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  • 4 Strategies to Turn Social Media Users Into Leads and Customers

    Friday, February 16, 2018 by
    how to turn social media fans into customers

    Here's How To Make Customers Out of Your Social Media Fans

    Wondering whether your social media marketing investment is paying off? Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers. Let’s take a look at a few strategies to turn social media users into leads and customers. Creating a blog

    1. Make your links clickable

    Marketers often focus on getting more likes and shares for the links they share on social media. Along with other success indicators, emphasis should also be given to click-through rate for the links you posted. Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site. OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not. open graph tags on facebook Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.  

    2. Become an early adopter

    The early adopter advantage is huge when it comes to social media marketing. For example, in just 19 months, Zynga became one of the fastest companies to reach $1 billion valuation, just because they were one of the first companies that have adopted social gaming for user acquisition. Similarly, Spotify was an early adopter of integrating their app with the Facebook news feed, which helped them grow tremendously from 3.4 million to 5.3 million users within just two weeks. If you’re looking for a rapid growth, be sure to jump on the social media bandwagon as early as possible whenever a new social feature is released. Below are a few tips that you’ll find helpful if you’re looking to increase customer acquisition.
    • Choose the right platform: Don’t spread yourself too thin by focusing on all the different social channels. Instead, identify where your potential customers are and create a strategy for gaining traction on one or a few platforms in particular.
    • Seize opportunity at the right time: As social features mature, social sites will likely change the way they treat the app integration. It’s vital to seize the opportunity at the right time or you’ll fall behind.
    • Create an independent product: Social platform like Facebook is always in flux, so there is no guarantee that your app integration will work well all the time. It is in your best interest to create an independent product that doesn’t heavily rely on social media integration.

    3. Build social proof

    Non-app businesses can also leverage social media for user acquisition. Innocent Drinks is just one example. Innocent Drinks Facebook post Wondering why brands invest in social user acquisition? It’s because people have a tendency to follow the choices of other people, such as their friends and family. By building social proof, you can create a positive perception of your brand in your niche circles. In fact, studies show that 7 out of 10 customers trust product recommendations from family and friends. Only 32% people trust content on your website and even fewer trust your ads. Keep in mind that at its core, social networks are publishing and sharing platform. Rather than hard selling, build a relationship with your fans and followers on social media. Starting a hashtag campaign can be helpful to spread the word out about your product. Tourism Australia, for example, encourages their fans to share their photos on Instagram during their Australian visit with relevant hashtags.  

    4. Retain your existing customers with remarketing

    Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With remarketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site. In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With remarketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product. Target people who have shown an interest in your preferred social network by implementing a remarketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them. Follow the following remarketing tips for the best results:
    • Use onsite retargeting: Create an onsite retargeting campaign that targets users on your site who have engaged with your remarketing ad and show them a custom marketing message. This strategy of showing a custom message to the specific audience has proven to convert an additional 2 – 4% of your visitors into leads and customers.
    • Spend your remarketing dollars wisely: For the best ROI, it is advised to filter out people from your remarketing list who haven’t spent significant time on your site. This way you can save your remarketing dollars by not targeting people who are not likely to do business with you.


    Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run. With the right strategies, you can turn social media users into leads and customers for your brand.
  • The 20 Best Free WordPress Themes

    Friday, February 16, 2018 by
    Free WordPress themes

    Free WordPress Theme Roundup

    So, you’ve installed WordPress and you’re ready to start building your site. But, with the thousands upon thousands of themes to choose from, where do you start? We’ve heard this question too many times to count, so instead of referring people to yet another theme marketplace, we decided to compile some of the best WordPress themes into one place. Best of all, every theme featured below is a free WordPress theme. You’ll notice as you scroll through the list that all of the themes are rather flexible, meaning they’re not super niche-specific. For example, these aren’t the best free themes for realtors or best free themes for photographers. Instead, each of the themes below can be adapted to your unique needs. Just pick a theme you like and start customizing! Recommended WordPress Hosting

    1. Hestia

    hestia Hestia is a beautiful and flexible free theme. It’s super easy to setup and can even be integrated with WooCommerce to start selling products. The responsive design will look good on all devices, and its multipurpose approach makes it usable across a variety of niches. The homepage image makes it easy to draw visitors to your site and quickly highlight the work you do.  

