Why Should I Use G Suite (Google Apps) For Work?

Whether you’re running a successful solo operation, or have 50 employees working for your company, you may be looking to streamline your efficiency by setting up shop in the Google application suite.

Formerly known as Google Apps, the tech giant has rebranded its services under the title of G Suite. Even more significant, Google officially announced that the Google for Work brand has been updated and will simply be called Google Cloud. The transformation is a move Google claims will allow them to target a wider audience by placing less of an emphasis on the work element, and paying more attention to the collection of apps that are incredibly useful in everyday life.

In this article we will be discussing the former to arrive at the latter: Google apps has become the industry standard for internal workflow, and as a result, has made the lives of the working individual much less complicated and stressful.

But, before we begin talking about the benefits, there are some FAQ’s that need to be addressed.

I Already Have A Gmail Account, What Am I Paying For?

Ownership.

That may sound underwhelming, but when you use an ordinary Gmail account you do not have the option to have it read [email protected]. From a B2B perspective, it is much less likely your emails will be opened without having your official company name in the address.

It is also a tremendous tactic for brand recognition, especially if your company is continually expanding with new employees. On that note, the ownership also applies to an administrator being able to give out company email addresses in times of hiring or firing. If an employee decides to go work elsewhere all rights, including emails and contacts, are kept within the company.

So what does it cost?

For one user it is a flat $5/month, or $50/year. If you wish to have unlimited storage space within Google Drive then you can upgrade to $10/per month, or $100/year. This is known as G Suite Business.

For additional employees the cost works like this:

Since many companies are prone to fluctuation in employee numbers, this plan is flexible allowing you to add or subtract the subscriptions you pay for. Most importantly, having your entire team integrated under one room is going to open up collaborative potential like never before.

 

The Benefits of Using G Suite

Expanding upon the ownership of the email account are several benefits exclusive to using the G Suite paid subscription.

 

1. File Ownership

A large concern of the previous generation was keeping track of important files being collaborated on within the bounds of a company. On G Suite granting access to documents stored on the cloud is worry free by granting the creation and ownership to the administrator.

The product also allows for you to synchronize an employee’s machine so that all of their files on the desktop will be uploaded where you can access them upon an employee’s termination.

 

2. Sharing Documents

By integrating an entire team under one roof, you can easily share documents across the same storage portal with the click of a button. The sharing setting also permits '˜view-only’ and '˜can edit’ assignments on a per case basis.

 

3. Email Address Grouping

Your company is probably broken up into several different departments and operational roles. Rather than trying to remember every individual email upon sending out a message to a specific department you can compartmentalize people who should be receiving the message into categories: Accounting, Marketing, Art, Staff, etc.

There are no additional costs for grouping, and the number of groups you can include is unlimited.

 

4. Unlimited Aliases

For every G Suite account, you’re permitted the use of multiple aliases. For example, I work for a newspaper that is broken up into several editorial departments. I receive emails under three aliases:

[email protected]

[email protected]

[email protected]

This diversification allows you to create specific and indicative starting points for potential clients to get in contact. The different aliases can also be applied to multiple accounts as a way for your staff to handle incoming emails as a team.

 

5. Greater Storage Capacity

The default for Gmail accounts is 15GB, spread between your email and anything you keep in the drive. For a G Suite account that capacity is bumped up to 30GB at the $5/month level. As previously mentioned, storage can be immediately upgraded to individual accounts by paying $10/month.

For a complete list of storage options, find out how to get more storage space.

 

6. 24/7 Support

Surprisingly, the free Gmail option does not come equipped with customer support. With G Suite you’re completely covered 24/7 with phone, email and live chat customer support.

If this is your first time integrating Google Apps with your website information having this asset is of great value.

 

7. 2-Step Authentication

Cyber security is entering an era of increased vulnerability. With major tech firms experiencing breaches in their cloud systems throughout the past few years, it’s crucial to know your sensitive business documents are protected by layers of encryption and verification.

G Suite offers 2-step verification that can enforced on all of your company’s users to ensure every device connecting to your network has been verified through phone and email.

 

8. Integrate the G Suite Control Panel Directly Through HostGator

To verify your domain name and begin using emails with your domain name’s URL you’ll need to follow a series of steps with your hosting service. Fortunately, we made it easy and have all the steps written out on our support pages.