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  • 5 Steps To Take After Buying Your New Domain Name

    Friday, February 23, 2018 by
    5 Steps to Take After Buying Your Domain Name

    What to Do After You’ve Bought Your Domain Name

    Purchasing your domain name is the first step towards getting started online. With your domain in hand, it’s time to start building your online presence. However, there’s a lot that needs to be done before you have your own piece of online real estate. Below we highlight five different things you can do once you’ve purchased a new domain name. register domain name

    1. Sync Your Domain and Hosting

    If you’ve purchased a domain name for the purpose of creating a website, then you’ll also need a hosting account. Depending on where you purchased your domain you may be able to purchase hosting from the same source. HostGator offers a great plan for beginners that will make hosting and setting up your site a breeze. Regardless of where you decide to purchase your hosting, you’ll need to transfer your nameservers, so they point to the location of your host. If that sounds a bit technical don’t worry, the process is incredibly straightforward. To start, login to your domain name registrar where you purchased your domain and locate your nameservers. Then, you’ll want to copy and paste the nameservers provided by your host into the box where your existing nameservers are located.  

    2. Setup a Domain-Specific Email Address

    Chances are you’ll also want a domain-specific email address to go with your new domain name. This will help your site appear more professional. The total number of email addresses you can create will depend on your hosting plan. Typically, you’ll be able to create at least one without an added charge. You’ll be setting up your branded email address from within your hosting account. If your host offers a control panel like cPanel for managing your hosting account, then you’ll look for an app called Email Accounts. Here you’ll enter your email address and select the associated domain name from the drop-down box. cPanel email management

    3. Secure Matching Social Media Handles

    Getting social media handles that match up with your website will help to establish your brand online. Even if you don’t plan on using the social media platform right away it can be helpful to lock down specific usernames. If the branded version of the username is already taken, then trying adding a qualifier to the end of it. Getting an exact match isn’t the most important thing, but try and get it as close as possible. For every social media profile, it can be helpful to try and match your usernames across various accounts. This will make it easier for your fans to find you across different platforms.  

    4. Create Goals for Your Website

    Before you start building your website it’s important to create an actionable plan for what you actually want to accomplish. After all, there are numerous directions you can take with your new site. The type of website you create and the end result your looking for will help to establish your direction. It’s important to sort this out beforehand as it will determine the style of site you end up building.

    5. Start Building Your Website

    Your website is the center of your online presence. Now, with your domain and hosting setup, it’s time to start building your website.  If you’re choosing to build your own website, then you’ll have numerous directions you can take. If you’re using HostGator, you can even use the included site builder. hostgator website builder themes If you prefer to build out a site that allows for greater content development, then consider using a CMS like WordPress. Most hosts, including HostGator, offer one-click installs that will install WordPress on your site with the click of the button. Then, all you have to do is choose a WordPress theme and customize it to your liking.   Hopefully, the tips above will help you take your brand new domain name and start to lay the foundation for a successful website.
  • Best Practices to Follow for Your Thank You Pages

    Friday, February 23, 2018 by
    best practices to follow for your thank you pages

    How to Use Your Thank You Pages To Increase Conversions

    Your thank you page is much more important than you may think. So many businesses are focused on getting the sale, that once they get it they simply thank the customer and leave it at that. If you follow that approach, you're actually throwing away a key opportunity to strengthen your bond with the customer and keep them coming back for more. The right content on your thank you page can go a long way towards increasing customer engagement. Here are five ways you can make the most of this unassuming page and bring up those sales numbers. best dedicated server hosting

    1. Offer a Loyalty Discount

    This is one of the more obvious options you can take with your website. Once your customer has ordered, offer them an exclusive discount with you for next time. They can then go back and use that discount right away, or at their leisure. Giving the customer this discount gives them a reason to come back. Maybe there was something else on the website that they were looking at, but decided against as they didn't have the cash for it. If they have that discount, that purchase seems a lot more feasible. NatureBox offers a discount, and they encourage their customers to share (a tip we'll get into below): naturebox_thank_you_page

    2. Play a Video

    The thank you page is actually a great place to post a video related to what the customer has just bought. This can easily be customized to make it fit to whatever the customer is buying from you. "Video is becoming the most popular way to show content," says content manager Della Jones from Elite Assignment Help.  "It's a way to get a lot of information across visually, without overloading the customer." For example, if your customer has just bought some seeds from you, you can show them a video about how to plant them. This little bit of extra content can be just what you need to boost engagement.  

