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  • 10 Tools Every Food Blogger Needs

    Monday, June 12, 2017 by
    Online Tools Food Bloggers

    The Food Blogger's Online Toolkit

    For people who love to cook and create new recipes, food blogging can sound like an ideal career. You get to share your culinary ideas with the world. You can avoid the high-pressure setting and late hours of a restaurant kitchen. If you're a great cook and a good marketer, you can make a pretty sweet living. The Huffington Post reports that Pinch of Yum, a popular husband-and-wife-run food blog, netted more than $400,000 in 2016. That's up from less than $22 per month in 2011, but everyone has to start somewhere. If you're hankering to start a food blog of your own - as a hobby or a business - here's what you need in your online toolkit. Create Your Blog

    1. You need a goal for your food blog

    Before you post that first kitchen tutorial or even pick a name for your food blog, decide if it will be a hobby or a budding business. Why? Because if you plan to make a business of your blog, you'll need to work on marketing as well as cooking from the start. You'll also need to treat your blog like a job from the outset by sticking to a regular posting schedule, networking with other food bloggers and readers, and reaching out to brands you'd like to work with.  

    2. Decide what makes your food blog unique

    It's hard to find reliable numbers on how many food blogs there are, but “thousands” seems like a conservative estimate. Kitchen Konfidence food bloggerTo stand out, think about why readers should come to your blog. You don't need a 100% unique niche – you're unlikely to create a completely new food, after all – but your blog needs a unique voice and personality to get readers reading. For example, here's how the humble waffle gets a fresh spin from four different popular food bloggers.
    1. At A Simple Pantry, whose theme is “easy gourmet,” Karly Gomez offers an edible-flower and berry-bedecked chocolate waffle recipe that looks fussy and complicated but only takes 20 minutes from start to finish.
    2. Meanwhile, at Kitchen Konfidence, Brandon Matzek combines his constant quest for foodie inspiration with a desire to help readers cook intricate dishes fearlessly. His rhubarb waffles with lemon whipped cream (pictured at right) takes more than an hour to prepare.
    3. Vegetarian blogger Erin Alderson at Naturally Ella offers a recipe for spelt waffles with cinnamon peaches that's simple to make and features an unusual grain.
    4. Nevada Berg at North Wild Kitchen serves waffles with a Nordic flavor in honor of Norway's annual vaffeldagen. Her rye-flour waffle recipe includes hand-harvested blueberries and plenty of butter.
    How do you like to prepare waffles? Even if waffles aren't your thing, thinking about how you make classic recipes your own is a good way to find your unique blogging voice.  

    3. You need a good camera, lighting, and a backdrop

    Food can be surprisingly hard to photograph well. Just ask a certain lifestyle maven and friend of Snoop Dogg. Her social media food pics a few years ago led to headlines like “Martha Stewart takes the worst food photos, ever,” thanks to dreadful lighting, a lack of cropping, and strange angles. Even if you can't buy a digital SLR camera right now, you can still make the most of your smartphone camera, natural light, and appealing backgrounds to make your food photos appetizing.  

    4. Your food blog needs a mouthwatering name (and a URL)

    Choose a name for your blog that (a) isn't already someone else's URL and (b) tells people what's unique about your approach to food. For example, North Wild Kitchen immediately evokes Nordic, fresh cooking. Kitchen Konfidence offers what it says on the label. Once you have a unique name, you'll need to register it as a domain name. Once that's done, you have an address for your new food blog. Learn the details of choosing a domain name for your blog here.  

    5. Your food blog needs a good design

    As with kitchen upgrades, there's no upper limit on the time and money a person could spend designing a site. For most new food bloggers, and even many well-established ones like Kitchen Konfidence, a WordPress platform and theme are ideal. Use WordPress and a free theme that's meant for showing off photos to save setup time and ensure that your blog looks good on computers and mobile devices. Later, when you're raking in the dough, you can upgrade to a paid theme if you like.  

    6. Your food blog needs a reliable, fast web host

    All those food photos take time to load, and web users are an impatient bunch. You need a host for your domain that delivers fast load times and plenty of storage space for your image and text backups. For less than $10 a month, a service like HostGator's WordPress Cloud Hosting can back up your data and serve your delicious posts and photos fast. Recommended WordPress Hosting

    7. Your food blog needs email addresses

    When your blog is hosted by a professional service, you can create email addresses using your blog's domain name. These addresses are more professional-looking than using your personal email, and can help you keep your personal and blog correspondence separate. That's especially important when you're building an email list for your food blog.  

