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  • 5 Ways to Make Your B2B Brand Fun on Social

    Thursday, April 19, 2018 by
    fun b2b social media ideas

    5 Excellent Examples of Social Media for B2B

    Social media is the ultimate online hangout for consumers. On any given day, you’ll see people sharing the latest trends and products with their friends. It’s also an effective way for companies, big and small, to highlight their brand personality. And while B2C brands shine the most on social, B2B brands sometimes hesitant to leverage the channel. Chelsea Baldwin, founder of Copy Power, writes: “The B2B world can feel quite stiff sometimes. And while we all technically know that it doesn’t have to be that way, we find ourselves defaulting to that stiffness within our marketing, over and over again. Because even if we do want to be fun, we still need to be professional.” B2B brands can have fun, too. Below are five B2B companies nailing social media marketing.  

    1. Showcase a Playful Brand Culture

    The B2B ecosystem represents powerful deals, endless paperwork, and a polished, professional atmosphere. You’ll even think it's the place where creativity goes to die. However, if you rethink how you view B2B, you’ll understand that these companies aren’t selling to other businesses. Similar to their B2C counterparts, B2B brands make transactions with people. Every business is H2H, or Human to Human. We’re all connecting and selling to other humans who enjoy learning, having fun, and engaging with others. And that’s where the magic begins! You can use your brand personality to invite consumers into your culture. Give them an opportunity to see how uplifting and informative your brand can be. We’re not saying post inappropriate photos from the last happy hour party. But we do want your values and playful nature to bleed through. Below is an example from package delivery company UPS. On Instagram, the brand likes to post joyful images related to their company logo and culture. It’s unique and garners the eyeballs of their audience (even 3,068 likes!).

    Bow WOW. Happy #DressUpYourPetDay 🐶

    A post shared by UPS (@ups) on

    Your B2B brand isn’t a heartless, corporate juggernaut. It’s full of many people who make up your brand culture. Display that image to your customers.  

    2. Launch a Virtual Product Tour

    When you’re a kid, the best school days involved field trips to new places around the city. It was a chance to experience something different. From the school’s perspective, it was an educational way to make the classroom theory a reality. Those tours to the local zoo, courtroom, and theater made abstract concepts more attainable. You can bring back those memories to your consumers with virtual product tours. Through social media, you can offer a behind-the-scenes look at an upcoming product launch or give a snapshot of your facilities. “Visual content tends to garner more engagement, especially on those networks where it is a fit like Facebook, Pinterest and Google+. Aside from great photography, use memes, infographics and visual representations [to exhibit] points made in blog posts,” says Douglas Burdett, founder of Artillery. GE is all about introducing its Facebook fans to their innovations. During Drone Week, they answered live questions to enhance the experience. Facebook Live video example for tech brand What’s unique about your office? Can you give a live guided tour with one of your experts? Use these questions as starters to develop a fun social environment. Bring your customers into your daily routine. Product tours make it easy for people to relate to your brand.  

    3. Highlight Charitable Giving

    Humanity involves our actions and how we treat one another. People gravitate towards individuals who give back to those in need. Charitable giving manifests in many shapes and forms. There’s donating a few extra dollars to your favorite nonprofit or spending your Saturday mornings tutoring kids in the neighborhood. These selfless actions give hope. They show characteristics of compassion, friendship, and kindness. Take a front and center approach by spotlighting your charitable giving. Consumers desire the stories of your brand doing more than just collecting a profit. They want to know how you’re serving the community. Accenture walks the walk on social media. This global management consulting giant commits itself to giving back to communities. The soul of the brand centers around philanthropy, whether that’s donating funds or offering workers a chance to volunteer their time.   There’s a fine line between spotlighting your giving efforts and boasting about them. Work with your team to ensure your B2B brand isn’t coming off as arrogant. Customers respect genuine charitable giving. And they can spot an imposter quickly! So continue to evaluate your strategy. You’re doing wonderful things to impact the world. Use social media as an outlet to amplify your good deeds to the world.  

