For small businesses, content distribution is critical in spreading the word about your products and services. WordPress plugins serve as a tool to grow brand awareness and increase your site traffic.
Every WordPress plugin isn’t the same. They offer different types of value and can engage your audience in various ways. So, you want to select the right plugin for your business’s goals.
Start optimizing your social distribution channel. Check out these 7 WordPress social media plugins below.
1. Social Login
Customers’ schedules are jam-packed with a laundry list of activities. From kids’ soccer practices to major work projects, their time is limited.
Your business can streamline customer interaction with the Social Login plugin. This WordPress tool allows your visitors to login, register, and comment on your website through social networks, like Facebook, Twitter, and LinkedIn. That way, your loyal fans don’t have to start from scratch or deal with a clunky registration system.
Without the complex forms, your business can improve your visitor data quality and eliminate spam registrations from bots. It’s also likely to increase your registration rates because visitors aren’t wasting time with multiple form fields.
Plus, this social media integration is maintenance fee. Social Login monitors the APIs of the social networks and updates its services accordingly.
Small businesses must take steps to inform customers about their products. Social media is an effective channel to attract new people to your site.
“When we use social media to gain reach, tie into influencer audiences, and find ways to amplify the content, then we allow our audiences to determine the quality of the content and authority status we deserve in the industry,” writes Corey Morris, vice president of marketing for Voltage.
And with Mashshare, you can encourage visitors to share your content with their family and friends on social media networks. This free plugin centers around social sharing optimization, including a total share counter beside prominent share buttons.
MashShare doesn’t depend on external script. So, your WordPress website’s load speed won’t slow down and your visitor’s privacy will be safe.
3. Social Locker
Engagement keeps your business moving forward. Rather than giving away all your content for free, consider locking highly valuable content in exchange for a desired action.
Social Locker makes this strategy possible. This premium WordPress plugin requires your visitors to share your page on social media to unlock specific content. So, until the reader likes, shares, or tweets your page, the content stays hidden.
This technique helps improve social performance of your website—building quality followers and attracting more social traffic. You’ll want to gate content that matters to your visitors, such as a video, checklist, or cheat sheet. It’s super easy to do, too. Select the content you want to lock, and just click the Social Locker button on your toolbar.
The plugin also includes built-in advanced analytics. You can identify which lockers perform the best and optimize them future marketing campaigns.
Most marketers underestimate the value of spending time on strategy development. Sharron Nelson, a digital marketing specialist, explains:
“By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience.”
Plan your next steps by making it easy for visitors to share your content. TweetDis is a WordPress plugin that helps increase the number of website visitors who tweet your content to their followers. All you need is a quotable tweet, like a catchy phrase, statistic, or key takeaway.
It’s also simple for you to use. Just highlight the content and click on TweetDis button. No coding involved. You’ll get this remarkable tweetable below:
5. Floating Social Media Icon
Brandwatch reports that “only 20 Fortune 500 companies actually engage with their customers on Facebook.” This gap in the social market is an opportunity for your small business.
As your customers’ interactions with your site change, it’s your responsibility to adapt to their behaviors. For example, static social media buttons can get overlooked. It’s hard to grab your visitor’s attention in a few seconds.
Floating Social Media Icon offers a solution. This plugin sets up social media icons to float on your pages. The icons will move from the top left corner to the bottom right corner of the screen.
You can configure the plugin to show specific social channels and decide the display order. It’s a small reminder to the reader to share your site with their network.
6. Flow Flow
Good content without distribution (and vice versa) isn’t helpful to your small business. You want your content noticed and read by your audience. Branimir Hrženjak, content writer at Paldesk, offers his perspective:
“That’s why the backbone of any good social media plan are relevant articles. Therefore, your content should be aligned with your other resources, such as a blog or a similar product. Evaluate what your users want, and provide them with context and valuable insights.”
Flow Flow provides a stream of your different social feeds. The plugin displays visually appealing galleries of your Facebook, Instagram, and Twitter posts. Simply select your layout and build your gallery with the drag-and-drop tool. It also lets you exclude specific posts by URL, by username, or by words.
7. Social Fans
Social proof plays a key factor in why customers follow and purchase businesses. Customers feel comfortable if they know other people, especially their peers, are engaging with a brand.
Social Fans gives your small business credibility. This premium social counter adds social links to your WordPress site and displays the number of your fans and followers on popular social media channels.
Choose from different display views, colored skins, and column options. The plugin aggregates the total of your social audience and instantly shows off your value.
Expand Your Social Media Efforts with WordPress Plugins
Social media is a medium to introduce your content to new audiences. Experiment with plugins to accelerate your social strategy.
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Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.