    8. Your food blog needs an email list

    Your blog design should include an email signup form so visitors can subscribe to your posts and your email newsletters, which you can send out through a service like Constant Contact. You can tempt visitors to sign up with a treat like a free e-cookbook, as A Simple Pantry does. “The list” is a must-have if your blog is a business. Your subscriber count, along with your blog traffic, will matter to prospective affiliates, media outlets, and (ahem!) cookbook publishers. Email marketing can also be an effective way to turn subscribers into customers when you have a cool new offer.  

    9. Your blog needs at least one social media account

    You don't need every social media account. If you're pressed for time and want to choose just one, Instagram is a popular platform for food bloggers and foodie fans alike. Put your best photos forward to drive traffic to your blog (and to your email list).  

    10. You need a plan

    If you're running your food blog as a business, take stock every few months to see what you can add to your site. For example, after you've earned some media mentions you may want to collect them in a Press section. You'll definitely want a recipe index and a search box so your readers can find what they're hungry for quickly. You may eventually open a shop and add an e-commerce page—something your web host should be able to help with. And as your audience and storage needs grow, your host should be able to help you scale up to accommodate more traffic and a bigger backed-up archive of images and recipes.   Learn more about the ingredients for blogging success, like Greg Narayan's10 blogging lessons and Kristen Hicks' guide to creating e-books for your business, on the HostGator blog. Bon apetit!
  • 7 Signs You Were Born to Be an Affiliate Marketer

    Monday, June 12, 2017 by
    Should you be Affiliate Marketer

    Should You Get Into Affiliate Marketing?

    Everyone is seeking new ways to make more money, especially online. Some entrepreneurs create unique products, while others provide an in-demand service. But have you ever thought about promoting another business’s product? Through affiliate marketing, you can recommend a company’s products to your network and get paid a commission if someone buys it. This entrepreneurial path isn’t the right fit for every person. It takes a few special skills. “Affiliate marketing isn't hard, but it does require knowledge, planning, and consistent effort to make any significant income,” writes Randy Duermyer, a social media marketing consultant. Think you got what it takes to be an affiliate marketer? Here are seven signs that you were born for this role.  

    1. You’re Disciplined

    Affiliate marketing isn’t a get-rich-quick scheme. You won’t suddenly earn millions from commissions overnight. Instead, it’s a disciplined craft for people who have unwavering commitment. But what does that mean? When some newbie affiliate marketers don't receive a commission check in their first month, they are ready to give up. They start seeking the next money-making idea. However, successful affiliate marketers possess the discipline to keep selling, even when no commissions arrive. They try to figure out how to sell differently and create a strategy to gain more sales. Lao Tzu quote It's all about building a vision around your goals. Yes, you’re selling products built by another company, but that shouldn't limit you from taking it seriously. With a positive mindset and dedication, you’ll become the next success story in affiliate marketing. And it starts with discipline.  

    2. You’re Persuasive

    This new path you're taking involves sales. So to earn a hefty commission, you must be comfortable with selling products and services to consumers. Some of the best affiliate marketers are infectiously persuasive. They understand how to highlight the product benefits to their audiences and pinpoint how those benefits make a great impact in the person’s life. A high-converting website is part of the affiliate marketer’s toolkit. You know how to attract consumers to your site and spark their interest in learning more about the product. You add copy that engages people and offers solutions to their daily challenges. “Put yourself in the shoes of your visitor, would your [website] copy persuade you to buy this product? Are you engaged with what you’re reading? Do you want to read on and find out more about this product?” states Emily Matthews, affiliate manager at MoreNiche. It’s important not to mistake being persuasive with being an arrogant salesperson. You don’t want to sell people products they don’t need. Instead, you want to be a trusted advisor to your audience by providing helpful information.  

