Everyone is spending time on social media.
It’s the hangout spot for people to chat with their friends and get the latest updates on their favorite TV shows. It’s also a place for you to attract new customers to your brand.
It’s important for people to engage with your website. However, social networks are doing their absolute best to keep people in-platform.
But you can change all that!
Here are five social media tips for your brand to get people to actually visit your website.
1. Optimize Your Profile
It’s very likely for potential customers to learn about your brand on social media before they even land on your website. So, you’ll want to make a good first impression.
You’ll need two key people from your team: a graphic designer and a copywriter. The designer will ensure your logo and profile images represent your brand well. You may need to adjust the color schemes or image sizes to maximize your brand’s visibility.
Then, work with your copywriter to draft a creative message about your business. You can use your tagline or meaningful saying that will strike an emotional chord with your followers.
Here’s an example from Califia Farms. Their Instagram profile shows a clear image of their logo. Plus, the copy sparks curiosity and spotlights their plant-based mission.
Lastly, you want to lead people to your site with a link. Experiment with your homepage or a specific landing page. Your goal is to increase traffic and keep your new visitors’ attention.
2. Tease Exclusive Content
Consumers love the velvet rope treatment. That’s when a few people receive access to a special offering. It gives people a sense of belonging and labels them as part of the “cool kids” group.
Exclusivity can encourage more people to visit your site. Julie Neidlinger, writer, artist, and pilot from North Dakota, provides her perspective:
“Exclusivity works because, frankly, people like to be in on the secret. Exclusivity makes people want something. If they can’t have it, they want it all the more. Some of us take a bit of pleasure when others are excluded (though we’d rather not admit that).”
Use this strategy to your advantage by only posting links to specific content on your social media channels. For instance, let’s say you did an interview with a well-known expert. You can post the link to the video only on your Facebook account for 48 hours. That exclusivity will motivate your followers to click the link to your site.
Another idea is to announce product releases on social media. It’ll prompt your audience to follow you on social media and visit the official announcement page. It’s a win-win for everyone: your fans get the exclusive perk and your brand gets traffic.
3. Engage Followers Directly
Social media has earned a bad reputation because businesses like to rely on too many automated processes. This dependence on automation hinders brand engagement.
Your customers want personal attention, not a bot sending them a canned response every single time they reply to your social account. To truly get people to your site from social media, you must engage them directly.
So, invest in hiring (or outsourcing) a part-time social media manager to craft direct responses to your followers. Whether it’s a potential customer looking for a quick answer or a long-time customer needing assistance, you want someone to provide a unique reply in a timely manner.
Footwear and apparel brand Vans offers a good lesson on how to connect with your social media audience. Below the company provides a friendly reply along with a recommended site for the customer to visit.
When directing followers to your site, make sure it fits their needs. Matching the right page with their current issue ensures a positive outcome.
4. Connect with Influencers
When building your marketing plan, don’t forget the power of relationships. Your team shouldn’t be tackling every task in a silo. Instead, recruit influencers to help you spread your message and get people to your site.
Choose influencers within your industry that align with your brand’s values and goals. David Zheng, former contributor to The Daily Egg, offers his insight:
“It can be excruciatingly overwhelming to track down influencers…The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea.”
You’ll want to draw up an agreement highlighting the expectations for the influencer partnership. Will the individual retweet specific posts? Or will the person post about your business three times a week on his account?
Moreover, give influencers creative control to develop new social media ideas for your brand. Maybe they can post a series of funny videos or do a takeover on your Twitter account. These innovative approaches will earn your business more traffic.
5. Promote Special Deals
A good deal is hard to find. That’s why customers are happy when they find a coupon for their favorite brand. Customers will even go the extra mile to locate a promotional code before purchasing products in their online shopping carts.
You brand can leverage people’s need to save money. Start by offering special discounts on your social media accounts. It can be a one-time holiday offer or monthly deals just for your followers.
These incentives will get people to your site, and it gives visitors a reason to buy from you now, rather than later.
Check out this example below from Letterfolk. On Facebook, the brand is showcasing a special 20% discount on all their inventory for their Mother’s Day Sale.
Like any good marketing strategy, don’t overload your customers. You shouldn’t post discounts every day. Also, state any restrictions about the coupon upfront. The last thing you want is followers upset because their coupon doesn’t apply to the items in their cart.
Driving Traffic From Social Media to Your Website
Social media is all the craze, but you need visitors to come to your site. From profile optimization to direct engagement, there’s an opportunity for your brand to get more traffic.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.