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  • 14 of the Biggest Myths about Entrepreneurship, Debunked

    Tuesday, February 13, 2018 by
    entrepreneurship myths

    Don't Fall For These Falsehoods About Entrepreneurship

    Want to start a new business? Start by questioning everything you know about launching a business. There are a lot of entrepreneurship myths that trip up new business owners, so before you invest time and money in an idea based on what you think you know, it's wise to get a clear idea of what to expect in terms of time commitment, expenses, planning, and personnel. Here's a reality-check list of common myths about entrepreneurship to arm you with realistic expectations and a better chance of success. HostGator Website Builder

    Myth #1: When you start your own business, you have more freedom in your schedule

    If by freedom you mean “the freedom to work a heck of a lot more hours than a salaried employee,” then yes, you'll have that. After your business is well established and profitable, you might reach a point where you can work a “normal” schedule. When you're just launching, though, plan on at least a year of spending most of your waking hours (and some of your sleeping ones) working. This is as true for self-made millionaires as it is for more modestly successful independent writers, photographers, shop owners, and other new business owners.  

    Myth #2: You need a brand-new product or service idea to succeed

    brainstorm website ideasThink about how long humans have been making, selling, and buying things. For thousands of years, people have worn clothes, eaten food, used some type of transportation to get around, and so on. Those items have evolved over time, but there's never been a blockbuster new item that's completely replaced, say, the wheel. Refining existing ideas to serve customers better is how you're most likely to find a successful niche or opportunity. Develop a clear and concise business plan based on your “better mouse trap” and go from there instead of trying to summon something unheard of out of your imagination.  

    Myth #3: As a business owner, it's cost-effective to do everything yourself

    Maybe at the very beginning you can take care of the books, the products, the marketing, and office cleanup, but at some point, your time is going to be more valuable spent working on the business than doing tasks within the business. Once you reach that point, any time you spend on tasks that could be delegated instead of developing new products, booking new clients, or expanding your market is a lost opportunity cost. That point can arrive sooner than you expect, especially once your sales are growing.  

    Myth #4: You can outsource virtually every aspect of your business

    As mentioned above, at some point it may make sense to outsource some of your business tasks. But the fantasy of starting out by farming out all your processes and then sitting back and collecting revenue is not realistic. That's because high quality outsourcing costs money that you may not have available to spend when you're just starting out. And using cheap, low-quality outsourcing is a good way to fail quickly. Your business processes, product quality, and customer service can all suffer, and you may end up putting out fires instead of growing your business.  

    Myth #5: These days, you can start a business with no money

    Entrepreneur capitalYou might be able to start a business with minimal upfront costs, and you might be able to use someone else's money to get started, but either way you're going to need some funds. Starting with nothing may seem scrappy and admirable, but it's not realistic and can undermine your chances of success before you begin. I sometimes talk to people who want to start selling their professional services like writing or photography without investing in a proper website, a professional headshot, the right kind of insurance to protect their new business, and other must-haves. Without these things, your business may look unprofessional to prospects and—if you go uninsured—it can expose you to liability.  

    Myth #6: You need venture capital to start your business

    Competition for private investment is fierce and serious. Unless you have some successes under your belt and an idea that captures the attention of investors, you're probably not going to get venture capital—and you probably don't need it. Most people who want to start a new business and need capital should consider a loan from the Small Business Administration, a local bank, or a credit union.  

    Myth #7: Your family and friends can help you launch your business

    Every budding entrepreneur considers hiring friends and family at some point--or even asking them to work for free. The temptation is understandable. You already know and trust these folks, and they may have skills you need. However, most experts discourage new business owners from relying on friends and family for two big reasons (although there are certainly more). First, working with relatives and friends is an expert-level skill that even experienced business owners struggle to master. Work dynamics affect personal relationships outside the office even if you never have to correct, retrain, or fire someone you care about. Second, asking anyone to work on your business for free devalues their work—and people working for free may not give your projects the time and attention they require.  