    3. You Build Communities

    Successful entrepreneurs repeat this piece of advice often: your network determines your net worth. This statement rings true when it comes to affiliate marketing. To generate more commissions, you must be willing to build a quality community. To grow that community, you’re willing to network outside your comfort zone. You understand that every person you meet offers value. You also realize that all the members of your community aren’t your customers. For instance, you might connect with Sam, who isn’t interested in your products. However, Sam can get you in touch with Allison, who is a perfect match. Referrals lead to future sales. Sustaining a community is just as important as building one. You need to provide as much value as possible. Creating useful content—blog posts, infographics, and ebooks—is an effective way to help your audience. Take a few tips from Instagram expert Sue B. Zimmerman. She produces practical video content for her Facebook community. The post below received more than 3,000 views!   Affiliate promotion on Facebook Start with who you know and continue to engage people with an authentic attitude. That’s how you build communities and your sales.  

    4. You Stay Organized

    It’s rare for people to associate affiliate marketing with being organized. Exactly what are you organizing? Well, most affiliate marketers don’t just sell one product. To reap the rewards of more revenue, they usually set out to sell two, three, or even five products. This means you’re working with several brands and acquiring multiple affiliate links, login URLs, and payout details. You can easily get disorganized and find yourself overwhelmed by information. To keep your affiliate products and services organized, you might consider creating a spreadsheet. Addi Ganley, blogger and affiliate marketer, says, “Whenever I sign up with a new affiliate program I like to keep track of all the important details for quick reference. I used to constantly login to each individual company when I needed to get my link, or even figure out when I would receive a payment. Now, I just hop into my toolkit and have all the information I need.” If a spreadsheet isn’t your style, try project management tools, like Trello, to maintain accurate records. You’ll save time and won’t stress out. Trello project management for affiliate marketing  

    5. You Enjoy Learning

    According to an independent survey, the affiliate marketing industry in the United States is expected to grow to $6.8 Billion by the year 2020. Senior managers at companies see the value in developing robust affiliate programs to boost their ROI. That’s great news for affiliate marketers. You have an opportunity to make some extra cash on the side or possibly supplement your entire income. To become the best in the field, you must have a passion for learning. You enjoy researching about new products and watching videos to upgrade your sales skills. We already know you’re a learner because you’re reading this blog post. So, if you’re interested in becoming an affiliate marketing or promoting an additional product, sign up for HostGator's affiliate program and start earning money right now. HostGator Affiliate  

    6. You’re Patient

    We live in a very fast-paced society, where we expect everything to happen now. We can get a latte in five minutes and get an order shipped to our homes in under two days. You can’t expect that same quick results in affiliate marketing. For every product you recommend, only a few consumers will actually purchase it. Others may buy, but it could be six or 12 months later. You’ll face a lot of rejection and won’t reap the rewards instantly. “I’ll be the first to admit that affiliate marketing is not for the impatient. You will experience trials, challenges, and you will put forth a lot of fruitless labor. You will have to make sacrifices with your time,” says Craig Junghandel, a web developer, blogger, and internet marketer. Think of affiliate marketing as a long-term strategy to earn more money. The actions you do today will have a positive result tomorrow.  

    7. You’re Honest

    Today’s consumer is very skeptical. They get bombarded with advertising every second of the day. And you can’t blame them. They might have bought defective products in the past, or never received a refund for an awful service. That’s why affiliate marketers must be transparent with their audience. You don’t want to intentionally deceive someone about a product. Be honest and avoid exaggerating about what a product can or cannot do. You also want to be upfront about your commission. On your site, disclose to potential customers that you will receive a payment when they click your affiliate link, as in this example from the EOFire podcast. Affiliate commission link No one wins when you’re not honest. So, strive to build a trustworthy relationship.  

    It’s Time to Sell

    Affiliate marketing isn’t meant for every entrepreneur. The first step is to actually figure out if you have the skill set to take on the challenge. The best affiliate marketers are lifelong learners who research for quality affiliate products. They know how to persuade their communities by highlighting benefits. Affiliate marketers also understand it takes time to build up a solid revenue stream. Were you born to be an affiliate marketer? If so, sign up for HostGator's affiliate program today.
  • Why Should I Use G Suite (Google Apps) For Work?

