As a food blogger you’re probably always on the lookout for ways you can more effectively serve your fans and readers. To do this successfully, you need to focus on the design of your food blog and website. Having a poorly designed blog will negatively impact your readers’ experience and your search engine rankings.
Put simply, the design of your blog will make or break your success. Luckily, we’re on your side.
Below we highlight a few website tips that will take your food blog to the next level.
1. Beautiful Photography
They say a picture is worth a thousand words. A picture of a tasty meal you just cooked might be worth a whole lot more. You want your readers to salivate at the meal you’ve just prepared.
However, it’s important to not just show the finished product. You’ll also need to show your recipe in stages; but don’t overwhelm your visitors with images either. The goal of your recipe should be to teach users how to make your meal. Do away with anything that takes away from this end goal.
Executive Chef of Lucia’s in Minneapolis and HostGator customer Alan runs the Forager Chef. His photos are beautiful and striking, as you can see from his Instagram:
2. Mobile-Friendly Website
If your site isn’t mobile-friendly by now, then you’re missing out on a lot of potential traffic. Chances are your site has already received a penalty and is ranking much lower in mobile search results.
Many people utilize the portability of their mobile phones and tablets when cooking. You’ll want to ensure your site looks good and performs well, no matter the device it’s viewed upon.
3. A Compelling About Page
Your About Page is what helps differentiate you from the millions of other food bloggers out there. What makes you unique? Why do you have a passion for cooking? Why do you want to share your recipes with readers?
Cooking is a very intimate experience and you will build a much deeper relationship with your readers by letting them get to know you.
Tattoo aficionado, fitness fanatic, and HostGator customer Elizabeth Nylund runs GuiltyKitchen.com. In her about page, she shares how a scare with severe idiopathic scoliosis led her to reevaluate the role food and fitness played in her life. Now she helps others forge “elite nutrition” in their lives by providing paleo and organic recipes on her blog.
4. Don’t Cater to Everyone
Have a specific focus or unique point of view to bring to the kitchen. No one wants to learn to cook from someone who’s trying to cater to everyone on the planet.
Are you passionate about vegan recipes? Do you make cruelty-free meals? Are you passionate about cooking with the least amount of ingredients possible?
HostGator customer Sara runs The Organic Dietitian. As a Registered Dietitian Nutritionist and Certified LEAP Therapist, her recipes use whole foods and unprocessed ingredients.
5. Include Pinterest Accessibility
Pinterest is going to be a huge source of traffic for your blog. Your recipes need to be optimized for sharing on Pinterest. Plus, it’s a good idea to integrate your Pinterest profile into your blog, whether that’s in your sidebar, mentioning it in your posts or both!
6. Tested Recipes
The quality of your recipes are a good way to build trust with your audience. Your recipes not only need to be delicious and easy-to-follow, but they also need to be readable and easy to print out if necessary.
You will need to have a blog that uses a readable font, has plenty of white space, and uses formatting to make recipes easily discoverable.
7. Easy Reader Interaction
What happens when a reader runs into an issue with your recipe? What if they have a question about what temperature to set the oven at?
Enabling threaded comments is a great way to encourage reader interaction and build a relationship with your readers. They’ll thank you for it and come back for more.
Mom of 2, cook, and HostGator customer Cassidy shares gluten, dairy, soy, refined sugar, and mostly grain free recipes on her food blog Cassidy’s Craveable Creations. Many of her readers have special dietary needs, so they’ve become loyal subscribers:
There you have it! Seven functional ways you can improve the design of your food blog.
Did we miss anything? Let us know in the comments below!