The WooCommerce and WordPress combination gives store owners unlimited flexibility in building out their eCommerce stores.
Since WooCommerce sits on top of WordPress you have access to a massive plugin library for adding new features to your online store.
One feature you might want to add is a wishlist feature. This allows your shoppers to put items on hold in a future wishlist. This can be shared with friends, and family, or kept private as a “to-buy later” list. Wishlists are highly valuable features for eCommerce shoppers and store owners alike, since they tend to boost sales.
Below we take an in-depth look at the absolute best wishlist plugins for WooCommerce and WordPress.
What Is a Wishlist?
If you’re a fan of online shopping, then you’ve probably used the wishlist feature sometime in the past.
Essentially it’s a way for your visitors to add products to the cart, but instead of making the purchase now, they’re saving it for later. The perfect example of this is creating a holiday wishlist that you can share with your family and friends.
So, instead of guessing what to get you, they know the exact presents you want. This scenario can be applied to so many gift-giving situations.
Put simply, a wishlist plugin makes it easy to add wishlist functionality to your site.
However, there’s not only value for your shoppers, but online store owners as well.
A lot of the plugins highlighted below have a feature that allows you to see which items have been added to people’s wishlists.
If you see a certain product that’s trending, then you’ll know that this item needs to be in stock. Better yet, you’ll know that if you create a product line of similar products there’s a solid chance they’ll sell well.
Success with eCommerce means selling things your customers actually want to buy. A wishlist plugin will help you gather useful data to do just that.
Features to Look for in a Wishlist Plugin
There are thousands of WooCommerce plugins to choose from, which makes it very easy to add new features to your site. But, the sheer volume of plugins also means that a lot of plugins won’t be very high quality, or have the features you’re looking for.
Here are some features to keep an eye out for when finding the best wishlist plugin for your WooCommmerce site:
1. Individual Wishlist Pages
When a user adds items to their wishlist they should be able to view all of their items in one place. This allows them to manage their wishlist, add and delete items, and even create multiple lists. For example, your visitors can create a list of dream items, a Christmas list, or a list only for clothing.
2. Easily Add to Cart
When your visitors are browsing through their wishlists it should be a seamless experience to add that item directly to the cart, or even purchase it directly from the wishlist itself.
If there are too many steps in this process it’ll create a ton of buyer friction and make it much less likely that your users will ever actually buy anything in the wishlist.
3. Sharing and Privacy Settings
It should be easy for your visitors to share their wishlists. This could include sharing their lists to social media, emailing it to a friend, or even having a special link they can share with friends and family.
Your users should be able to make their wishlists public and private with the click of a button.
4. Access to Product Data
A WooCommerce wishlist plugin isn’t very useful for a store owner if you don’t have access to wishlist data. Now, access to data doesn’t mean you can see the exact items in a person’s wishlist, even if it’s private (although, some plugins do allow for this).
Usually, what you get access to is wishlist data as a whole. This can help you to see which products are trending, which products are holiday favorites, and more.
7 Best Wishlist Plugins for WooCommerce Stores
Now that you better understand the value of a wishlist plugin for your WooCommerce store, it’s time to highlight the seven best wishlist plugins out there on the market today.
You don’t need to install every plugin highlighted below. Instead, choose the single plugin that’s best for your needs.
1. TI WooCommerce Wishlist
TI WooCommerce Wishlist is a free plugin with premium-level features. Plus, it’s one of the most popular wishlist plugins in the WordPress plugin marketplace.
It currently has over 50,000 active installations and a nearly perfect five-star rating.
This plugin easily integrates with your WooCommerce store and lets your users create a wishlist. Once the plugin is active it’ll create an ‘Add to Wishlist’ button that’ll be placed next to the ‘Add to Cart’ button across your site.
There are logos included with the plugin, but you can upload your own logos as well to maintain consistency across your store.
Other features include built-in social sharing across Facebook, Twitter, Pinterest, and more. Plus, you can fully customize the appearance and layout of the wishlist.
There’s also a premium version of the plugin available too, which is equipped with additional features like:
- Ability for users to create multiple wishlists
- In-depth product analytics for admin user
- Display quantity of products in stock
- Promotional emails to users based on wishlist selection
- Ability to follow other wishlists
- Access to a library of additional styles and skins
- Even more advanced settings
2. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist is the most popular plugin in the WordPress app marketplace. It currently boasts over 700,000 active installs. Now, it doesn’t have the highest rating, but that’s mostly due to a recent bug with the plugin, which will most likely be fixed by the time you’re reading this.
This WooCommerce plugin will allow your shoppers to do things like:
- Save their favorite products to a custom wishlist, to easily sort through and by later
- Share the wishlist with friends or family via email
- Promote their wishlist across a variety of social media networks
Once the plugin is active you can choose to display the ‘Add to Wishlist’ button on your shop page. When a product is added it will also save the variations they selected as well. This is a great feature for stores that products that have a ton of variation, like a clothing shop.
