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  • What Do I Need to Start a Blog?

    Monday, May 21, 2018 by
    what do i need to start a blog

    Follow This Checklist for Starting Your Blog

    You’ve decided to join the ranks of the world’s bloggers. That’s a great idea. A blog can bring so many benefits. But now you have to figure out how to get started. Here are the main steps you need to take to start a blog.

    First, do you already have a website?

    If so, jump to the next section. If not, you need to start your website first. There are four things you must have to launch a website:   1. Domain Name Your domain is the main address for your website on the web. It’s what people will type in to reach your website directly. register domain name A  domain name should be as close to the name of your brand as possible. If the .com for the name you most want isn’t available, brainstorm alternative names or variations on the one you have that will be easy for people to remember. You can buy a domain on its own, but in most cases, you can get one for free when you buy the next thing you need.   2. Web hosting All websites must have web hosting. It’s what keeps your site on the web and accessible to visitors. Most web hosting plans include at least one free domain name and many include helpful add-ons that make creating your website easier, like templates or website builders. Some hosting plans are especially suited to working with popular blogging platforms, so if the blog is the entire reason you’re starting a website, look for a plan that’s designed to support that particular need.   3. Web design Once you’ve claimed your space on the web, you have to actually create the site itself. If you’re not skilled at web design, you can still easily put together your own website with the help of a website builder. hostgator website builder themes If you want something that looks more professional or unique, look into hiring a web designer to create your site for you. If you want the blog to be the main focus of the site, make that clear going in. Your website should be designed to drive people directly to your content.   4. Copy When people land on your website, they’ll want to know where they are and what the site is all about. Before you launch your website, you’ll need to figure out the best words to use to explain to people what your website is and why they should stick around. It’s worth considering a professional copywriter for this part, particularly if you want your website to encourage people to take a specific action – like buying a product. If your goal is mostly just to share your ideas with the world, then you might not need to hire someone for this, but be sure to spend some time researching online copywriting if you do it yourself so you do it right.  

    The 5 Things You Need to Start Blogging

    With all the website basics in place, you can start thinking specifically about the blog now. There are five main things you need to create a blog.   1. A blog strategy Chances are, you want your blog to accomplish something. Otherwise, why not just put your writing into a personal journal? For your blog to be effective at achieving whatever your goals are, you’ll need to take time before you start writing to clearly define a strategy. Determine what your main goals for your blog are and brainstorm a specific plan for how best to achieve them. Think about things like:
    •      Who you want to reach
    •      How often you want to publish new posts (be realistic here!)
    •      The types of content you want to create
    •      How you’ll measure success
    •      How to reach the audience you want
    •      How to keep the audience you find
    Blogging isn’t easy. You’ll get more out of it for the time you put in if you spend a little time upfront deciding exactly what you want to get out of it and how.   2. A blogging platform You have a number of blogging platforms to choose from. WordPress (pictured below) is by far the most popular and is designed to be easy to use, even for brand new bloggers learning the basics. But some other platforms provide benefits you may appreciate, like more customization options or simpler functionality. Review your options and determine which one is right for your needs. WordPress add new post 3. A content schedule And now we reach the hard part – the nitty gritty of keeping a blog going. Creating new content regularly takes time and energy. If you’re going to keep up with it, you need to consistently commit time to getting it done (or hire someone to do it for you). Brainstorm topic ideas in advance and have a calendar planned out for what you’ll be publishing when - before you start writing. Devote time on your schedule daily or weekly, based on how often you plan to publish. Set separate deadlines for writing, editing, and publishing. Your schedule (and your ability to keep it) is one of the most important parts of keeping a blog going. Without it, you’re likely to let it fall off soon after starting.   4. Images At this point, readers expect blog posts to include images. They’re 80% more likely to read your posts to begin with if you add an image to it. Plan on devoting some time (and possibly budget) for finding at least one image to go with each post. You can find high-quality images for free on a number of websites, or even better, make your own. Original images tend to perform better than stock photography, but they do take more time to create.   5. A promotion plan Blogging is competitive. If you’re going to get people to pay attention to your blog posts out of the many, many others out there, you have to do something to get their attention first. That means content promotion is a necessity. Look into different online marketing tactics for increasing awareness of your blog. Consider getting involved in social media, guest posting on other relevant blogs, and teaming up with influencers. You’ll probably need to try out a few different types of promotion tactics to get a feel for what works best for your audience and blog. Pay attention to your analytics as you go so you can measure what promotion efforts get you results.  

