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  • Snappy is Turning 13 Years Old!

    Tuesday, October 20, 2015 by
    HostGator's 13th Birthday Celebration Snappy is officially a teenager! Our beloved gator is growing up so quickly. Many companies have entered our industry and only a few can say that they've been in business for 10+ year. We are excited to be able to celebrate our 13th year and it's all because of our AMAZING customers. Without you, none of this would be possible. So we want to thank you from the bottom of our hearts. In recognition of this big day, we're offering 50% OFF* all new hosting plans. Current customers can also take advantage of this deal by getting a new package as well. This could be your chance to upgrade to a new server type that you've been waiting for. Please check out our Sale FAQ to answer any questions you may have. For the first time ever... Most of the international HostGator brands will be celebrating with their own special offers, and you're invited to check them out: HostGator Brazil HostGator Mexico HostGator India Help us wish Snappy a very happy birthday, and launch your new website in celebration  

    Sign Up With HostGator!

    Offer ends October 22nd at 11:59PM CST Terms and conditions vary between sites. Please check them in the individual locations.
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  • 2015 Holiday Dash

    Monday, September 14, 2015 by
    HostGator Holiday Dash Giveaway Official Rules NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
    1. Eligibility
    The HostGator Holiday Dash Giveaway (the "Giveaway") is open only to legal residents of the fifty (50) United States (including District of Columbia) who are eighteen (18) years or older at the time of entry. Void where prohibited by law. Employees of The Endurance International Group, Inc. or any of its respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production, execution or distribution of the Giveaway and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. The Giveaway is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Giveaway. Winning a prize is contingent upon fulfilling all requirements set forth herein.
    1. Sponsor
    The Endurance International Group, Inc., 10 Corporate Dr., Suite 300, Burlington, MA 01803.
    1. Timing
    The Giveaway begins on September 28, 2015 at 12:00 a.m. Eastern Time ("ET") and ends on October 23, 2015 at 11:59 p.m. ET (the "Giveaway Period"). Sponsor's computer is the official time keeping device for this Giveaway.
    1. How to Enter
    During the Giveaway Period, you will automatically receive one entry into the Giveaway for doing one of the following:
      1. Tweeting your favorite tip from HostGator’s Holiday Dash email series using the hashtag #dashwithsnappy; or
      2. Alternatively, you may enter by hand printing your name, age, complete address (including zip code), daytime phone number and e-mail address on a 3"x 5" card and mail it, postage prepaid, to: The Endurance International Group, Attn: HostGator Holiday Dash Giveaway, 10 Corporate Dr., Suite 300, Burlington, MA 01803. Mail-in entries must be postmarked by October 23, 2015 and received by October 28, 2015. Mail-in entries will NOT be accepted via messenger/courier delivery service or any means other than United States Postal Service mail. Sponsor is not responsible for lost or misdirected mail in entries.
    Limit one (1) entry per person during the Giveaway Period regardless of method of entry. Any attempt by any participant to use multiple Twitter accounts to enter will be ineligible. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected entries, which will be disqualified. In the event of a dispute as to any entry, the authorized account holder of the twitter account used to submit the entry will be deemed to be the entrant. The "authorized account holder" is the natural person listed as the owner of the twitter account. Potential winners may be required to show proof of being the authorized account holder. All entries become the sole and exclusive property of Sponsor and will not be returned
    1. Winner Selection
    On or about October 29, 2015 the Sponsor will select one (1) entry as the Prize winner in a random drawing of all valid entries received during the Giveaway Period. The entrant will be contacted using the Twitter handle or email address provided with the entry and may be awarded the Prize (subject to verification of eligibility and compliance with the terms of these rules.) Sponsor's decisions as to the administration and operation of the Giveaway and the selection of a potential winner is final and binding in all matters related to the Giveaway. The winner will be notified one day after the drawing.
    1. POTENTIAL GIVEAWAY WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE GIVEAWAY.
    1. Verification of Potential Winner
    The potential winner must continue to comply with these Official Rules and winning is contingent upon fulfilling all requirements. The potential winner will be required to sign and return to Sponsor within five (5) days of the date notice is sent, an affidavit of eligibility and liability/publicity release (except where prohibited) in order to claim his/her prize. If a potential winner of the prize cannot be contacted, fails to sign and return the affidavit of eligibility and liability/publicity release within the required time period (if applicable), or if the Prize or prize notification is returned as undeliverable, the potential winner forfeits the Prize. In the event that a potential winner of a Prize is disqualified for any reason, Sponsor may award the applicable Prize to an alternate winner by random drawing from among all remaining eligible entries.
    1. Prize Winners
    One (1) prize winner will receive a goMobi bundle, which includes a professionally set up mobile site and one (1) year of goMobi service (the “Prize”) for a total value of Two Hundred and Fifty-Nine Dollars ($259). The Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor's sole discretion. Sponsor reserves the right to substitute the listed Prize for one of equal or greater value for any reason. The winner is responsible for all taxes and fees associated with Prize receipt and/or use. Odds of winning a Prize depends on the number of eligible entries received during the Giveaway Period.
    1. Entry Conditions and Release
    By entering the Giveaway, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Giveaway; (b) release and hold harmless the Sponsor and its parents, subsidiaries, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Giveaway and all of their respective past, present and future officers, directors, employees, agents and representatives (collectively, the "Released Parties") from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's entry, creation of an entry or submission of an entry, participation in the Giveaway, acceptance or use or misuse of a Prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of an entry; and (c) indemnify, defend and hold harmless the Sponsor from and against any and all claims, expenses, and liabilities (including reasonable attorneys' fees) arising out of or relating to an entrant's participation in the Giveaway and/or entrant's acceptance, use or misuse of a Prize.
    1. Publicity
    Except where prohibited, participation in the Giveaway constitutes winner's consent to Sponsor's and its agents' use of winner's name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.
    1. General Conditions
    Sponsor reserves the right to cancel, suspend and/or modify the Giveaway, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Giveaway, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Giveaway or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
    1. Limitations of Liability
    The Released Parties are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Giveaway; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Giveaway; (d) technical or human error which may occur in the administration of the Giveaway or the processing of entries; or (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Giveaway or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Giveaway. No more than the stated number of Prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than the stated number of Prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, unawarded, eligible Prize claims.
    1. Disputes
    Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any Prizes awarded, other than those concerning the administration of the Giveaway or the determination of winners, shall be resolved individually, without resort to any form of class action; (b) any and all disputes, claims and causes of action arising out of or connected with this Giveaway, or any Prizes awarded, shall be resolved exclusively by the appropriate court located in the Commonwealth of Massachusetts; (c) any and all claims, judgments and awards shall be limited to actual and reasonable out-of-pocket costs incurred, including costs associated with entering this Giveaway, but in no event attorneys' fees; and (d) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual and reasonable out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Massachusetts, without giving effect to any choice of law or conflict of law rules (whether of the Commonwealth of Massachusetts or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Massachusetts.
    1. Entrant's Personal Information
    Information collected from entrants is subject to the Sponsor's Privacy Policy.
    1. Giveaway Results
    For Giveaway results send a hand-printed, self-addressed, stamped envelope to Winners List – HostGator Holiday Dash Giveaway c/o The Endurance International Group, Inc., 10 Corporate Dr., Suite 300, Burlington, MA 01803. Requests for the winner list must be received by December 15, 2015. Twitter is a trademark of Twitter, Inc. Twitter is in no way affiliated with or a sponsor of the Giveaway.  
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  • Constant Contact And Email Marketing