    Monday, June 12, 2017 by
    Why GSuite Google Apps for Work Whether you’re running a successful solo operation, or have 50 employees working for your company, you may be looking to streamline your efficiency by setting up shop in the Google application suite. Formerly known as Google Apps, the tech giant has rebranded its services under the title of G Suite. Even more significant, Google officially announced that the Google for Work brand has been updated and will simply be called Google Cloud. The transformation is a move Google claims will allow them to target a wider audience by placing less of an emphasis on the work element, and paying more attention to the collection of apps that are incredibly useful in everyday life. In this article we will be discussing the former to arrive at the latter: Google apps has become the industry standard for internal workflow, and as a result, has made the lives of the working individual much less complicated and stressful. But, before we begin talking about the benefits, there are some FAQ’s that need to be addressed. Create Your Blog

    I Already Have A Gmail Account, What Am I Paying For?

    Ownership. That may sound underwhelming, but when you use an ordinary Gmail account you do not have the option to have it read From a B2B perspective, it is much less likely your emails will be opened without having your official company name in the address. It is also a tremendous tactic for brand recognition, especially if your company is continually expanding with new employees. On that note, the ownership also applies to an administrator being able to give out company email addresses in times of hiring or firing. If an employee decides to go work elsewhere all rights, including emails and contacts, are kept within the company. So what does it cost? For one user it is a flat $5/month, or $50/year. If you wish to have unlimited storage space within Google Drive then you can upgrade to $10/per month, or $100/year. This is known as G Suite Business. For additional employees the cost works like this: G Suite Since many companies are prone to fluctuation in employee numbers, this plan is flexible allowing you to add or subtract the subscriptions you pay for. Most importantly, having your entire team integrated under one room is going to open up collaborative potential like never before.  

    The Benefits of Using G Suite

    Expanding upon the ownership of the email account are several benefits exclusive to using the G Suite paid subscription.  

    1. File Ownership

    A large concern of the previous generation was keeping track of important files being collaborated on within the bounds of a company. On G Suite granting access to documents stored on the cloud is worry free by granting the creation and ownership to the administrator. The product also allows for you to synchronize an employee’s machine so that all of their files on the desktop will be uploaded where you can access them upon an employee’s termination.  

    2. Sharing Documents

    By integrating an entire team under one roof, you can easily share documents across the same storage portal with the click of a button. The sharing setting also permits ‘view-only’ and ‘can edit’ assignments on a per case basis.  

    3. Email Address Grouping

    Your company is probably broken up into several different departments and operational roles. Rather than trying to remember every individual email upon sending out a message to a specific department you can compartmentalize people who should be receiving the message into categories: Accounting, Marketing, Art, Staff, etc. There are no additional costs for grouping, and the number of groups you can include is unlimited.  

    4. Unlimited Aliases

    For every G Suite account, you’re permitted the use of multiple aliases. For example, I work for a newspaper that is broken up into several editorial departments. I receive emails under three aliases: This diversification allows you to create specific and indicative starting points for potential clients to get in contact. The different aliases can also be applied to multiple accounts as a way for your staff to handle incoming emails as a team.  

    5. Greater Storage Capacity

    The default for Gmail accounts is 15GB, spread between your email and anything you keep in the drive. For a G Suite account that capacity is bumped up to 30GB at the $5/month level. As previously mentioned, storage can be immediately upgraded to individual accounts by paying $10/month. For a complete list of storage options, find out how to get more storage space.  

    6. 24/7 Support

    Surprisingly, the free Gmail option does not come equipped with customer support. With G Suite you’re completely covered 24/7 with phone, email and live chat customer support. If this is your first time integrating Google Apps with your website information having this asset is of great value.  

    7. 2-Step Authentication

    Cyber security is entering an era of increased vulnerability. With major tech firms experiencing breaches in their cloud systems throughout the past few years, it’s crucial to know your sensitive business documents are protected by layers of encryption and verification. G Suite offers 2-step verification that can enforced on all of your company’s users to ensure every device connecting to your network has been verified through phone and email.  

    8. Integrate the G Suite Control Panel Directly Through HostGator

    To verify your domain name and begin using emails with your domain name’s URL you’ll need to follow a series of steps with your hosting service. Fortunately, we made it easy and have all the steps written out on our support pages.
  • How Much RAM and CPU Does Your Website Need?

    Monday, June 12, 2017 by
    How much RAM CPU do I need for my website

    How Much RAM and CPU Does My Website Need?