    Conclusion

    Several of the things you need to start a blog are simply a matter of getting the structure into place, but some of the most important parts of the process are ongoing. Be prepared to commit real time and energy to the process. For your blog to be successful, you have to put the work in. But if it connects with the audience you most want to reach, it will be well worth it. Creating a blog
  • 10 Ways to Optimize Your Blog Posts for SEO

    Thursday, May 10, 2018 by
    how to optimize your blog posts for seo

    How to Optimize Your Blog Posts for SEO

    Blogging for SEO is pretty much a no brainer. Publishing regular blog posts gives you opportunities to target a large number of long-tail keywords, keeps people on your website longer, and gives other websites something to link back to. Getting your blog up and producing content for it are both important steps, but you can make that work go much further for your SEO efforts by taking a few extra steps to optimize your blog posts for SEO. While you should generally prioritize writing for your audience rather than search engines, that doesn’t mean that there aren’t useful steps you can take to make your posts go further with the search engines. HostGator Website Builder

    1. Do Keyword Research.

    Keyword research should be one of the first steps you take in developing a blog strategy for SEO because it helps you figure out the types of topics your audience is interested in. For each blog post you write, it’s smart to have a primary keyword or two in mind, along with a few similar or related secondary keywords. You’ll want to use these in the post where relevant, but only when it makes natural sense to do so. Don’t ever try to force a keyword in where it doesn’t work –the search engines frown on keyword stuffing and you could be penalized. And with Google’s use of latent semantic indexing (LSI), it’s less important than it used to be to use exact keywords in lieu of synonyms or similar terms. But having those keywords in mind and using them as you write is still worth it, as long as you don’t go overboard. A couple of useful tips for doing blogging keyword research:
    • Go for long-tail keywords – One or two-word phrases are often very competitive and hard to rank for, so relevant longer phrases or questions are more worth your time. As an example, targeting a broad keyword like “seo” in a blog post makes less sense than getting more specific, like “small business local seo.”
    • Think about voice search.  As more people use Siri and Alexa, optimizing your content for voice search becomes more important. And since voice search is a newer development in SEO that not all businesses are thinking about, it’s a good way to be competitive.
     

    2. Check for Rich Results in the SERP.

    Once you have your target keywords in mind, head to Google and do some searches for them. Many types of searches now include rich results on the search engine results page (SERP). example of list featured snippet for how to choose If a search for your target keyword produces a featured snippet above the organic results, or if many of the organic results include images, video thumbnails, or other rich information, then you want to make sure you’re optimizing your content to compete for those things. In some cases, that means adding schema markup to your webpage. In others, it means changing the way you structure your content to try to compete for the featured snippet.  Either way, you need to know what you’re competing for and against in order to create the right kind of content to be competitive.  

    3. Choose Your Post Title Well.

    One of the main parts of the page the search engines pay attention to in trying to understand what the page is about is the title. That makes it an important opportunity for you to communicate your topic by using your primary target keyword. Make sure you include it in a way that makes sense. If you shoehorn it in so that it’s confusing for your human readers, the lack of clicks you get will hurt your SEO chances more than use of the keyword will help them. But since your post will be covering the topic of your keyword, finding a natural way to include it shouldn’t be too difficult.  

