Starting a Beauty and Fashion Blog

Blogging in the fashion and beauty space can be a lot of fun. If you have a passion for beauty and fashion, then a blog can be a great way to showcase your creativity, appreciation, and unique voice, all while making a profit.

However, just like any website, developing a loyal following will take a lot of time and energy. All of the time you invest in writing and sharing style advice and tips will be for nothing if your website doesn’t inspire trust in the eyes of your readers.

Below we offer a few tips for creating the best beauty or fashion blog possible.

Best of all, you don’t have to be a tech genius to have a very beautiful and functional website. Today there are so many tools at your disposal, even a complete beginner can create an incredible website.

Create Your Blog


1. The Absolute Basics

The very first things you’ll need before you start your beauty and fashion blogging journey is to get yourself a domain name and host. Sure, you can start a blog using a variety of free services, but these don’t give you enough autonomy or control to really take charge of your online presence.

Instead, we recommend choosing a domain name that you can build a brand around. Some bloggers prefer their own names, while others choose a domain name that reflects their unique views in the fashion and beauty space.

Once you’ve chosen your domain name it’s time to choose a host. One of the best options for beginners is shared hosting, because it’s cheaper and will generally provide enough of what you need to get your blog off the ground.


2. A Clean Aesthetic

When the time comes to design your site, keep simplicity at the back of your mind. Think about it: if you’re in the beauty and fashion space, you’re going to need a site that suggests to your users that you actually know what you’re talking about.

Luckily for you there are a variety of WordPress themes that can help you easily create a beautiful website right out of the box. Some of these are designed specifically for beauty and fashion blogs, such as Street Style, Jakiro, inFashion, and Magazine Pro Theme.

WordPress Fashion Blog Theme


3. Beautiful Imagery

The images you post will make or break your beauty and fashion blog. As a whole, the space is very visually oriented – you know that. So, you’ll need to step up your photo game if you want to compete.

If you don’t have the funds to invest in a high-quality camera you can easily use your smartphone and favorite photo-editing app.

Beauty blogger and HostGator customer Alicia runs The Dumbbelle, a blog dedicated to beauty, fitness, and all around wellness. She creates unique and pretty images for each of her posts, as you can see below:

Beauty Blog photos


4. High-Quality Content

You’re only as good as your weakest piece of content. Today, there’s so much noise out there on the web that it’s a much better idea to only put out the highest quality content possible.

By focusing on creating incredible content you’ll find that it’s much easier to grow your reputation in the beauty and fashion space. Hundreds of blogs are born every single day; don’t let yours succumb to the pressures of low-quality content.

One huge factor that relates to the design of your blog is the typography you choose. Make sure you choose a font that’s incredibly easy to read and will deliver a pleasant on-site experience in line with your brand.


5. (Bonus) A Way to Profit

Chances are, you have a goal to ultimately turn a profit from your blog. Doing this will take time and energy, but you also need a plan of attack.

For instance, will you sell beauty and fashion products as part of an affiliate program? Will you write sponsored reviews of popular products in your space? Are you using your blog to promote your own line of homemade cosmetics?

Define your end goal and work backwards from there.


Hopefully, the tips above will give you some direction when creating your very own beauty and fashion blog.

Are you a beauty or fashion blogger? Share your tips for success in the comments below.

Kevin Wood writes about technology and human potential. You can find him at his virtual homes Wooden Writing and Counter Culturist.