Choosing the right website builder can be a little overwhelming.
You’ve got a lot of options and reviewing the different features in each can lead to as much confusion as it does answers, especially if you’re new to building websites and don’t really know what you’re looking for.
To help you out, we’ll explain seven useful things you can do with our new Gator Website Builder in clear terms anyone can understand—no confusing jargon for beginners or vague references to features you don’t really understand, just simple explanations of actions you can take once you invest in Gator.
1. Choose from hundreds of mobile-friendly designs.
Part of what makes website builders easy to use is that you can start from a template—that’s a design that gets the basic structure and style of your website in place. Then all you have to do is change what’s there to bring it in line with what you want.
Gator provides over 200 templates that have been designed by professionals that each:
- Are responsive, which means that the template can adapt to whatever browser or device size your visitors come from. You don’t have to do anything extra to make sure your website is mobile friendly, since you’ll be starting with a responsive design.
- Adhere to web design best practices. You don’t have to learn all the tips for what people respond to best in a website, because our designers have already done that and made sure your website design incorporates what works.
- Are useful for common website purposes. Whether you’re starting a small jewelry eCommerce business, building a website for your auto shop, or launching a photography blog, you can find a template designed with your purpose in mind.
Having a good template to start with goes a long way to making the rest of the process of building your website easier. Gator has you covered on that front.
2. Personalize your website’s style and color scheme.
With Gator’s intuitive editing software, you can easily change out the colors of your template to bring them in line with the color scheme you have in mind.
Changing colors is as simple as clicking on the element you want to change, clicking on the color icon in the menu, and choosing your color.
You can change the general layout of the page by clicking on “Change Design” and selecting from the options provided.
You can change the background image, add in visual effects, or even bring an animation component in with the Style section. And you can move different parts of the page by clicking on the element you want to move, dragging it to the place you want it to be, and dropping it there.
Even though you start from someone else’s design, you can quickly and easily make the website’s look and style your own with these intuitive features.
3. Load unique images, media, and copy.
The other easy way to make the website your own is to add your original images and media to the site. Loading your own logo, photographs, or images you designed yourself is easy enough. You can use them to replace images already in the template, or drag them to the spot you want them to be in.
You’ll also need to update the placeholder text in the template with words that accurately reflect what your website is all about and why your visitors should care. Simply highlight the text that’s there and type in new words.
Or, to add text where there the template doesn’t have any yet, choose text in the Elements section of the menu and select either heading (for larger text that will introduce a section of the page) or paragraph (for smaller, longer blocks of text that provide more detail).
4. Easily find free stock photos.
Images are a crucial component of any website. Not only do they make your web pages look better, but they play a big role in how people interact with them—to the degree that 80% are more likely to read your content if you include an image and they’re 64% more likely to remember what they read.
But finding good, affordable images to use for your website can be a difficult and time consuming process. And it’s even more challenging if you’re hoping to stick with images you can use for free—unless you use Gator.
Gator comes with dozens of stock images included. Each time you want to add an image to a page, you’ll have the option to click on a tab that says Stock Images, and browse photographs that are divided into useful categories.
Easy access to a variety of high-quality images can make your life much easier when designing a new website.
5. Create and manage a blog.
Blogs are useful for all sorts of websites. If you’re building a personal site, it’s a good way to share your thoughts with the world. For business sites, blogging is a powerful marketing tool. And for anyone who wants their website to be easy for visitors to find, it’s one of the best ways to help your website show up more often in Google.
For anyone using Gator, adding and maintaining a blog is simple. You can choose your blog design and add new posts in the same menu you use for the rest of designing your website.
Consistently writing really great blog posts that your visitors will love will still take time and work, but the technical side of things is taken care of when you use Gator.
6. Set up a store.
Not everyone building a website needs eCommerce capability, but if you want the ability to sell products or services through your website and securely accept payment, then these features are a must. In Gator, a simple upgrade enables you to list your products, include a shopping cart, and set up a secure checkout experience for your customers.
If you want your website to start making you money fast, Gator provides all the functionality you need without requiring any special skills.
7. Track your visits and visitor actions.
If you want your website to be successful, you should pay attention to how people interact with it. Gator puts useful website analytics right in the same dashboard you use for the rest of your web design and management, including:
- The number of people who have visited your site
- How many of them are visiting for the first time (unique visitors)
- How many different page visits you got (which tells you how many visitors went to more than one page while on your website)
- And how many visitors clicked away soon after coming to your website (your bounce rate)
That information will help you understand if your website is doing what you want it to. If you’re not getting as many visitors as you want, you can figure out the best online marketing strategy to make it easier for people to find you. And if people aren’t sticking around or taking the actions you want once they’re on the site, you know to change up how your site looks or what your pages say to see if you get better results.
Get Your Website Going with Gator Website Builder
Gator provides advanced capabilities accessible with a beginner’s level of knowledge. And it’s not only affordable, with plans starting at $3.95 a month, but it also comes with web hosting included in the price. That saves you time and trouble, while helping you get your awesome new website up ASAP. Build your website with Gator now.
Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.