    4. Include the Keyword in Your URL.

    The page URL is another important place to include your target keyword. It’s another part of the page search engines look at to figure out how to understand what the page is and, as such, is an important ranking factor. Always customize the URL before publishing. A blog post on how to find good winter boots should therefore have a URL like www.shoewebsite.com/blog/winter-boots. using seo keywords in title and url of blog post

    5. Optimize Your Headings.

    You may be sensing a theme here. Your page headings are another part of the page that search engines give weight to in figuring out what your page is about. That means that, once again, you want to look for opportunities to (naturally) include your keywords in the page heading. That includes anything that has a <h1>, <h2>, or <h3> tag on the page. Headings are often a good place for those secondary keywords you have in mind, since it probably won’t make sense to use your primary keyword in every heading on the page.  

    6. Use Your Image Text.

    Another page element that search engines pay attention to is the text behind your images. The name of your image (e.g. keyword.jpg) and the alt text you can fill in are two more places you can include your primary keyword on the page.optimize alt tag to help blog posts rank

    7. Use Relevant Internal Links.

    Links are easily one of the most important ranking signals for the search engine algorithms. Getting other websites to link to yours is a challenge, but you have the power to do as much relevant internal linking on your own site as possible. Each time you write a new post, think about any blog posts you’ve already published that are relevant to what you’re writing now. Wherever it makes sense to do so, add in those links and, if you can do so naturally, use anchor text that relates to your target keyword for the older post you’re linking to.  

    8. Write a Meta Description.

    While meta descriptions don’t affect how your website ranks, they do influence what people see when they’re browsing their options on the search engine results page. If they’re trying to decide between a few links on the page, a strong description that uses the keywords they searched for (which show up in bold on the SERP) could make the difference in their choosing to click on yours. meta description matches featured snippet for shared vs wordpress hosting Google will display up to around 300 characters on the SERP in the description field, so figure out how to describe what’s on your page (using your target keyword) within a couple of lines here.  

    9. Link Your New Post to Old Posts.

    For all the same reasons you look for opportunities to add old links from your blog to new posts, you should periodically review your old posts to look for opportunities to link to posts that were published later. One way you can do this is by doing a search of your own site for the target keyword of each new post you create. When you find uses of that keyword or similar terms in your old posts, you can add in a link to the new.  

    10. Choose Tags and Categories Strategically.

    Blogs allow you to create tags and categories that help you group related posts together. This is both a useful navigational aid for people browsing your blog and a tool you can use strategically for SEO. Every category or tag you use creates a new page that will include the name of the tag or category in the URL, along with a lot of relevant content and links on the page. As with keyword stuffing, you don’t want to overdo it here and create tons of tags with similar keywords, but you should think carefully about which keywords and tags will be the most valuable to readers and for your SEO strategy. Come up with a list of a few based on the most important keywords you want to rank for, but making sure they each represent different types of topics (e.g. don’t have categories for synonyms or slight variations on terms) and use them whenever they’re relevant to what you’ve written.  

    Optimize Every Blog Post for SEO

      Your blog is one of your most important and powerful SEO tools. Every blog post you publish presents a number of opportunities to strengthen your website’s search authority. Don’t waste any opportunity you have to use your posts to their fullest SEO potential.
  • 10 Awesome Link Building Ideas for Blogs

    Monday, May 7, 2018 by
    link building for blogs

    Link Building Ideas for Bloggers

    Whether your blog is a marketing tool for your brand or a personal blog you started to share your passion, you want people to see it. For all the work you put into writing and editing regular posts and finding just the right images to put alongside them to pay off, you need people to find those posts. And the main way people go looking for content like yours online is by searching Google or other search engines. For most blogs, showing up in the search results requires doing some link building. Link building is one of the most important and hardest parts of SEO.  Google sees links back to your blog as an indication that people like and respect your work. Each external link from a quality website is a signal to the search engines that your website is quality too. It’s largely because link building is the hardest part of SEO to do well that it’s so important. Everyone can do the easy stuff; building high-quality links is how you become more competitive. Here are ten link-building strategies you can use to help boost your blog’s authority and make headway in the search engines. best WordPress hosting

