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  • 5 Ways To Promote Your Blog On Pinterest That Actually Work

    Wednesday, February 22, 2017 by
    how to post your blog on pinterest Do you want more blog traffic? Of course, you do! Social media is continuing to be a hub for people to connect with others around the world. Moreover, Pinterest is paving the way for bloggers to drive referral traffic and increase audience engagement. Research shows that “the half-life of a pin is 1,680 times longer than a Facebook post.” This means more people are interacting with your content months after you post it. “Interaction is so easy on Pinterest that other networks have a reason to envy it. The recipe of a successful interaction is a smooth delivery of information across the board... All you need to do is create new boards, add new pins, invite others and like and re-pin other’s pins,” writes Mike Dane, a digital marketing professional. It's time to send Pinterest users to your blog. Here are five ways to get you started. Create Your Blog  

    1. Create Multiple Boards

    On Pinterest, visibility is vital to attracting new individuals to your account. Even with a targeted audience, there are several interests that your pinners will possess. So, make sure you’re catering to those needs by developing multiple boards to gain their attention. For instance, if your blog is dedicated to all things cooking, create a board for slow cooker meals, one for dishes made under 30 minutes, and maybe another for desserts. This segmentation gives someone an opportunity to pick what they want and find it quickly. For example, HostGator has several boards devoted to website inspiration, ranging from blogging tips to design ideas for an arts & craft blog. Create multiple Pinterest boards   Another pro tip? Don’t limit yourself to posting your articles in only one board. More than 80% of pins are re-pins. Thus, sharing the same pins in several boards can help more people find your blog via Pinterest’s search function and category algorithms. “It’s okay to pin your blog articles to more than one Pinterest board, but spread them out over time and pin other content in between so your Pinterest feed isn’t just you pinning five pins of your blog post to different boards,” says Peg Fitzpatrick, co-author of The Art of Social Media: Power Tips for Power Users. Want to give your fans a chance to find your blog posts? Drive traffic with multiple boards. [bctt tweet="80% of Pinterest pins are re-pins. Pro tip: reshare pins on multiple boards to increase visibility." username="hostgator"]  

    2. Post Creative Images

    Photos make up 92% of all Pinterest posts. So, you should really focus your energy on producing creative images for your followers. Start by formatting images properly. The ideal aspect ratio for Pinterest images is 2:3 with a minimum width of 600 pixels. Add a story-filled background to your images. For example, a recipe blogger might post a bowl of fruit on a checkered tablecloth in front of flowers. You want to set the mood for the person looking at the image, to entice them to want to read the blog post. Take photos up close, suggests blogger Ali at Gimme Some Oven. People should feel like they can actually experience the object on your Pinterest board. Pinterest image tips   Tie your images to seasonal or holiday events. Pinners are two times more likely to celebrate events and holidays. Plan your marketing strategy around pinning images that connect to special occasions, like Valentine’s Day or Halloween. Experiment with your pin images and track which photos resonate with your fans. Then create more of those. [bctt tweet="#Pinterest Photo Tips: Add a story line, take photos up close, and tie in seasonal events." username="hostgator"]  

    3. Write Descriptive Copy

    Pinterest isn’t all about photos. There’s space to write text to make people take a second glance at your work. For instance, article pins include a headline, the author’s name, and story description. These rich pins let you shape how people perceive your board. The headline should stick out to the reader. Use catchy, bold language that appeals to your audience. What would they like to read? If you have to shorten the original article title, do it! Use the same brand name on your blog on your Pinterest account. So, if everyone knows you as Betty the Gardener, keep the consistency. You don’t want to confuse followers. Lastly, write a description that’s interesting to the individual. You want people to feel compelled to click to learn more. Check out this example from the New York Times: Article Rich Pin   Freelance writer Elna Cain offers some additional tips to boost traffic:
    • Make it easy for pinners to find your pin with a spot-on description.
    • Give enough information to entice a pinner to click through to your blog.
    • Draw on the emotions of the pinner by using sensory-related words and positive sentiments.
    • Add a call-to-action in your description, like, “check out…” or “click to find out more.”
    Words matter, too. Take advantage by using descriptive copy.  