    Myth #8: Successful business owners go it alone

    hiring in 2018Business is competitive, but it's also collaborative. Owners—especially inexperienced new ones—who keep to themselves miss out on opportunities for learning, networking, and growth. You need other people's input and ideas to make your business work. Mentors who've been through the startup process are a valuable source of information, encouragement, and inspiration. Conferences in your field and in-person or online peer discussions can help you identify common pitfalls, answer questions, and provide advice. Every smart business owner focuses on hearing customer feedback, and supporting community activities or causes that matter to you can raise your business profile and build goodwill among your customers.  

    Myth #9: Entrepreneurship is only for certain types of people

    There's a lot of media coverage of new businesses in Silicon Valley, where startup founders skew young, techy, and male, but anyone with a good idea, some resources, and the willingness to do the work can start a business. In fact, nearly a quarter of new entrepreneurs in 2016 were ages 55 to 64—roughly the same percentage as the 20 to 24-year old age group. As of 2015, 31% of privately held businesses in the US were owned by women. And according to 2016 federal data, the number of minority-owned businesses increased by 38% from 2007 to 2016.  

    Myth #10: Your older kids can help your business succeed

    There are plenty of business owners who hire their teenage kids to handle tasks like preparing orders for shipping and taking orders for the online store. For some families, this is a great way to build the value of the business and let teens earn some money and work experience. However, it's best to treat that teen labor as a possibility and not something your business will rely on. That's because teens are still developing and exploring their interests. They may enjoy working for you for a while but then decide to get another job, take on more extracurriculars, or pursue a rigorous academic path that leaves no time for work. (They might also just fall asleep and forget something. Being a teenager is hard.) It's also worth noting that parent-teen relationships can be tricky to navigate even without a boss-employee dynamic in the mix. If your teen loses interest or takes on other obligations, be prepared to find other help.  

    Myth #11: You'll get to spend all your time doing what you love most

    entrepreneurship myth time managementIf “what you love most” is running a business, you're going to love what you do all the time. For the rest of us, a business based on doing what we love involves doing a lot of stuff that's necessary but not thrilling. Case in point: when I started freelance writing full-time, I had no idea how much time each day I'd spend working with spreadsheets. But spreadsheets are an easy, low-cost way to track projects, billing, and invoices, so a daily dose of Excel is a must. Every type of business has these must-do tasks, and when your business is growing rapidly you may find yourself devoting more time to them than to the creative or interpersonal work that inspired you to start your business in the first place. The good news is that growth can allow you to outsource and delegate some of the things you really don't like doing, but there will always be responsibilities beyond the things you enjoy the most. Consider them costs of doing business.  

    Myth #12: With persistence, you can achieve anything

    Sometimes great ideas don't pan out, no matter how much work you put into them. Circumstances beyond your control can spike your business, whether it's better-funded competition or a market crash that causes banks to halt small-business lending. Mistakes made early in your startup process can catch up with your business later on, too. For example, if you started your business without doing thorough research with the best available data, you may have overestimated the market for your product. And while persistence is a must-have trait for business owners, it can sometimes prevent them from giving up when it's obvious that the money's not there, the customers aren't coming, or everyone's sad. Planning for success is always best (and more fun), but it's also a good idea to decide early on what your criteria are for scrapping the startup and moving on to something new.  

    Myth #13: You should always go with your gut

    Ask for online reviewsThere's nothing wrong with tapping into your intuition when you're making decisions as long as you're aware that even the most keen “gut feelings” have their limits. How skilled is your gut at market analysis, customer segmentation, tax law, and ad copywriting? There are a lot of business decisions that require you to do some research and/or hire experts in order to get the results you want. Going *only* with your gut when deciding, for instance, which new products to develop can be a recipe for lost time and money. A better use of your intuitive skills is developing a list of possibilities and then listening extensively to feedback from customers and focus groups to get a realistic sense of demand.  

