using website builder analytics

Do Website Builders Offer Analytics?

You’ve selected your hosting plan, built out your site and know people are using it. But, in the competitive online space simply building your website isn’t enough.

You’ll need to constantly improve it to better meet the needs of your visitors. What’s the best way to do that? By diving into your analytics.

Below you’ll learn the importance of understanding your analytics data, the most useful metrics to look for, and finally, how you can use this data to improve your website.

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Why Are Website Analytics Important?

If you’re using a website builder, then you’ve hopefully turned on the integrated analytics tools. A lot of people turn on these tools, but then never even look at the data.

This is a shame, as the data you can uncover from your analytics reports can be incredibly valuable.

Your website should be ever changing. And chances are the website you built the first time around isn’t going to be the best website for your visitors today.

Your analytics data can help show you what you’re doing right and what you’re doing wrong. And it’ll help to illuminate any glaring holes in your website and elements you need to fix.

With this information, you’ll be able to improve your user experience, patch any holes that are losing you visitors, and optimize your site to help you generate the most revenue.

Your site visitors are telling you what they want. By using your analytics data you can actually listen to them and give it to them.

The Most Useful Analytics Metrics in Website Builders

A lot of people shy away from their analytics data because it can be confusing.

Yes, there’s a lot of data in each report, but you’re not going to need to pay attention to every little thing. Instead, you’ll need to look at a few crucial metrics that’ll give you the most actionable information.

1. Your Bounce Rate

Your bounce rate will tell you the percentage of people who landed on your website and then hit the back button. Typically, this will tell you that this page isn’t serving your visitors and they’re leaving the page for a specific reason.

This could mean that the traffic you’re sending to your site isn’t in alignment with the page, it loads very slowly, or the page isn’t high quality.

Usually, it means this page needs to be improved and match the reasons the visitor is coming to your page in the first place.

2. Your User Engagement

Your user engagement metrics will tell you how much your visitors are engaging with and enjoying your content. Overall, the more time they’re spending on a page, the better it is.

If you have any pages with a very low time spent on page, then these pages could be improved. This means you either need to up the quality of the content, add more media, or determine if your traffic source is out of alignment.

3. Your Site Speed

If you have a slow loading site, then visitors aren’t going to stick around and wait for the site to load.

By improving your loading speeds you’ll see an improvement in your user engagement and create a better user experience overall.

By seeing which pages load the slowest, you’ll be able to determine if it’s an issue with the media you have loading on the page, or whether it’s a sitewide issue.

4. Your Page Exit Data

Your page exit data shows you the proportion of visitors who will leave your site after viewing a given page.

In some cases, this will make sense. For example, if you have a page that purposefully sends people offsite, then a high exit rate will be a good thing.

However, if a page has a high exit rate, but you’re not actively sending people away from your site, then there may be a problem with the page that needs fixing.

Improving Your Site With Analytics Data

As you can see your analytics data can give you a ton of useful information that’ll help you improve your site.

It’ll show you things like:

  • Which pages are underperforming and can be improved
  • Which pages are causing your visitors to leave your site
  • Which pages are loading slowly and can be improved
  • How your users are interacting with certain pages

All of that information can then be used to make your site higher quality. For example, maybe you’ve found your site loads slowly and you need to optimize your existing media and take additional steps to speed up your site. Or maybe you have some pages that cause visitors to leave and the existing content needs to be improved?

By spending time digging through your analytics data you can greatly improve the experience a user will have on your site. Then, with all the information in hand you just login to your website builder and make the necessary changes.

Your website will be ever-evolving. By using analytics data the right way your website will continuously shift towards providing a better user experience and become a booming viable asset for your business.

Kevin Wood writes about technology and human potential. You can find him at his virtual homes Wooden Writing and Counter Culturist.