    When you’re getting started online you’re going to have a ton of different hosting options to choose from. But, not every style of web host is going to be the best fit for your needs. This is actually a good thing, as it helps you narrow down some of your choices. Choosing the proper web hosting plan will be all about your needs. You need to take time to figure out the best style of web hosting that’ll support the goals of your website. When you select a hosting environment, many of the hardware components will be the same, but if you run a larger site, then you’re going to need to focus on the scalability of the server resources. Below we dive into what common hardware specifications you’ll need to look for when choosing a web host, including the amount of RAM and CPU you’ll need. Recommended WordPress Hosting  

    What is RAM? And How Much Do I Need?

    RAM is a form of memory that holds temporary data when your site is running multiple processes at the same time, such as when your site’s scripts have to execute. The more processes that run at once, the more RAM this will take up. If your site doesn’t have enough RAM to handle the load, this will lead to a ‘500 internal server error’ on the side of your visitor. If you have a smaller website you will probably be good with the stock amount of RAM. But, if your site receives a large volume of traffic and needs to keep up with all of the requests, then it’s a good idea to upgrade your RAM, or choose a plan that offers a higher amount. Below we offer a few site and server specifications that’ll help you determine whether you need more or less RAM:
    • If your site receives a high volume of traffic you’ll need more RAM.
    • Some server operating systems require more or less RAM.
    • Dynamic sites require more RAM than static sites.
    • CMS like WordPress, Drupal, and Joomla require more RAM.
    • If your site uses caching, then you can get away with lower RAM requirements.

    What is CPU? And How Much Do I Need?

    The server that your site is hosted on will be comprised of multiple CPUs, just like on your home computer. The larger the capacity of the CPU, the more information it can store and process before having an adverse effect on your site's performance. If you’re on a shared hosting package, then these CPU resources will be split. The requests will be processed in the order they are received. However, the CPU will be able to process multiple requests at once, and can use time sling to ensure the requests are handled very quickly. Still, CPUs can get overloaded. If there’s a large surge in traffic, or  a huge amount of scripting requests, then the performance of your site will suffer. If you have a large, or high traffic site, we recommend choosing a hosting plan with higher CPU such as a VPS or dedicated server plan. Dedicated Server  

    What Other Hosting Specs Do I Need to Consider?

    Beyond RAM and CPU there are a few other things you’ll want to take into account when choosing a host. Below we dive into the importance of hard drive space and scalability for peak traffic. Most hosts will allocate a certain amount of hard drive space to your site. For example, HostGator's shared hosting plans provide unmetered disk space. If you have a particularly large website, then you’re going to need to make sure there’s enough storage for all of your site’s files. This is especially true if you’re planning on storing all of your site’s media files on your server as well. Finally, it’s important to address how easy it is for your site to scale. Some hosting options, like cloud hosting, give your site unlimited freedom in its growth. If you have a peak traffic day the server load will be balanced between multiple servers, so your site won’t crash. But, if you’re on a limited shared hosting plan your site might be throttled down, so it doesn’t impact the other sites on the server. Learn more about the differences between cloud and shared hosting When choosing the right web host for you you’re going to need to determine the overarching needs of your site. Both in the present and in the long-term. You want to choose a host that’s up to your current technical requirements, and can expand with you as your site receives more traffic.

    Our scalable web hosting plans grow with you as your site grows.

    Get Started With HostGator!

  • 7 Best WordPress Plugins for Non-Profits

    Monday, June 12, 2017 by
    Best WordPress Plugins for Nonprofit Website

    7 WordPress Plugins for Non-Profits

    Sadly, a lot of stellar non-profits are limited by what they can do due to lack of funding. A website could be the solution to this problem, and you don’t have to be a tech genius to have a highly functional and useful website for your non-profit. With the help of WordPress you can transform your existing non-profit website into something that helps your organization grow. Below you’ll find the most useful WordPress plugins for non-profits and explanations of how they can help you solve specific challenges. The plugins below will help you with certain website and company issues like: overall website security, community event management, fundraising assistance, and website and community growth. Recommended WordPress Hosting

    1. Give

    Give Give is an incredible donation management plugin. This plugin allows supporters to make donations via PayPal. Sure, you could just include a PayPal donation button on your site, but this plugin extends that functionality even further. Give goes well beyond just being a simple payment processor plugin; it helps you do things like track who made donations (so you can thank them), set donation goals, and even track progress over time. Some of the main features of this plugin include:
    • Custom donation reporting
    • API support to integrate with other plugins
    • Zero commission charges from Give
    • Custom emails upon donation received
    • Goal tracking to hit funding goals
    Best of all this plugin is entirely free and will help take your online donations to the next level.  