    Myth #14: When you run your own business, you're the star of the show

    When you look at lifestyle brands like those led by Oprah Winfrey or Martha Stewart, it's easy to think their success comes primarily from focusing on their superstar founders. There's no question that charisma and a relatable persona are musts for lifestyle entrepreneurs, but they're only part of the big picture. The most important ingredients are how these charismatic, relatable business people make their customers feel about themselves and the value they offer their customers. For example, Oprah's fans know she's a role model for thriving after overcoming obstacles, because she's shared her story over the years. But they keep coming back to her website, buying her books, watching her shows, and reading her magazine because her media empire offers shows, stories, and articles that inspire people to cope with their own challenges. So if you're starting a lifestyle brand, put yourself out there, but do it in a way that gives your customers something they want or need.  

    Conclusion

    By getting clear on what's actually involved in starting a business, you may find you have to change your approach before you get started. But by going in knowing what you can expect, you're more likely to get your new business off to a strong start. For more information on what it really takes to be your own boss, check out HostGator's Guide to Launching Your Home Business.
  • Is Business Hosting Right For You?

    Thursday, February 8, 2018 by
    is business hosting right for you

    Is Business Hosting Right For You?

    If you’re a small business owner, then you’ll need to find a host that’ll actually support your business. No doubt you’ve come across business hosting before, so you’re probably wondering what makes this style of hosting different from the rest? Below we examine what HostGator’s Business hosting plan actually is, so you can determine if it’s the right fit for your business.  

    What is Business Hosting?

    Most businesses require a hosting solution that’s not only powerful but also easy to use. Some business owners opt for a basic shared hosting plan, as it’s geared towards beginners and provides enough resources to get going. Other business owners might go for an even higher level hosting package, like VPS hosting, but quickly realize that managing a server can be a lot of work if you don’t have the right technical skills. Business hosting exists to fill the gap between basic shared hosting and higher level VPS, dedicated, or cloud hosting plans. The overarching goal of business hosting is to provide business owners with a high performing, easy to use hosting environment while offering additional tools that make running your business easier.  

    How Does Business Hosting Differ From Other Plans?

    This business hosting solution is an upgrade from the typical shared hosting plan. Shared hosting is a great place to start, as it’s very easy to use and will provide you with enough resources and tools to get your site off the ground. But, if you’re a small business that’s selling products or needs additional features, then Business hosting is probably the direction you’ll want to take. HostGator’s business hosting plan is similar to the basic shared hosting plan, but it comes with some serious upgrades like:
    •    Support for unlimited domains
    •    Additional built-in e-commerce features
    •    Included private SSL certificate
    •    Free toll-free support number
    It also all of the features of the upgraded shared hosting plan, so you’ll have things like unmetered bandwidth and disk space, cPanel server management, and email account creation too. hostgator business hosting plans

    How Can Business Hosting Benefit Your Business?

    Business hosting can be very advantageous, regardless of whether you run a physical storefront or a solely online business. If you run a physical store and are looking to quickly and easily create a website that supports your business, then you’ll be able to take advantage of the free website builder, and a toll-free number to get a beautiful site online that sends customers your way. While, if your goal is to build out an e-commerce store, then the free SSL certificate, dedicated IP address, and high-performance hosting will help you start selling products online in the shortest amount of time possible. For business owners who don’t want to spend time managing their hosting, but instead want a hosting environment that actually supports their business, then give business hosting a try.  

    Is Business Hosting Right for Your Business?

