Starting a blog can be an intimidating experience—especially if you’ve never built a website before.

Fortunately, starting a blog can be simpler than you think. In a couple of hours, you can go from having never built a website before to having a fully functional blog.

However, there’s a lot more to creating a successful blog than just learning how to build a website from scratch. Below you’ll learn everything you need to know about starting your new blog.

We’ll discuss how to find a blogging niche, choose the right blogging platform, name your blog, choose a hosting provider, build out your site, publish your first post, and more. Once you learn how to start a blog, you’ll be able to keep it running for years to come. Let’s get started with our step-by-step instructions!

Creating a blog

What Is a Blog?

A blog is a website that focuses primarily on written content. Each of these pieces of written content are known as blog posts.

You’ll find blogs on basically every topic imaginable—ranging from personal blogs to business blogs, and even massive blogs like the Huffington Post. Blogs stand out from other websites in that they’re primarily made up of blog articles.

However, a lot of successful online businesses have been built off the backs of quality blogs. Blogging has the advantage of allowing you to build up a targeted readership, which you can then sell products, services, or courses to. With the right web hosting package and content, you have the potential to turn a blog into an online brand.

Why You Should Start a Blog

There are a multitude of reasons to start a blog. Whether you’re looking to generate traffic for your existing site, share your perspective with the world, brand yourself as an expert, or create a popular blog and work from home on your own time. You might even create a blog that eventually transitions into an eCommerce website. Once you learn how to build an eCommerce website, you’ll be able to start making a profit with your online space.

To start a successful blog you don’t need to be that great of a writer. Everyone has to start somewhere. But, when it comes to writing for the web the simpler and more conversational you write the better. There are also many tools to help you write like a pro as well.

People don’t turn to blogs to read textbook-like prose or great literary writing. Instead, they want down-to-earth practical information that’s based on real-life experience.

However, there is one non-negotiable requirement for starting a blog. Without this trait, it’ll be very difficult to continue publishing when your audience is small. And it’ll be hard to make a name for yourself and grow your site when you run into eventual setbacks.

What is this requirement? Passion.

Bloggers need passion, especially if they are working on a personal blog. Passion will fuel you and help you stand out from the hoards of other bloggers out there. When you genuinely care about the topic, this will show and come through in your writing. Plus, with immense interest in your niche, you’ll be able to uncover new topics with ease and find new ways to delight and inform your audience.

How to Start a Blog in 5 Steps

Starting a blog is easy! Just follow these steps:

  1. Choose Your Niche
  2. Name Your Blog
  3. Choose Your Hosting Provider
  4. Build Out Your New Blog
  5. Publish Your First Post

Step 1: Choose Your Niche

The niche you choose will help to make or break your success as a blogger. Before you get into naming your blog and building your site, you’ll want to decide what you’re actually going to write about.

This will be your niche.

A niche is more than just a topic or segment of a market. It’s about how you’re going to address this topic, your unique background, and the audience you’re speaking to.

Your niche will give your blog a focus, help guide the design of your site, and illuminate the unique value you’re giving to your visitors.

If you don’t have any idea of what you’re going to blog about, then spend some time with the following questions:

  • What do you deeply care about?
  • When you go to a bookstore, which sections do you spend time in?
  • What kinds of blogs do you currently enjoy reading?
  • What are your hobbies? How do you spend your time?
  • What topics can you talk about late into the night?
  • What areas have you had success in your life?
  • What challenges have you overcome?
  • What do people commonly come to you for advice on?

The questions above should give you a general idea of what kinds of niches you can focus on.

For example, do you spend all your free time camping and backpacking? You could create a site that speaks to your experience, offers tips, and reviews your favorite gear.

Or, maybe you’re obsessed with photography. You could create a blog that helps aspiring photographers level up their skills.

Whatever you choose it’s important that you care about the topic, and there’s actually an audience of people who will read what you’re writing. Finding other blogs and competitor sites in your niche is actually a good thing and a sign that it’s a viable market.

Step 2: Name Your Blog

The name of your blog should spring out of your topic. It should be descriptive and memorable, so your readers will immediately know what your blog is about.

Take some time to jot down keywords related to your niche, as well as any random words that come to mind. For example, a travel blog doesn’t need to have the word “travel” in the domain. You could use related words like voyage, wanderlust, expedition, touring, flying, and more.  

For example, Pat Flynn’s blog is called Smart Passive Income, which readily describes what the site is about:

However, it’s also important not to get hung up on the name of your blog. Once your blog becomes large enough the name won’t matter that much.

To keep things consistent you’ll want your blog’s name and your domain name to be the same. This will help to keep your site congruent. That means you’ll have to choose a domain name that matches the premise of your blog from the very beginning.

Once you have some ideas it’s time to make sure that the domain is actually available. This step will narrow down your list of potential ideas even more.

First, head over to HostGator’s domain search tool, input your domain name and click search.

On the next page, you’ll be able to see if your domain of choice is available, including the various domain name extensions that you can purchase. The most common domain name extension is .com, however successful blogs have been built using a variety of extensions like .net, and .co.

If your domain isn’t available under one of the more common domain name extensions it can be tempting to pick up .info, .biz, or a different extension entirely. However, this usually isn’t recommended as some extensions can come across as spammy, and it won’t bode well for the future of your site.

Once you’ve found a domain name that’s available and has your desired extension, then complete the rest of the steps to purchase and set up your domain.

Step 3: Choose Your Hosting Provider

If you want to have a blog that’s live on the internet, then you’re going to need a solid web host behind you. When you sign up for a hosting plan you’re renting server space which will give you a place to store your site’s files. Without a hosting company, you’ll have a domain name with no website.