    2. Talon

    talon Talon is a pretty impressive free theme. The large header is perfect to capture the attention the attention of your visitors. You can also customize the header as a static image or slider. If you run a business, then you can highlight your team members, including customer testimonials, and add your portfolio. It also has page builder support for added customization.  

    3. Bento

    bento Bento is an attractive free theme that’s very flexible. Everyone from personal bloggers to small local businesses and agencies can take advantage of this theme. It’s supported by multiple page builders, so it’s easy to give it a custom look. Plus, if you’re looking to start selling your products you’ll be happy to hear that it’s WooCommerce compatible.  

    4. Sydney

    sydney Sydney is an incredibly clean and minimalist theme. It’s equipped with a full screen slider and smooth scrolling options that give it a very professional look. It’s hard to find a modern interface that looks this good across a free theme. If you’ve been looking to add parallax backgrounds to your site without buying a premium theme, then give this theme a try.  

    5. ColorMag

    colormag ColorMag is a very clean and modern theme for those looking to start an online magazine. It offers complex sorting options, so you can easily write and organize across a range of different topics. It’s responsive, so it’ll look good on any screen size, and includes plenty of different widget areas so you can give your site a custom feel.  

    6. GreatMag

    greatmag GreatMag is another online magazine theme that places a big emphasis on visual elements. It offers your visitors a streamlined user experience while highlighting on your visual content. You’ll also be able to add social media buttons, incorporate advertising, and adjust the homepage layout to your liking via the multiple widget areas.  

    7. Flash

    flash Flash is a minimalist WordPress theme that caters to modern businesses. The full-page slider can be customized to your liking and you’ll be able to do things like add your portfolio, showcase your site stats, and more. It offers great customization options like color selection, multiple layouts, and multiple widget areas.  

    8. Astrid

    astrid wordpress theme Astrid is a clean and simple theme that’s best suited for agencies and small creative businesses. The homepage is very clean and lets you immediately show your visitors what you’re about. The service breakdown section lets you quickly break down what it is that your company does. With features like WooCommerce compatibility, a live site customizer, portfolio creation, and color selection, you can easily customize this theme to your liking.  

    9. OnePress

    onepress wordpress theme OnePress is a great free theme for businesses of all kinds. No matter what kind of business you’re running, this theme can help enhance your online presence. The homepage slider and overlay buttons are quite an advanced feature for a free theme. Plus, you have the ability to include the Parallax scrolling effect on some of the modules. Overall, this theme will help put your best foot forward when representing your business online.  

    10. Zerif Lite

    zerif lite wordpress theme Zerif Lite is a very clean and functional theme. It offers everything you could want in a free theme. It’s responsive, has elegant one-page scrolling, and includes a team member module and a bundled contact form. Overall, the theme is pretty simplistic, but it’ll go a long way towards making your business look professional online.  

    11. Amadeus

    amadeus free wordpress theme Amadeus is an elegant and clean theme perfect for the modern blogger. It’s a very simple design, so it can be easily adapted to most niches. The smooth scrolling feature is also a nice touch. With features like an elegant typography selection, video widgets, responsive design, and being SEO friendly right out of the box, this is a great theme for your needs.  

    12. Blaksan

    blaksan free wordpress theme Blaksan is a great choice for lifestyle bloggers. The theme offers your site a more feminine touch, while still staying very minimalist. It includes plenty of whitespace and provides a solid reading experience for your visitors. If you’re looking for an elegant way to showcase your blog posts, then give this theme a try.  

    13. Oblique

    oblique free wordpress theme Oblique puts a spin on the classic masonry layout. The header and overall design of the theme will give your blog a unique presentation. It also includes a slide-out menu on the left-hand side. If you’re looking for a way to make your blog stand out from the pack, then this theme is worth taking a test drive. Especially if you want to go for a bold and empowering look.  

    14. Sparkling

    sparkling free wordpress theme Sparkling offers you a very sharp and modern design. The homepage slider lets you showcase your most recent posts over stunning imagery. If you blog in the technology space, then this theme can be the perfect choice for your needs. Plus, it integrates with popular and useful plugins like Contact Form 7, Yoast SEO, and W3 Total Cache.  