    Sure, your business may be able to get by with basic shared hosting. But, if you’re serious about growing your business, selling products online, and making it easy for your customers to contact you, then upgrading to business hosting is a great choice.
  • The Pros and Cons of Social PPC Advertising for Your Business

    Thursday, February 8, 2018 by
    pros and cons of social advertising for small businesses

    7 Social Advertising Pros and Cons for Small Businesses

    Ready to take your small business to the next level? Social advertising may be the channel worth your investment. Even if you’re a novice in this space, there’s an opportunity for you to earn brand awareness and new customers. “One of the fascinating things about social advertising is that there is virtually no limit to your ability to scale. You don’t have to wait for someone to search for your targeted keywords. You don’t have to wait for someone to run your promotion or read your blog. If you want to reach 50,000 people in one day, you can,” says Warren Jolly, the CEO of adQuadrant. Before you make this critical decision, it’s important that you know the pros and cons. Here are a few you should consider. HostGator Website Builder

    Social Advertising Pros

    The advantages of social ads make it easier for you to connect with your customers and gain brand recognition. Explore these pros to boost business growth.  

    1. Pinpoint Specific Audiences

    In traditional advertising, brands take wild guesses on reaching their target audiences. Companies receive broad ranges about demographics, like "women from ages 18-35" or "household income $75,000-$100,000." While that strategy may have worked in the past, it’s not suitable in our current market. Today’s consumer is seeking products and services geared to their specific needs. And for small businesses, that means advertising must be spot on! Social advertising gives brands the flexibility to pinpoint audiences. Not only can you narrow down a consumer’s age and gender, you also can zoom in on their multiple interests and geographical locations. Below is an example of how Facebook’s ad platform allows you to define audiences. Facebook ad targeting This specificity ensures that your team only targets people that fit your consumer profile. As a result, customers only see ads that meet their needs, and you save money connecting with the right consumers.  

    2. Enjoy Success, Even With Limited Budgets

    As a small business, especially if you’re brand new, it’s key that every cent impacts on your bottom line. You can’t afford to spend wastefully. Well, there’s good news! Social advertising is cost-effective and can fit any budget. You control on whether you want to pay thousands or just a few hundred. It’s always good to have a plan when working on a limited budget. Brian Peters, digital marketing manager at Buffer, offers his advice on getting the most from social advertising: “One of the biggest opportunities for so many brands with limited time and resources is to simply boost top performing posts from their page. Not only is this the most inexpensive form of social media advertising, but it also provides brands with a way to reach a new customer segment that they might not have been able to with traditional ads.”  

    3. Track Campaigns With Ease

    Not too long ago, business teams didn’t have precise metrics for their old-school marketing campaigns. They learned something worked when people walked into their stores. This outdated method doesn’t give companies the luxury to adjust their ads. With social advertising, tracking campaign results is painless. Small businesses know exactly how their ads are performing because data happens in real-time. You can use this information to make better decisions. Let’s say an advertisement lacks engagement. It’s possible for you to pause the campaign and revamp the design midway. Or if a campaign boosted revenue by 20% in May, you can kick off the campaign again in November for the holiday shopping season. view Facebook ad campaign status Monitoring campaign performance is essential. When measuring advertising success, look for opportunities to customize the experience for your audience.  

    4. Increase Brand Visibility

    Social advertising is a gateway for introducing your brand to new audiences. Rather than waiting for consumers to visit your site, you’re meeting them on their turf—social media. When engaging with your audience, it’s vital that your ad doesn’t appear out of place. Instead, you want to add to the ongoing conversation on each channel. “Realize there’s several different types of paid advertising you can choose from on social media. Not every type of ad will work for your brand. However, one of the best techniques to follow when creating paid content is to seamlessly blend into feeds, walls and timelines,” explains Alex York, a senior SEO specialist at Sprout Social. Let your brand personality shine through in your advertising. You can include GIFs, memes, and funny quotes to capture consumers’ attention. Being relatable and likeable increases your odds of getting seen.  

    Social Advertising Cons

    Like any channel, social advertising has its drawbacks. It’s up to you to figure out whether they outweigh the pros.  