When building out your first blog, you’re going to have a several different hosting options to explore. The type of hosting most well-suited for your blog will probably be shared hosting.

Shared hosting allows you to keep your hosting costs low, while still giving yourself the necessary server resources to grow your site. If your site continues to scale, you’ll probably need to upgrade hosting in time, but a shared hosting account will give you a solid foundation to work from.

To sign up for shared hosting, head over to HostGator and select your preferred hosting package.

hostgator shared web hosting for blogs

Click ‘Buy Now’ and follow the succeeding steps to complete your purchase.

Step 4: Build Out Your New Blog

With your domain and hosting account setup, it’s time to actually build out your site. Building out a blog is similar to creating any other kind of website, except you’ll need to ensure the platform you choose has blogging functionality.

If you decided to go with HostGator to host your site, then you’re going to have a few different options for building out your blog. The approach you take depends on your short-term and long-term needs.

The first option would be using a website builder. Here you’ll be able to select a template, quickly customize your site, and start publishing blog posts. This approach is built for speed and will require zero technical skills to get your blog up and running.

The second approach would be using WordPress. WordPress is a content management system that allows you to build your blog and manage your content. It’s more sophisticated and will have a steeper learning curve than the website builder above.

However, once you get past the initial learning curve you’ll be able to do a lot more with your content. Plus, HostGator offers a tool called one-click install which will let you install WordPress on your site in a few minutes.

1. Building Your Blog with GATOR Website Builder

If you’re looking for a website builder that’ll allow you to build your blog in the shortest amount of time possible, then check out GATOR website builder.

This tool is very beginner-friendly. You can create your own blog without having to touch a single line of code. Plus, you’ll find plenty of blogging-oriented themes you can choose from.

To select your blog template and start building your site, you can search via keyword, category, or simply browse through the entire collection until you find the perfect theme.

choose blog template with gator website builder

You’ll notice that some themes are better suited for creating a blog than others, like those listed under the ‘Blog category. If your main focus is going to be blogging, then you’ll probably want to select one of the templates from this section.

Once you’ve found the perfect template just hover over it and click ‘Select’.

The next screen will bring you to an editor that will allow you to customize your site with the drag and drop builder.

design website easily with hostgator website builder

It might take a few minutes to get comfortable with the tool, but once you get a handle on it, you’ll be amazed at what you can do. Once you click on a certain element on your website you’ll see a drop-down list of customizations you can implement.

2. Building a Website Blog With WordPress

If you’ve decided to host your site with HostGator, then setting up your WordPress blog will be incredibly easy.

First, navigate to your web hosting control panel, known as cPanel, and look for a logo that’s called ‘QuickInstall’.

quickinstall wordpress blog with hostgator

On the next screen, you’ll select WordPress and then enter all of your relevant website details.

install wordpress blog on hostgator

Once you’ve named your site and entered your login information click ‘Install’ and the software will install WordPress on your site and create all of the necessary files.

Now, it’s time to build out your blog. Login to your WordPress dashboard via a link that looks like ‘’. All of your relevant login details will be emailed to you automatically.

Once you’ve successfully logged into your site navigate to Appearance>Themes, then click ‘Add New’.

choose wordpress blog theme

Here you’ll be able to select your site’s theme. Your theme will form the foundation for how your site looks and functions. Since WordPress is primarily a blogging platform you’ll find that most themes are equipped with extensive blogging-related features.

To further customize your site navigate to Appearance>Customize. This will give you a wealth of different options you can choose from to edit your site.

Step 5: Publish Your First Post

By now you’ve decided to go with the GATOR website builder or WordPress to manage your blog, and you’ve built a pretty solid foundation. Now it’s time to publish your first post.

Here’s how you can publish a post on each of the platforms.

1. Publishing a Post with GATOR

Publishing your first blog with the HostGator builder is very simple. All you have to do is click on the ‘Blog’ section on the left-hand editor, then click ‘Add New Post’.

add new blog psot with gator website builder

On this screen, you’ll be able to enter your post title, author name, meta tags, featured image, and finally your post’s content.

Once you’re satisfied with your first blog post just click ‘Save Post’ and you’re all set.

2. Publishing a Post with WordPress

Creating a blog post in WordPress is also very easy to do. First, head over to your WordPress dashboard. Then select Posts>Add New from the left-hand menu.

add new blog post with wordpress

This will bring up the post editor screen where you can enter your title, your post content, add social media, and any post metadata.

Once you’re satisfied with your blog post click ‘Publish’ and your post will be live.

Make Your Blog SEO Friendly & Setup Google Analytics

When you are setting up your blog, you will want to use on-page and off-page SEO best practices to ensure your blog can be found on search engines. If you’re using WordPress, consider using SEO plugins like Yoast SEO.

If you want to track your blog’s performance, adding a Google Analytics tracking code is highly recommended. With Google Analytics, you will understand how your blog is performing and which posts are driving the most traffic.

Closing Thoughts

The process of creating a blog and sharing your thoughts or expertise with the world can be an exhilarating experience. Whether you are starting a personal blog or one for business, all you need is the right hosting plan and a little knowledge to start blogging.

Hopefully, you have a better understanding of why you’d want to create a blog, how to choose the perfect niche, how to choose the right platform, and finally, you have what it takes to build out your blog and publish your first post.

Whether you decided to go with a website builder or WordPress for the base of your blog you’ll have a solid foundation to work from to make your blogging dreams come true. Whether you want to make money, create brand awareness, or reach like-minded people through your online platform, our web host company can help you get there. Contact one of our expert representatives to get started today.