    15. Allegiant

    allegiant free wordpress theme Allegiant is a sharp and minimalist theme that’s very flexible. Its multipurpose approach makes this theme perfect for a wide range of business types. It includes plenty of whitespace to give your site a modern look. Plus, it has advanced features like parallax effects and a full-width animated slider.  

    16. Breviter

    breviter Most blogs are boring, but yours doesn’t have to be. Breviter is a solid theme for creative bloggers. It offers unique and original styling that’ll make your content stand out. Plus, it offers plenty of media options for images, galleries, and videos. Give Breviter a chance and make your blog stand out.  

    17. Verbosa

    verbosa free wordpress theme Verbosa is a unique blogging theme. It includes a left-hand sidebar, along with the masonry-styled blog section on the right. This is the perfect theme if you have a lot of content you’d like to showcase. It’s quite a basic theme, but it can be styled to your unique needs as a blogger.  

    18. Shop Isle

    shop isle wordpress theme Shop Isle is a solid free eCommerce theme. It offers a full-screen slider and a very clean design to showcase your products. It’s WooCommerce ready, so you can begin selling right away. You’ll notice just how nice this theme feels with smooth scrolling, an elegant layout, and plenty of whitespace, so you can give your products the home they deserve.  

    19. AccessPress Parallax

    accesspress free wordpress theme AccessPress Parallax is an elegant one-page theme. Like the name suggests it offers a parallax integration and smooth scrolling effects. Plus, it’s very flexible and can be customized to suit a wide variety of business. The theme is simple, but quite beautiful, and will leave a good impression in the eyes of any site visitor.  

    20. ReviewZine

    reviewzine free wordpress theme ReviewZine is the perfect fit for any kind of review-based site. The clean interface offers plenty of options to showcase your product reviews. Plus, it has a star rating system, so you can individually rate each product. The responsive design featured slider, and carousel options for products offer you the best way to create and post product reviews.   Hopefully, the selection of free WordPress themes above will give you a great starting point for your WordPress theme selection process.
  • Want More Site Visitors? Step Up Your Voice Search Game

    Tuesday, February 13, 2018 by

    want more site visitors step up your voice search game4 Ways to Improve Your SEO for Voice Search

    There was once a time, pre-internet, when sitting at home or in your car asking questions of no one was considered odd. Now it's the next great iteration in internet search. Echo and Google Home-style devices are trendy, and surging mobile use means more people want to ask questions, not type in search phrases, to find what they need. But how, exactly, can you help your site get found in voice search results? Here are four ways to improve your voice search rankings and make it easier for people to find your site. register domain name

    1. Go Local If It's Relevant to Your Business

    Does your business serve a local or regional market? If so, it's time to claim all your local business listings so that you appear in results like “find a garden center near me” or “where's the nearest doggie daycare?” Start with Google, Yelp, and Bing and then claim other listings like Yahoo, the Better Business Bureau, Angie's List, or other platforms that are relevant to your type of business. Not sure how to set up your Google My Business listing? This post walks you through the best practices for Google local-listing SEO.  

    2. Get to Know Natural-Language Queries

    If you're used to thinking in terms of keyword phrases (like “voice search optimization” and “Google voice search SEO”), it's time to start asking questions (like “How can I optimize my site for voice search?” and “How does voice search affect SEO?”) That's because we don't search with our voices the same way we search with text. Instead of typing in the most important words and hitting enter, we ask Siri or Alexa, “Where can I find the best burgers in Milwaukee?” or “Is there a dry cleaner near me?” What that means for your site is that you need to include text that reads like natural language—the kinds of questions customers ask their phones or digital assistants. Not sure what those questions are? There are a few ways you can find out:
    • Make notes on the questions customers ask you in person, on the phone, and via email.
    • See what questions people ask about your type of business in forums and on social media.
    • Use tools like Soovle to autocomplete questions you enter and show you what people are asking about in searches. For example, type in “how do you cook brisket” and you'll see results like “how do you cook brisket on a grill” and “can you overcook brisket,” sorted by popularity on different platforms including Google, YouTube, Bing, and more.
    use Soovle to find autocomplete suggestions for voice search