    Tuesday, September 8, 2015 by

    Despite the stigma that surrounds email marketing, due primarily (and justifiably) to “spammers,” this channel remains a valid and profitable avenue for generating leads, sales, and generally just reaching people.

    Roughly 10% of HostGator customers are Non-Profit businesses, and a recent study shows that these businesses actually get the highest open rates of any industry.  An “open rate” is defined, fairly self-explanatorily, as the percentage of email messages that are opened (and presumably viewed) relative to the total number of emails sent out as part of a given email campaign.  In other words, people are more likely to open an email sent from a Non-Profit than they are any other type of business.

    However, email marketing remains one of the best performing and most-effective ways to market a business.

    The aforementioned study, which was created by Constant Contact, also contains valuable information regarding the optimization of email campaigns and was created via the analysis of over 100 billion customer emails.

    Constant Contact is an excellent tool for small businesses to execute successful email marketing campaigns.  HostGator customers can learn more by visiting this link.

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  • The One Thing You Should Do to Get More Out of Your Email List

    Wednesday, July 22, 2015 by
    How to Get More from Your Email List Let’s start off with a tough reality — most business owners aren’t getting as much as they could be from their email list. It’s not that they’re not working hard or seeing good results. In fact, for many, email is already their biggest driver of new and repeat business. But there’s one thing that many small businesses aren’t doing that could help take things to the next level. Luckily, adding that one thing to your email marketing strategy is a lot easier than you might think. It starts with understanding a term you may have heard before — segmentation. Segmentation is the process of organizing your contacts into different groups, so you can target them with content or offers that are relevant to their needs or interests. Rather than sending the same message to your entire list and hoping the right people see it, segmentation makes it easy to create emails that you know specific groups of contacts will be interested in — improving the chances of them opening, clicking, and acting on the content and offers you send out.  

    Why Is Segmentation Important?

