If you do business in the online or the offline space, then you need to start collecting email addresses. With all of the marketing channels available email, has stood the test of time when it comes to building customer relationships. When it comes to doing business online your email list can be your biggest ally. A lot of business owners focus on page views, or building a social media following, instead of building their lists and talking to their email subscribers.
Below we highlight why you need to build an email list, and the benefits of email marketing over other forms of online marketing.
Why You Need To Build An Email List
With the amount of marketing resources and platforms available for your business it can be difficult to hone in on the method that works best for you. A lot of companies spend time building up a massive social media following, or trying to increase their website traffic as high as possible. Although these numbers can make your business more impressive, there’s a chance they won’t translate into direct sales.
Email, on the other hand, has been around since the infancy of the internet, and doesn’t show any signs of slowing down. Email lists give you the ability to speak directly to your customers and build long-term relationships. Best of all, email marketing can work in conjunction with content marketing, social media, and other forms of inbound marketing.
Benefits Of Email Marketing
Compared to other marketing strategies email marketing has longevity, trackability, and can allow you to build long-term customer relationships.
Below you’ll learn about just a few benefits your company will receive by focusing on email marketing above other marketing methods.
1. Email Has A Large Reach
Even though social media sites like Facebook and Twitter boast large user counts, they still pale in comparison to how many people use email. Email has nearly three times the user base of the above-mentioned sites combined.
This large user base means your chances of finding your targeted audience are much higher than other marketing channels.
2. Email Is Very Personal
Email is one of the most personal online communication mediums. People treat their inboxes like sacred spaces, or at least try to prevent the emails from piling up. So, by someone giving you permission to email them, they’re telling you they trust you and value what you have to offer.
Email also enables one-on-one exchanges, which can lead to deeper customer understanding. Sure, you can send messages via Facebook. But, rarely do business deals get done through Facebook Messenger.
3. Email Has The Highest Conversion
There isn’t a more powerful channel for conversions than email. Email has the highest click-through-rate at around 3%, which is much higher than other marketing channels. Email is also highly measurable and allows you to test different campaigns, which allows you to refine your message over time. This is rarely the case with social media.
4. Email Is Preferred By Consumers
A lot of people use social media to keep in touch with their family and friends, while their email accounts are more business related. Since email is more professional in nature people expect to receive business promotions and other offerings. A recent study suggests that 72% of people prefer to receive promotional related content via email when compared to just 17% who prefer social media.
5. Email Isn’t Going Anywhere
Email has been around for what seems like forever. As platforms come and go email has remained the same over the years. Can you imagine investing time and money into building a presence on a platform only to have it disappear overnight? All that hard work gone.
Even as new social media platforms, and other marketing channels, come and go, email will be here for a long time.
Focusing your energy on building an email list is a long-term strategy that will pay off for your business well into the future.