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Billy the Human Billboard

Written by Brent Oxley

Friday, May 22nd, 2009

I’m going to share some quick facts about our business with you. HostGator currently spends:

  • More than $30,000 per month advertising with Google Adwords
  • More than $350,000 per month on affiliate commissions
  • And $100,000’s more per year on random advertising.

When you spend as much as we do on advertising, you start to run out of places to advertise online. This has left us with no other choice but to become a lot more creative and a lot crazier with our choice of advertising venues and locations. I present to you Billy the Billboard.

HostGator Tattoo

HostGator Tattoo

Billy proudly wears the first ever permanent HostGator Tattoo on the back of his neck. Billy, an accomplished boxer and entrepreneur who is currently located in Anchorage, Alaska, sold the first chunk of his body to The funds were used to purchase a flight to San Diego, where he donated his kidney to a complete stranger that he met off of Billy has even tried to donate part of his liver to patients in need (he was denied due to having already donated a kidney).

Billy’s current goal in life is to make it into the Guinness Book of World Records for having the most advertisements tattooed on him. He currently has six tattoos and won’t be stopping until every inch of his body is sold. “I guess I’m like a male prostitute; I sell my body,” he told me when we were talking one day.

So what does branding someone’s neck for the rest of their life go for?

We paid $3,000 for what will most likely be one of the best investments we’ve made to date. If we get one sale a year we break even. Plus, with all the media attention this will generate, we should easily be able to make back ten or even a hundred times our investment in Billy’s lifetime.

Billy still has plenty of prime locations available. In fact, he’s currently taking bids to sell his forehead! If you are interested you can reach him at or at his blog: Billy The Human Billboard

Billy the Human Billboard

Billy the Human Billboard

Billy the Human Billboard

Billy the Human Billboard

I believe in the potential of tattoo advertising so much I had this awesome plan to pay the first 200 people willing to get a HostGator tattoo more than $300,000 combined. Within 24 hours of the word getting around our office, I had over a dozen employees offering to sell their skin. The plan was going to be huge and the media attention was going to be even bigger!

Everything was going great until we pitched the idea to our lawyers. They basically said that it would have been impossible to protect ourselves from lawsuits, no matter what contract we came up with. They went on to say that the fact that Billy is an entertainer is completely different than the average person in need of quick cash by getting a tattoo with our logo on it.

Since the HostGator Tattoo Stimulus plan had to be killed, we are just going to have to find other ways to get our name out to the public. In the spirit of more traditional advertising, we recently signed a deal for ten billboards on some of Houston’s busiest freeways.

HostGator Billboard

HostGator Billboard

And even more recently we bought some air time on The High-Tech Texan Show with radio personality Michael Garfield. You can listen to his show online if you’re not in Houston, and you can hear an audio clip from our advertisement here: HostGator’s Radio Ad. on High Tech Texan

We don’t want to stop here though. If you have a creative way for us to get our name out there, please let us know.

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61 Responses to Billy the Human Billboard

  1. Wait a minute… this guy has a blog, but it’s on *blogspot*? He let’s you rent lifetime ad space on the back on his neck, and you don’t even throw in free hosting and offer to set him up with WordPress??

    Dudes… that’s kinda whacked…

    Just saying.

  2. KenWicklein says:

    Who do we contact for great advertising ideas?

  3. Ken,

    You can post them as a comment at this blog post. :)

  4. KenWicklein says:

    Okay I will then

    Advertise on the fastest growing medium Podcasts. Podcasts have a better chance of action per listen because the listeners support the podcasts through action on ads. Blubrry offers advertises a chance to get their ads out to thousands of listeners on many different podcasts for one fee.

    Mention my name. ;)
    Contact Todd Cochrane

    CEO RawVoice

    808-741-4923 (Cell)



    If bulk advertising is not your think contact me we can work something out for advertising for my NFL podcast The endzone

  5. Copter says:

    You must be kidding, it is make up, i bet.

  6. BillyTheBillboard says:

    I assure you its not fake I am Billy The tattoo advertiser and that is a real tattoo in the pics I know beacuse its me in the pics.

  7. Lennart Sauter says:

    LOL – worst thing gi’ve ever seen.
    Oh – are you guys interested in car advertisement? Lifetime of my car might be short though^^

    Kind regards

  8. Garf says:

    He should have put the HostGator tat on his face, forehead and back! That is the only company he should be pimpin’!!!

  9. BillyTheBillboard says:

    This is BillyTheBillboard in the pics just wanting to let everyone know My Forehead is ready to be advertised on and I will advertise on you for life for $8,000 please spread the word if you would like to advertise contact me at and we can work something out I have alot of areas left to advertise on!
    Thank you all

  10. Mike says:

    I’ll give Billy $5 to add my affiliate code at the end. :P

  11. Nicky says:

    I would love to be a billboard and make money, how do I do it?

  12. joe says:

    I will make a hostgator crop circle for you for $10.000

    Just don’t ask how i do it


  13. Geno Prussakov says:

    @Mike: only $5 for the affiliate code at the end? If I were you, I’d add a couple more zeros to that number. ;)

  14. Dead Serious says:

    I’d get small-ish tattoo, size and placement (within reason) of my choosing for lifetime web hosting.

  15. Ryan Paul says:

    Hostgator should’ve paid him a monthly fee rather than a flat rate – that’s LIFETIME advertising for only $3000? C’mon Brent you could’ve done better than that.


  16. Dana says:

    I agree with the first poster. Billy deserves a free hosting account! The blogspot page has got to go.