    3. Encourage Customers To Share

    You'll have seen this tactic yourself if you've been online shopping recently. Many sites are now using social sharing on their thank you pages to great success. How does it work? Simply add in some links to popular social media sites, and ask customers to share their new purchase with their friends. This spreads awareness of your brand, while helping your customer feel more excited about their purchase. When they do this, they're much more likely to come back - and they'll bring their friends, too!  

    4. Invite Them to Subscribe

    Do you have an email marketing newsletter? (If not, you should.) When someone buys something from you, tell them about your newsletter. You can simply state, "While you're here, why not subscribe to our newsletter?" The key here isn't to go all out and describe it in detail, but give the reader some of the highlights. They've already bought something from you, so they may well be interested in your newsletter. Many companies have tried this trick, and found that their newsletter subscriber numbers rocketed as a result.  

    5. Offer More Content

    This tactic often works best for B2B companies, or those looking to sell a service to the customer. Once someone has made a purchase, your thank you page can offer them some bonus content that they not have thought to look at before. For example, if the customer has just booked tickets for a seminar, you can offer them a free eBook or white paper that's related to it. These could even form a good starting point for the seminar itself, as you can give customers some information before they even get there. HubSpot uses this approach for their webinar registrations: Hubspot-webinar-thank-you-page-example-CROP2

    How to Write a Good Thank You Page

    No matter what you want to do with your thank you page, you'll want to ensure that you're putting it together carefully. Here are some tips to help you write the best copy and keep those customers engaged: Keep it short and sweet: Your customer has just bought something, so they're about to head elsewhere. You don't want to hold them up for too long, or they may get irritated. Keep your thank you page short and to the point. Give them what you're offering right away, and they're more likely to come back. Always proofread and edit: As it's the last page your customer sees, you may think that you don't need to worry too much about what it looks like. You'd be wrong, as it's just as important as anything else on your site. Check over your copy after you've written it, to ensure that your grammar, spelling and general flow are correct. Nothing's worse for the customer experience than reading a webpage that's full of errors. Ensure the page loads quickly: This sounds obvious, but you've got to ensure the thank you page loads quickly. If it doesn't, the customer will just click elsewhere and leave without seeing it. Test the page first and see how it loads, before you make it live. The faster it loads, the better. Be upbeat: Your customer has just bought from you, so be excited about it. Thank them for buying with you, and continue the positivity by offering extra content or a special discount to them. It's something only they get as a customer, so show them how much you appreciate their purchase. Customize where possible: Depending on your business and what you're offering, you may be able to personalize the thank you page. This may be simply by using the customer's name to thank them. It could go one step further though, by showing videos related to what they just bought. Be creative and show them they mean something to you.  

    Tools To Help You Write The Best Thank You Page

    Now you've got some ideas for your thank you page, you'll need to start putting it together. Luckily, there are lots of tools online that will help you create the perfect page. Here are just a few that you can put to good use: With these tips and tools, you can create a thank you page that increases engagement drastically. Think about what you want to do with your thank you page, and implement those ideas. You'll see a real difference right away.
  • 5 Ways to Overcome Writer’s Block Like a Pro

    Wednesday, February 21, 2018 by
    tips for writers block for bloggers

    How Bloggers Can Defeat Writer's Block

    Writing isn’t simple. It takes time and involves lots of conscious thinking. And as a blogger, you can feel stuck in a rut. Sometimes you probably get frustrated at the thought of crafting another blog post. That’s okay. Many bloggers like yourself struggle with writer’s block. Henneke Duistermaat, a copywriter and business writing coach, gives more insight: “Writing is hard work. There’s no doubt about that. But you can make it even harder by accepting writer’s block. Don’t become a tortured genius. Choose to get on with writing. Experiment. Find out what works for you.” Ready to face your fears? Here are five ways to overcome writer’s block. Creating a blog

    1. Review Your Past Writing Achievements

    Bloggers live on the edge of perfection. You want every post to reflect your brand flawlessly—the headline, the images, and the stories. In the attempt to be perfect, you can easily get trapped in your own mind. Rather than posting your blog post, you may delay the publication date for several weeks. On top of that, doubt can slowly creep into your soul. You start asking yourself: Is this post good enough? Will readers really enjoy it? Should I start from scratch? To get out of this slump, it’s important to recall your past writing accomplishments. These accolades showcase how great you truly are. Awards, certificates, and positive comments are all reminders that you can achieve success. So take a quick inventory of what you’ve achieved within the last few years. blogging award exampleFor instance, your blog may have won first place in a competition. That takes hard work and talent. Use that excitement to fuel your next project. Right now, you may feel unworthy, but you do have what it takes to produce compelling work. And don’t forget to take a step back and be thankful for your current writing  journey. Your blogging matters, and writing is one piece of the puzzle. Move beyond internal conflict by looking at your past success.  