    4. Focus on Timing

    Research revealed that to optimize audience reach on Pinterest pinners should post 10 to 15 times per day. As your fan base grows, deliberately timing pins becomes important to providing a consistent brand message to your platform. You’ll soon learn that pinning at any time isn’t a good strategy. Bloggers can waste lots of effort posting pins whenever they think is the best. Instead, take a pragmatic approach. Examine your website traffic to uncover when are the best days and times to post your pins. [bctt tweet="When's the best time to post on #Pinterest? Look to your blog traffic for the answer." username="hostgator"] “The smart strategy is to look at your traffic stats for your own blog to see when you consistently get the most traffic, and then plan to pin during those times, because that’s when your audience is surfing the web and most likely to spread the word,” states Beth Hayden, a social media expert. And remember, every sector is different. The time that works well for retail bloggers might not work best for financial bloggers. In the chart below, experts found that the best time for the food and beverage industry pinners is between 11am and Noon Eastern time. Best time to post on Pinterest   Gain more traffic by optimizing when you post your pins. It will help your followers and your blog.  

    5. Engage With Your Community

    Similar to most social media networks, engagement is always critical to influencing people to visit your site. The interaction shows people you’re interested in their opinions. Use the comment section of your pins to answer questions and thank your followers. And encourage people to like and save pins and follow you. By doing so, you’ll gather information on what they enjoy most and how to better cater to those desires. The average user stays on Pinterest for close to 15 minutes at a time. That’s remarkable since most people get bored on social media after a couple of minutes. For your active fans, ask them to curate your board with you. It’s an effective way to collaborate with people and lets their followers discover your blog. Here’s a group board focused on blogging. It has more than 50+ people adding their voices to the Pinterest conversation. Group Pinterest Board   Involve your community in the creation of your boards. It helps with engagement and brings new fans to your blog.  

    Start Growing Your Blog Traffic

    Bring attention to your blog today with the help of social media. Use Pinterest to attract people to your posts. Create multiple boards based on your readers’ interests. Post eye-catching photos that will make people take a second look. And engage with your community to lure people to your site. Grow your blog now. Update your Pinterest account (and while you're at it, follow HostGator!)
  • Inexpensive Online Marketing Tools You Should Be Using

    Tuesday, February 21, 2017 by

    Cheap internet marketing tools

    Whether you’re a lean startup or a budget conscious behemoth, there’s nothing wrong with saving a few dollars, especially if it’s on something as important as online marketing. But with plenty of snake-oil salesmen and low-quality services out there on the internet, you want to make sure you’re getting your money’s worth.

    Luckily, you can find a number of the most important online marketing tools every business needs at either very little cost or no cost at all. To make your search for the best inexpensive online marketing tools out there easier, we’ve rounded up a list of 21 tools worth checking out.

    HostGator Website Builder

    Tools for Marketing Research

    Great marketing is built on a foundation of good research. To reach your target audience effectively with the right message, you have to first understand who they are and what they care about. And to position yourself effectively in the industry, you need a good understanding of who your competitors are and what their marketing strategy looks like.

    Performing audience research to build accurate personas and competitor research to clarify your positioning are two crucial early steps in every marketing effort. Here are a few tools to help you do marketing research that won’t eat up much of your budget.  


    Cost: Free With government mandated filings for publicly traded firms, posted in plain view for all to see, the SEC stands as a veritable gold mine of information for learning more about your competitors. Two primary items drive the usefulness of the Securities and Exchange Commission’s postings. The first one is comprehensive annual reports in a readily accessible PDF format. The second, however, is probably the most attractive for time conscious tycoons. XBRL (short for eXtensible Business Reporting Language) meta-tagging of vital financial statistics ensures that data can be cataloged and presented in quick-reference, easy-to-understand tables. The combination makes for an insightful look into competitors, risks, and market trends.  

    2. Instant Survey

    Cost: Free Instant Survey’s continuing adaptation and development are just accessories to the fact that it performs one basic task extremely well: collecting customer feedback. From real-time results to random assignments for answer order, even seasoned marketers will find exactly what they’re looking for. Free online survey tool Instant Survey is currently in beta and, for now, free for both the basic and pro versions. In the future, the pro version is likely to jump up to $10/month, but for many small businesses the basic version will provide many of the features you’ll need.  

    3. Survey Monkey

    Cost: Free and paid plans Survey Monkey is one of the other top choices for conducting surveys to learn more about your audience. It offers the ability to make and send surveys, as well as sophisticated data and analytics that can help you make better decisions based on the results. NPS Survey Like Instant Survey, they offer a free basic version, but they also have a couple other plans for anywhere from $25/month to $85/month that provide more useful features, such as custom themes, rich data, and unlimited questions and responses.  


