Top Tech Trends to Watch in December 2017 | HostGator Blog

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Top Tech Trends to Watch in December 2017

Monday, December 4, 2017 by

December Tech News

December 2017’s Biggest Tech Stories

The holiday season is upon us. Many tech companies are working at a fast pace to provide new updates and products before the end of the year.

To keep you posted on some of the last big tech stories of the year, here are some of the main trends and news stories to be on the lookout for in December.

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1. The Fight for Net Neutrality Continues

If you spend much time on social media, you may have seen pleas from your contacts to call your reps about net neutrality. Ever since the FCC Chairman Ajit Pai announced his plans to repeal the Obama-era net neutrality rules, people and businesses have been up in arms imagining the worst-case scenarios that could result. Critics are worried that the repeal of these rules will give too much power to internet companies, allowing them to control what people are able to access online and stifling competition from companies that can’t pay-to-play enough to reach an audience online.

A vote on the repeal is set for later this month and in the meantime, opponents are lodging complaints with the FCC and calling their representatives in the hopes of keeping the rules in place. For now though, the future for net neutrality looks uncertain.

 

2. Uber Reveals Cyber Attack Cover-up

Even as the country continues to reel from the news of Experian’s data breach earlier this year, we just got news of the next one. Uber announced last month that in late 2016, some hackers managed to access some of their user data. At the time, the company chose to pay a ransom and keep the data breach secret, but under new management, they’ve now chosen to alert people to what happened.

If a data breach is normally bad for a brand’s reputation, one that’s accompanied by a cover up is even worse. Uber’s current leadership is hoping late transparency is better than none at all in the eyes of their customers.

 

3. Stitch Fix Launches IPO

One of the biggest tech IPOs in November was the fashion startup Stitch Fix. The company’s model of matching online personal stylists with customers wanting to let someone else do the job of picking out their clothes has been popular with customers.

Their initial showing on the stock market suggested they were less popular with investors, but soon that changed as stocks soared 50% in the first two weeks.  For now, they seem to be going strong.

 

4. SendGrid Also Launches Successful IPO

Stitch Fix got the most attention, but the email marketing company SendGrid also entered the New York Stock Exchange last month. They managed to raise $131 million when they first launched, and saw stock prices go up 13% by the end of the first day.

To any business owners reading this, that’s not much of a surprise. Email marketing is one of the most important parts of business success in the internet age and investors are simply showing they recognize its importance too.

 

5. Facebook Announces Facebook Creator App

Influencers have become a big part of the way that people and brands experience social media. In a bid to try to attract more influencers to Facebook, the company has announced Facebook Creator, an app which provides a number of features to make creating and sharing content on the platform easier.

Users can add intros, outros, interactive stickers and custom frames to their videos. They can more easily respond to social media messages on a unified platform. And they can access more analytics on how people interact with their content.  For businesses doing content marketing and any influencers they work with, these changes are worth being aware of.

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6. Amazon Offers New AI Tool for Businesses

Once again, Amazon’s done something to make it into our monthly write-up. This month, they launched a suite of products that bring AI technology to businesses. This includes the DeepLens camera, which uses AI technology to fuel features like image recognition for objects, animals, and people. They also released SageMaker, a machine learning service that will help data engineers use AI services better.

In short, they’re throwing their support behind the importance of AI and expecting to make a lot of money with this technology by helping other businesses make more with it too.

 

7. AirBnb Makes Moves Toward Accessibility

AirBnb’s popular service has given lots of people more attractive alternatives to hotels when they travel, but until recently its options largely left one population out: the disabled. Last month they made an important move to rectify the situation by acquiring the startup Accomable.

The acquisition was a natural fit for the company, since Accomable was essentially offering a version of the same service AirBnb provided, but with a focus on accessibility. AirBnb listings will now provide more specific information on the types of accessibility options available, and a portion of customers previously left out by the service will be able to find options that work for them on the site.

 

8. Companies Begin Work on Smart Cities

In the past couple of months, multiple businesses have begun planning “smart cities.” Alphabet is working on a smart community on the waterfront in Toronto. And Bill Gates is building a smart city in Arizona. Both projects aim to test out concepts on how to build a better city that uses less energy, has less traffic, is better equipped to face climate change, and is better able to take advantage of the kinds of tech solutions the companies are working on – most notably self-driving cars.

There are a lot of good ideas out there for how to make cities better, but most of them are hard to implement in cities that already exist. These high-tech city design projects will help prove the difference these tech solutions can make in an atmosphere where they’re easier to build and start using.

 

9. Robots Keep Advancing

Robotic technology continues to little by little see impressive advancements. Last month, a robot from Boston Dynamics successfully pulled off a backflip. In case it’s not clear, that’s a really big deal. It’s hard to master the technology required to make a bipedal robot backflip, making this one more notable step toward robots being able to accomplish human tasks.

On the more commercial side of things, Ubtech has just released Lynx, a small humanoid robot with Alexa built in. The robot can walk, talk, and supposedly work as an avatar for busy people who can’t make it to events or meetings. You can see what’s happening through the robot’s camera and respond in real time with live audio. If you have $800 to spend on a tiny advanced robot, then the future is here for you.

 

See you next month!

December’s a busy month for everybody, but especially business owners and marketers. If you don’t have time to keep up with this month’s tech news, then be sure to check back in early January for our next installment. Until then, happy holidays!

Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.
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