    2. Practice Free Writing When Possible

    When you sit down to write, it can feel like a chore. You’ve got a specific topic and an outline to help guide you. However, this method can restrict your thinking. Following a strict writing routine can become stifling. You may lose your sense of creativity and possess no desire to write from your imagination. Give yourself the flexibility to think outside of the box. Free writing is a technique where you write without worrying about the spelling, grammar, or topic. You’re writing with no fear. And that can be exhilarating! The aim is to put words on the page. You can come back to correct any mistakes during the editing process. It’s all about releasing your mind from the burden of writing. Jeff Goins, best-selling author of four books, offers his viewpoint: “Start somewhere, anywhere. Write a few lines. Say anything. And see what happens. Don’t think about it too much or make any fancy announcements. Just write. It doesn’t need to be eloquent or presentable; it just needs to be written.” Also, switch up your writing utensils. If you usually type, use a pen and paper. Stop editing while you write. Enjoy the freedom to make errors without judgement.  

    3. Spark a Conversation With a Friend

    Inspiration comes in many different shapes and forms. It’s time to ditch the closed-minded attitude and gather new ways of thinking from external sources. When you want to boost your writing skills, try talking with a friend or two. Ask them about their day and their thoughts on random subjects. It’s a chance to travel in someone else’s shoes and learn from their daily experiences. You’ll pick up on what makes them happy and how they solve conflicts. All these intimate details are optimal for knocking down writer’s block. You also may want to make an effort to watch your favorite television shows. Creativity can flow from simply admiring characters on the screen. Maybe you’ll get inspired to create a suspenseful cliffhanger or build your own content series. If you’re not a TV fan, read books and articles in different literary genres. Exploring outside of your normal reading habits gives you the courage to do something out of your comfort zone. So instead of writing the same old serious video script, consider publishing a funny vlog. examples of literary genres Novellas. Poetry. Odes. Sonnets. Narrative. Lyric. Drama. Comedies. Plays. Historical. Nonfiction. Biographies/autobio. Essays. Speeches. Articles.Pick up a new book or start chatting with a close friend. You can break through writer’s block with the help of another perspective.  

    4. Eliminate Any and All Distractions

    Writing is an art form that needs your undivided attention. Multitasking as you write can destroy your focus and drag you down. Think about all the distractions that occur while you’re writing. The phone rings and it’s the dentist office reminding you about an upcoming appointment. An email lands in your inbox and your beloved brand gives you a store discount, leading you down a black hole of shopping for two to three hours. These distractions keep you away from your writing. While you may have bought an awesome new pair of pants, you still haven’t made progress on your blog post. Before you disconnect from the world, you should assess what time of day works best for you.  Uche Ibe, a blogger at We Love Singing, explains: “One simple way to do this is to try writing at various hours throughout the day, gauge your focus and energy levels, and compare what you wrote. If you find that you struggle to write in the morning, then it’s probably best to make time for writing at night.” Carve out time in your schedule to write. When you create time blocks, you have room to focus only on writing and nothing else. block schedule templateFrom Slack notifications to unexpected errands, it’s difficult to write with constant interruptions. You can make writing a priority with a dedicated schedule.  

    5. Start Dancing Around Your Room

    Physical activity spawns innovation. By moving your body, you open the door to expanding your mental energy. Then, there’s more room for you to write with a clear mind. Stanford University researchers found that “study participants who went for walks saw an 81% increase in tests measuring divergent thinking, a thought process associated with creativity in which you generate lots of ideas.” That’s huge for doing something as simple as walking! Fuel your brain by taking a walk around your block or even jogging for a few minutes at your local park. Not only do you reduce the pressure of having to write, you also add a healthy routine to your lifestyle. Of course, you probably want to kick it up a notch. So turn up your music and dance in your writing space. No one will judge you. The objective is to relax and to have fun. By not scrutinizing your every move, you can bring in positivity and combat writer’s block. Whether you exercise, dance, or just walk, a little movement can go a long way. Blast a few tunes on your iPod and get moving today.  

