It is generally accepted that the majority of people now research products and services online prior to making a purchase. When you are able to target these potential customers at the very moment they are looking for what your business provides, you increase the chances of making a sale. This is exactly what PPC advertising accomplishes.
A successful PPC campaign includes many variables and moving parts, however. Our experts can remove the guesswork and help deliver the maximum value for your advertising budget.
We’ve been a trusted partner in the web hosting industry for over 15 years. Partner with our team of paid search specialists to create a unique strategy for your business. Our AdWords campaigns are designed to target your customers at the exact moment they’re searching for your product or service.
Call us today to set up your free initial PPC consultation. Tell us about your business and goals.
Your dedicated Account Manager will work with you to execute each and every aspect of your PPC campaign.
As a result of your successful PPC campaign, you'll now have additional leads from which to produce revenue.
Want to show up in the top of Google when people search for your product or service? The most effective way to get there is through Pay-Per-Click advertising in Google AdWords. These ads account for the majority of clicks in Google search results. In fact, consumers are twice as likely to click on these ads than they are to click on a regular, unpaid search result.
Google AdWords is a PPC platform exclusive to Google and its advertising network. Your ads will appear in Google search results, related Google properties such as YouTube, and websites that have opted to display ads from Google AdWords. Google AdWords gives your ads a Quality Score, which refers to how effectively your ad group, keywords, ad, and landing page address what your customer is looking for.
Whenever your potential customer searches for a term in your keyword list, you bid for your ad to appear in the sponsored section of search results at the top of Google. You pay Google a small fee for each click your ad drives. An effective paid search campaign minimizes the cost you pay for each click, while ensuring that your ad shows up for your most valuable keywords.
SEO (Search Engine Optimization) and PPC (Pay Per Click) are two online marketing strategies aimed at improving your site’s visibility in search engines. The main difference is the cost in driving traffic. SEO involves changes you make within the code and content of your actual website, while PPC is a paid advertising campaign you utilize to drive traffic to your website. Both strategies are complementary to each other and can work together as part of an integrated multi-channel marketing strategy. Contact us to learn more about HostGator’s SEO services.
A properly launched PPC campaign can generate massive revenue for your business. Don't let potential profit pass you by.