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  • 7 Marketing Goals for Your E-commerce Website This Year

    Tuesday, January 23, 2018 by
    Set Yearly Marketing Goals

    Define Your 2018 E-commerce Marketing Goals

    The online world moves fast. Each year, it’s a good idea to consider the goals you have for your website to see if they need some updating. For an e-commerce website, some goals will always stay consistent, but others will evolve or change completely year by year. This year, here are a few good goals to consider setting for your website. Domain Name

    1. Increase relevant traffic.

    Increasing traffic is probably a familiar goal for you. For pretty much every website, accomplishing whatever it’s meant to do requires people visiting the site.  But not all traffic is created equal. If your marketing is bringing in traffic, but it’s mostly made up of people who will never have a need for your products or services, then it’s not doing you much good. For instance, a B2B software company probably wouldn’t benefit from a huge amount of traffic if most of it was coming from teenagers In addition to continuing your marketing efforts for raising traffic, this year take some time to analyze if the traffic you’re getting seems to match up with the target audience you’re trying to reach. In the Audience section of Google Analytics, you can find a lot of information about the kinds of people visiting your website, including:
    •      Demographic information like age and gender
    •      Interests they have, based on their other browsing information
    •      Geographic information
    •      Tech information like the device and browser they use
    google analytics traffic visitor interests That can go a long way to helping you figure out if you’re reaching the people you’re trying to.  If you find that you’re not, then it’s time to rethink and refine your marketing efforts to make sure they’re more targeted moving forward.  

    2. Grow your email list.

    Getting people to your website is a big part of being successful, but getting them to come back so you can form an ongoing relationship is even more important. One of the best tools you have to do that is your email list. When someone opts into your email list, they’re opening the door to ongoing communication with your brand - which is a big deal! It’s no surprise that email marketing has one of the highest conversion rates of the main online marketing activities. email marketing ROI That means that one of the best ways to improve your website’s success in the coming year is to put more of an emphasis on growing your email list. You can do that by offering deals to your customers for signing up, promoting it on social media, and including CTAs throughout your website urging people to subscribe. And make sure you keep the emails you send relevant and useful so you keep those subscribers once you get them. They’re too valuable to lose lightly.  

    3. Provide visitors a personalized experience.

    Each of your visitors is a unique person who interacts with your website in their own way. Technology now makes it possible for you to track how people interact with your website and customize their experience on the site as they go. You can suggest items that are similar or complementary to what they’re looking at, or deliver up content on topics that are related to the piece they clicked on. One study found that providing a personalized web experience for visitors can cause an 18% uptick in sales. When you make it easier for people to see the parts of your website that are most relevant to them, it increases their chances of having a good experience and continuing their relationship with your brand.  

    4. Make your website responsive.

    By this point, the reasons to make your website mobile friendly are well known and if you’re reading this, you’ve probably already taken that step (you have, right?). In the coming year, Google’s planning to roll out mobile-first indexing, meaning that their algorithm will give greater priority to your mobile website in determining rankings. That means you want your mobile website to have the same content and information on it as your desktop website, just visually optimized for a mobile screen. Making your website responsive is one of the best and easiest ways to do that. And in general, make it a goal to make an effort to pay attention to your mobile experience and make sure your website is easy and intuitive for people on mobile to use. Mobile’s not going away and is likely to continue to become more important with every passing year, so you have to treat it like the priority it is.  

    5. Go beyond blogging.

    By now, a lot of businesses have blogs – and that’s usually a good choice. A blog is a powerful marketing tool. But because there are so many blogs out there already, making your content stand out is increasingly hard. One way you can shake things up a little this year is to consider other types of content to explore. Branching into podcasts, videos, or interactive content can help you supplement the blog content you have now and may enable you to reach a new audience. Taking a broader approach to your content strategy by bringing in new format types also allows you to get a better idea of what your customers respond to. Some of the content may fall flat, but some of it may perform even better than your written content did. By experimenting with new forms, you can come to understand your audience even better and continue to refine your efforts based on what works for them.  

