth.

    Most of the images we encounter on the web are 2D, but that’s changing as more web designers use shadowing and depth in their design to bring some extra dimension to the images on websites. Adding a little more depth to your images might not make a huge change in how a visitor experiences your website, but it can help draw attention to certain parts of the page and make the objects on your site feel a little more real to the people viewing them. See how Asana does it:

    image depth example6. Make your design interactive.

    When you visit a site that changes as you interact with it, you feel more engaged as you move through the site. Parallax scrolling provides a more interactive experience as visitors scroll down the page and there are other features you can use to trigger animations or other functions based on how people interact with the page once they’re there. In addition to these interactive additions just creating an overall cool experience, they also make your visitors feel like they have more power to control what they’re seeing on the website as they move through it, which makes their experience on your site a more positive one.  

    7. Commission original illustrations.

    It’s getting increasingly difficult to stand out on the web, but original illustrations can quickly give a website some unique personality. If you hire an illustrator and stick with a particular style, the type of drawings they create can become a part of your overall branding. It’s also a good way to add original images to your blog posts (like we do here at HostGator). example of create original images for blog posts

    8. Put the customer first.

    Many of the other tips on this list relate to this idea, but it’s worth bringing up on its own merits. We’ve seen a lot of examples of web design features that everyone knows people hate (autoplay video, pop ups that block the text, etc.), but websites still frequently use them anyway. If people hate the time they spend on your website, they’re unlikely to stick around or come back. And they’re that much less likely to take the additional steps to buy something from you or sign up for a mailing list. Your web design shouldn’t just be focused on getting what you want out of customers – whether it’s ad revenue or purchases (although that should be one of your considerations) – it should prioritize providing a positive experience to your visitors. Design so that your website is easy to use, answers your visitors questions, and never annoys.    

    9. Get creative with typeface.

    Don’t feel like you always have to stick with the most common familiar fonts. Consider getting bolder in the typeface you choose. Make sure it’s readable (you don’t want people leaving your website in frustration that they can’t read what it says), but an interesting typeface is another way to add a dose of personality to your website. You can even try variable fonts to highlight important terms on the page and add some animation to your wording. variable font typeface example

    10. Create a content hub.

    Many businesses have made content a top priority in their marketing model. But even in cases where a lot of budget is going toward creating new content, the blog and other content formats are often tucked away in hard-to-spot links on the rest of the website. For businesses ready to commit to making content more central in the user experience, consider creating a content hub that brings all those valuable pieces of information together in a way that makes them easier to spot, browse, and discover. Here's an example from the folks at Uberflip: content hub example

    Conclusion

    Not every web design trend is right for every website, but by paying attention to your options and the trends that come into play each year, you can pick and choose what works for you and keep your web design current. Consider which of these tips you can use to provide a better user experience to your visitors in 2018 and get to work. Want expert help keeping up on the latest web design trends? Sign up for HostGator's professional web design services.
  • What You Need to Know About Social Media in 2018

    Thursday, January 18, 2018 by
    What You Need to Know About Social Media in 2018 trends predictions

    7 Predictions for Social Media in 2018

    Remember when Facebook seemed like something no one above the age of 30 would care about, or when you’d never even heard the word “Snapchat” before? The social media world moves fast and often the changes that we see fly in the face of what people could have predicted. If there’s one thing we can count on for sure this year, it’s that there will be changes in how people interact with social media, the platforms people use, and what works on each of them. It’s important for businesses to pay attention to the shifts and trends as they happen so you can adapt your social media marketing as needed. Here are some of our best predictions for the most likely changes in 2018.

    1. Social media platforms will become more like each other in functionality.

    When one social media platform launches a feature that takes off, others often try to figure out how to mimic it on their own platform. When Stories works well on Snapchat, Facebook turns around and creates essentially the same feature in both Facebook and Instagram. When Twitter sees people making longer posts in places like Tumblr and Facebook, they double their character limit in the hopes of becoming more appealing to users. same stories feature on Instagram Facebook Messenger Social media platforms increasingly care less about being unique and more about offering whatever they think might make people spend more time on their platform over another. They’ve already demonstrated that every time they see a feature that seems likely to make that happen on a competitor’s site, they see an opportunity to change theirs. We have every reason to expect that trend will continue. For businesses, this will mean continuing to adapt your social media strategies to the features your audience uses on each site, but in many cases it will be worth taking time to see what sticks. Many users will be less likely to use the “new” feature in one app that they can already get in another – so some of these attempts to copy popular features may fail. Regardless, you should always be paying attention to how your audience interacts with each social media site they’re on, so you can figure out when a new approach is warranted to reach them there.  