    1. Do a Quote Roundup Post.

    You’ve seen posts like this. They’re the ones that include quotes from a bunch of different experts on the same general subject. They’re popular for end-of-year posts (The Top <Insert Industry> Trends of 2018) or just any post that’s trying to pack a lot of different tips and insights into one place. We've even done a few of these here at HostGator. Influencers in your industry are often willing to contribute to these because they get a link back to their site and a chance to show their expertise on the subject in question. That benefits you because they’re that much more likely to share the post with their networks and/or link back to it in future posts on their own website. Quote roundup posts won’t guarantee you new links, but they’re a good way to get other influencers to help promote a post on your blog, thus bringing your content to a new audience. Those extra eyes on your blog may translate to more followers and new relationships, both of which are things that tend to correlate with more links.  

    2. Write Guest Posts.

    A guest post is a blog post you write for someone else’s blog that’s valuable to their audience. As long as the other blog covers topics that are relevant to your blog and target audience, it’s a good opportunity to reach new people and include a link or two back to your blog. Guest posting takes a lot of work – you have to identify the right blogs to pitch, convince them to publish your work, and write a really good post that appeals to their followers – and do all this for free. But if your post is good and the other blog is a good fit for the people you’re trying to reach, you could gain new followers and more traffic in addition to the links you build back to your blog. One thing that's really important to remember here is to be careful how much you self-promote or link back to your blog in a guest post. A lot of blogs won’t bother publishing your post if it’s seems promotional or spammy. Stick with one or two relevant links tops, and only mention your brand if or when it makes natural sense to do so.  

    3. Accept Guest Posts.

    Hear me out  - I know it sounds like this is the best way to let other people build links on your site, but each of those people is likely to then promote your blog. As with quote roundup posts, this may not immediately earn you a bunch of new links, but it will help you build relationships with people who are more likely to promote your blog and link back to your posts over time.  

    4. Look for Resource Pages.

    A lot of blogs and businesses will put together pages or posts that collect helpful resources their readers might appreciate. Any pages that do this for websites that are like yours could be an opportunity for a link. example of a resource page with links To identify pages like this, think of the main keywords that describe what your website does and get to searching.  If your blog is full of healthy vegan recipes, search for terms like vegan blog resources, vegan blog links and other variations on those terms. For every relevant resource page you find, see if you can find contact information for the site webmaster and craft a pitch for why your website deserves to be added. search google for resource pages to find link building opportunities You should expect for a lot of your emails to be ignored. You’re essentially reaching out to a stranger and asking them to do work as a favor to you. But if you send out 100 emails and get two new links on high authority websites, the effort will be worth it.  

    5. Find Broken Links.

    Broken links are annoying for website visitors and owners alike. Every time someone clicks on one on your website, it’s a bad experience for them that reflects badly on you (unless you follow these tips to make your 404 experience a positive one). Broken link building is based on the idea that by alerting a website owner to a broken link on their website and suggesting a good replacement, you’re helping them out. Where most link building strategies amount to asking other website owners to do you a favor, in this case the favor’s more reciprocal. Finding examples of relevant broken links around the web can be difficult, but there are a number of broken link tools that help you find any broken links on a particular website, as well as SEO tools that deliver reports of broken links based on keywords or topic areas. For each relevant broken link you find, you can either contact the webmaster to recommend a piece of content you already have that makes a good replacement, or create a new piece of content if you don’t already have one.  