    Conquer Writer’s Block

    Writing is a mental task that requires hard work. It’s no surprise you may feel depleted and experience writer’s block. Move past this hurdle by looking back at your past writing achievements for inspiration. Gain a new perspective by calling a friend. And of course, regain your energy with a little movement, like dancing or walking. Eliminate your fears. You can conquer writer’s block.   Did you like this post? Check out these articles:
  • Having Problems Publishing Your Website? Try These 5 Things

    Wednesday, February 21, 2018 by
    problems publishing your website here's how to diagnose the issue

    Having Problems Publishing Your Website? Here's How to Diagnose the Issue

    Running into a website error when publishing your website can be pretty stressful. You followed the steps to get your website online, but whenever you type in your domain name nothing comes up. Luckily, most problems surrounding your website can be pretty easy to fix - especially if you have a simple website, and the error isn’t coming from a code conflict. Below we dive into some of the biggest issues surrounding getting your website online. If you’re stuck, then spend some time working through the list below. Hopefully, you’ll be able to resolve your website issues on your own. But remember, you can always reach out to technical support to help you work through any issues you can’t solve on your own. With that being said, let’s jump in. best WordPress hosting

    Problem #1: You can’t see your website

    So, you’ve uploaded your website’s files to your server via FTP. Or, you’ve installed WordPress on your site, but when you type in your domain you don’t see anything? This is a pretty common issue. But, it’s also pretty easy to solve. The most common reason your site isn’t showing up is that either your DNS records aren’t pointing towards your host, or you’ve updated your nameservers, but they haven’t transferred over yet. First, make sure that your nameservers are pointing towards your new host. Second, check that your domain name hasn’t expired.  

    Problem #2: No changes are appearing on your site

    If you’ve recently made changes to your site, but they aren’t appearing, then you probably don’t have an issue with your site, but rather with your browser. Your web browser is probably just calling up a cached version of your site, instead of the most recent version where changes have been made. To fix this issue simply clear the cache on the browser you’re using to view your site. how to clear cache in google chrome If this doesn’t fix the issue, then double check that you actually uploaded your new website files to your server.  

    Problem #3: Your site looks incomplete

    On occasion, when you’re uploading your site there could have been a connectivity issue, either with your Internet or connection to the server. It is rare, but it does happen. If, when you access your site, it appears incomplete and only some of the files or pages are showing, then try to upload your site again. Solving the issue could be this simple.  

    Problem #4: Images are appearing as broken links

    So you’ve uploaded images to your site, but they either aren’t showing up at all, or they’re displaying as broken image links. There are a few different reasons this issue could be occurring.
    1. The images could be uploaded to the wrong folder. If you’re uploading images via FTP, you need the images to be in the exact folder specified in the image path name.
    2. You could have the wrong image filename within your site’s HTML. For example, if your code says the image name is “freebook.jpg”, but you’ve named the image “free-book.jpg” it won’t be able to find the image. Double-check that the image filenames match what’s referenced in your site’s code.
    3. You could be linking to the desktop location of the image, rather than the image on your server. This happens when you’re building your site using a website builder on your computer. When you preview the site it looks good, but viewed online it won’t be able to access the same images. To remedy this make sure that your HTML is referencing your images located on your server, not your desktop.
     

    Problem #5: You get an error message

    If you’re using a CMS like WordPress to build out your site and all you’re getting is an error message, then there’s probably a plugin conflict or an error with your theme’s code. Now, if you don’t have any development skills, then this is probably an issue that you won’t be able to work out yourself. However, if you did just make changes to your theme’s code and after those changes, you’re getting an error message, then there is a workaround. To fix this issue login to the backend of your site via FTP, and locate your site’s files. Open up the file that you modified and copy and paste the original theme code before your changes. You can find this by downloading a fresh version of your WordPress theme.   Hopefully, the tips above have helped you solve the most common issues preventing you from publishing your site online. If you’ve tried the above to no avail, then we recommend reaching out to your hosting support team to help diagnose and solve the issue.
  • 4 Strategies to Turn Social Media Users Into Leads and Customers

