7 Proven Offline Marketing Activities for Websites
So much of marketing now happens online that it’s easy to forget how powerful offline interactions can still be. While people do spend a lot of time in front of computer and mobile device screens these days, that doesn’t mean it’s the only way to reach them. Using offline marketing strategies to drive them to your website helps you achieve the best of both worlds.
If you want to branch out beyond online marketing tactics and start including offline strategies in your marketing as well, here are a few good options to consider. As a helpful hint, most of these strategies will work better in combination with others.
1. Put your website on your business cards.
Everyone who works for your company should have business cards that include the website.
That way, any time they meet with someone who may be a good fit for what your company does in any capacity (whether as a customer, employee, or otherwise), they can offer the prospect a business card so they’ll have an easy time knowing where to go to check you out.
This is an easy move to make and one that makes a huge difference in how useful any networking activities you and your employees take will be in raising your company’s exposure.
2. Put your website on freebies.
No matter how successful you get in life, you probably still like helping yourself to the freebies you encounter from businesses you patronize.
We all do. Free branded pens, t-shirts, stationery, notebooks – whatever they are, people will gladly take them.
If a branded pen with your website on it ends up in the hands of someone who needs the kind of services you offer, they’ll know just where to look. This tactic might not drive tons of traffic to your website, but it’s one more way to keep your website in people’s minds and make it that much easier to find.
3. Attend relevant conferences.
No matter how much of our lives move online, there’s still nothing quite like meeting someone in your target audience in person.
Being able to talk about what your business does face to face with a prospect can be powerful, and if you have your website on business cards and freebies you can send them off with (see tips #2 and #3), they’re even more likely to check the website out when they get home.
4. Speak at relevant conferences.
Even better than showing up at conferences to meet your prospects in person is being one of the people to present.
You can include a mention of your website in your introduction to the crowd and put it up on your Power Point again at the end.
People will walk away from your talk with an awareness of your company and (especially if the presentation was good) may come give the website a look after.
5. Present at events and organizations in your community.
You don’t have to head to big conferences to meet prospects in person.
Research the relevant events and organizations that happen in your own city. If there’s a subject of your expertise that would be valuable to the audience there, pitch a presentation to them as well.
Once again, it gives you a chance to promote your website by mentioning it during the presentation, and you can send people off with business cards and freebies to make it easy for them to find the site later.
6. Support local organizations.
This one is especially useful if you have a local business, but it’s a good idea for any company. Look into the local nonprofits or other organizations in your town that take sponsorships or will mention your website in thanks for a donation.
Whether it’s through mentions on the local public radio station or your logo and website on the program for a fundraiser for a good cause, these opportunities give you the chance to associate your brand name with a good cause and show you’re a part of the local community, as well as helping drive more people to your website.
7. Use your car to promote your website.
Every day when you sit in traffic you could be helping expose more people to your business. Consider getting a car magnet or, if you’re more ambitious, a car wrap to let your fellow travelers on the road know about your business and where they can find you on the web.
The downside of offline marketing in comparison to online marketing is that it’s harder to track where your leads came from. Nonetheless, most website owners will agree that getting more potential customers to your website is more important than knowing exactly how they got there.
Take the opportunity to turn more offline interactions into ways to promote your online presence.
Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.