    6. Create a Statistics Roundup.

    Writers love statistics. They’re a good, solid way to back up any point they make in an article or blog post. As such, original research and data are some of the best types of content for earning new links.  If you have the resources to create original research, definitely do that. But it does require a lot of work and the right tools and some bloggers aren’t up to the task. In that case, the next best thing is to try to collect existing statistics your audience is likely to be looking for all in one place. original research for link building By bringing a large number of statistics together into one place in an easily accessible format, you’re providing value to the people (including writers) out there looking for that information. If writers find the stat they’re looking for on your website – even if you’re not the one that originated it – you may be the one to earn that link. Note: a lot of writers will follow the link you include back to the original source to check its authenticity and will prefer to use that link instead in their post. But don’t let that keep you from including that link back to the source -  a stat that doesn’t point back to its source is less trustworthy (and less likely to attract links). In some cases though, that stat will be behind a form or shared in a format that’s less user-friendly than your post, which will make linking back to your blog post the better choice for their readers. This is especially true if you find a way to add value, such as with the helpful graphics HelpScout included in their statistics roundup. infographic linkbait

    7. Create and Give Out Awards.

    You know what happens when a person or company receives notice that they’ve won an award? In most cases at least, they want to publicize it. They may write about it on their blog, send out a press release, or promote their win on all their social media channels – in short, send a bunch of links and promotion back to the source. To be clear, well known brands or awards are more likely to get that response, but even little known brands or blogs that create awards can get a similar reaction, simply because people like getting awards. It gives them something to brag about and point to as evidence that they’re doing well. use awards for link building strategy Why not create your own award? Give it a snazzy name (possibly one that sounds something like your blog) and start looking for other blogs, influencers, companies, or people in your niche that you think should be winners. Create a logo (or hire a graphic designer to do so) and encourage them to post it on their websites. It’ll earn you both links and general goodwill in the community.  

    8. Write Reviews or Product Comparisons.

    Whatever topic you cover on your blog, there are probably some products that your readers consider relevant. And product reviews and comparisons are very useful to readers who want to make sure they’re making the right choice when deciding which product to buy. They can always see what the brands behind the products have to say on their own website, but that’s worth less to them than unbiased information from a third party. Somebody with a photography blog will have readers interested in information to help them buy the right camera. Pointing them toward a specific camera you’ve used and know is great, and explaining everything about it that works well and all the little (or not so little) things about it that don’t work well is exactly what they need to hear before buying. Even better, if you’ve tried out three similar cameras and can explain how they’re different and their relative strengths and weaknesses, you’re providing triple the information to help people make a decision. link building idea for bloggers write product reviews Not only will your reviews or product comparison posts provide value to people in your target audience, but they’ll be likely to attract links as well. The brands selling those products have an interest in linking to any positive reviews of their products. And any writer working on content where they know that information will be valuable to their readers, such as say, a blog post on how to get started as a photographer, will have good reason to link back to your detailed post.  

    9. Use the Skyscraper Technique.

    The search rankings are a competition and some keywords are much more competitive than others. If you can identify keywords that are relevant to your topic, but currently only have lackluster or mildly good content in those top spots, that’s a keyword you can easily compete with. The skyscraper technique is about finding those top ranking blog posts that aren’t as good as your content, then creating a truly awesome blog post that’s obviously better. Once you’ve got your awesome blog post done and published, you can reach out to the websites that linked to the mediocre content that's currently ranking and recommend that they consider replacing that link with your more thorough and helpful content.  If the original post has obvious errors or is outdated, make sure to include that in your case.  

    10. Connect with Other Bloggers.

    You’ll notice that a couple of the earlier recommendations on this list prioritize building relationships. That’s because relationships are a huge part of link building. People are less likely to link to a stranger from a blog they’ve never heard of than they are to someone they’ve interacted with and know is legit. If you re-tweet other bloggers in your space, share their content, leave comments on their blog, or find ways to collaborate with them – then you’ll get on their radar. Once they know you, they’ll be more likely to pay attention to your content and share it or link to it anytime they’re impressed by what you wrote or know the link will add something valuable to their post. This is a long game. You can’t introduce yourself to a blogger in your space today and expect a link tomorrow, but starting to build relationships now and become a part of the larger community will pay off over time.  

