One of the blessings and curses of the Internet is the utter simplicity involved in registering a domain and putting a website online; anyone can do it.  It’s amazing how simple the process is, but in the same breath it’s amazing how simple the process is.  There are also very few restrictions involved in how an individual exercises this freedom.  What we’re getting at is one of the back-alley facts of life online these days: anyone can register any available domain and put virtually any content they choose on that domain.

The best way to protect your brand is to ensure you own all the popular Top Level Domains (TLDs) for the brand.  In other words, you want the .com / .net / .org for any domain related to your business.  Who do you think owns, or  Ever notice how loads straight to

It is incredibly easy to forward multiple domains to your primary domain within cPanel.   That way whatever TLD iteration someone types into a browser, they will arrive at your same website.  And it prevents a competitor from doing as they choose with any available TLD related to your brand.

This logic can be applied in other ways as well.  For example, a quick WHOIS search for shows the domain is pointed to nameservers, thus preventing any potential angry individuals from utilizing that domain for any nefarious purposes that might then show up in google searches for  It also forces any “haters” to have to scoot further off the beaten path before stepping up onto their virtual soapbox.

One more example regarding the wisdom of buying multiple domains to protect your brand.  Type into your browser and see what happens.  Clearly FaceBook registered that mis-spelling of their domain and pointed it to their primary domain.

Whether to protect your brand from frontal attacks, or prevent others from attacking from the flanks, your best defense is to simply own any domains that could be used against you.  Be they alternate TLDs, or any alternate spellings or even “<inster_your_brand>” as Amazon taught us.

Now is the time to scoop up those alternate TLDs and alternate spelling domains.  Choose your domains wisely, think through what domains you should own from a strategic standpoint, then head on over to and protect your brand!

3 thoughts on “Underrated Idea To Safeguard Your Brand’s Online Presence

  1. Unfortunately, I think that it would be too costly for anyone other than a multimillion dollar company to afford to buy each and every possible domain name that could be associated with the company. There are more than a dozen generic top level domains and another hundred country specific domains. Throw in a few possible alternate spellings, haters, and individual product names and a company could have 10,000 different names to register. There has to be a better solution to the problem.

    1. We agree, that it’s next to impossible to own all possible iterations or derivatives of the myriad of available TLDs, however registering the small number of the most popular possibilities is a fairly good insurance policy. As to a better solution, only time will tell. At the moment though, there really isn’t any other way to accomplish the same goal.

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