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Optimized WordPress


What is Optimized WordPress?

Optimized WordPress (OWP) is a new hosting platform specifically built for an optimized and managed WordPress environment. Optimized WordPress hosting packages will come pre-loaded with PHP 7.2 by default. HostGator will automatically handle all core updates, as well as updating any installed themes or plugins available from WordPress.org.

In other words, you won't have to worry about logging into your WP-Admin panel to handle common updates. Additionally, Optimized WordPress does not provide cPanel access, allowing you to install and access your WordPress sites without needing to access or navigate an extra control panel to do the things you want to do. There are six different levels of Optimized WordPress packages available for purchase:

Package TypeBlogs Included
Starter1 Blog
Standard2 Blogs
Business3 or 5 Blogs
Pro10 or 20 Blogs

What's Included With Optimized WordPress?

Optimized WordPress offers incredible value by not just providing a managed experience that removes obstacles such as cPanel and software upgrades from developing your site the way you want it; it also will include all of the following services already built directly into the Optimized WordPress hosting price:

All of these services, already a great value for existing HostGator customers, will be included in every Optimized WordPress package's cost!

No cPanel? No problem!

Optimized WordPress does not come with cPanel access. Why not? cPanel is not necessary for the functionality of WordPress! The hosting side will be managed via the Customer Portal, with Webmail functionality. HostGator will handle any management that would require cPanel access to the server to provide a seamless service and a pure WordPress experience.


How does email work without cPanel? You will have the ability to add or delete email accounts directly in Portal, set the quota, create/generate passwords for email addresses. See the following article for instructions on how to create email accounts for Optimized WordPress to get started:

WordPress Media Center

You'll be able to upload files and media directly to your site using the WordPress Media Center. This tool is built directly into WordPress and circumvents the need to use tools that are not available, such as cPanel's File Manager.

FTP Access

Advanced users and developers can create FTP accounts, making it possible to upload custom theme files and premium plugin code. FTP access even allows you to directly modify WordPress files from outside of the Dashboard!

Security Updates

Optimized WordPress will have HostGator mod_sec rules built-in, so you won't have to worry about malicious users, injections, or other general security concerns. Because we also handle the updating of plugins, themes, and core files, there's a significantly smaller chance of malware due to outdated WordPress components.


Because of the level of redundancy that has been built into Optimized WordPress Hosting, we can perform server hardware maintenance without you experiencing downtime.


If you have an existing WordPress blog with HostGator on any plan or with another host, we can migrate it! The migration fee for one WordPress per blog on your plan is waived when you request a migration within the first 30 days of opening your new account!

Check our article regarding Website Transfers for more information:


The Google Analytics Dashboard for WordPress plugin comes pre-loaded on all Optimized WordPress installations. This means that you'll never have to leave your WordPress dashboard to see the traffic your site is getting and how well you're doing.

How to Manage Optimized WordPress

You will be able to install, modify, or delete a WordPress site directly from your Customer Portal Dashboard. Optimized WordPress users can manage their Optimized WordPress installations and email accounts all in one spot. When you purchase an OWP package, your first site will be installed automatically. However, if you need to install another blog or want to start over with a fresh install, these steps will walk you through the process.


Install A Blog

  1. When you first log in to your Customer Portal, you'll be presented with a dashboard with easy access to any hosting packages you have.

    HostGator Customer Portal Main Dashboard
  2. Click Manage Package to access the OWP Dashboard.

    Optimized WordPress Manage Package Button
  3. Click the Create a blog button on the right-hand side.

    Optimized WordPress Create a Blog button
  4. Enter your domain name in the WordPress URL box, then the name of your blog in the Blog Title box, and then click Add Blog. Optimized WordPress Create a Blog

  5. You will be returned to the OWP Dashboard, and a Success notice will be at the top of the page, letting you know that you'll be notified when your new site is ready. The installation process can take up to 30 minutes to complete. You will receive two emails titled "Getting Started with Optimized WordPress" and "New WordPress Site" when the installation is complete.

    Office 365

Additional Resources:


Delete A Blog

Proceed With Caution!
If you want to delete a blog, the process is straightforward; However, when you delete a blog, it removes all files for the site and any email accounts you created. We strongly suggest that you make a backup of your website and any emails you want to retain before following the steps below. Once you delete a blog, it CANNOT be undone.

  1. When you first log in to your Customer Portal, you'll be presented with a dashboard with easy access to any hosting packages you have.

    HostGator Customer Portal Main Dashboard
  2. Click Manage Package to access the OWP Dashboard.

    Optimized WordPress Manage Package Button
  3. To expand the OWP menu for the blog that you want to delete, click More.

    Expand Optimized WordPress Menu
  4. Select the Delete WordPress Blog button.

    Delete Optimized WordPress Blog Button
  5. Confirm that you want to delete the blog and all of its associated files by checking the box and then click the Delete Installation button to finalize the removal.

    Delete Optimized WordPress Blog Confirmation
  6. If you deleted the blog to start over with a new installation, you could now follow the steps above to Install A Blog.

Note: Our Optimized WordPress hosting is limited to a single WordPress site per instance. For this reason, multi-site is not an option at this time.