    Conclusion

    None of these strategies are particularly easy. All of them will require a time commitment and some significant work. But if you want your potential readers to find your awesome blog posts, this type of work is the difference between only being found by those who already know you, and showing up in the search engines for the topics you cover.
  • 5 Ways Facebook Insights Can Help You Write Better Blogs

    Monday, May 7, 2018 by
    how to use facebook insights

    How to Use Facebook Insights to Improve Your Blog

    One of the most important steps to building a successful blog is creating content that your audience is truly interested in. Typically, this includes blog posts that solve problems and provide valuable information. According to HubSpot, 47% consumers view 3 to 5 blog posts before getting started in the buying process. As you can imagine, creating blog posts for your target audience that spark interest is the key to generating more conversions and sales. So, how do you come up with such blog topic ideas? You can start by doing market research to properly analyze your target audience and understand their current interests and what kind of content they’re consuming the most.  There’s no better place than Facebook to begin that research. Here's why. best WordPress hosting

    What is Facebook Audience Insights?

    Hands down, Facebook is the best platform to perform market research. With over 1.4 billion daily active users, it’s guaranteed you can find your target customers on this massive social networking platform. Not only that, but you can also learn a lot about your target audience through Facebook, thanks to Facebook Audience Insights, a tool that provides businesses with information related to their audience to create more targeted content. Audience Insights allows you to explore the entire user base of Facebook to filter and carefully identify your target audience based on their interests, likes, age, education, job, location, income, and much more.  

    Step 1: Identify Your Target Audience

    To create more targeted blog posts, first you need to identify your target audience. You can start that process by creating a buyer persona, a detailed profile of the ideal customer you want to target through your content. Then, using your buyer persona, you can narrow your search in Audience Insights using the right filters. identify target audience on facebook insights For example, if your ideal customer is a woman who’s planning a wedding, then you can use the Relationship Status filter in Audience Insights to find that target audience based on the period of time a person has been married. Of course, it’s not the best way to find the right information about your audience since you’ll still be guessing your customer interests and demographics through that process. That's why you need to first grow an email marketing list to collect leads, or you can install a Facebook Pixel on your website. We’ll get into that in the next step.  

    Step 2: Create a Custom Audience

    Facebook recommends that you use your email list to create a custom audience. That way, you can analyze an audience who has already shown interest in your business. create custom audience in facebook insights Simply download your email list as a CSV file and upload it to Facebook Audience Insights. Once you upload your email list, Facebook will compare the emails with its user base to find the Facebook profiles of your leads to create a custom audience. You can also create a custom audience using a Facebook Pixel. This is a conversion tracking tool that you can integrate on your website to track your visitors. Then you can create a custom audience using the data gathered from your website visitors. As you can imagine, using a Facebook Pixel takes a while to gather data. Using your email list is the easiest and the most effective way to create a custom audience.  

    Step 3: Gather Insights

    Once you’ve created a custom audience, you can begin analyzing the audience through Audience Insights. Go to Audience Insights and select your new custom audience from the Custom Audience tab on the left-hand side panel. Now, Facebook will show you all the information related to your custom audience. select email list audience in facebook insights Narrow the results using the various advanced filters. For example, you can narrow your audience based on interests like people who are interested in dating or weddings. Then you can further enhance the search based on job titles and lifestyles as well. Let’s imagine that you’re a business promoting wedding catering services and you’re targeting women at the age of 25 who became recently engaged and are interested in weddings. select target audience in facebook insights Once you’ve applied all the necessary filters, head over to the Page Likes tab to see what kind of pages your target audience most recently liked. view page likes tab in facebook insights As you can see, in this example, your audience seems to be big fans of the Betty Crocker website, which specializes in food and recipes. page likes tab of facebook audience insights We now know that your target audience is interested in learning about food recipes, so that would be a good topic category for your blog posts.  