    1. Prepare for the Learning Curve

    With an uncharted path, you’ll face difficulty at first. This same notion is true as it relates to social advertising. There are a variety of platforms with their own specific guidelines and best practices (check out our guides to advertising on LinkedIn, Snapchat, Facebook, Twitter, and Instagram). So you may encounter a steep learning curve. But don’t let that hinder your team. You have a few options to keep moving forward. For example, you can hire an agency that specializes in social advertising to create and run your campaigns. Or you can employ a skilled freelancer who can advise your team on the best course of action. Another option is to actually invest in a current employee. There are lots of online courses that can speed up the learning process. Plus, each platform offers knowledge bases for users, like the Instagram Help Center below. Instagram advertising faq It’s never too late to learn a new skill. Take the necessary actions to make social ads work for your small business.  

    2. Stay Ready for the Competition

    More than 4 million businesses pay for social media advertising on Facebook. It’s likely that your competitors are also attempting to gain consumer traction with social ads. Since the competition isn’t going away, your team must constantly differentiate itself in the marketplace. That translates into creating unique ads, catering to new niches, or even bumping up your ad spend. This type of advertising requires patience. You’re aiming for long-term success, not short-term wins. Arnie Gullov-Singh, the former chief operating officer at Polyvore, provides more insight: “Social advertising is an effective way to get consumers to engage with your message in a thoughtful and organic way. Social ads create stronger long-term value as the content continues to get amplified across consumers’ networks.” Prepare to address the nonstop pressures of competition. Work with your team to find innovative ways to set your brand apart from others.  

    3. Brace for Negative Comments

    Social media is well-known for getting consumers excited about your brand. However, that attention isn’t always supportive. Some people will make it their mission to publicly humiliate your small business. Be proactive and set up a crisis communication plan. When irate consumers invade your Facebook ad, instruct your team to record their concerns and respond politely in a timely manner. The worst thing you can do is completely ignore your customer base and never address their issues. customers responding poorly to Facebook ad in the comments You can transform any negative comments into positive feedback. For instance, if you notice consumers expressing grievances about a particular ad, reconsider your business’s approach. Maybe it’s time to change the ad copy or use a different image. All consumer engagement won’t be favorable. And that’s perfectly okay. You can use it to your advantage by turning those gripes into strengths.  

    Take a Step Towards Social Advertising

    If you’re new to social advertising, it can be quite intimidating. Yet, it’s crucial that you examine the pros and cons for your small business. The goal is to attract new consumers and boost your revenue. Learn how social advertising can fit into your marketing and sales strategy.
  • 5 Ways to Add Social Media to Your WordPress Website or Blog

    Wednesday, February 7, 2018 by

    How to add social media to WordPressHow to Add Social Media to Your WordPress Website

    Making your site easily shareable across social media is pretty important. The last thing you want to do is make your readers go through a series of steps just to share your work across social media. Plus, including social media sharing buttons across your blog will help add social proof to your posts, especially if they’ve received a significant amount of social shares. Below you’ll learn five different ways you can incorporate social media sharing into your existing WordPress site. Recommended WordPress Hosting

    1. Adding Share Buttons to a Post

    One of the most common places to add social media sharing buttons to your site is on the left-hand side of your post. These buttons are very easy to access and typically scroll alongside your post as the user reads, encouraging them to share. One of the best plugins for accomplishing this is called Sumo. This plugin is equipped with tons of features that will help you improve your site’s traffic and grow your list. If you’re looking to get more traffic to your site and improve social sharing, this is a plugin you'll want by your side. sumo plugin for wordpress You can customize which buttons you'd like to appear. Plus, the buttons automatically adjust to different screen sizes.  

    2. Adding Share Buttons to the Top and Bottom of a Post

    If the sidebar social sharing icons aren’t for you, or you’d like to add social share buttons to even more locations throughout your site, then you’ll want to use a plugin called Social Warfare. social warfare wordpress plugin This plugin makes it easy to add social media sharing buttons to a wide range of locations across your site, including the top and bottom of each of your posts. The buttons look appealing. There's also a built-in shoe counter that will showcase the number of total shares and shares across each respective network.