For users who demand even more features, there’s a premium version of the plugin that’s packed with even more features. For example, you’ll be able to do things like:
- View the wishlist of any user who created an account
- View a list of the most popular products that have been added to wishlists
- Send promotional emails to anyone who’s added a product to their wishlist
- Give users the ability to create unlimited wishlists
- Give users more wishlist visibility options
- Show variations in product pricing
- Access a library of additional templates and layouts to choose from
3. Wish List for WooCommerce
Wish List for WooCommerce is a minimalist wishlist plugin. It’s entirely free and you can add a wishlist function to your site in no time at all. It’s simple, yet very flexible, and can be added to virtually any theme out there.
This plugin has features like:
- Optional email and social media sharing
- Full control over the placement of wish list buttons
- A wishlist widget you can place in your sidebar
- Support for users to use the wishlist function without creating an account
Even though it’s not as feature-rich as other plugins on this list, it might be the perfect minimalist plugin you’ve been looking for if you have a smaller eCommerce site.
4. WPC Smart Wishlist for WooCommerce
WPC Smart Wishlist for WooCommerce is a fairly simple WooCommerce wishlist plugin. It’s not as feature-packed as some of the other plugins on this list, but it also doesn’t need to be.
Some store owners simply want a fast and lean plugin that accomplishes the task of adding wishlist functionality to their WooCommerce sites.
Users can add products to their wishlist with ease, but there’s also a unique feature that allows users to view a quick pop-up of their wishlist without having to navigate away from the current page. This helps create a seamless shopping experience for your users.
You can choose whether you want the ‘Add to Wishlist’ feature to be a button or text. You can also turn on the feature that’ll remove an item from the wishlist once it’s added to their cart.
There aren’t a whole lot of social sharing options available, but overall the plugin does provide a stellar on-site experience for your users, which may increase their loyalty and cart totals.
5. Premmerce WooCommerce Wishlist
Premmerce WooCommerce Wishlist is a free WordPress wishlist plugin. Your users can quickly and easily add products to their wishlist and share that wishlist with close friends and family via a unique URL.
From the plugin dashboard, you can view any wishlists that have been created using the tool. By viewing your customer’s existing wishlists you can make them offers, or run discounts, that will help encourage them to buy.
This WooCommerce wishlist plugin integrates nicely with existing WooCommerce themes like Storefront and will look great across any screen size, even mobile.
If you’re looking for a WooCommerce wishlist plugin without too many bells and whistles, then this one is worth a try.
6. WooCommerce Wishlists
WooCommerce Wishlists is the official wishlist plugin from the WooCommerce team. Now, it is a premium plugin. But since it’s developed by the WooCommerce team you’ll know that it’ll work seamlessly with your existing store.
This wishlist plugin has a ton of useful features like:
- Your guests can create wishlists that’ll store for 30 days, without having to create an account
- Customers who have an account can store wishlists forever
- Users can create an unlimited number of wishlists
- Users have complete control over their lists, the privacy settings, and who they want to share it with
- Social media sharing is built-in, including custom email messages
- The ‘Add to Wishlist’ button can be integrated sitewide and fully customized to match the appearance of your store
For WooCommerce store owners, you’ll find a huge admin section that allows you to view and manage created wishlists.
Once you install this plugin it’ll automatically inherit all of the design customizations from your existing WooCommerce theme. So, you probably won’t even have to adjust the appearance at all. Store owners who want a wishlist plugin that seamlessly integrates with WooCommerce will love what this plugin offers.
7. Wishlist for WooCommerce
Wishlist for WooCommerce is a free and premium plugin. But, even the free version is packed with features.
The main feature of this wishlist plugin is how easy it is for your users to share their lists. They can share their lists on social media, or with friends and family at the push of a button.
Some of the features included in the free version of the WooCommerce plugin include:
- Add a wishlist to any page via the included shortcode
- Show and display the total number of products in the wishlist, as well as the date added
- Show an ‘Add to Cart’ button on the wishlist page
- And more
The focus of the free version is allowing your users to create a simple wishlist and share it with their friends and family.
The premium version packs in even more features like:
- Your users can create an unlimited number of wishlists
- Add multiple ‘Add to Cart’ buttons within the wishlist itself
- Access even greater customization and display options
- Create promotional emails for users who have added specific products to their list
- Show greater product detail, including price, availability, and more
- And much more
Choosing the Right WooCommerce Wishlist Plugin for Your Online Store
Hopefully by now you have your eye on one or two wishlist plugins from the list above. Nearly every plugin on this list above (except for one) is either entirely free, or has a freemium version.
The best course of action is to try a few different plugins out on your WooCommerce site and see how easy they are to use, and if they integrate well with your online store. Then, you can upgrade to the premium version down the line once you’ve found a plugin you absolutely love.