    4. Spotlight Your Employees

    When it comes to B2B brands, it’s easy to think there’s no one doing the work in the background: making phone calls, meeting with customers, or even mopping the floors. Well, businesses don’t operate efficiently unless there’s a dedicated and capable team calling the shots. Your employees are working around the clock to ensure the business runs smoothly. And where there’s people doing great work, an amazing story is usually around the corner. You can use social media to magnify these stories. “Post photos of team meetings, community events and everyday office fun! Show your audience there’s more to your brand than, well, a boring company. Show the human side of how things get done. Use your employees to breathe new life into our social campaigns,” suggests Owen Matson, director of content strategy at MarketScale. Below is a LinkedIn post from Citi. The company honors their employees by sharing stories of their achievements.
    Do something similar by profiling your own employees. You also can mention their achievements or highlight their work. You want consumers to see how you workers impact the business. It doesn’t take much to spice up your social feed. Start giving your employees the extra recognition they deserve.  

    5. Create Contests to Boost Attention

    The social in social media is what most B2B businesses overlook. They forget that engagement occurs when you interact with your audience. To spur engagement, you can try posting a question to spark discussion, or you can even challenge your followers to caption a funny meme. But you probably want to kick it up a notch, right? If so, host your very own contest on social media. You can ask consumers to post their entries on the social channel, or you can direct them to a page on your site. The great thing about contests is that they can be as simple or elaborate as you want. You can offer free swag or a trip for two to Paris. The only advice is to make it relevant to your audience. Square shows how to create contests geared toward your consumers. The mobile payment brand hosted a contest to give away free retail space. They also teamed up with Appear Here to make it all happen. b2b social media contest Social media is all about connecting with people. Draw excitement for your B2B brand by creating a contest.  

    Shine on Social

    Social fun isn’t reserved only for B2C brands. Your B2B business can leverage its originality on social media, too. Try using your brand culture to get consumers’ attention. Open your virtual doors and invite folks to a product tour. And it never hurts to give your employees all the glory by highlighting their actions. Having fun on social starts now.
  • 5 Ideas To Create Social Media Content Your Customers Will Love

    Thursday, April 19, 2018 by
    create social media content customers like

    How to Create Social Media Content That Your Customers Actually Like

    Most businesses share content without thinking about whether it will resonate with their customers. They focus on promoting their products and get stuck in a rut of selling 24/7. Those companies miss an essential point of marketing—thinking of your customers, not yourself. You’ll want to be strategic about your content. Larry Alton, an Adweek contributor, says: “Sure, an attractive Facebook cover photo is great, but it’s not going to mean the difference between converting a follower into a customer. The content you publish and share could, though. Treat content like your currency and it’ll fundamentally change the way you approach social media.” It’s time for you to experiment. Here are a few ways to find the types of social media content your customers will love. HostGator Website Builder

    1. Identify Popular Blog Posts

    When it comes to selecting the right content, teams can get antsy. Rather than creating a focused strategy, they start posting any and everything online. As a result, your social media account looks like paint thrown onto a wall. A few of posts work well, but most of your content misses the mark. Then, you scramble to try again and get the same outcome. This time around, begin with what you know. And that’s your popular blog posts! You’ve already done the hard work, and you know customers benefit from the content. Now, it’s up to you to share it with the rest of your followers. If your website is connected to Google Analytics, you can locate your most popular posts in a few seconds. First, login to your account. On the left column, click Behavior, Site Content, and then All Pages. For primary dimension, click Page Title. find most popular blog posts in Google Analytics

    Image Source

    Be sure to adapt each post to your desired social channel. You may have to tweak images, headlines, or even create a cool Twitter thread. Do what’s already working. Start with your greatest hits—your most popular blog posts.  

    2. Ask Customers Directly

    As small business owners, it’s easy to get stuck in your own head. Your team is pondering day and night to figure out what content will intrigue your fans. However, it’s important to realize that you don’t possess all the answers. And to reach a solution, sometimes the best option is to ask your customers directly. That’s right! If you want to know the types of content that really excite customers, get their feedback. “Can direct outreach really be beneficial in getting feedback from customers? Absolutely. Understanding your customers is often as easy as talking to them directly. This direct outreach can also help fill in the gaps that less personal forms of feedback tend to create,” states Gregory Ciotti, a writer, marketing strategist and alum of Help Scout. Depending on your company’s resources, you have a few ways to collect customers’ feedback. You can try sending an email requesting responses to a few questions, connecting with them on social media via direct message, or if you really have time, pick up the phone and call customers. Inquire about their interests and what problems are plaguing them at the moment. That way, you can post social media content that fits their needs.  