    3. Use Natural Language Queries on Your Site

    When you see commonly searched questions that are related to your business, try to work them into your site's headlines, subheadings, and text. This aligns your content better with what potential customers are looking for, and it can also give your site a more conversational tone, which most people find appealing. Just don't go overboard with the questions. Remember the days when sites would try to game search results by dumping repetitive keyword phrases into their pages so that their copy read like it was written by a robot? You want to keep the questions and answers on your site natural sounding and relevant. Another way to fine tune how your site appears in results is to stay focused on long-tail keywords, which is another way of saying “be specific.” In a market with 15 businesses providing children's party entertainment, including “children's party entertainment” on your site may not even land you on the first page of local search results. But if out of those 15 businesses, only two provide hula mini-lessons for the kids, including “hula lessons for kids' parties” is more effective because it's more specific—it helps people find exactly what they want.  

    4. Post Videos That Answer Questions Your Visitors Ask

    There's another type of content you can use with natural language queries: videos. YouTube videos can perform better than text-only web pages in Google search results, according to Michael Peggs at MarketingProfs. If there are questions that lead people to your website, make a few videos to answer them. For example, if you sell something like Acme barbecue pits, you can create videos that answer questions like “How do I put together my new Acme barbecue pit?” and “What's the best way to smoke brisket in an Acme barbecue pit?” Making short explainer videos takes some work, but it's not as big of a production as you might think. Each video needs four to five elements: a script, a voiceover, visuals, some editing, and maybe music.  KISSmetrics has a great tutorial on putting together an explainer video on a tiny budget, with details about what should be in your script, how to record a voiceover that sounds professional, and how to source your visuals—something that can be as simple as doodles you've scanned into your editing program. If you create videos, you'll want to get the most search results mileage from them. Remember to:
    • Title your video as a search question using natural language and the keywords that lead to your site.
    • Use schema markup on your video if you embed it on your site.
    • End each video with a call to action that directs viewers to your business.
    Keep each video brief. There's a raft of data out there showing that two minutes is more than long enough for most viewers. And by keeping each one short, you can free up time to make more videos that answer different search questions for your target market.  

    Voice Search Is Always Evolving

    As you implement each of these strategies, remember that the goal is to help customers find your business. When you land new customers, ask them how they found you and you'll get a sense of which voice search strategies are working well for you and which you can refine more. And keep an eye on search trends, because the one sure thing about them is that they'll keep evolving as the way we use technology changes.
  • Pop-Up Shops 101

    Tuesday, February 13, 2018 by
    pop-up shops 101

    Planning Your First Pop-Up Shop

    The internet is a great place to sell things, but sometimes you need to get your products in customers' hands to launch your business, introduce a new product, or generate more sales—without the expense and long-term commitment of maintaining a full-time brick-and-mortar store. That's why pop-up shops are such a hot trend, with everyone from solopreneurs to Google staging pop-up spaces. Despite the cute name and temporary nature of pop-up shops, they don't just pop up out of nowhere. We talked with two entrepreneurs who've done multiple pop-up shops about planning, promoting, running, and leveraging pop-up shops for your business. HostGator Website Builder

    What Exactly Is a Pop-up Shop?

    A pop-up shop is a temporary retail location inside another retail space like a mall or a big store, at an event, or in an open-air space like an empty lot. What makes a pop-up different from, say, having a booth at a craft fair? A booth is similar to a pop-up in some ways. Both satisfy the need to market your presence and carefully choose which merchandise to bring, but pop-ups stand out in other ways. For one thing, your pop-up may be the only one in the space, so you're not competing with other, similar vendors like you would be at a tradeshow or fair. For another, you can have much more control over the way your pop-up store looks compared to the rules that govern booth layout and design at most events. And if you market your pop-up right, people will be there to see you and your store specifically, not just to browse dozens or hundreds of vendors.  

    What's the Point of Having a Pop-up Shop?