    3. Adding Social Media Icons to Your Menu

    If you have extra space in your website’s menu, then maybe you’d like to maximize that real estate by adding select social media icons. To accomplish this you’ll want to install the Menu Social Icons plugin. This plugin will give you the option to include social media buttons as links within your navigation menus. menu social icons for wordpress After the plugin is installed you’ll be able to choose from the list of social media icons. This plugin handles each of the logos as a font, which makes it easy to add the logos to your navigation menu without any custom coding required.  

    4. Embedding an Instagram Gallery

    If you have a decent Instagram following or a pretty attractive feed, then you might want to showcase this on your website. There are a variety of plugins you can use to accomplish this, but one of the most popular is Instagram Feed by Smash Balloon. instagram feed for wordpress website This plugin will let you do things like include feeds from multiple Instagram accounts, display images in a responsive format, easily customize the layout of your feed, and embed your feed into your site wherever you desire with the included shortcode.  

    5. Making Your Site Images Easily Sharable

    If your site is image heavy, then you’ll probably want to encourage users to share your images on sites like Pinterest. You can accomplish this through a few different plugins. First, you can use the Sumo plugin that we used for social sharing buttons on the first point, or you can utilize a different plugin, like WWM Social Share On Image Hover. image hover for social sharing on wordpress When a users hover over your site’s images social media icons will appear. The social media networks can be customized as well as the alignment of the icons. Hopefully, the plugins above will help make it much easier for your readers to share your content on social media. You don’t have to utilize every social media plugin highlighted above, but instead the ones most in alignment with the type of user experience you’re offering your visitors.   Any plugins we failed to mention in the list above? Please share your favorites in the comments below.
  • 5 Ways To Convert Organic Traffic Into Loyal Customers

    Wednesday, February 7, 2018 by

    convert organic trafficHow to Turn Your Organic Site Visitors Into Loyal Customers

    You’re getting quality traffic to your e-commerce store. Now what? As a small business owner, you’re tasked with turning those visitors into customers. It’s up to you to woo consumers into purchasing your latest products. While it may sound difficult, don’t panic. Matt Ackerson, founder of AutoGrow, offers sage advice: “Once you understand that traffic is just like energy or water and you just need to create pathways to direct it where you want it to go, the rest is easy. Don’t make the mistake of over complicating it though. So many business people think success has to be complicated when it doesn’t.” Let’s make the process simple for you and the consumer. Here are five ways to convert your traffic into loyal customers. Recommended WordPress Hosting

    1. Write Creative Product Descriptions

    When it comes to marketing products online, storytelling really does matter. It only takes one click for a consumer to exit your site and visit a competitor. You can keep your customers’ attention and sell more items by crafting creative product descriptions. Descriptive text is an opportunity to highlight your products and showcase your brand’s personality. You want the product description to breathe life into the item. To achieve this objective, set the scene for the buyer. You want the shopper to imagine themselves using the product. It’s also helpful to skip the corporate jargon. Aim to use the everyday language of the typical consumer. Online women’s clothing retailer ModCloth uses expressive words to persuade its consumers into purchasing their inventory. Each product description digs into the emotional state of the shopper’s mind. Not only do you learn about the product’s physical dimensions, but you also understand how it will make you feel. write better product descriptions When writing product descriptions, focus on turning features into benefits. How will the item improve consumers’ lives? What will the product help them achieve? Dig deep and touch their pain points. Stand out from the competition with unique product descriptions. You’ll appeal to your audience’s imagination and increase their desire for your products.  