    2. Live video will grow in importance for marketers.

    It seems like every year content marketers and social media specialists proclaim the importance of video, so including it in a list like this isn’t exactly a new take. Even so, video’s likely to remain a big part of how people and brands use social media, and live video in particular now has a role to play in that. Both Facebook and YouTube enable people and brands to launch live videos, which makes video marketing a more interactive and engaging medium. With Facebook Live you can show up right in your followers’ feeds and respond to any questions they have in real time.  With YouTube Live you can respond to comments and monitor feedback as you go as well. And with both, you can hang onto the recording of your live video to promote even after it’s done. Engagement is one of those important but elusive goals marketers talk a lot about. Any type of content that allows your audience to interact with you directly in the moment is a good option for getting some of that engagement you seek  

    3. Influencer marketing will play a key role in social media marketing.

    Reaching your audience on social media is a big challenge for most brands. One of the most powerful resources that many companies have started to tap into is therefore influencer marketing. As the space becomes more competitive and more and more brands find success with influencer marketing on social media, the trend is likely to grow. And brands are finding success with it. A survey last year found that 94% of the brands using influencer marketing find it to be effective. Working with influencers makes it easy to reach a larger portion of your audience, and everyone that already trusts and likes the influencer will then associate your brand and products with the person they like – the trustworthiness and goodwill they’ve earned will rub off on your brand  

    4. Messaging platforms will become a bigger part of social media marketing strategies.

    There are lots of people on the main social media sites we talk about, but there are also loads of people using messaging apps every day. Many of your customers are spending hours on sites like Messenger, WhatsApp, Kik and Skype. One of the biggest apps in the world is WeChat, which has nearly 1 billion users in China. social messaging app wechat dominates daily internet use in china For now, these apps are an untapped opportunity for many marketers. In 2018, that’s likely to change as more companies develop chatbots that work within the messaging apps and buy ads or sponsored messages that show up to targeted users. The old marketing adage here applies, you have to go where your users are, and a lot of your users are chatting with friends in messaging apps.  

    5. Other social media players will grow in influence as Facebook makes it harder for brands to stand out.

    It’s been a few years since Facebook made changes to their algorithm that reduced the reach that brand pages have on the platform. And marketers are still complaining about it and trying to figure out how to gain traction on the world’s biggest social media platform in the face of those changes. They started off the year with a new announcement that made it clear that content from brands and media companies is going to have an even harder time reaching people on the site now. The company has made tweaks to the algorithm to prioritize updates from friends and family members at the expense of “public content.” If you were already bothered by how small your reach was, it’s about to get smaller. Facebook is still by far the most popular social media platform out there, so brands will likely still maintain a presence there. But expect other social media platforms to take over more of the time and budget share for social media marketing in 2018 in response to getting less for more on Facebook.  

    6. Political scandals will continue to play out on social media and behind the scenes at companies.

    Social media and politics didn’t always have the close relationship they’ve had in the last couple of years, but between news stories about the President’s tweets becoming a common part of the daily discourse and scandals about the role of social media in spreading false stories that influence elections, social media companies have lately been in the spotlight for the role they play in politics. Social media companies are trying to respond to allegations and make changes. Facebook has been working on ways to reduce the reach of fake news (with mixed results), but even so we can reasonably anticipate that they and the other social media sites will still be at the center of news stories in the year to come. Some of those stories may be positive; some are sure to be critical.

    7. New players will disrupt the space.

    Startups trying to break into the competitive social media space are a dime a dozen, but you never really know which one’s going to hit it big until it’s already made its mark. This year, we expect that some social media companies that aren’t on our radars yet will gain popularity and become important for social media marketers to start paying attention to. It may be a company offering video hangout technology, which is a popular feature for Gen Zers. video chat technology future of social media Or it could be a platform that makes use of virtual or augmented reality. Maybe it will be a site that appeals to the niche communities people value on the internet. Or maybe it will be something none of us expects. We’ll have to keep our eyes and ears open to find out.  

    Conclusion

    2018 will definitely bring some surprises in the world of social media. As always, businesses will need to pay attention and be prepared to shake up their social media game as needed. Above all, pay attention to where your audience is and what they do on the platforms they hang out on. Trends aside, the best social media strategy is always the one that’s particular to your own company and customers.
  • How to Implement Rich Snippets for E-commerce Websites

    Monday, January 15, 2018 by
    How to Implement Rich Snippets for E-commerce Websites

    How to Implement Rich Snippets for E-commerce Websites

    SEO is competitive, especially for online businesses. Everyone’s working hard to try to stand out in the search results, and every day it just gets harder. Yet only about 17% of marketers are taking advantage of a resource that can quickly help you stand out in the SERPs: rich snippets. best dedicated server hosting

    What Are Rich Snippets?

    When you do a search, some of the results you see are simple links in blue with a description below them in black, like this. search results plain blue link But some include more. For some types of results, you can see images, ratings, video thumbnails, pricing information, calorie details (for recipes), and product availability, to name a few examples. These are called rich snippets. google recipe rich snippet example google rich snippet for products That extra information makes results stand out more on the SERP and provides information that makes a person more likely to click through. If you’re researching dehumidifiers, knowing that the cost of one is within your budget and it’s in stock is good incentive to visit the website. As a website owner, you have some control over whether or not your website shows up with that kind of rich information in the search results. It’s simply a matter of updating your website with schema markup.  