    Friday, February 16, 2018 by
    how to turn social media fans into customers

    Here's How To Make Customers Out of Your Social Media Fans

    Wondering whether your social media marketing investment is paying off? Your potential customers are already spending hours on social media. If you’re not investing in social media marketing, you’re missing out on a cool opportunity to attract leads and customers. Let’s take a look at a few strategies to turn social media users into leads and customers. Creating a blog

    1. Make your links clickable

    Marketers often focus on getting more likes and shares for the links they share on social media. Along with other success indicators, emphasis should also be given to click-through rate for the links you posted. Driving more clicks to your links will help you drive huge traffic to your site. In order to ensure that the links you post on social networks are enticing enough, it is essential to add Open Graph (OG) tags to your site. OG tags are for social networks what meta tags are for Google. It helps you automatically preview your link by pulling out an image, heading and description when the link is being shared. This preview influences your users’ decision to click on it or not. open graph tags on facebook Always keep your images according to the optimal size of your preferred social site. If you’re targeting Facebook and Twitter, you might use an image with the size 1024 x 512 for perfect fit.  

    2. Become an early adopter

    The early adopter advantage is huge when it comes to social media marketing. For example, in just 19 months, Zynga became one of the fastest companies to reach $1 billion valuation, just because they were one of the first companies that have adopted social gaming for user acquisition. Similarly, Spotify was an early adopter of integrating their app with the Facebook news feed, which helped them grow tremendously from 3.4 million to 5.3 million users within just two weeks. If you’re looking for a rapid growth, be sure to jump on the social media bandwagon as early as possible whenever a new social feature is released. Below are a few tips that you’ll find helpful if you’re looking to increase customer acquisition.
    • Choose the right platform: Don’t spread yourself too thin by focusing on all the different social channels. Instead, identify where your potential customers are and create a strategy for gaining traction on one or a few platforms in particular.
    • Seize opportunity at the right time: As social features mature, social sites will likely change the way they treat the app integration. It’s vital to seize the opportunity at the right time or you’ll fall behind.
    • Create an independent product: Social platform like Facebook is always in flux, so there is no guarantee that your app integration will work well all the time. It is in your best interest to create an independent product that doesn’t heavily rely on social media integration.
     

    3. Build social proof

    Non-app businesses can also leverage social media for user acquisition. Innocent Drinks is just one example. Innocent Drinks Facebook post Wondering why brands invest in social user acquisition? It’s because people have a tendency to follow the choices of other people, such as their friends and family. By building social proof, you can create a positive perception of your brand in your niche circles. In fact, studies show that 7 out of 10 customers trust product recommendations from family and friends. Only 32% people trust content on your website and even fewer trust your ads. Keep in mind that at its core, social networks are publishing and sharing platform. Rather than hard selling, build a relationship with your fans and followers on social media. Starting a hashtag campaign can be helpful to spread the word out about your product. Tourism Australia, for example, encourages their fans to share their photos on Instagram during their Australian visit with relevant hashtags.  

    4. Retain your existing customers with remarketing

    Social media is a great remarketing platform that lets you connect with people who have shown an interest in your product or services. With remarketing, you can show a customized ad to your existing and prospective customers, prompting them to return to your site. In fact, it takes 3 to 4 visits for your prospects to visit your website to actually think of doing business with you. With remarketing, you can encourage them to return often and entice them to take action that you deem to be of value, like subscribing to your list or purchasing a product. Target people who have shown an interest in your preferred social network by implementing a remarketing pixel on your site. The pixel will add a cookie on your visitors’ browser, which your ad network can identify. This way you can target them with a customized ad you’ve created just for them. Follow the following remarketing tips for the best results:
    • Use onsite retargeting: Create an onsite retargeting campaign that targets users on your site who have engaged with your remarketing ad and show them a custom marketing message. This strategy of showing a custom message to the specific audience has proven to convert an additional 2 – 4% of your visitors into leads and customers.
    • Spend your remarketing dollars wisely: For the best ROI, it is advised to filter out people from your remarketing list who haven’t spent significant time on your site. This way you can save your remarketing dollars by not targeting people who are not likely to do business with you.
     

    Conclusion

    Social networks are great platforms for building brand awareness and establishing yourself as an authority in your niche circles. They can also be used to connect with your customers and retain them for the long run. With the right strategies, you can turn social media users into leads and customers for your brand.