    3. Listen on Social Media

    On social media, there’s a lot of noise. Brands can get trapped into talking about irrelevant topics and decide only to stick to what they know best—their products. To venture beyond the constant selling, you must be willing to do things differently. Rather than blasting out the same post every day at the same time, you’ll want to actually listen to your customers. Jump down the social media rabbit hole to learn more about your followers. Gather information on what they like and dislike about your brand and discover their interests. This is the art of social listening. To organize your search, you’ll probably want to invest in a tool like Sprout Social. You can monitor specific keywords, identify relevant hashtags, and engage with your brand advocates. social listening software Reports indicate that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So take what you learn and apply it your customer service interactions. Moreover, user-generated content is helpful for providing your audience with social proof. Reach out to customers raving about your brand and ask them if you can use their content in your next campaign.  

    4. Spy on Your Competitors’ Content

    In the world of business, there’s a wise piece of advice for newcomers: don’t reinvent the wheel. Too many times, teams spend their precious resources building something from scratch, instead of revamping a mold that already exists. Some of the best content research is available for free and it doesn’t take a rocket scientist to locate. So, where is it? It’s your competitor’s social media content. Both of you are attracting and engaging similar audiences, so use their content as a barometer on what may or may not resonate on your channel. “You can also learn from your competitor’s mistakes—the Facebook posts that flop versus the posts people love, for instance—and hone your strategy to accommodate what appeals to your audience. With competitive intelligence in your marketing arsenal, you’re prepared to amp up your presence and increase traffic back to your website,” writes Sarah Bauer, content director at Navigator Multimedia Inc. Observe which content types get the most customer engagement. Look for questions asked by followers and never get answered. The goal is to find your competitor’s blind spot and fill the consumer’s need on your social media account. Of course, spying on the competition won’t give you everything you need. But it’s an effective process to get the content machine moving in the right direction.  

    5. Research Past Social Engagement

    People are creatures of habit. We take comfort in doing things the same old way. When people recognize something familiar, we move towards it. This principle holds true for ramping up your social media engagement. Analyzing past trends can offer insight on what customers may enjoy in the future. Too often, we skip the data available to us. Analytics dashboards make it easier than ever to review social behavior. For instance, below is a summary of Twitter analytics. It shows the top tweet, top media tweet, top mention, and top follower. You can find similar data on your brand’s account. Twitter Analytics dashboard Once you gather this data, what’s next? Use it as a guide to craft content with related topics or themes. It also may spark ideas to repurpose existing content. Share that funny meme on Facebook to your Twitter followers. Ask an influencer in your field to repost your top Instagram post. Social media is always evolving. So don’t focus on trends from three or five years ago. The past year is good enough to understand what your customers like. Data is useful for predicting future behavior. Learn how to leverage it to satisfy your customers.  

    Must-See Social Media Content

    The first rule of social media is to make content your audience will enjoy. If you don’t, you risk losing people’s interest quickly. Promote popular blog posts to connect with your followers. Pay attention to what your fans post on their accounts. And give yourself a boost by taking a peek at your competitors. Speak to your customers. Create likeable content.
  • Does Blogging Help SEO? Yes, Here Are 6 Reasons Why

    Thursday, April 12, 2018 by
    Does blogging help SEO

    Does Blogging Help SEO?

    For just about any question or need you have, you know Google is there. For many people, the wildly popular search engine is their first stop when trying to look for just about anything. That means that no matter what type of website you have, if you want people to find it, you need it to show up in the search engine. And that’s hard. One of the best things you can do to improve your chances of ranking high in the search engines is to start a blog. Creating a blog

    Does Blogging Really Help SEO?

    Yes, it does. That’s the simple answer. But having a blog isn’t in and of itself a ranking factor. Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines. There are six main reasons why.  

    1. Blogging keeps your website fresh and current.

    If you ever happen upon a website that you realize hasn’t been updated in years, you probably immediately lose some trust in the information you’re seeing. The company it represents could have gone out of business completely or the website could be providing information that’s been completely debunked or changed since that last update. Google doesn’t want to deliver its searchers outdated information. Websites that are regularly updated signal to them that the website is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time. You’re probably not going to have reason to update your homepage frequently (and it wouldn’t necessarily be a good business move to do so), so a blog is a more practical tool for adding new content to your website on a regular basis.  