    Determine the Types of Schema Relevant to You

    You’ll notice that what shows up in rich snippets varies for different types of results and content. For example, you’re not going to see calorie count for a product page selling shoes. To account for the differences in the types of information people are interested in for various types of results, there’s different schema markup for a wide range of webpages. You don’t need to be aware of or use all of them, but there are a few main ones that most ecommerce businesses will benefit from adding to your website.  

    1. Product Schema

    The Product schema markup alerts Google to the fact that the page it’s on is a product page. Using product markup gives you the option to add in some of the other types of markup on this list that will make your snippets more valuable to searchers. And it lets Google know that these pages are good ones to show for searches where the consumer is looking for the kind of product you sell. How to Add Product Schema Markup to Your Website You can find information on the code for Product Markup at schema.org here, but if that all looks confusing to you, you might have an easier time with Google’s Structured Data Markup Helper. Select Products and paste the URL of your product page in. You can then easily fill in the fields provided by highlighting parts of the page for each. For example, when you highlight the name of your product and click, you’ll get a dropdown menu you can choose “Name” from. use google structured data markup helper to add price schema for ecommerce website Once you’ve filled in all the fields you want to add schema markup for, click “Create html” and you’ll get the code you need to copy and paste into your website. The parts of the code that have been added in by the markup tool will show up in yellow. If you still feel out of your depth here, then it’s time to bring in your developer. They should be able to easily add in the new code at your request.  

    2. Reviews and Ratings Schema

    Customer reviews are a huge part of how people make purchasing decisions. A full 90% of consumers have said they read online reviews when researching products and 88% of them put their trust in reviews when making a decision. Adding review and ratings schema markup to your pages means consumers get the benefit of that information even before they click. Those good reviews you’ve earned can start to benefit you before prospects even land on your website. product review rating schema example for ecommerce How to Add Reviews and Ratings Schema Markup to Your Website The information on schema.org for Reviews and Rating code is here. But you can get the code for your website by using the same instructions for the Structured Data Markup Helper provided above for this schema markup type as well. When in the tool, click on the ratings and reviews on your page to fill in the appropriate fields to get your Product schema.
    add product review schema to ecommerce website using google's structured data markup helper toolcustomer reviews on amazon.com
    If you have a WordPress website, you can also find a number of plug-ins devoted to automatically adding schema markup for reviews and ratings to your website. WP Review Pro and WP Product Review are a couple to consider.  

    3. Price Schema

    You know your customers are thinking about price. It’s pretty much always a consideration in deciding between different options. The schema markup for price lets you fill in that information on the results page as well, giving the customers even more of the information they need. If they can see right off the bat that your product is within their price range, they’re more likely to click through. price schema rich snippet result for ecommerce website How to Add Price Schema Markup to Your Website This is another one of the fields included as part of the Product schema markup. So you can use the Structured Data Markup Helper here too. Just highlight the price on the page, select “Offer” and then “Price” to fill in that field as well. add product schema markup using google's structured data markup helper tool

    4. Product Availability Schema

    If you’ve ever had the experience of visiting a website to buy a specific product only to find it out of stock, then you know that’s a bad customer experience. The Product Availability schema markup lets you tell customers before they even get to your website that they won’t have that problem, reducing your bounce rate. product schema rich snippet result with availability How to Add Product Availability Schema Markup to Your Website Unfortunately, there’s not a handy shortcut for this one. You’ll need to use the code information from schema.org. If you look at the example code they offer on the page and scan down to where you see itemprop=”availability” you’ll see the code you need to add. schema.org code for product availability

    5. Video Schema

    If video is part of your content strategy, or if you make videos to help highlight your products, then the last important type of schema markup you’re likely to use is the video markup. For any page that has a video on it, this can show a video thumbnail alongside the search result, adding a visual to the snippet that makes it more likely to draw attention. Video schema markup example for ecommerce How to Add Video Schema Markup to Your Website This is another one where you’ll need to figure out the code without the tool’s help. Google helpfully provides some example code here. You just need to fill in the particular information for your video in the sections that follow content=. As an example, in <meta itemprop="thumbnailUrl" content="thumbnail.jpg" />, “thumbnail.jpg” will be replaced by the name of the image you want to show up as the thumbnail for your video. schema.org code for video rich snippet result

    Bonus option: Rich Advertisements

    Schema isn’t the only way to get rich results on the SERPs, you can also pay for them. Through the Google Merchant Center, you can add much of the same information to ads that you do with schema for natural results. You can use PPC advertising to ensure your products show up with images, ratings information, and useful info on deals, availability, and shipping. rich advertisements in google Adding schema markup to your website can be a little complicated to figure out, especially if you’re not familiar with coding. But for ecommerce businesses, it’s work worth doing. It gives you a valuable way to stand out in the search results and get more of your audience to actually click through to the website. That makes it well worth some time spent copying and pasting code.