    6. Partner with influencers.

    With so many blogs and social media channels for people to move between on the web, getting your content in front of people is one of the biggest marketing challenges businesses consistently face. One good tactic for reaching more people is developing relationships with people and platforms that already have a large audience. That could be by creating affiliate marketing relationships with influencers, by guest posting on their blogs, or by collaborating with them on projects. Whatever form it takes for your business, working with influencers can help you catch the attention of new people in your target audience and get them back to your website where you can work on building a relationship with them.  

    7. Increase sales.

    For e-commerce businesses, this goal will remain consistent in all years. For your website and business to thrive, you have to be making sales. Everything else on this list is designed to help make that happen, but you should also look to your own analytics from past years. Figure out what tactics have worked the best for getting you sales – not just traffic or email signups (which matter too), but marketing activities specifically led to sales. While there are general trends each year that should guide what you try, the most important thing you should look to is what’s working best for your particular business. At the end of the day, your business is unique. Only you can work out what makes the most sense for you and your audience. Analyze your metrics and design your marketing plan to optimize doing more of whatever is getting you sales now.
  • Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right

    Tuesday, January 23, 2018 by
    site losing traffic fix seo with these tips

    Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right

    Are you seeing a decline in your website traffic no matter how many blog posts you produce? Would you like to optimize your website for Google without spending any money on marketing agencies? Then you came to the right place. There are several strategies and tips you can apply to optimize your website to boost SEO while also getting ahead of your competition. Whether you’re working to rank on the first page of Google or beat Amazon, it can be achieved with these ten simple tricks. best WordPress hosting

    1. Improve Your Website Speed

    The love Google has for speedy websites is no secret. In fact, the search engine giant officially declared that they will use speed as a ranking factor in an upcoming search algorithm update. What are you doing right now to improve your website speed? A website’s performance speed depends on several factors:
    • Resources offered by the web host
    • Location of the servers
    • Website caching
    • Domain name
    • The code used by your website
    And that's just to name a few. Start by switching to a lighter and a mobile-friendly website design. Then, install a caching plugin on your website. And set up a CDN to deliver your website more efficiently to visitors around the world.  

    2. Optimize Your Blog Posts For Voice Search

    It’s safe to say that voice is the future of search. With Amazon Echo and Google Home taking over the homes and offices, people are now using their voice to search things on search engines more often than typing. Are your blog posts optimized for voice search? google-voice-search-meeker-report Searching for something on Google using voice is entirely different from searching by typing. When you use voice search, you tend to spell out entire sentences or questions, like “What is the best way get more website traffic” or “How can I start a business from home?" Keep this in mind when you create titles for your new blog posts. Make sure your blog posts are optimized to reach the massive audience that uses voice search.  

    3. Aim For Long-Tail Keywords

    Keyword optimization takes a key role is website SEO. However, targeting highly competitive keywords is one of the biggest mistakes most marketers and businesses often make when creating blog posts. The best way to increase your chances of getting better ranking is to aim for long-tail keywords with low competition. To do this, combine the research you do with Google Keyword tool with a keyword competition analysis tool like Moz Keyword Explorer or KWFinder. Use these tools to find long-tail keywords and search phrases that are easier to rank for.  

    4. Implement a Mobile-First Design

    With more people using mobile devices to browse the Internet, Google is now placing a priority on offering the best experience to mobile users. The company has already started rolling out its mobile-first index. This new search algorithm update heavily promotes websites that are optimized for mobile devices and punishes websites that aren’t mobile-friendly. In addition to switching to a mobile-first design, you should also consider optimizing your blog and formatting blog posts in a way that’s easier for the mobile users to consume. For example, you can use shorter paragraphs and more bullet points in blog posts.  