    2. A blog keeps people on your website for longer.

    Google’s number one priority is providing the people performing searches with the information they’re looking for, so they’ll keep coming back to use Google again. If someone who does a search clicks on the first link, then finds it unhelpful and immediately leaves to go back to the search page – that tells Google that the first result wasn’t as helpful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, that signals to Google that this website is actually very helpful. While Google hasn’t said outright that dwell time, or the time that people spend on your website once they land on it, is definitely a ranking factor, they’ve made other statements that make it clear it’s something they pay attention to and impart value to. Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information. And that becomes even more the case with longer, more comprehensive posts. SEO researchers have found that longform blog posts tend to perform better than shorter ones – the average first-page result on Google is nearly 2,000 words long. longer blog posts better for seo

    3. Blogging helps you target long-tail keywords.

    A lot of people start out doing SEO wanting to aim for the most relevant keywords for your business. For example, if you sell camping gear, you want to show up on page one for the term “camping gear.” While that’s a nice goal, unless you’re the biggest camping gear brand in the country, you’re probably going to have a hard time landing a top spot for that search. SEO is really competitive. The best bet for most brands is to look for longer, more specific keywords people are searching for that are relevant to the business and try to rank for those. These are called long-tail keywords and they’re extremely important for any SEO strategy – half of all searches are for terms that are four words or longer. But they can be awkward to try to fit into your product pages. However, they’re the perfect kind of terms to target in a blog post. A store that sells camping gear can use their blog posts to provide information on terms like “best camping gear for cold weather” or “what do you need when you go car camping?” These searches don’t attract as much traffic as “camping gear” does, but they come from people clearly in your target audience of campers and, if you can make it onto page one, you’ll get way more traffic from these topics than you would on page five or ten for broader more popular terms.  

    4. A blog gives you opportunities for internal linking.

    So much of SEO is about links and internal links are the easiest ones for you to get since you can create them for yourself. Failing to include internal links on your website that point users from one page on the site to another is one of the simplest SEO mistakes you can make. While you can probably find some good internal linking possibilities on the main pages of your website, once you start publishing blog posts, the opportunities will really blossom. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other. Every time you do so, you can strategically use the anchor text to better tell Google what the page you’re linking to is about – strengthening its connection to your target keywords in how the algorithm sees it.  

    5. A quality blog gives others sites more reasons to link back to your site.

    Those internal links matter, but the hardest part of SEO is earning external links. For Google to see your website as trustworthy and authoritative, other sites (and respected ones) have to link back to yours. It’s not impossible to get external links without a blog, but it’s much, much harder. When you write a blog you fill your website with page after page of valuable information. Any time another website decides it’s valuable to their readers to point them to useful information on a different site, there’s a far higher likelihood that your website will provide that information that’s worth linking to if you’ve got a bunch of great blog posts. Research bears this out. HubSpot has found that companies that have a blog on their website earn up to 97% more inbound links. It just makes sense that more websites will link to that really helpful post you wrote about how to find the best Mother’s Day gift for a picky mom than to your homepage.  

    6. A blog helps you connect with your audience.

    This isn’t a direct linking factor like links are, but it is something that significantly contributes to linking factors. When your audience reads a post they love, they’re more likely to share it, drive more traffic to it, come back to your website again to see more of your content and maybe even sign up for your email list. When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm. And while that’s pretty great from an SEO perspective, it’s ultimately more important to the success of your website than where you are in the rankings. People in your target audience visiting your website, connecting with it, and becoming regular followers is more valuable than any #1 spot on Google (that’s the whole reason you want the spot in Google to begin with). A blog is a good way to make those connections and start a continued relationship with the people you want to reach.
  • 10 Tools to Write Content Like a Pro

    Thursday, April 12, 2018 by
    tools to write better online content

    10 Tools to Help You Write Better Content

    As much as we want to convince ourselves that writing high quality content about things we are passionate about is easy, that’s not always the case. Engaging site visitors is hard. Driving traffic to our websites is hard. Writing is hard. That's why we’ve compiled a list of 10 tools to help make the writing process easier. Treat it as your reference guide that you can come back to any time you are feeling stuck and need a little push in the right direction. Creating a blog

    1. 750 Words

    750-stats If you are looking to improve your overall writing quality, and don’t want to be cornered into writing seriously, give 750 words a try. Called “brain dumping”, this writing activity lets you write freestyle about anything and everything that comes to mind. All you need to do is hit 750 words.  Earn points, view statistics, and even see the themes you write about and become a stronger writer in no time.  