    Businesses run pop-up shops for a variety of reasons. Some do it to generate buzz about new products, some do it to reach new audiences with their existing products. pop up shop exampleKerstin Katko owns Ducky's Sheep Shack, a fiber arts studio and supplier in Long Valley, NJ. Katko said she did her pop-ups to get to know her customers and her community better. “The biggest benefit was getting people to find out about my business, and also meeting so many new people in my town. I did make a lot of sales too.” Sales can be a great reason to do pop-ups, said Sarahbeth “Yeli” Marshall, owner of Yelibelly Chocolates in Addison, Texas. Her company (which makes the sweets I send my clients each December) used to have its own boutique space but now focuses mainly on corporate and online sales. “I do pop-ups for an additional income stream. Since we are not in a retail store front anymore but a production kitchen instead, it's a good way to get some additional funds.”  

    Where Can You Have a Pop-up Shop?

    As long as you can get permission to use the space short-term, you can have a temporary shop. pop-up shop exampleSome options include renting empty retail space, renting space in an office building lobby, or using space you already rent or own, if it can safely accommodate shoppers and will draw foot traffic. That's how Katko started with pop-ups: “The pop-ups I organized were in my studio. I’m on a somewhat busy street so we got a decent amount of traffic.” Once you find your pop-up groove, you may want to build a regular schedule of pop-ups at different locations. That's how Marshall expands her retail reach across the Dallas-Fort Worth area. “I rotate through various office buildings around the Metroplex. We could probably have pop-up shops three days a week, every week, and rotate them, but I don't have someone on staff that can do them regularly right now. There are enough office buildings in the Metroplex that allow vendors to come in.”  

    5 Steps to Prepare for Your First Pop-up Shop

    1. Find your spot. Choose a place with lots of foot traffic. For Katko, her fiber arts studio fit the bill, and she's also rented vacant retail space. For Marshall, office buildings deliver a steady supply of people coming and going through the lobby who want to treat themselves or pick up gifts. 2. Manage your expectations and check the calendar. Marshall said that with pop-ups, no two days are the same, and holidays can have unpredictable effects on sales. “I set up at a location once and did $500 [in sales] and it was a great day. The next time we set up was on Halloween, which I thought was going to be great for candy sales. I ended up making one sale that day.” 3. Plan your space. Create your pop-up shop in the same theme as your permanent location or your online store – use the same colors, fonts, decorative motifs. Make the space welcoming. “I wish I had known to have more chairs to invite newly met neighbors to sit and chat a bit,” Katko said of her first pop-up. 4. Select your merchandise. Especially if this is your first pop-up, stick to smaller-ticket items that people will be more likely to buy on impulse, and maybe leave your biggest ticket-items out of the mix. “I found that at pop-up shops people like to spend between five and $10,” Marshall said. “You might have people that purchase a number of $5 or $10 items together, but they like that price range.” 5. Plan your promotions. Let people know about your shop well in advance. Share the event information on your website and social media channels. Create a Facebook event and send invites via emails to your customer list. See if you can share your pop-up info on the social media accounts of the space where you'll be, too. And remember paper? You may be able to drop off fliers or postcards in the space ahead of time with your pop-up event details and product information.  

    What to Do During and After Your Pop-up

    On the day of your event, you'll want to continue with social media updates, but the main event at a pop-up is face-to-face interaction. Take the time to greet your visitors, answer their questions, and—perhaps most important--share the story of how your products are made. At her first pop-up, Katko said, “I realized people were looking for a connection or the story behind what they bought. It really made me happy that people were willing to buy my handmade creations instead of getting something mass produced, and that they wanted to know the process.” After the event, write a wrap-up to share on your website and social media and in your newsletter—this can build demand for your next pop-up! For more details on planning your pop-up, this handy checklist from marketing firm Pop-Up Republic hits all the major tasks you'll need to complete before, during, and after your pop-up event. And to boost your sales between pop-up events, make sure your shop follows these habits of successful online stores.
  • Got 5 Minutes? Do This Every Day To Improve Your SEO

    Tuesday, February 13, 2018 by
    quick 5 minute tasks you can do every day to improve your seo

    7 Quick Daily Tasks To Improve Your SEO

    SEO isn’t something that has to be incredibly difficult. Sure, there is a lot of time and effort involved. But it’s mostly about performing specific tasks again and again, rather than doing something once and calling it a day. If you perform the following seven small tasks on a regular basis, it will add up to big rankings gains over the long term for your website. HostGator Website Builder

    1. Upgrade and Update Your Older Blog Content

    Just because you published a post a year ago doesn’t mean you’re done with it forever. Chances are you’ve learned new things in that time, or new developments in your field have taken place, so you can make that piece of content even more useful. This is doubly true for content that might not be ranking as high as you think it should. Spend a little time going through your older content and see where you can expand, or add new resources, to make it even more useful to your readers.  