    Step 4: Find the Right Topics

    The next step is to craft a blog post title using the topic you’ve discovered through Facebook Insights. You can do this using Quora, a platform filled with questions posted by many different types of people. On Quora, search for your topic. Following the same example, let’s search for “food recipes.” use quora for blog topic research As you can see in the results, people are interested in healthy food recipes for babies and vegetarian food recipes. You can use these questions to craft an effective blog post title like “5 Healthy Vegetarian Food Recipes for Babies.”  

    Step 5: Test Your Titles

    Optimizing your blog post title is an important part that helps determine how much traffic you can attract to your blog. People will use your blog post title to decide whether or not to visit your blog. Use CoSchedule Headline Analyzer to test and analyze your blog post titles for effectiveness and SEO. coschedule headline analyzer You can try changing the words of your title and using power words to improve its effectiveness. The tool will also show you how your title will appear in the Google search results as well.  

    Conclusion

    There you go: all the reasons to add Facebook Insights to your blogging toolkit. Now you can start creating effective blog posts that your target audience will definitely be interested in. One last tip: Once you identify the right topics to create targeted posts, remember to research for the right keywords to use in your blog posts and titles. Hop on to Google AdWords Keyword Planner and find keywords with low competition and enough search volume to further optimize your post title and subheads.
  • Advanced SEO Tips for Bloggers

    Monday, April 30, 2018 by
    Advanced SEO tips for Bloggers

    Advanced SEO Tips for Bloggers

    If you wanted to write for yourself, you could keep a journal. You blog because you want other people to connect with what you have to say, or because you know it’s a valuable way to promote your website. Either way, you need other people to find you. You already know the SEO basics – to include keywords in your titles and headings, fill out your meta description, and promote your work on social media. But to truly stand out in the competitive world of online content, you need to move toward more advanced SEO tips. Here are a few important advanced SEO tips to start including in your blogging strategy. Creating a blog

    1. Make Keyword Research Part of Your Planning.

    Regular bloggers know how important it is to plan a calendar out in advance. If you don’t take the time to plan out topics and deadlines for yourself, you’ll have a hard time staying consistent in your publishing. Each time you sit down to plan out your calendar for the coming weeks, spend some time doing keyword research to see what topics your audience is thinking about, and the language they use when looking for information on those topics. There are a number of useful tools you can use for this. Google’s Keyword Planner is free and uses the data the company collects on what people are searching for in the most popular search engine in the world. It supplies both information on roughly how often people search for specific keyword terms and similar keywords people use to the ones you provide. You can also find phrases people commonly use by paying attention to the similar searches Google provides in the “People also ask” and “Searches related to” sections on the search engine results page. use people also ask box for keyword researchrelated keywords in google search

    2. Focus on Long-Tail Keyword Opportunities.

    Obviously, you’d love to rank for the general keywords that broadly describe what you do on your blog. If you provide health advice, then showing up when people search “health advice” would mean so many people find you. But if you do a search for that term, you’ll notice you’re competing with some serious bigwigs. Your blog probably isn’t going to unseat Harvard Health, WebMD, and Healthline for those top spots. search results page for broad keyword But when you think about it, a lot of the people searching for health advice aren’t going to use that sort of general term – they’re looking for specific information, like “best exercises for high cholesterol” or “foods to improve digestion.” These more detailed, specific searches are called long-tail keywords and for the vast majority of websites seeking to improve their SEO, they’re the most important keywords to focus on targeting in your efforts. They’re less competitive, so you have a better chance of showing up on page one and actually grabbing some of the traffic for that term.  

    3. Do SERP Research for Every Topic You Blog About.

    Not all search engine results pages look the same. With the recent rise in rich results, some searches produce a simple list of links, some include answer boxes up top, some have product ads at the top of the results page, and some have a map of local results that dominate the page. example of table featured snippet for infant sleep chartexample of local map 3-pack snippet rich result in google Knowing what the search results page looks like for the term you’re targeting is crucial for knowing how best to optimize your blog posts to land the best spots on the page and make sure your content stands out once you do.  