    2. Trello

    trello Having an editorial calendar plays a major role in how effective your writing will be. The key is to stay organized, flesh out ideas, assign tasks to the right people, and have deadlines so you publish high quality content on a consistent basis. Using Kanban style boards, Trello lets you organize your ideas into an easy to visualize display, which is bound to help you write better in the long run.  

    3. Blog Topic Generator

    hubspot idea generator Sometimes finding the right topic to write about is enough to stall content creation. If you have a theme, keyword, or a general idea of what you want to write about, but can’t quite pinpoint an actual topic, plug your words into this topic generator and let it give you a headstart.  

    4. AnswerThePublic

    answer the public Similar to the Blog Topic Generator, this automatic topic generator lets you input a keyword and spits out a variety of topics to write about that come directly from Google and Bing. Divided into sections such as how, what, and why, you will have tons of blog topics to choose from instantly that are actual things people want to read about.  

    5. Headline Analyzer

    headline analyzer Grabbing the attention of site visitors is one of the most crucial steps in writing better content. After all, your content starts with a headline. And, if people aren’t interested in the headline, they are definitely not going to be interested in the rest of your post. Run your headline ideas through CoSchedule’s Headline Analyzer and see where you can improve in terms of word balance and word and character counts.  

    6. Power Thesaurus

    power thesaurus Finding the right words to use in your content that are not overused, yet not overly complicated either, can be challenging. Check out the Power Thesaurus when you need a good synonym and see what other writers suggest.  

    7. Grammarly

    grammarly Grammarly is a free online proofreading and editing tool that helps even the best of writers fine-tune their technical skills. Though you and your editors are bound to catch most errors, and mistakes are part of being human, your site visitors don’t want to see anything wrong with what you’ve written – no matter what. This tool helps you double check to make sure all your content - from blog posts to email marketing - looks good before you click ‘Publish’.  

    8. The Hemingway App

    hemingway app The Hemingway App is helpful for stripping out the nonsense and leaving you with the good stuff your readers will appreciate. Cut down on long-winded prose, eliminate the passive voice, and get rid of adverbs which tend to make your writing weak. With this tool you can learn to write with purpose.  

    9. Pixabay

    pixabay People struggle with complementing their written content with stunning imagery. But, since most people are visual, it is important to refine your skills when it comes to finding high quality images to use for featured images, social media, and even within your blog posts. Check out Pixabay for thousands of royalty- free images and up your image game instantly.  

    10. SEMrush

    semrush SEMrush is a great online tool that helps you optimize your content for better search engine rankings. Find out what’s trending in your industry, what your competitors are up to, specific keywords that will help your SERPs, and how to better optimize your post with things like backlinks. Plus, monitor your actual Google Page Ranks and see how you improve over time.   And there you have it. A whole host of helpful tools for helping you to write better content for your website – starting now.
  • 5 Internet Easter Eggs Hidden By Your Favorite Websites

    Monday, March 26, 2018 by
    Favorite Internet Easter Eggs

    5 of Our Favorite Easter Eggs Hidden on the Internet

    Easter egg hunts aren’t just offline. When it comes to having fun, there’s enough room to spread the excitement online. But in a different way. In this case, Easter eggs are hidden messages or secret features embedded in your favorite products or websites. Some are easy to spot, while others will have you doing a little research to find them. “Easter eggs are fun and produce a ‘WOW’ effect. This delight forms a memorable connection between the brand and its users through a shared understanding not privy to everyone,” writes Ryan Hoover, founder of ProductHunt. Join the fun and make brand-specific secret messages for your consumers. Get inspired to create your own Easter eggs with these five examples below. best WordPress hosting

    1. Coca-Cola

    Traditional Easter egg hunts are all about creating memories with your family and friends. On a Saturday afternoon, you get together to find treasures hidden around your yard or in the community. That hunt brings you joy and inspires you to keep searching for the concealed egg. When it comes to online Easter eggs, the same principle holds true. Your goal is to recreate a setting where consumers can locate undisclosed messages. Before you start developing a full-blown plan, it’s important to note that your Easter egg doesn’t have to be elaborate. Don’t try to build an entire treasure map for your consumers. Keep it simple. You can aim to place messages in unlikely places. Sometimes the obvious is harder for people to find. For instance, Coca-Cola designed their logo within their website’s source code. It’s a unique way to brand themselves. Plus, it’s a neat way to hide an Easter egg in (almost) plain sight. CocaCola sitemap easter egg Use your existing resources to create special Easter eggs for your followers. Create a secret code with your tweets, or place odd images around your site. Your business can bring the tradition of the Easter egg hunt online. Work with your team to brainstorm ideas that match your consumers’ interests.  

