Visitor engagement plays a critical role in your small business. It’s not enough for potential consumers to visit your website. You want to transform visitors into leads to nurture them through the customer journey. 

Forms help you facilitate this engagement. Whether it’s a contact form or a lead generation form, both offer your visitors an opportunity to exchange their information with your brand. 

Research found that 74% of companies use web forms for lead generation, with 49.7% stating their online forms are their highest converting lead generation tool. This insight is a chance for your small business to capture more leads. 

Don’t hesitate to add forms to your WordPress website. Below are seven WordPress form plugins for you to install today. 

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1. WPForms

WPForms is built by the popular site WPBeginner, and is super easy to use. It comes with prebuilt templates or you can create your own completely custom form with the drag-and-drop form builder. WPForms is mobile responsive so your forms will work wherever your website visitors try to use them. Need to collect money? WPForms can do that too!

2. Everest Forms

Everest Forms is a drag-and-drop form builder to help you achieve your lead generation goals. No design experience is necessary. This plugin comes with pre-built templates and layouts.

everest forms wordpress plugin

Top features for this tool include shortcode to add forms to posts and pages, reCaptcha to block spammers, and translation in all languages. It’s also 100% mobile responsive.

For more advanced features, you can upgrade to download form details into a PDF, collect geolocation data from visitors, and accept payments via PayPal.

3. Ninja Forms

How do you want your visitors to contact you? Simplify your engagement with potential customers with a contact form. Ninja Forms is a WordPress form plugin with a user-friendly interface. 

ninja forms wordpress plugin

This tool offers no limitations on the number of forms and fields. You’ll get an email with form data for every submission. You also can validate required fields and define specific entry formats. Syed Balkhi, CEO of WPForms, offers advice for form creation: 

“People don’t want to be left in the dark. They want to know exactly what will happen after they click the submit button. By improving the copy of your CTA or adding another field that tells them what to expect, you can greatly enhance your conversion rates.”

With a personal membership, you get access to add-ons, like conditional logic, file uploads, and multi-part forms. You get priority customer support, too. 

4. weForms

QuickSprout reports that eliminating one form field can increase conversions by 50%. This strategy will help you build better forms in weForms, an easy-to-use form plugin for WordPress. 

With its drag-and-drop builder, you can create a form without wasting time. The pre-defined templates allow you to customize and design any type of form, including event registration forms and report a bug forms.

weforms plugin for wordpress

Trusted by more than 10,000 teams, weForms can be implemented anywhere on your WordPress website. You also can preview the form before you publish it. That way, you can make changes quickly. 

The plugin offers additional upgrades, ranging from payment integrations to conditional logic. You can even restrict visitors on certain conditions.

5. HappyForms

Just placing a form on your website isn’t enough. You must offer some type of value to your visitors to entice them to fill it out. Nitin Deshdeep, a former marketer at VWO, agrees:

“Visitors fill and submit forms when they think they’ll get significant value in return. The value can be in the form of anything: a helpful content feed, access to a useful tool, or a product purchase. If your web forms aren’t getting many conversions, chances are that you aren’t offering sufficient value.”

HappyForms is a mobile-responsive WordPress form plugin that takes less than five minutes to set up. With its drag-and-drop builder, you can create lead generation forms, sales forms, and quote forms. 

happyforms plugin for wordpress

The upgraded version also lets you manage unlimited forms in a single dashboard. You can create multi-page forms with a progress bar and change the form parts and values to avoid biases.

6. Contact Form 7

Your visitors want to connect with your small business. They’re interested in learning more about your products, prices, and team. Give them an easy way to set up appointments or meetings with your brand with Contact Form 7.

This WordPress form plugin makes it convenient to manage multiple contact forms. You can build unique forms with custom layouts and edits in the CSS style sheet. 

Contact Form 7 uses its CAPTCHA feature to filter out spam. No more getting unwanted messages from robots in your inbox. Plus, you can control the privacy settings when gathering visitors’ data.

contact form 7 wordpress plugin

Do you need to translate your forms? No problem. This plugin is available in more than 60 different languages. If you ever need assistance, post a comment in the plugin’s support forum.

7. Formidable Forms

As your small business grows, you can stick to simple contact forms or create complex multi-page forms. Formidable Forms is a powerful, data-driven form plugin for WordPress that can serve all your needs. Its visual styler makes it easy to change form colors, borders, and padding without any code. 

The WordPress form plugin offers advanced reporting to display your form submissions, too. Get your data in different graph and chart types, like pie charts, line graphs, and geo heatmaps.

formidable forms wordpress plugin

For the premium version, you get a 100% no-risk, money-back guarantee. So, try the plugin for a few days and decide if it’s a good fit.

8. Flo Forms

You can save time converting leads with Flo Forms. In a matter of minutes (and with no coding skills), this plugin helps you create a form for your website.

Its conditional logic feature enables you to dynamically collect information based on user inputs. As a result, you can capture the most important details from your customers. It also gives you space to experiment with different fields. 

“There’s no guarantee that what works for one company will work for you. The only sure-fire route to improved lead generation is to experiment, analyse your results, and experiment again,” states Ryan Law, CMO & Co-founder of Cobloom.

flo forms wordpress plugin

The plugin can set up reminders, send confirmation emails, and direct leads to your desired business page. If you use Tave or ShootQ as your CRM, connect Flo Forms to easily move your leads through the sales funnel.

Connect With Your WordPress Visitors with Form Plugins

These WordPress form plugins help your small business effectively engage with visitors. So, collect the necessary information and start nurturing your customers.

Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.