    One of the biggest reasons people ignore emails or unsubscribe from email lists is because the content they receive isn’t relevant to them. While you may have people who read and act on every email you send out, if you’re not taking the appropriate steps to segment your audience, it’s likely that you already have potential customers or donors who are tuning you out. Plenty of small businesses and organizations are already using segmentations and have seen some impressive results. See for yourself.   If you’ve never segmented your list — one of the questions you may be asking is “how can I get started?”   Using an email marketing provider like Constant Contact makes it super easy to segment your contacts. You can create separate lists for different groups of contacts, or use a feature called Tags that makes organizing your master list a lot easier. But before you can start organizing contacts into different groups, you’re going to need some information to work with. If you’re like a lot of businesses, the amount of information you have available may be limited to name and email address. But there are also details like: job title, company, address, birthday, interests, and purchase history, which could be used to your advantage. How can you find the information you need? Here are a few quick ideas:
    • Use what you know: Even if you don’t have a ton of information about your contacts, you should be able to quickly scan your list and recognize a handful of names. You can add a tag for VIPs, or create a separate list and send them exclusive offers to reward them for their loyalty.
    • Update your sign-up process: While you may only want to require people to give their name and email address, you can also add optional fields like address or company name.
    • Use a survey: An online surveyis a quick and efficient way to collect information from your email contacts. You can provide multiple choice questions to help gauge people’s interest around a particular product or service, and can also provide open-ended questions for people to fill out their own information.
    • Host an event: Collect information when interacting with attendees face-to-face, and also use an online registration toolto collect important details before the event.
    • Use your reports: Use your email reports to see which contacts are opening your emails each month, and export a list of people who have clicked on a particular link. This is a great way to identify your most active readers, and can also be used to learn more about the content or products your audience is most interested in.
      With the right information, you’ll be ready to start segmenting your list! Take some time to think about the different groups of contacts you have on your list. Consider things like:
    • Location: Do you have groups of contacts that live locally and others that visit from out of state?
    • Customer Status: A lot of the people on your list will be customers, but you may also have a sizeable audience of potential or new customers, as well.
    • Interests: Use your click-through data to create interest-based lists.
    • Questions/Needs: Use survey data or questions you’ve received in-person to group contacts, and follow up with more information.
    • Length of time on your list: Creating a separate list for new contacts, and sending them a few introductory messages, is a great way to engage people right from the start.
      There are plenty of ways you can use segmentation to get more from your list. Remember that growing an effective email list isn’t just about adding names and email addresses to your database. These are people who have opted-in to receive updates from your business. It’s your responsibility to offer an experience that meets their needs and inspires them to take action. Get started today! Constant Contact has the tools you need to manage your growing contact list.
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  • Why Small Businesses Need To Have (and Grow) An Email List

    Wednesday, July 15, 2015 by
    Why Small Businesses Need to Have and Grow Their Email List You already have an audience for your business. When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won’t be spending the day alone. Your phone rings, your website gets traffic, and over time your business grows. But if you’re not giving this audience a way to stay connected with you when they’re away from your business — you’re missing out on a valuable opportunity to build relationships with these customers and accelerate the growth your business can achieve by driving action around the things you’re already doing.  

    Social Media Alone Isn’t Enough

    Sure, you could set up a Facebook Page or get started on Twitter but at the end of the day you don’t really own those contacts — you’re renting them. You can put days, weeks, and months into building a fanbase, but if one day Facebook decides to limit your ability to deliver your message, you’ll be no better off than when you started. On the flipside, by growing your email list, you’ll be able to take control of your message and communicate with your audience on your own terms. You’ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that’s relevant to them. And because you know the information is delivered to a place where your customers are going everyday — the inbox — you know your message is reaching your target audience. That’s what growing your contact list can do for your small business. And that’s the best case for why small businesses should consider email marketing.  

    Not Sure Where To Start When Growing Your List?

    Growing your list really breaks down to two things: covering your touch points and remembering to ask. Make it easy for people to sign up for your mailing list at all the places people are interacting with your business. This includes:
    • Online: Add a sign-up form to your website to capture new visitors who may not be ready to buy. You should also use social networks like Facebook and Twitter to encourage fans and followers to join your email list.
    • In-store: Place a paper sign-up sheet on your counter and ask people to share their name and email address. Email marketing solutions like Constant Contact also offer integrations with many business management and POS providers to automatically add new customers to your email marketing database.
    • At events: Use a tablet to allow event attendees to join your email list on their own at events and other networking activities.
      Covering your touch points will guarantee your audience will grow and won’t require much heavy lifting from you or your staff.  

    You Also Need To Make Sure You’re Asking People To Sign Up.

    Most of the people who walk through your door, call your business, or connect with you on sites like Facebook or Twitter will be happy to hear more about your business — all you need to do is ask! Make sure people understand what they are signing up for when they join your email list. What type of information will they receive? How often will they hear from you? What have other people enjoyed about receiving your emails? Use this information to set expectations early and make sure you’re following through. To encourage them even further, you can provide an additional incentive for signing up. In some cases, that incentive will be a monetary discount or free giveaway. But you can also use other types of offers like a free download or access to an upcoming event to encourage people to share their email address.  

    Get Started!

    Write down a list of all the places you’re already interacting with current and potential customers. Are you making it easy for people to join your list at all of these touch points? Have you clearly stated the benefits of signing up? With a few simple steps, you’ll be able to capture new email contacts without putting any additional stress on your staff or your budget. Constant Contact has all the tools you need to grow your email list. Start your free 60-day trial today.
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