    5. Target Local Search Terms

    If you’re promoting a local business or a service, there’s so much you can achieve by focusing on optimizing your website for local search. It will not only make it easier for you to rank for keywords but it will also reduce the international competition you have to deal with. Start by letting Google know that you’re a local business. You can do this via Google Search Console. Then, optimize your blog posts to target local audiences. For example, if you’re a business in San Francisco, start incorporating phrases into your blog posts to let people know where you’re from. Instead of writing a blog post titled “How To Start A Business In San Francisco,” you might use more specific titles like “How To Start A Restaurant in the Bay Area.” This type of content will go along great with retargeting marketing campaigns to reach local customers.  

    6. Update and Republish Old Posts

    Google bots are constantly scanning your website for fresh and new content. When your blog isn’t getting updated and blog posts are getting outdated, Google will start to consider your website as dormant or inactive. This will affect your rankings. That's why it’s important to always update your blog with new content. Also, update your older posts with timely content to make them relevant. Then republish them to let Google know that your blog reliably offers up-to-date content.  

    7. Compress Your Images

    Using lots of images in your blog posts is a great way to convey your message more effectively to your readers. However, adding more images can also make your web pages heavier and slow loading. Thankfully, you can fix this by compressing your images. There’s no need to buy expensive software to do this. Simple and free plugins like WP SmushIt will automatically optimize the images without harming the quality.  

    8. Generate More Social Signals

    SEO experts are still in debate on how social signals affect website rankings. However, the data seems to suggest that having a strong social presence can boost your website’s search engine visibility. how social media presence affects seo Keep an active post schedule on your social media channels and don’t be afraid to reshare the same links more than once. Paying a few dollars to boost your Facebook posts may not be a bad idea either.  

    9. Create A Guest Blogging Campaign

    Guest blogging is an effective way to build backlinks to your website. However, guest blogging is more than just about building links. Having a guest blogging strategy will also help you reach new audiences and generate traffic to your website. It’s also one of the cheapest marketing strategies that will generate long-lasting results. Create a list of websites and blogs in your niche that accepts guest posts and start contributing.  

    10. Create Superior Content

    Coming up with effective blog post ideas can be tough, especially when all the good topics have already been covered by your competitors. The only way to beat your competition in such a situation is to create superior content. For example, if there’s a blog post titled “Top 10 SEO hacks” that ranks on top of Google, you can create a better and more in-depth post like “Top 20 SEO hacks” to outrank your competition.  

    Conclusion

    Follow these tips one step at a time. And remember, even after implementing all these tips, don’t expect results right away. Generating organic traffic and reaching higher rankings on Google takes time. Until then, be patient and keep producing great content.
  • 10 SEO Mistakes You Are Making Right Now

    Friday, January 19, 2018 by
    seo mistakes you are making right now

    Are You Making These Common SEO Mistakes?

    SEO mistakes don’t just waste your time; they hurt you. Many websites have found themselves the victims of a Google penalty, which means a big drop in search engine rankings and a lot of work to get back on Google’s good side. Whether you’re doing SEO yourself or hiring someone to do it, it’s important to make sure you’re doing it right. That means avoiding both spammy, black-hat practices and missed opportunities. Here are some of the most common mistakes people make around SEO. best WordPress hosting

    1. Keyword stuffing

    In the early days of SEO, this was an extremely common tactic. To better get on Google’s radar for a specific term, writers would produce content that was filled with that particular term – even using it in contexts where it was awkward at best or nonsensical at worst. For a short time, it worked. But Google figured out that this keyword-stuffed content was creating a bad experience for users and was a lazy way to try to game the system. Year by year, they’ve been making updates to ensure that pages overusing a particular keyword won’t rank for it. And now they’re even using latent semantic indexing (LSI) which makes repeating a keyword pointless, since Google can recognize synonyms and related words on a page to better figure out what it’s about. If you’ve been filling your content with keywords, or you hired someone that does, it’s time for that to stop. Focus on making your content readable and relevant to your readers instead.  