  17. Ron James says:

    I pitty hostgator for not providing him with atleast a free hosting account. and i pitty Billy for the circumstances he has to do a life time tattoo just for 3k. its a sad story over all.

    Hostgator please don’t encourage these type of advertisement.

  18. Richard says:

    Wow, never thought as that as a way to advertise.

  19. Russ says:

    I’m not going to tell you how to spend your money, but what if this guy turns out to be a person who is caught for hacking websites, or child molester a mass murderer, in the Future?

    How much will you spend on Covering it up that you gave this type of person 3k?

  20. Gordon Marie says:

    I agree that it would be better press for Hostgator to also have him “Hosted” at Hostgator just just tatto’d with it.

  21. Brian says:

    Ah, he must not be that great of a boxer if he has to do this for money!

    As for the Guinness Book of World Records, there can’t be that much competition in this category!

    You go Billy boy.

  22. Jphn says:

    So sad to see such a young man prostitute himself for a few measly dollars of advertising.

    He would have made more selling a kidney and the result would not have been permanent mutilation.

  23. Miguel says:

    Billy should have put his own affiliate link on the end and did it for free. He could have made more than 3k that way.

  24. roy says:

    I’m sickened by this. I thought godaddy was cheesy by selling women The reason I transfered to What happened to “your body is a temple”.


  25. Hosting says:

    Now it’s really good topic.Thanks for sharing.

  26. Can Devecioğlu says:

    HostGator is great company for web hosting services.

  27. Angie says:

    Billy’s kinda hot.

  28. BigBoobsGeek says:

    I know a human billboard that I bet draws a bigger crowd. No tattoos though, that’s a pretty bold move.

  29. charlotte, jam and gemma says:

    what if the company goes out of business?

    what will he do then?


  30. ucuzhosting says:

    it is very creative ads. i shocked when i saw it..

  31. Porter says:

    That’s pretty awesome, very visible, probably gets a lot of attention.

  32. Shane says:


    Lol, I wonder if that $2000 bid so far would give me a tit job too.
    I’d screw em’ hard. ;)

  33. alina says:

    could not stop laughing…loved this post.
    although there is a discrepancy between the 3000$ mentioned here and the price on billy’s blog: “Get a 6” by 1” tattoo advertisement on the back of my head for $12,000″ :p

  34. Dami1 says:

    This is pathetic!

    Even if Billy is all for it, you would think that a company such as hostgator could have the decency not to go this route as it’s degrading and simply shows that there are no boundaries when it comes to create buzz in the hope of making more money. Which is simply disgutsing in my opinion.

    But judging from all the comment that find this neat and great, I guess I must have moral standards that simply are not in synch with the time and place we live in?

    If anything, I wish Billy wasn’t that cheap and that he would work harder at getting better deal for what he is offering.

  35. Good for him, but I’d never do it. As much as I love my tattoos, my body is not a billboard.

  36. darren moore says:

    god tell me how i can do that to i’d be well up for it

  37. Rono says:

    Billy, I hope you make tons of money from your personal billboard business because all those tattoos are not healthy.

  38. Crazy! We deplore advertising you can’t track and measure, but we would eat our words with the media/press you get from Billy!

    Dam lawyers!

  39. it’s funny , i love hostgator too!

  40. Is it safe and healthy to make tattoo on the body? There are several ways of expressing yourself then why do we make things complicated and is it legal?

  41. TheWolfman says:

    You go BillyTheBillboard, I don’t know why people are worried about your body. Do what you want with it.

  42. Eela says:

    Oh its funny but now hostgator is pink..

  43. Toni says:

    Wait, wait, wait, is that Comic Sans in the last ones?
    You’ve just lost a customer.

  44. Dashing Valet says:

    That’s an interesting one!!??

  45. Christian Louboutin says:

    I find this article from google, it’s really useful for me, hope I can post this in my blog.

  46. jason says:

    what happens when u run out of ad space?

  47. The lose 5 lbs guy says:

    Hey most people pay to get a tat. You got paid!

  48. Jon Winmill says:

    It is a little wierd that someone uses his body for a billboard. But it certainly is working, there is talk about it. I like to use the standard marketing. For my free Idaho classified website I used the radio. Maybe I should have used billy, maybe there would be more talk of

  49. Oh, Billy…

    What HostGator gains in niche advertising in the form of a Billy the Billboard meme or self-promoted, traffic-attracting technique to their site, they partially lose it in the ethos of their company. Do I want to get web hosting from a company that tatoos its logos on people?

    I don’t know…

  50. I’d like to add that the two things–tatooed man, and webhosting–are non sequitur, much like breasty ladies and domain hosting. Yet the godaddy campaign is working well. As a counterpoint to my previous statement, Billy could work for HostGator, but they really need to get the word out about him if it’s going to enjoy success.

  51. Caresse says:

    You must be kidding

  52. hannah wein says:

    No they don’t!

  53. Billy, I wonder if a rival has beaten him to the punch. 6 so far that’s not very much. Billy better get inked faster someone might just beat him to the record.

  54. hostgator says:

    Oh, My God!

  55. John Yield says:

    That is jokes haha. He is going to be rich once he has sold it all though!

  56. Kurt says:

    not my way but he must know what he will do ;
    have fun ;

  57. Anonymous says:

    I had no idea that Host Gator spent this kind of money or that you were even that large an organization. Continue to be happy with your service however.

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    Hi i was reading your post, it was such a awesome one specially the snaps well at the end just wanna say nice post thanks. ? Headstones | Monuments

  59. belablack says:

    One word. Idiot.

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