    4. Optimize for Rich Results When Relevant.

    If your SERP research reveals keywords that do bring up rich results, the approach you take when optimizing your content should be based on the specific type of results that win that page. In some cases, that will mean using schema markup to help your content stand out in the main list of results, in other cases it will mean optimizing your blog post to aim for the featured snippet. meta description matches featured snippet for shared vs wordpress hosting Either way, you have to know what you’re targeting in order to know how to take the best approach to achieve it.  

    5. Optimize Your Images for SEO.

    Blogs can’t be all about text. Every blog post you publish should include at least one image, and sometimes more. For people better with words than visuals, that can be a challenge, but it’s important that you not only take time to find good images for your blog, but that you also use them as an opportunity to do further search engine optimization on your page. Every image you include in a blog post gives you extra opportunities to add your keyword to the page. You can use the alt text, the image file name, and possibly the caption text (if you can do so naturally and in a way useful to visitors) to insert uses of your keyword onto the page. That’s a few more ways to signal to Google what the page is about.optimize alt tag to help blog posts rank  

    6. Guest Post on Relevant Blogs.

    The hardest part of SEO is getting other websites to link back to yours. One of the best ways for bloggers to build links back to theirr blog is to create valuable content for related websites. It can require a lot of work (you already know good content takes work), but it gives you a way to reach a new audience and improve your website’s SEO authority. Identify a few blogs that cover topics similar to or complementary to what you write about and find out if they accept guest posts. Then take some time to get familiar with the types of posts they publish and topics that are most popular with their readers, before coming up with a blog post idea to pitch and write for them. Be prepared to get some rejections, particularly if you’re targeting blogs that have a huge readership. But every guest post you land will introduce your blog to a new audience and provide you with linking opportunities back to your own blog. Just make sure you don’t overdo it so your post doesn’t look spammy – stick with one or two relevant links back.  

    7. Add Internal Links to Your Old Posts.

    Internal links aren’t as valuable as external ones, but they’re still an important SEO tactic. Most bloggers know by now to look for opportunities to link back to old posts when you’re writing new ones, but how often do you think to revisit your old posts to look for opportunities to link to new posts that have been published since? Now and then, search your website for the main keywords you had in mind for your recent posts. Anywhere in old posts where you used those keywords or similar ones, add a link to the newer posts with the keyword as anchor text. It’s a pretty simple step that can make a real difference.  

    8. Update Old Posts to Keep Them Current.

    Creating new content regularly takes a lot of work. But you can make the work you’ve already done go further by periodically reviewing your blog to find old posts that are good, but may now be outdated. Beef these up with updated information and valuable tips or insights you missed the first time around. This is especially useful to do for posts that rank okay, but not great. So anything you’re on page 2 or 3 for is worth improving upon so you can try to make it good enough for page one.  

    9. Feature Influencers in Your Blog Posts.

    As with guest posts, finding ways to collaborate with influencers is a useful way to expose your blog to a wider audience. That could mean doing an interview with them, featuring a quote from them, pointing out an example of something they do well in a blog post, or referring back to advice they provided on their site (with a link). example of blog post roundup featuring influencers featured influencers in roundup post By featuring them, you can get on their radar and may be able to get them to share your blog post with their audience, potentially bringing you new views and followers.  

    10. Try Out Different Content Formats.

    While blogging is primarily associated with writing, it’s a format that is much more flexible than that. You can include images, videos, infographics, and podcasts on a blog if you want. Branching out into new content types may be just the thing to help you reach a new audience or connect with your current audience in new ways. Experiment a bit to see how you like working with new formats and whether or not they result in more shares, more links back to your posts, or more engagement from your audience. Any content format that does is worth creating more of.  

    Conclusion

    Blogging is one of the best things anyone can do to improve SEO, but simply having a blog and publishing posts isn’t enough to keep you competitive. Creating regular content that’s always good is the hardest part though. By doing a little extra work to make the hard work you’re already doing go further, you can help your audience find you more easily and ensure your content does its job.