    2. Paying for links.

    Backlinks are one of the most important parts of SEO and building links naturally is hard. For a long time, that created an industry of companies that sold (mostly low-quality) links for businesses that wanted an easier way to get them. But Google has caught on to that too. Anytime they’re able to identify links that have been paid for, or see trends that suggest link buying, websites get penalized. It’s tempting to try to buy your way around something that’s difficult to do legitimately, but it’s not worth the risk here. Focus on white-hat link building techniques like guest posting and building partnerships instead.  

    3. Not customizing your URLs.

    On-site optimization is the part of SEO you have the most control over, so it’s important to take every opportunity you can to make your webpages stronger in the eyes of the search engines. One of the on-site factors that search engines look to in figuring out which pages should rank for which keywords is the website URL. Every time you publish a new webpage or blog post, you should therefore change the URL to include the main keyword you’re targeting. Don’t use whatever default URL gets filled in, especially if it’s just random characters. Put the title of the page (or a short but clear version of it) in the URL instead, with hyphens between the words. using seo keywords in title and url of blog post And pay attention to the URL structures of your website. If you have too many folders, your URLs will get more convoluted and the extra characters in the URL will drown out the keywords you want to focus on.  

    4. Skipping your meta descriptions.

    Meta descriptions won’t play a role in how you rank in the search engines, but the whole point of getting higher in the search engine rankings is so that people will see your website and click on it. And meta descriptions help with that part. You get the chance to write the teaser text that people will see when they’re trying to decide which link to click on. If you include the keyword they searched for in the text, it will show up in bold, drawing more attention to your link in the results. And in some cases, Google will look to the meta description when trying to determine which site to pull a featured snippet from. Including a relevant meta description increases your chances of showing up at the very top of the results, even if you don’t manage to get the top ranking. meta description matches featured snippet for shared vs wordpress hosting

    5. Neglecting long-tail keywords.

    Sure, it would be great if your fishing supply website showed up on page one for the term “fishing supplies,” but gaining a top spot for a general keyword like that is a hard feat to manage. If you’re not one of the biggest players in the industry, your chances aren’t great. But if you switch your focus to trying to rank for more specific keywords with more words in them, called long-tail keywords, your chances increase. That can mean making it local (“boston fishing supplies”) or diving into specific topics related to the products you sell (“different types of fishing bait”). If you brainstorm the questions your customers have and the topics they care about, you should come up with a nice long list of long-tail keywords you can target. Creating content around those keywords will help you start making progress in the rankings for the long-tail keywords and more competitive general keywords alike.  

    6. Skimping on your content.

    If you’re trying to get by buying cheap content, that’s not cutting it. If you’re rushing yourself to put out content that’s quick and sloppy, that won’t cut it either. At this point, there are too many businesses doing content marketing for you to get anywhere with low-quality work. Your content needs to be well written, accurate, and formatted to make it easy to read. Giving a thorough treatment to each topic is also a good idea, as long-form posts tend to perform better than shorter ones. Yes, this means that you’re either going to have to pay more or devote more time to your content creation, or both. There’s no getting around that. But high-quality content is one of the most important parts of every good content strategy, so if you’re giving it short shrift now, it’s time to correct that mistake.  

    7. Having a slow site.

    Google has confirmed for years that one of the ranking factors they use for website is site speed. If your website is slow, not only will people be less likely to wait around for it to load, but your SEO will suffer. There are a number of steps you can take to speed up your website like keeping your scripts up to date and sizing your images correctly. But one of the big ones is making sure you have a web hosting provider and plan that can deliver the speed your visitors (and Google) expect. seo mistakes page-speed-affects-search-engine-rank-1

    8. Forgetting internal links.

    Internal linking isn’t as powerful for SEO as building backlinks from other sites is, but it is a useful way to give Google more information about what certain pages are about. You have total control over the anchor text of internal links, so if you want Google to associate a certain page with the term “office supplies” then you can make sure that every time the phrase or a similar one is used on your website, you link those words to that page. Internal links also help you get more out of your most popular pages. A page that gets a ton of traffic gives you opportunities to send people to other pages on your site once they get there. Look for opportunities on your most successful pages to link out to other relevant pages. You can help visitors discover more of your content and keep them longer on your website. While internal links are good to think about and use regularly, make sure you don’t overdo it. If all your pages include a large number of internal links, and especially if they all aren’t natural and relevant, then you risk making your website look like spam.  And the more links that are included on a page, the less value each one has, so be strategic in which internal links you include on each page of content.  