    2. Yoast SEO

    Yoast Yoast SEO is the standard for SEO plugins. With the help of a solid SEO plugin you can help your website rank and get more traffic from search engines. Although community events and general word of mouth are both effective tools for non-profits, getting free search engine traffic can still be valuable. Even though you probably don’t have the time, or the budget, to create a full-fledged content strategy to maximize your rankings, this plugin will help you get the most from what you already have. Some of the main features of this plugin include:
    • On-site page analysis for your chosen keyword
    • Optimization recommendations
    • XML Sitemap creation and optimization
    • Meta optimization
    Yoast SEO is a great free plugin that can be a valuable addition to any non-profit website looking to amplify their existing traffic.  

    3. The Events Calendar

    Events Calendar Fundraising and hosting events are two crucial activities for any non-profit. For this reason it’s important to have an easy-to-access events calendar on your website. With the Events Calendar Plugin you can quickly setup great looking calendars that contain relevant event information. This information is invaluable to vendors, volunteers, donors, and attendees. Plus, this plugin integrates with Google Maps, so you can show the specific location of your event. Some features of this plugin include:
    • Easy and fast setup
    • Ability to save vendor and organizer information
    • Can export event details to iCal or Google Calendar
    • Widgetized for easy site placement
    If you’re looking to manage your events with even greater efficiency you can utilize a plugin add-on called Event Tickets. This plugin will give visitors the ability to RSVP to your events in order to help make planning much easier.  

    4. UpdraftPlus Backup

    Updraft Plus It’s always a good idea to backup your website on a regular basis. Sadly, a lot of non-profits neglect this and can end up losing precious files as a result. There’s nothing worse than scrambling to find a backup, only to realize your site hasn’t been backed up in years, or ever! Don’t let this happen to you. With UpdraftPlus WordPress Backup you can easily backup and restore your site. Plus, this plugin integrates with some of the most popular storage providers today. Some features of this plugin include:
    • Automatic and scheduled backups
    • Quick restore
    • File backup selection
    • Integration with storage environments like Dropbox, Google Drive, Amazon S3 and more
    There are both free and premium versions of this plugin available, but the free version should be enough if you’re just getting started.  

    5. UkuuPeople

    UkuuPeople When you’re running a non-profit the relationships you have are everything. With this free plugin you can easily manage your contacts and relationships without the need of an expensive CRM. Plus, this plugin integrates right into the backend of WordPress, so you don’t have to leave your site to deepen valuable relationships. This plugin has a wide variety of features like:
    • Meeting assignment and management
    • File attachment support
    • People search function
    • Task assignment
    • Email list integration
    • Relationship tracking
    If you’re looking for a way to manage your relationships without the need of an expensive CRM, then give this plugin a try.  

    6. Wired Impact Volunteer Management

    Wired Impact Having a steady supply of volunteers is absolutely crucial for the survival of your non-profit. However, it can be difficult to keep in touch with your volunteers if you don’t have a system in place. This plugin is that system. This plugin will allow you to post volunteer opportunities as they arise, track participants, and much more. Some great features of this plugin include:
    • Create on-site sign up forms for volunteers
    • Send out reminder emails to volunteers
    • Quickly post new volunteer opportunities
    • Track participants and volunteers
    If your non-profit needs a steady supply of volunteers, then make your life and volunteer turnout better with this plugin.  

    7. SumoMe

    Sumo SumoMe is a great website enhancement plugin. SumoMe offers an entire suite of tools to help grow your site and retain your readers. This plugin is the perfect compliment to any existing website strategies you’re employing to gain traffic, collect leads, and retain readers. There are a ton of features of this plugin like:
    • Pop-ups to help grow your email list
    • Website analytics and monitoring
    • Heat maps to see where your visitors are clicking
    • Social sharing buttons
    Even if you just end up using one of the many features this plugin offers, it will be worth your time. There’s both a free and paid version of this plugin available, but the free features will be more than enough to get started. There is a near endless supply of WordPress plugins you can utilize to improve your existing non-profit website. The above plugins are a great way to get started and will help you get the most from your website. Any stellar non-profit plugins we missed in the list above? Share your favorites in the comments below.