    Cost: Free While querying your existing customers can be useful, brand new companies (and even established names) can always benefit from understanding the clients they haven’t made yet. This is where the US Census comes in. From information about median income and population distribution to detailed facts like computer and internet use, there is no shortage of useful tools to help paint a picture of potential customers. But the Census doesn’t just document people. Detailed information about industries, employment, trade, and so on can help your business understand the greater context of your market. Between these exhaustive statistics and a bevy of research articles on the data itself, there’s no question that whatever you’re looking for, you’ll probably find it here. Did we mention it’s free?  

    Tools for Website Analytics

    Online marketing isn’t possible without a website. It’s the home base all your other marketing is pointing toward and if it doesn’t do its job well, all that other work could be for naught. These affordable tools can help you make sure your website is doing its job well – and if it’s not, figure out what changes you should make.  

    5. HostGator Web Hosting

    Cost: As low as $3.95/month We know, we know, it’s a shameless plug, but we had to include it. A key part of running any successful marketing campaign is using your website to its full potential. To do that, you need a web host you can rely on. HostGator offers a variety of hosting plans for small businesses. You can choose WordPress hosting to easily get your blog up and running or you can get a dedicated server to handle huge influxes of web traffic. Whichever plan you choose, our team is available 24/7/365 to help. Low cost web hosting  

    6. Google Analytics

    Cost: Free If you have a website, you should have Google Analytics. Google tracks most of the important data that tells you what’s working (and what’s not) with your online marketing.  You can see how many people are coming to your site, how they found you, and what they do once they get there. And those are just some of the more obvious metrics to monitor; when you dig deeper you can learn so much more. Google Analytics Dashboard The information businesses get from Google Analytics is invaluable, and yet the tool remains 100% free.  If you haven’t set up Google Analytics for your website, make that your top priority.  It won’t take too long and you’ll start getting some serious value out of the tool relatively quickly.  

    7. Google Content Experiments

    Cost: Free Formerly called Google Website Optimizer, Google Content Experiments is a tool included within Google Analytics that allows you to set up A/B testing experiments to test out how changes to your website can produce different results. You can pit two landing page designs against each other, try out different copy on your home page, or see if a different CTA button makes a difference. The tool even allows you to go beyond A/B testing and test out more than two versions of the same page – up to 10. The results will be easy to track and clearly visualized within Google Analytics, the tool you should already be using to track your website metrics.  

    Tools for Content Marketing and SEO

    Content marketing and SEO aren’t the same thing, but they go hand in hand. As such, tools that will help you out with one will often be useful for the other as well. For any business practicing content marketing and SEO, these tools can help make your efforts stronger without adding much to the costs of your work.  

    8. Google Keyword Planner

    Cost: Free Keyword research is one of the most important steps in any SEO strategy (as well as any PPC strategy), and Google Keyword Planner is one of the most essential tools available to do it. And like the other Google tools on this list, it’s entirely free. It allows you to research how popular and valuable different keywords are based on how frequently they’re searched in Google and how much businesses spend on them in Google Adwords. This can help you expand your list of relevant keywords beyond the ones you brainstorm yourself in order to better shape a content strategy. There are plenty of other keyword tools out there you can use, but between its low, low price (free) and the wealth of data Google’s able to access in providing you the tool, it’s the best one to start with.  

    9. Google Trends

    Cost: Free Surprise, surprise - we have yet another Google tool on the list! The company has so much data that it’s in a powerful position to provide it to businesses in useful formats, and it does so in a number of ways we can all appreciate. Google Trends Google Trends takes the billions of online searches per day and breaks them down by category, top hits, and geographic region. As if this wasn’t helpful enough, the service even prepares graphic data and customizable reports using the Explore feature. But the real strength of Google Trends lies in the name: Google. Utilizing the most heavily trafficked search engine on the web provides instant access to the behaviors, thoughts, trends, and interests of a cross-section of the population that would otherwise take a huge amount of money and time to survey on your own.  


    Cost: Free and paid plans You know when you start to do a search in Google (or YouTube or Amazon or any number of other search tools) how sometimes you’ll see a dropdown menu of suggestions finishing the phrase you started? The creators of had the idea that all those suggestions for finishing a phrase could become valuable fodder for marketers to understand what their customers are looking for, and by extension what topics they should be covering in their content strategy. So they put together a tool that lets you see the autocomplete options for a number of commonly used search tools. Google Keyword Research You can enter in a word or two and see a list of the autocomplete keywords that are commonly used that include or are related to the words you entered. You can use for free if you stick with the basic version, or upgrade to one of the paid versions with more features and data access for $29 or $49 a month.  