    9. Not optimizing your images for SEO.

    A lot of on-site optimization has to do with the textual parts of a webpage - it’s about using the right words in the right places. That makes it easy to overlook the opportunity you have for optimizing your images. Every time you add an image to your website, there are a couple of ways for you to include relevant keywords:
    • The image name (“blackhighheeledshoes.jpg”)
    • The image alt tag (alt=black high heeled shoes)
    Using that behind-the-scenes image text, a page hoping to rank for the term black high heeled shoes now has two additional spots where they can mention the keyword on the page, giving Google that extra bit of information on what the page is about.  

    10. Having a bad mobile site experience.

    A couple of years ago, Google announced that they’d start ranking websites that were mobile friendly higher in the search engine. This year they’re taking that a step further and creating a mobile first index, which prioritizes the mobile site over the desktop version in how the algorithm determines rankings. If you haven’t yet, you have got to make mobile a priority. If your visitors have a bad experience on your website any time they come from a mobile device, you’re alienating a big part of your audience and hurting your web rankings at the same time.  

    Conclusion

    SEO is such an important part of a website’s success. Doing it well will bring you greater visibility and more visitors. Doing it badly will waste your time, keep you hidden from your audience, and could mean penalties from Google. Don’t go one day longer making any of these mistakes. Contact HostGator to find out how our expert SEO services can help your website rank.
  • 7 Reasons Why You Should Be Using Google Analytics

    Thursday, January 18, 2018 by
    why you should use google analytics

    Why Use Google Analytics?

    If you have a website, you should be using Google Analytics. There are no exceptions here – it’s a useful and important tool for every website owner.  One of the first things we recommend website owners do when launching a new site is get tracking set up for Google Analytics. But why is it so important? Creating a blog

    7 Reasons to Use Google Analytics

    Google Analytics is easy to figure out for even the greenest of new website owners and it provides you with loads of valuable information. Here’s a sampling of some of the most important benefits the tool offers.  

    1. You can see how people find your website.

    There are over 1 billion websites online right now. Each of them is vying for attention in the overcrowded world of the internet. For your website to do its job – whatever that might be – people have to be able to find it. Google Analytics has an entire section, Acquisition, devoted to providing you with information on how the visitors to your website found you.  Google tracks how many people land on your website after clicking on a link in search results (organic results), how many people come from links shared on social media, from other websites, from paid ads, and by typing your website directly into search. Google Analytics Acquisition Overview If you do any marketing to raise awareness of your website, this section shows you which of your efforts are working.  

    2. You can track what people do when they’re on your website.

    Getting people to your website is the first big hurdle you face, but making sure they stick around and come back is just as important. Google Analytics tracks that information too. The Behavior section in Google Analytics provides information on which pages people often come to first on your website, what pages they click through to next (if any), and how long they spend on your website. use Google Analytics to see how website visitors click through your website This information will help you understand which parts of your website are successfully getting traction and determine if you need to rework the design or improve your content to keep people around longer.

    3. You gain data on who’s visiting your website and how.

    Most websites don’t need to reach everyone.  There’s probably a specific type of visitor that’s most valuable to you. Google Analytics provides information on who the people visiting your website are in terms of demographics, geography, and their general interests online. use Google Analytics to see website visitor demographics In addition, you can see what browsers they use and what devices they’re coming from.  If your website offers a different experience on one device or browser versus another, you may be losing some visitors. Seeing how many people visit your site on mobile or through Safari lets you know how important it is to optimize for those people too.

