5 Summer Tech Initiatives for Small Businesses
The summer is a slow time of year for most businesses, with many customers and clients out enjoying the longer days and extended vacations.
This makes summer the perfect time to implement new technology. With your business and employees less stressed by pressing deadlines and client demands, you can finally tackle some of those technology projects or updates that have been put on the back burner.
Bolster your tech before this season ends with these tech initiatives.
1. Digital Security
Big, high-profile business aren’t the only ones being attacked by cyber criminals. According to Verizon’s 2018 Data Breach Investigations Report, small businesses represent 58 percent of data breach victims.
Per the report, the majority of breaches (73 percent) came from outsider threats, while 50 percent came from organized criminal groups and 12 percent involved nation-state or state-affiliated actors.
To protect your business from expensive and damaging cyber attacks, it’s important to implement improved digital security. For example, if you don’t have an IT team, consider hiring consultants who can mitigate threats and monitor regularly for you.
Use the summer months to educate your employees as well. You may even want to start a cyber security series, sharing a new digital security tip for employees to learn and then follow each week.
2. Mobile Responsive Website
More and more consumers are accessing information and purchasing goods via their mobile device. According to eMarketer’s estimates, smartphone retail mcommerce sales in the U.S. increased more than 50 percent in 2017, to total $102.14 billion.
In order to successfully compete, it’s important for small business owners to have a mobile responsive website. This makes it easy for customers to find and purchase your products or services, or simply read about what you have to offer—which is, of course, step one in the buying process.
To do so, start with your development team. Is your website already mobile responsive? If so, head online and test it with a number of mobile browsers. What’s showing up wrong? What’s not working properly?
Better yet: do what the big tech companies do and “eat your own dog food.” In this case, that means requiring employees to only use your app or website via mobile for an entire week. You’ll be sure to come up with a long list of issues that need to be addressed.
3. Better Developer Training
Employee training is valuable for all employees, but especially those in tech-focused roles, like your development team. With technology changing at what feels like the speed of light, and more and more tasks on their plate each day, it’s crucial that they stay up-to-date.
As you look to improve your online training for this team, start by asking them what they want to learn about.
“If you haven’t asked your technical talent what they want to learn, you could be missing an opportunity to customize your learning strategy, and more importantly, to build your business. Your technical talent is often closest to problems that will produce cost savings and or increase sales, service or efficiency if solved. Therefore, they often know what they need to learn—so ask,” suggests DeveloperAcademy.io.
Use their answers, in addition to tech leadership preferences, to start searching for a better tool to implement the training they requested. Look for platforms that allow for customized lessons, dedicated implementation and ongoing development support, and gamification. All of these features make it more valuable for your employees, and easier to manage from your end.
4. Collaboration Tools
With so many companies choosing to hire remote employees, it’s become imperative to implement better collaboration and communication tools. This is the only way for teams to work together without being in the same office, and luckily, technology makes it easy to facilitate.
There are likely a number of collaboration and communication needs between your various employees. Consider onboarding a variety of the following tools to mitigate those woes:
- Project management: Asana
- Team communication: Hubgets
- Organization of tasks and roles: Trello
- Conferencing: High Five
Chatbots are computer programs that use artificial intelligence to converse with with customers or website visitors. They’re becoming increasingly popular within the small businesses community because they can help you save both time and money.
The experts at BusinessTown explain:
“Hiring a developer to build a basic bot is remarkably easy and affordable … Chatbots are [also] an affordable means of providing a better customer experience. They don’t take time away from otherwise busy employees and don’t cost much money to use.”
With chatbots, your business can run 24/7 without ever having to pay an employee overtime. What’s more, chatbots can help improve customer engagement and satisfaction as their needs and questions are being answered any time, day or night. Check out Impact’s list of chat bots to check out in 2018 to find the best one for your needs.
It’s Time for Tech Initiatives
Now’s the time to get started on the projects that make the most sense for your business. Pick the tech initiatives that will help you work faster and more efficiently, while mitigating issues you’re currently experiencing.
When your busy season comes around, you’ll be glad you took the time to make these updates now—and your employees will thank you too.
Jessica Thiefels has been writing and editing for more than 10 years and spent the last six years in marketing. She’s worked with a number of small businesses and security clients, and you can find her work on publications like Virgin, Forbes, and Manta.