    11. Portent’s Title Generator

    Cost: Free Content marketing requires generating what often feels like an infinite list of topic ideas to create content around. When you’re working on your content calendar and you start to feel like you’ve exhausted every relevant idea you can come up with, Portent’s Title Generator can help you get the juices flowing again. The free tool drops the keywords you provide into popular headline formats to help you come up with new subjects to add to your list. The results may be hit or miss, but the tool can be a boon to your topic brainstorming sessions. Blog Topic Generator  

    Tools for Social Media Marketing

    One of the subsets of digital marketing that gets the most buzz is social media marketing, and for good reason. Social media platforms are some of the best spaces to meet your audience where they hang out and gain insights into what they’re talking and thinking about.  

    12. Social Networks

    Cost: Free Just as widespread in use as search engines, Facebook, Twitter, Instagram and LinkedIn all provide a unique opportunity for research. Besides being heavily-visited and free distribution channels for content and product announcements, these services stand as one of the most potent methods of rapid-fire data gathering on the internet today. While surveys and census data can provide powerful insights, social networking exists in a space where people are encouraged and happy to communicate and provide feedback. The ability to simply click in a comment box, fire off a response, and hit enter, all in a matter of seconds, means an outlet for customers, and a steady stream of intel for you. Creating a comprehensive picture of your market is no easy task, but with some low cost options at hand, the job becomes a little easier. Remember to combine information from all sources and get whatever value you can out of each service. At the end of the day, you’ll have a better understanding of your target market, and you’ll save some money in the process.  

    13. HootSuite

    Cost: Free and paid plans Social media manages to be an important marketing tool and a serious distraction for procrastinators all at once. Having a frequent presence on there is generally a good thing – unless it becomes all you’re doing. HootSuite makes it possible to manage all your social media profiles in one space and create a schedule of updates in advance. That way, you can approach social media strategically with a well-thought out plan, instead of doing it as you go and getting sucked in. HostGator HootSuite HootSuite provides a free plan that will work fine for some small business users, as well as paid plans for larger businesses and social media professionals that allow room for more users and profiles.  

    14. Buffer

    Cost: Free and paid plans The other main player in social media management is Buffer. It also lets you schedule your updates in advance and access multiple social profiles in one centralized space. There's a free plan, as well as paid ones with access to more users and social media analytics. The features and functionality are similar, so you might consider giving both Buffer and HootSuite a try to see which one you prefer the look and feel of.   

    15. Followerwonk

    Cost: Free and paid versions Followerwonk is a helpful tool that provides a deeper level of analysis to your Twitter use and that of other people in your industry. It makes identifying the people to target for influencer marketing easy with social authority rankings, and helps you strategize growing your follower list by better understanding your current followers and their influence. Follwerwonk  

    Tools for Email Marketing

    Email marketing is one of the most powerful forms of online marketing you can do. According to one report, it’s been shown to have a 3800% ROI. That puts it well above any other type of online marketing. To do email marketing, you need a good email marketing software to manage and execute your strategy.  

    16. Constant Contact

    Cost: Starts at $20/month Constant Contact helps you build your email lists, manage them, create emails from visually appealing templates, and track the important metrics from each marketing email you send out. It’s easy to use and gives you the means to improve your email marketing over time based on the rich data and analytics the product provides.  

    Other Valuable Marketing Tools

    We’ve covered the main categories, but we’re not done yet. Here are a few more affordable tools that can make your life easier as a marketer.  

    17. Canva

    Cost: Free Images are a huge part of online marketing, but for some marketers, they feel like the hardest part. Stock images don’t perform as well as original ones, and original ones are a pain to create. Canva makes putting together original images that look good much easier. They have tons of templates, backgrounds, images, and fonts you can use. While many of the images they make available are free, there are some you can grab the usage rights to for a small price (generally a dollar). Canva Free Online Image Creator If you’ve been struggling with creating worthwhile images, signing up for Canva can immediately make that struggle easier on you.  

    18. Headline Analyzer

    Cost: Free We already looked at a tool for helping you come up with titles; this one helps you gauge how successful your titles, social media updates, and email subject lines will be by comparing them to what data says works best. Simply enter your headline into the tool and it will generate a headline score for you, along with tips for alternate suggestions that are likely to perform better. (Note: for your first use, you will have to provide some basic information about you in order to use the tool, but no payment information.) CoSchedule Headline Analyzer The analysis is quick, thorough, and helpful. By taking a couple minutes before you publish or send each post, social media update, or email, you can get a fast, valuable idea of how to make it better.   There you have it. While you can find loads of online marketing tools out there that will gladly eat up your budget, you now have 21 suggestions for options that can strengthen your online marketing without adding much to your overall marketing costs. Did we miss one of your favorite tools? Let us know in the comments!
  • Should You Choose VPS or Cloud Hosting for Your New Website?

