Tuesday, October 20, 2015 by Kyler PattersonSnappy is officially a teenager! Our beloved gator is growing up so quickly. Many companies have entered our industry and only a few can say that they've been in business for 10+ year. We are excited to be able to celebrate our 13th year and it's all because of our AMAZING customers. Without you, none of this would be possible. So we want to thank you from the bottom of our hearts. In recognition of this big day, we're offering 50% OFF* all new hosting plans. Current customers can also take advantage of this deal by getting a new package as well. This could be your chance to upgrade to a new server type that you've been waiting for. Please check out our Sale FAQ to answer any questions you may have. For the first time ever... Most of the international HostGator brands will be celebrating with their own special offers, and you're invited to check them out: HostGator Brazil HostGator Mexico HostGator India Help us wish Snappy a very happy birthday, and launch your new website in celebration
Monday, September 14, 2015 by Sean ValantHostGator Holiday Dash Giveaway Official Rules NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
- How to Enter
- Tweeting your favorite tip from HostGator’s Holiday Dash email series using the hashtag #dashwithsnappy; or
- Alternatively, you may enter by hand printing your name, age, complete address (including zip code), daytime phone number and e-mail address on a 3"x 5" card and mail it, postage prepaid, to: The Endurance International Group, Attn: HostGator Holiday Dash Giveaway, 10 Corporate Dr., Suite 300, Burlington, MA 01803. Mail-in entries must be postmarked by October 23, 2015 and received by October 28, 2015. Mail-in entries will NOT be accepted via messenger/courier delivery service or any means other than United States Postal Service mail. Sponsor is not responsible for lost or misdirected mail in entries.
- Winner Selection
- POTENTIAL GIVEAWAY WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE GIVEAWAY.
- Verification of Potential Winner
- Prize Winners
- Entry Conditions and Release
- General Conditions
- Limitations of Liability
- Entrant's Personal Information
- Giveaway Results
Tuesday, September 8, 2015 by Sean Valant
Despite the stigma that surrounds email marketing, due primarily (and justifiably) to “spammers,” this channel remains a valid and profitable avenue for generating leads, sales, and generally just reaching people.
Roughly 10% of HostGator customers are Non-Profit businesses, and a recent study shows that these businesses actually get the highest open rates of any industry. An “open rate” is defined, fairly self-explanatorily, as the percentage of email messages that are opened (and presumably viewed) relative to the total number of emails sent out as part of a given email campaign. In other words, people are more likely to open an email sent from a Non-Profit than they are any other type of business.
However, email marketing remains one of the best performing and most-effective ways to market a business.
The aforementioned study, which was created by Constant Contact, also contains valuable information regarding the optimization of email campaigns and was created via the analysis of over 100 billion customer emails.
Constant Contact is an excellent tool for small businesses to execute successful email marketing campaigns. HostGator customers can learn more by visiting this link.
Wednesday, July 22, 2015 by Taylor HawesLet’s start off with a tough reality — most business owners aren’t getting as much as they could be from their email list. It’s not that they’re not working hard or seeing good results. In fact, for many, email is already their biggest driver of new and repeat business. But there’s one thing that many small businesses aren’t doing that could help take things to the next level. Luckily, adding that one thing to your email marketing strategy is a lot easier than you might think. It starts with understanding a term you may have heard before — segmentation. Segmentation is the process of organizing your contacts into different groups, so you can target them with content or offers that are relevant to their needs or interests. Rather than sending the same message to your entire list and hoping the right people see it, segmentation makes it easy to create emails that you know specific groups of contacts will be interested in — improving the chances of them opening, clicking, and acting on the content and offers you send out.
Why Is Segmentation Important?One of the biggest reasons people ignore emails or unsubscribe from email lists is because the content they receive isn’t relevant to them. While you may have people who read and act on every email you send out, if you’re not taking the appropriate steps to segment your audience, it’s likely that you already have potential customers or donors who are tuning you out. Plenty of small businesses and organizations are already using segmentations and have seen some impressive results. See for yourself. If you’ve never segmented your list — one of the questions you may be asking is “how can I get started?” Using an email marketing provider like Constant Contact makes it super easy to segment your contacts. You can create separate lists for different groups of contacts, or use a feature called Tags that makes organizing your master list a lot easier. But before you can start organizing contacts into different groups, you’re going to need some information to work with. If you’re like a lot of businesses, the amount of information you have available may be limited to name and email address. But there are also details like: job title, company, address, birthday, interests, and purchase history, which could be used to your advantage. How can you find the information you need? Here are a few quick ideas:
- Use what you know: Even if you don’t have a ton of information about your contacts, you should be able to quickly scan your list and recognize a handful of names. You can add a tag for VIPs, or create a separate list and send them exclusive offers to reward them for their loyalty.