    4. You can find the most popular pages on your website.

    Pretty much every website will have some pages that get more traffic than others. And you’ll also have pages that keep people on the site or achieve conversions more than others. If you have content that’s ranking high or getting shared a lot that brings a disproportionate amount of your traffic, Google Analytics will help you identify it. Just as importantly, if some pages do particularly well at converting visitors to email subscribers or customers, Google Analytics helps you identify those as well. find most popular pages on website using Google Analytics When you can pinpoint the pages that are working the best for your various goals, you can analyze why they work and shape a strategy for your website moving forward based on past successes.  

    5. It helps you track conversions.

    Different websites will have different actions they most want visitors to take. You can set up conversion tracking in Google Analytics for your website based on the actions you most want visitors to take, such as filling out a form, signing up for your email list, or making a purchase. For most websites, this data will be the most important measure of whether your website’s doing it’s main job. Google Analytics will help you gauge what’s working on your website to achieve conversions and why.  

    6. It’s free.

    If you have a limited budget, everything else on this list could sound awesome without convincing you it’s worth shelling out money for this tool. But you don’t have to shell out anything. Google Analytics is 100% free. No matter what your budget is, you can afford it – guaranteed.  

    7. It’s easy.

    If you’re not very tech savvy, hearing about great software tools can make you think how nice that sounds for other people who can figure out how to use them. But Google Analytics is very intuitive for even newbie website owners with basic level tech skills to figure out.  

    Get Started with Google Analytics

    To get started, you only have to set up an account with Google Analytics, add your website as a property, and add the tracking code provided to the pages on your website. That’s a simple copy-and-paste job, and with Wordpress sites you have a couple of installation options that are potentially even easier than copy and pasting the tracking code on each page. Using Google Analytics once it’s set up is similarly simple. You can learn a lot just from clicking around in there on your own, but you can also find instructions how to see a few of the most important metrics here. If you could use more guidance, there are lots of tutorials and educational resources available to help walk you through how to find what you need in Google Analytics and even find valuable information you didn’t know you needed. There are lots of good reasons to use Google Analytics, and no good reason not to. Go ahead and get it set up on your website so you can start understanding how people interact with you online and measure the success of your website.
  • New Year, New Look: 2018 Web Design Tips for Your Site

    Thursday, January 18, 2018 by
    New Year Web Design Tips for Your Site

    10 Tips for Web Design in 2018

    While there may be some constants in the world of design, what works best in web design often changes. The typical website style of the 1990’s looks outdated today and some current trends inspired by the rise of mobile would be completely confusing to web users of 2000. In short, web design evolves and it’s worth it for website owners to stay aware of changes and trends over time. Make sure your website stays current and intuitive this year with these ten web design tips for 2018. best WordPress hosting

    1. Go for journey-driven design.

    You’ll be hearing a lot about mobile-first design this year, especially as Google rolls out its mobile-first index. For some websites, that will make building mobile-first websites a top priority, but Smashing Magazine makes the compelling point that even this trend isn’t one size fits all. If the majority of your users are on desktop computers when they visit your site, they should be your priority. At this point, all websites should be mobile friendly – there’s no doubt about that. But every website should be designed to work well for the particular audience that’s going to be visiting it. If prioritizing the mobile experience of your website in any way makes the desktop experience worse for users, then you want to be certain that more of your users are coming from mobile before you make that decision. Analyze the particular journey of your visitors – both through your analytics and things like user testing – and base your design on that.  

    2. Do user testing.

    People are just not as good at guessing at how other people will behave as we tend to think we are. Even for web designers with a lot of experience under their belt, it’s worthwhile to take the hypotheses you have about how people will interact with a website and test them out. For example, a CTA link that seems extremely obvious to you could be easily overlooked by visitors used to interacting with websites that have a different layout, or the menu you thought was easy to navigate could actually be confusing for others. The only way for you to figure out how people will actually react to a website’s design is to put it in front of them and see what they do. While this isn’t necessarily a new trend, it’s still a good tip: make sure user testing is part of how you do web design in 2018.  