    2. Create a Sense of Urgency

    With a jam-packed schedule of work assignments and family responsibilities, it’s easy for your consumers to delay buying products at this very moment. That’s why your team must nudge them to the checkout cart sooner than later. Creating a sense of urgency isn’t about causing a state of panic for your audience. Instead, you want to help them make a speedy decision about the products they already want. “Urgency can be blocked by your customers’ minds if you don’t give them specific instructions on how to solve the problem. Rather than giving vague instructions, tell people exactly what to do when the time comes and don’t be afraid to drive them toward specific actions,” says Gregory Ciotti, former senior content marketing manager at Help Scout. A few urgency tactics include adding a countdown clock to your sales page, showing the limited number of items in stock, and offering discounts on abandoned cart items.   You may want to spotlight product demand, too. For instance, you can show how many people have already purchased a particular item—using FOMO as a marketing strategy. A small dose of urgency is helpful for getting your customers across the purchasing threshold. Product value mixed with persistence means more sales for your business.  

    3. Offer Top-Notch Customer Support

    Research shows that “on average happy customers tell nine people about their experiences with a company.” If you’re delivering superb customer support, that’s an opportunity to generate more revenue for your e-commerce store. While online support varies from the traditional in-person experience, some of the same principles apply. Your purpose is to offer immediate, accurate help with a touch kindness. When speaking with your support reps, consumers should feel special. Begin with a warm-hearted, concerned tone when talking to customers. Your team will want to approach each conversation as if the consumer is talking to a friend, not stranger. Also, it’s important to train your support reps to solve customers’ concerns as quickly as possible. Shoppers respect business efficiency because it doesn’t waste their precious time. BaubleBar values its shoppers and makes offering customer service a priority. The accessories retailer allows customers to email and call their staff members. Plus, the company posts their availability along with the normal response time. offer customer service to improve site experience And don’t be afraid to apologize to your customers. If you make a mistake, acknowledge your error and continue to provide high-caliber service. Quality service is the key to ensuring casual shoppers turn into loyal customers. Give your audience different support channels to connect with your team.  

    4. Build an Exclusive Community

    The desire to belong is part of your consumer’s humanity. In one way or another, we’re all seeking a chance to be part of a specific group, team, or club. Your e-commerce store can satisfy that consumer need by establishing a brand community. “We have an inherent need to be a part of a social community and to feel connected to others. It not only makes us feel secure and comfortable, it inspires us to take action to achieve our desired results as well,” writes entrepreneur Akshay Nanavati. Brand communities take many shapes and forms. There’s the VIP rewards programs with die-hard fans seeking exclusive perks. Or you can develop an advisory panel where consumers can give you insight on their interests and tastes. Fostering a community requires time and patience. You’ll want to create rules and expectations for your consumers. That way, you’re building trust early in the relationship. Go beyond the usual benefits of a community. Ask your brand advocates for their honest feedback in exchange for unique product discounts. And be mindful not to bog down your loyal members with excessive emails and push notifications. Communities ensure regular contact between your business and buyers. Elevate your e-commerce store with brand advocates championing your mission.  

    5. Present an Irresistible Exit Pop-Up Offer

    Believe it or not, your consumers aren’t excited to buy your products every time they land on your site. They may visit your store to just do price comparisons, or they might have a few minutes to spare during lunch and occupy their time by browsing your website. While consumer intent may concentrate on another purpose, your goal is to reel shoppers in and persuade them to purchase. And one of the best ways to do so is with exit pop-up offers. An exit popup is a message that appears when a visitor tries to leave your site. It helps your team refocus the consumer’s attention back to your store. This popup is a prime location for you to give visitors a special deal, offer an instant promotion, or add them to a particular email newsletter. Behappy.me knows how to capture the attention of visitors attempting to leave its site. The store offers first-time buyers an extra 10% discount to influence their buying decision. exit popup There’s always one last chance to entice your consumers. With exit pop-up offers, you can grab hesitant shoppers who need extra motivation to buy your products.  

    Turning Traffic Into Trust

    Persuading visitors to become customers isn’t an easy task. However, with a sound strategy and patience, you can get shoppers to the checkout cart. Start with drafting creative product descriptions to get visitors excited about your items. Then, create a sense of urgency with limited-time sales. And always offer five-star customer support to show consumers you truly care. Build trust to convert your traffic into loyal customers.