    2. Google

    Easter egg hunts offline aren’t always about the actual hunt. If you participate in a community gathering, you usually get opportunities to participate in other activities. There’s the musical chairs game, the face painting by local artists, and the photos with a big bunny. These interactive experiences become etched in people’s memories, and they love sharing these happenings with others. In a similar way, your online Easter egg should be a shareable moment. You want consumers excited to tell their friends about it (or at least give their friends clues to find it on their own). That’s why Google’s word search is so cool. When users search for the word “askew,” the page actually demonstrates the word’s definition. The page slightly tilts. Try it and see it for yourself! Google askew easter egg Are there ways for your team to hide Easter eggs in your product? Can you tweak your code to perform a specific action? These types of Easter eggs add relevancy to your product. It shows your brand’s personality and that you can have fun with your customers. Moreover, it gives your fans a shareable moment. They will feel inclined to tell your latest secret to others—meaning more audience engagement for your brand.  

    3. Buzzfeed

    Nostalgia is big business these days. From retailers to television networks, companies are rekindling the past for their consumers. These brand campaigns trigger the good ol’ days. Taking a trip down memory lane can lead fans to think about their first crush or their first school award. The brand’s main objective is to attach that consumer’s joyous feeling with their product. Lisa Hephner, vice president of knowledge at PaySimple, offers her take on the subject: “Just remember, the key to a successful Easter Egg campaign (as with a successful Easter Egg confection) is to leave a good taste in your customers’ mouths that will not only strengthen their loyalty to your brand, but will also encourage them to share their experience, and high opinion of your company, with others.” The Konami Code is a cheat code that appeared in 1980s video games. By pressing the sequence [up,up,down,down,left,right,left,right, B, A] on the game controller, users could enable a cheat or other effects. BuzzFeed brought the nostalgia of this cheat code to life. To access their Easter egg, visitors must type the code on their keyboards. Go ahead and try it now! buzzfeed konami code easter egg It’s your turn to give consumers the chance to reminisce. Explore your options to lean on nostalgia for your next Easter egg.  

    4. Black Acre Brewing Co.

    While Easter eggs reveal secret messages, you also may approach it as a way to joke with your customers. It’s another opportunity to spotlight the human side of your brand. Whether it’s on Twitter or a commercial, companies are designing unique ways to add humor to the customer experience. There’s the fast food chain Wendy’s roasting their followers and competitors. And then there’s the candy bar Snickers with their “hangry” campaign. Humor lightens the mood. It’s a vehicle to draw awareness to your brand. So sprinkling a few jokes or comedic moments in your Easter eggs makes sense. Check out Black Acre Brewing Co.’s Easter egg. When prompted about age, visitors have two options: I Am Under 21 or I Am 21 Or Older. By selecting the former option, viewers get entertained by a dancing He-Man loop. black acre brewing co easter egg Be careful about how you insert humor into your Easter egg campaigns. Stay away from controversial topics, like religion and politics. You want nice, family-friendly comedy. Ready to get some laughs? Start writing down your best jokes for your Easter eggs.  

    5. Google Images

    The foundation of Easter egg hunts centers around fun. You want people to appreciate the games and gain excitement. In business, we refer to this journey as the customer experience. Companies strive every day to develop campaigns to satisfy their audience’s needs. When proposing ideas for your Easter eggs, step into the customer’s mindset. Think about building an experience that will delight them. You may even need to build an entirely new feature from scratch! Google Images highlights this approach with their hidden game. If you type “Atari Breakout” into the image search bar, the game pops up for you to play. Google atari breakout easter egg Whether your Easter egg hunt is difficult or easy, you want the reward to be worth it. Olsy Sorokina, a contributor to the HootSuite blog, agrees: “A big reason behind the Internet Easter eggs’ appeal is the same one that drives kids to search for painted eggs and candy—the thrill of the hunt, and the reward that comes at the end.” Make your Easter egg an integral part of your customer experience. If you got the resources, build something new for fans to play.  

    More Fun Online

    Who said Easter egg hunts were only for kids? You can create online fun for consumers of all ages. Write a hidden message in your website code. Tweak your product to perform a secret action. Or develop a new game for your audience. Create your own adventure. Happy hunting!