    3. Keep it clean.

    Clutter is both confusing and ugly. Clean website design looks better and makes a user’s experience better. Research has shown that websites with cleaner designs have a lower bounce rate. And when there’s not as much on a page to distract visitors, the main message and CTAs you want to communicate are easier to see and follow – they’re not drowned out by everything else. On Warby Parker’s home page, your attention is simply drawn to a couple of images that highlight their glasses and a few clear buttons that urge you toward the next steps to take. This kind of clean design works, so simplicity is a good design principle to stick with this year. example of clean design on warby parker website

    4. Incorporate accessibility.

    For too long, web design was focused on the experience of the majority while leaving out people with disabilities. Little by little, more organizations and designers are becoming aware of how traditional web design has failed some portion of the population and are starting to work to make the web more accessible. Experts have come together to outline inclusive design principles that designers can follow to make sure they’re creating a web experience that works for everyone. This isn’t just a good idea morally – it’s good for business. If you’re alienating potential customers now without knowing it because your design isn’t accessible, you’re losing sales. Accessible design brings your website to a new audience and it can earn you the loyalty of people used to be being left out by most website design.  

    5. Create visuals with more depth.

    Most of the images we encounter on the web are 2D, but that’s changing as more web designers use shadowing and depth in their design to bring some extra dimension to the images on websites. Adding a little more depth to your images might not make a huge change in how a visitor experiences your website, but it can help draw attention to certain parts of the page and make the objects on your site feel a little more real to the people viewing them. See how Asana does it:

    image depth example6. Make your design interactive.

    When you visit a site that changes as you interact with it, you feel more engaged as you move through the site. Parallax scrolling provides a more interactive experience as visitors scroll down the page and there are other features you can use to trigger animations or other functions based on how people interact with the page once they’re there. In addition to these interactive additions just creating an overall cool experience, they also make your visitors feel like they have more power to control what they’re seeing on the website as they move through it, which makes their experience on your site a more positive one.  

    7. Commission original illustrations.

    It’s getting increasingly difficult to stand out on the web, but original illustrations can quickly give a website some unique personality. If you hire an illustrator and stick with a particular style, the type of drawings they create can become a part of your overall branding. It’s also a good way to add original images to your blog posts (like we do here at HostGator). example of create original images for blog posts

    8. Put the customer first.

    Many of the other tips on this list relate to this idea, but it’s worth bringing up on its own merits. We’ve seen a lot of examples of web design features that everyone knows people hate (autoplay video, pop ups that block the text, etc.), but websites still frequently use them anyway. If people hate the time they spend on your website, they’re unlikely to stick around or come back. And they’re that much less likely to take the additional steps to buy something from you or sign up for a mailing list. Your web design shouldn’t just be focused on getting what you want out of customers – whether it’s ad revenue or purchases (although that should be one of your considerations) – it should prioritize providing a positive experience to your visitors. Design so that your website is easy to use, answers your visitors questions, and never annoys.    

    9. Get creative with typeface.

    Don’t feel like you always have to stick with the most common familiar fonts. Consider getting bolder in the typeface you choose. Make sure it’s readable (you don’t want people leaving your website in frustration that they can’t read what it says), but an interesting typeface is another way to add a dose of personality to your website. You can even try variable fonts to highlight important terms on the page and add some animation to your wording. variable font typeface example

    10. Create a content hub.

    Many businesses have made content a top priority in their marketing model. But even in cases where a lot of budget is going toward creating new content, the blog and other content formats are often tucked away in hard-to-spot links on the rest of the website. For businesses ready to commit to making content more central in the user experience, consider creating a content hub that brings all those valuable pieces of information together in a way that makes them easier to spot, browse, and discover. Here's an example from the folks at Uberflip: content hub example

    Conclusion

    Not every web design trend is right for every website, but by paying attention to your options and the trends that come into play each year, you can pick and choose what works for you and keep your web design current. Consider which of these tips you can use to provide a better user experience to your visitors in 2018 and get to work. Want expert help keeping up on the latest web design trends? Sign up for HostGator's professional web design services.