    Friday, February 17, 2017 by
    VPS vs Cloud Hosting When the time comes to choose your web host you’re probably going to have a ton of questions. Hosting can seem a little complicated. You have cloud hosting, shared hosting, VPS hosting, dedicated servers and you have dozens of hosting companies to choose from as well. Yikes! With this post we hope to reduce a little bit of that confusion. Below we dive into the differences between cloud and VPS hosting. HostGator WordPress Hosting  

    What Is a VPS?

    VPS servers are also known as Virtual Private Servers. This style of server is essentially one physical server, which is then divided into several smaller virtual servers. Each one of these virtual servers acts as its own server environment. Since you have your own dedicated section of the server, you have your own set of allocated resources and can customize and configure your server partition exactly the way you want. Plus, there’s no exchange of data or file access between accounts on the VPS server. However, they can tend to be less reliable because if one physical server fails, then every VPS using that server fails as well. Their performance can also vary if one site happens to be hogging resources on the physical server. Who should use VPS hosting? Virtual Private Server hosting is great for users looking for more control over their website, with the technical skills to set up a customized environment.

    Get started with HostGator VPS hosting!


    What Is a Cloud Server?

    Cloud servers are known by several names including VM or Virtual Machines. Cloud servers are similar to a VPS hosting environment. The key difference is that instead of having a single server that’s dedicated to your site (as is the case with VPS), the resources are spread out amongst a bunch of different physical machines. With a cloud hosting platform, you benefit from the use of multiple servers, so you have more available resources at your disposal. You can increase the power of your server whenever you’d like to meet varying traffic needs. While cloud hosting offers more flexibility than VPS hosting, it doesn't allow for quite as much customization. Who should use cloud hosting? Cloud hosting is a great choice for website owners who need the flexibility that cloud hosting provides, to enable increased performance to meet surges in traffic.

    Get started with HostGator cloud hosting!


    How to Choose the Best Option for Your Needs

    The biggest difference between the two server environments is scale. If you’re looking to launch as quickly as possible and don’t care about scale, then a VPS server can be a great starting point. However, if you demand a flexible hosting setup and a high level of site performance and storage then it’s worth checking out a cloud hosting environment. What hosting environment do you prefer? Share your preferred hosting setup in the comments below.
  • Why You Need Professional Photos for Your Business Website

    Thursday, February 16, 2017 by
    Need Professional Photos for Business Website With content marketing all the rage these days, the value of written text gets a lot of attention, but images are at least as important to a visitor’s experience of a website. In fact, images are one of your most valuable tools for getting better results from your written content. Visitors are 80% more likely to read content if it’s paired with an image and 64% more likely to remember what they read. In other words, your website needs images. The primary question that remains is: where should you get them?  

    Stock Photography vs. Original Photography

    Stock photography is the most obvious option to consider. It’s affordable and easy. When you need an image that will simply suffice, finding a stock image is the path of least resistance. There’s a place for easy options in life, but the images you use on your business website isn’t it. Stock photography comes with certain issues and risks. [bctt tweet="There’s a place for easy options in life, but the images you use on your biz website isn’t it." username="hostgator"]  

    Stock photographs can be bought by anyone.

    In most cases, when you buy a stock photograph, you don’t become its outright owner. You’re only buying the rights to use a photograph that hundreds or thousands of other individuals and businesses could buy as well. That means there’s a decent chance that your customers will have seen your stock photograph before, possibly on a competitor’s website – or worse, on a scammer’s website. If a photo on your website inspires a mental association with a business a visitor has had a bad experience with, those associations will influence how they view your brand. Obviously, that’s bad. [bctt tweet="Visitors are 80% more likely to read content if it’s paired with an image. #ContentMarketing" username="hostgator"]  

    Stock photography simply feels inauthentic.

    Stock photography trades on the themes and clichés everyone’s seen before. Have you ever seen a photo of a smiling person with a headset? Even if you don’t particularly remember it, you’ve probably seen dozens of variations on this picture. It’s the go-to stock photograph subject many companies use to demonstrate the concept of customer service. Customer Support Stock PhotosThe fact that you’ve seen it so many times makes it boring and easy to ignore. By comparison, original photographs have personality.  

