Take a Deeper Dive into Search Engine Optimization
What’s the point in having a website nobody can find? If you want people to actually see the website you’ve put so much work into, SEO’s an important part of getting it in front of them. But you probably already knew that much. You’re not a total newbie.
If you’ve had a website for any length of time and have done at least basic research on online marketing, you’ve probably read enough to have the SEO basics covered (especially if you read our first ebook on the ABCs of SEO).
But in learning all the SEO 101 stuff, you also figured out that SEO is competitive and you’ve got more to learn. That’s where our advanced ebook on SEO 2.0: Advanced SEO Tips for Non-Beginners comes in.
In this ebook, you’ll learn all about important ranking factors to be aware of and online marketing techniques that will make your SEO efforts stronger. To give you a taste of what to look forward to in the ebook, here’s a sampling of what you’ll get if you download.
1. A Top SEO Ranking Factor and How to Achieve It
While Google keeps a lot of secrets about how its algorithm works, there are bits and pieces of information they’ve shared publicly to help website owners out.
Our ebook will get into one of the most important ranking factors Google has admitted to, why it matters as much as it does, and specific steps that website owners can take to make sure their websites perform well in this area. And a lot of the steps you can take for this one are relatively easy. Most of them can be done within a day.
What ranking factor is it? Well, you’ll just have to download the ebook to find out, won’t you?
2. How to Make Your Site More Intuitive to Users, While Also Improving SEO
A lot of the best practices for good SEO double as best practices that improve your visitors’ user experience. The second chapter of our ebook on advanced SEO practices dives into an important topic that’s all about making sure your website is easy for visitors to find their way around on – while also providing the search engines the information they need to understand what each page on your website is all about.
Does that sound vague? Intentionally so! Trust us that this is an important part of the equation for SEO and something that will make your website both easier to manage in the long haul and more useful to your visitors.
3. The Most Important Ongoing Strategy for SEO Results
To be fair here, different people have different arguments about what the most important strategy for SEO is, but we’ve got a pretty clear idea of where our vote goes and it’s the tactic Chapter 3 is all about. This chapter will make a case for why this type of strategy is so important and provide helpful details on everything you need to do to get started on this path, and what you need to do to keep up with it and get the most out of it over time.
At this point, you know we’re not going to give away what that strategy is here in the post. You’ll have to check out the full ebook for that.
4. What the SERPs Can Tell You About Your SEO Strategy
And finally, the last chapter of the ebook will look at what’s going on in the SERPs (search engine results pages) and why that matters for your overall SEO strategy. You’ll learn detailed steps for doing useful SERP research, understanding what you see there, and using what you find to your advantage to be more competitive in your SEO efforts.
Even though this SEO ebook goes deeper in advanced SEO best practices, we’re still providing it to our followers entirely free. Click here for important insights and useful tips to strengthen your SEO strategy. Your website will be better for it.
Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.