    2. Promote Your Content On Social Media

    Social media doesn’t have a large influence on your rankings, according to the latest Google ranking factors. However, that doesn’t mean you shouldn’t spend any time on social media. Social media helps send traffic to your site. Plus, having a high social share counter will give your posts and your site more authority in the eyes of your visitors. If your post has hundreds of shares across social media your readers are more likely to trust what you’re writing. As a result, they're more likely to organically share it on their own social media channels and with family and friends, amplifying your reach. So, spend a little time each day sharing your content and engaging across social media.  

    3. Improve Your URLs, Titles, and Metas

    Having a confusing URL structure isn’t good for SEO. Try to simplify your existing URLs so they’re cleaner, relevant to your topic, and include keywords (but make sure not to keyword stuff). Along this same topic, you’ll also want to improve your titles and meta descriptions. By making your titles more clickable and your meta descriptions more appealing you’ll improve your click-through-rate from the search results. Having a higher organic CTR will actually help to improve your search engine rankings too.  

    4. Check For Any Broken Links

    Having broken links on your site will kill your user experience. If you’ve been running your website for a little while, then you’re probably linking out to resources that are no longer online, or you’ve changed the URL structure of certain posts and pages on your own site. Both internal links on your site and external links out to authoritative resources are important for SEO and your overall user experience. If your site runs on WordPress, then you can install a plugin like Broken Link Checker that will scan your website for broken links. Alternatively, you can install the Chrome extension that’s also called Broken Link Checker, which will scan the open page for broken links. broken link checker On the topic of links, it’s also important to add relevant internal links within the various blog posts on your site. If you have a piece of content that’s received a lot of links, then add plenty of links to other posts across your site within that post.  

    5. Perform Blog Email Outreach

    Simply writing your content isn’t enough. You also need to spend time promoting that content for shares and backlinks. When sending emails to other influencers in your space it’s important to not send an email that asks for a direct backlink. Instead, your goal with blog outreach should be to get on the radar of people who are likely to share and link to your content. If your content is good and you’re getting it in front of the right people, then the links will follow.  

    6. Spend Time Analyzing Your Competitors

    Want a super secret way to create content you know will work? Spend some time analyzing the successes of your competitors. With tools like Buzzsumo and SEMRush, you can simply type in the URL of your competitors and see which content has been the most popular and which keywords are sending them the most traffic.
    • Buzzsumo also has a nifty feature that will show you the people who shared a specific piece of content. Now you can spend time promoting your content to these very same people who are more likely to share.
    • SEMRush will also give you backlink data of competitor’s posts, so you can reach out to those very same people when promoting a similar piece of content.
    Spending a little time each day researching your competitors will give you endless content ideas while uncovering new opportunities to promote your content. buzzsumo

    7. Engage with Big Blogs and Sites in Your Niche

    Blog commenting isn’t the best way to build backlinks to your site. But, it does serve a purpose nonetheless. Some blogs do have comments sections that allow you to post your name and link to your website, but the main purpose of commenting isn’t to build backlinks to your site. Instead, it’s to get on the radar of top bloggers and website owners in your space. When commenting, the best approach is to post something thoughtful that also adds value. Make sure to keep blog commenting best practices in mind. Commenting, done the right way, can help to open doors. Maybe it’ll lead to a guest post opportunity down the road. Maybe it’ll lead to a linking opportunity. The future of SEO is built upon relationships and regular commenting can help you get there.   Hopefully, the tips above will help you steadily improve your search engine rankings over the long-term. Remember, SEO is a long-term game, but the little things you do day in and day out will add up.