    Original photography works better.

    Several companies have put this to the test. Marketing Experiments found that customers converted 35% more when faced with an original photo than they did with a stock photo.  Eye tracking studies have shown that people tend to ignore stock photos, but do pay attention to photos of real people. And one moving company in New York City found that their original photos converted at rates around 45% higher than a stock photo. It’s been tested again and again with the same results. People respond better to images that feel authentic. [bctt tweet="People ignore stock #photography, but pay attention to photos of real people. #WebsiteDesign" username="hostgator"]  

    How to Create Original Photos

    You have two main options when it comes to creating original photos for your business website:
    • Hire a professional
    • Take them yourself
    Hire professional photographer for company photosEven photos you take yourself with affordable cameras (or your phone) are often an improvement over stock photos, but if you want photos that are high quality, then hiring a professional is probably worth it. Do some searches to find professional photographers working in your area and ask around amongst friends, family, and other business owners to see if anyone has recommendations. Before hiring a professional photographer, take some time to look over their portfolio and confirm you like their work and that they seem like a good fit for your needs. If the quotes you get from local professional photographers are outside of your budget, check and see if there’s a photography program in any of the colleges in your area. A student photographer can do the job at lower rates and will likely be eager to please in return for future referrals and a sample for their portfolio. It’s not as easy as buying a stock photograph, but the time and costs involved in creating original photographs for your business website is worth it. You have the chance to show your visitors some real personality and connect with them in a way that no generic image of a woman wearing a headset ever will. Recommended WordPress Hosting
  • Creating A LinkedIn Company Page? Follow These Best Practices

    Wednesday, February 15, 2017 by
    Create LinkedIn Company Page As a working person at any stage of your career (recent grad, business owner, professional), it’s a good idea to have a personal LinkedIn page. You can use it as an online resume to strut your skills, make professional connections with former and present colleagues, and search for jobs. Good news: a LinkedIn Company page is another free piece of online real estate to tell the world about your business, services, and products. You just need a company email address to verify that your business is legit and that you’re the official representative. Need help? Watch this walkthrough video from LinkedIn to help you get started:
    As of mid-2016, there are over 450 million users on LinkedIn, so it’s definitely worth getting your piece of the action. And since it’s free, there are plenty of opportunities for small shop owners to compete with the big boys. Here’s how to make the most of your investment:  

    1. Be pretty.

    Get your company profile pic and cover photo setup stat! Logos work great here because they’re a consistent reminder of your brand. Here’s ours -- obviously we’ve got Snappy front and center. HostGator LinkedIn   And here’s a beauty of a page recommended by Hubspot. Notice here that the Nature Conservancy (like HostGator) includes their company logo in both their profile and cover pics. Nature Conservancy LinkedIn   Use images that grab people’s attention and paint a picture about what your business represents.  

    2. Use your words.

    LinkedIn gives everyone an opportunity to write up a little ditty about their business. Win by keeping it simple, succinct, and authoritative. If you have some proven keywords you know work, pepper them in where you can. Every little bit helps on the SEO battleground.  

    3. Remember the details.

    LinkedIn encourages Company Page owners to present details like company size, website, year founded, and company specialties. Don’t keep this info a secret! Let people know what your company is all about.  

    4. Get followers!

    Start by getting colleagues, employees, consultants and anyone you work with on board. Encourage friends and family to support your business by following you on LinkedIn. For added views and follows, consider embedding your LinkedIn Company Page into your email signature. LinkedIn in Email Signature  

    5. Know your audience.

    LinkedIn gives Company Page users access to a nifty analytics tool where a demographic breakdown of the people who are following your page can be seen. This not only helps you discover more about your audience, but gives you insight into what type of content they might be interested in reading and engaging with. Here’s a LinkedIn Company Page analytics example: LinkedIn Company Page Analytics This shows us that this company’s followers are primarily senior-level professionals, but then there are also a good number of entry-level folks as well. In this case a mix of articles or blog posts about leadership, hiring, and productivity hacks might be a good place to start. Use this demographic info to make intelligent guesses and see what works.  

    6. Post great content.

    LinkedIn functions as another social media outlet where you can publish company blog posts, thought-leadership, case studies, and more. Once you get a firm handle on who your audience is, cater your content to them while staying true to your company’s messaging. On LinkedIn, you may want to skew your content toward hiring and employee success, particularly as your first followers will likely be your own employees or people you know who can help introduce you to the right people. For more ideas, take a look at our post How to Publish Engaging Content on LinkedIn.