- Update your sign-up process: While you may only want to require people to give their name and email address, you can also add optional fields like address or company name.
- Use a survey: An online surveyis a quick and efficient way to collect information from your email contacts. You can provide multiple choice questions to help gauge people’s interest around a particular product or service, and can also provide open-ended questions for people to fill out their own information.
- Host an event: Collect information when interacting with attendees face-to-face, and also use an online registration toolto collect important details before the event.
- Use your reports: Use your email reports to see which contacts are opening your emails each month, and export a list of people who have clicked on a particular link. This is a great way to identify your most active readers, and can also be used to learn more about the content or products your audience is most interested in.
- Location: Do you have groups of contacts that live locally and others that visit from out of state?
- Customer Status: A lot of the people on your list will be customers, but you may also have a sizeable audience of potential or new customers, as well.
- Interests: Use your click-through data to create interest-based lists.
- Questions/Needs: Use survey data or questions you’ve received in-person to group contacts, and follow up with more information.
- Length of time on your list: Creating a separate list for new contacts, and sending them a few introductory messages, is a great way to engage people right from the start.
Wednesday, July 15, 2015 by Taylor HawesYou already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won’t be spending the day alone. Your phone rings, your website gets traffic, and over time your business grows. But if you’re not giving this audience a way to stay connected with you when they’re away from your business — you’re missing out on a valuable opportunity to build relationships with these customers and accelerate the growth your business can achieve by driving action around the things you’re already doing.
Social Media Alone Isn’t EnoughSure, you could set up a Facebook Page or get started on Twitter but at the end of the day you don’t really own those contacts — you’re renting them. You can put days, weeks, and months into building a fanbase, but if one day Facebook decides to limit your ability to deliver your message, you’ll be no better off than when you started. On the flipside, by growing your email list, you’ll be able to take control of your message and communicate with your audience on your own terms. You’ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that’s relevant to them. And because you know the information is delivered to a place where your customers are going everyday — the inbox — you know your message is reaching your target audience. That’s what growing your contact list can do for your small business. And that’s the best case for why small businesses should consider email marketing.
Not Sure Where To Start When Growing Your List?Growing your list really breaks down to two things: covering your touch points and remembering to ask. Make it easy for people to sign up for your mailing list at all the places people are interacting with your business. This includes:
- Online: Add a sign-up form to your website to capture new visitors who may not be ready to buy. You should also use social networks like Facebook and Twitter to encourage fans and followers to join your email list.
- In-store: Place a paper sign-up sheet on your counter and ask people to share their name and email address. Email marketing solutions like Constant Contact also offer integrations with many business management and POS providers to automatically add new customers to your email marketing database.
- At events: Use a tablet to allow event attendees to join your email list on their own at events and other networking activities.
You Also Need To Make Sure You’re Asking People To Sign Up.Most of the people who walk through your door, call your business, or connect with you on sites like Facebook or Twitter will be happy to hear more about your business — all you need to do is ask! Make sure people understand what they are signing up for when they join your email list. What type of information will they receive? How often will they hear from you? What have other people enjoyed about receiving your emails? Use this information to set expectations early and make sure you’re following through. To encourage them even further, you can provide an additional incentive for signing up. In some cases, that incentive will be a monetary discount or free giveaway. But you can also use other types of offers like a free download or access to an upcoming event to encourage people to share their email address.
Get Started!Write down a list of all the places you’re already interacting with current and potential customers. Are you making it easy for people to join your list at all of these touch points? Have you clearly stated the benefits of signing up? With a few simple steps, you’ll be able to capture new email contacts without putting any additional stress on your staff or your budget. Constant Contact has all the tools you need to grow your email list. Start your free 60-day trial today.