To boost your blog readership, the solution isn’t always to create better content. Instead, you may need to diversify the types of content you produce.
Video content can attract and retain new visitors to your site. Optinmonster reports that “video marketers achieve a 54% increase in brand awareness.”
Explore your options when creating eye-catching video content. Here are five types of video to help increase your blog traffic.
1. Behind the Scenes
As the world becomes more connected, it transforms into a tight-knit community. This exclusivity gives rise to closed-door activities and sparks people’s curiosity to see beyond the red velvet rope.
With the help of video, your brand can feed into your readers’ cravings with behind-the-scenes footage. It’s a rock-star move to give your audience a backstage pass to how your business operates.
But do more than show random clips. It’s important that you tell an interesting story on your blog. Ash Read, content crafter at Buffer, explains:
“The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them.”
You can give your video an edge by using time-lapsing techniques, adding upbeat music in the background, or even performing a voice-over. These strategies will help engage your reader longer.
Behind-the-scenes videos invite readers to explore your brand in a unique way. So, make it special for them.
2. On-Site Events
Events are an effective way to bring your audience together. Whether it’s a live product demo or a charity fundraiser, it’s an opportunity to showcase your brand.
However, everyone can’t attend your fun-filled event. By capturing these moments on video, readers don’t miss these remarkable experiences.
You’ll want to build a strategy before pressing record. You may stream the live event to get folks’ real-time reactions. Or you can stick to editing the footage later to produce a recap video.
Below Toyota spotlights its presentation at the 2017 New York Auto Show. For avid auto enthusiasts, this video brings the experience to people who couldn’t attend the live event.
Your events won’t be perfect every minute. Rather than editing out the mistakes, you may decide to keep the bloopers. Your brand’s mishaps become relatable to your audience.
Sometimes you’ll have to bring the event to your readers. Take advantage of video to make the impossible possible.
The Internet is an oasis for people seeking to learn something new. From how to change a car battery to how to write the perfect wedding toast, online resources have become a primary resource for individuals.
These consumer habits offer your brand a chance to take part, too. With video tutorials, you can give your audience step-by-step instructions on how to complete a certain task.
Bustle, an online American women’s magazine, uses video to inform its fans about relevant topics. In the video below, the brand shares tips on how to spot expired makeup.
Aim to create useful videos with timeless material. Plus, it’s wise to change up the format. Some videos may include an on-air instructor, while others will include screencasts.
“When creating tutorials, remember to throw in a bit of personality to make it interesting. Also, be sure to keep these videos succinct and focus on packing them with value, rather than flashy graphics,” states Foundr contributor Farheen Gani.
Transform your blog into a learning environment. Your audience will appreciate the knowledge and look forward to watching your future tutorials.
4. User-Generated Video
You’re not required to produce every video clip for your brand. In some cases, it’s better to receive help from your advocates.
User-generated video is an opportunity for readers to express their thoughts and feelings about your company. Asking these fans to submit video on specific topics opens doors to social proof.
When encouraging readers to create content, you’ll want to establish a common theme. The videos may focus on a particular holiday, the outdoors, or a back-to-school experience. This strategy gives both creators and your brand a focal point, making it easier to share high-quality content.
GoPro encourages its audience to upload videos of their adventures. This tweet from a consumer reflects the humorous nature of the brand and shows off the product’s features.
— Coconut Cam (@coconut_cam) August 9, 2018
Your team can gain more blog readers by hosting a user-generated video contest. Entrants get a chance to win a cool prize, and your company earns more brand awareness.
User-generated video is more than a consumer posting a funny video. It’s also social validation that your brand is making an impact on the culture.
5. Expert Interviews
Information is a goldmine for consumers seeking to improve their lives. Receiving expert advice can help people start a new career, buy a dream home, or even plant an amazing flower. Your readers can get the inside scoop when you interview experts on camera.
When selecting your expert, think about your audience’s needs. What do they want to learn? How will the expert offer guidance?
Consider the questions you ask the interviewee as well. Stay away from generic questions that only produce basic answers. Get a fresh perspective by crowdsourcing questions from your blog readers in advance.
Interviews also build your brand’s credibility.
Before booking your experts, prepare them to share lively stories with key takeaways. Answering distinct questions with a plot twist will hold people’s attention.
Grow Your Blog Readership With Video
The state of video marketing continues to gain momentum. You can increase your readership with videos highlighting events, tutorials, and expert interviews. Give your blog the boost it needs with different types of video content.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.