Instagram has evolved into a popular online hangout space for its users. At any given moment, you can find people watching funny video clips, reading inspirational quotes, or liking their favorite memes.
This social media platform is also an effective tool for small businesses to post about upcoming product releases and promote user-generated content from their fans. Another added benefit is the ability to repurpose your Instagram content on your website to engage visitors.
It’s a simple process thanks to plugins. Try one of the six WordPress plugins for Instagram below.
1. 10Web Social Photo Feed
Consumers love Instagram for its dynamic content feed, and brand teams are spending countless hours curating the perfect mix of content for their followers.
When people feel an emotional connection with your content, they are much more likely to share it with their peers and buy your products. Instagram Stories are the perfect way to show off your brand’s storytelling skills.
With 10Web Social Photo Feed, you can highlight your Instagram stories on your WordPress website. This responsive plugin offers stunning display views to add vibrancy to your posts and pages. It also includes a pagination feature, so your visitors can easily navigate your content.
You can specify the number of photos you want to display on each page and choose what happens when a visitor clicks on an image from the feed. If you need any assistance, get help from the plugin’s timely support team.
2. Social Slider Widget
Research found that 63% of Instagram users log in at least once per day. This social media channel is a daily habit for consumers. They want the latest content to appear in their feed to provide informative, entertaining updates.
Small businesses can leverage this consumer behavior by showing their fans behind-the-scenes content of how the product is made or the VIP planning of a product launch event. It gives followers an inside look at their beloved brand.
Then, you can repurpose that same Instagram content to your website. Using shortcodes, the Social Slider Widget plugin allows you to place the content on any WordPress post or page. You can even connect several Instagram accounts and show multiple feeds on your site.
This plugin offers flexible layout settings to customize image sizes, image spacing, and the number of images to display. You also can customize the display order by date, popularity, or random.
3. Enjoy Instagram
Social media management is a time-consuming process. That’s why most social media managers use batching, a time management technique, to help get more posts done. Alfred Lua, a marketer at Buffer, agrees:
“Taking this technique to Instagram marketing, it could mean grouping content creation and scheduling together instead of creating and publishing posts on a daily basis or even several times a day. Creating the posts from scratch on a daily basis can be very interruptive to your schedule.”
To get more value from your Instagram content, consider repurposing those posts to your website to grab the attention of visitors. Enjoy Instagram allows you to publish content directly to your site using a widget or shortcode.
Just link your profile to the plugin to start displaying your feed on WordPress. Your Instagram photos can be viewed in a carousel or grid mode with the lightbox effect. There’s also the option to customize the number of photos a visitor views.
4. Social Feed Gallery
On social media, product teaser posts are a simple way to highlight your brand and increase engagement without selling too aggressively. Serial entrepreneur Neil Patel writes:
“Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either. If you’re too pushy, followers will drop like flies.”
A similar principle applies when it comes to your website. You want to market your products in a way that intrigues visitors, not annoys them. Social Feed Gallery gives you the opportunity to showcase your Instagram advertising posts on your site.
With a one-click setup, this plugin provides two different layouts to display your feeds: a grid gallery and a carousel slider. You also can create hashtags feeds—for instance, grouping posts by product category.
5. WPZOOM Social Feed Widget
Nearly three-quarters of businesses use Instagram. That’s steep competition for your small business to keep your followers engaged.
To stand out from your competitors, you can write a compelling bio for your Instagram profile, use relevant hashtags in your posts, and post a variety of high-quality images. Consistently posting new content will also help boost your engagement.
The next step is to bring awareness about your Instagram account to your website visitors. WPZOOM Social Feed Widget is a fully customizable, responsive plugin to display your Instagram feed on your site.
You can display a public feed with up to 12 photos of any Instagram account. Plus, it includes a follow button to convert your website visitors into Instagram followers.
6. Intagrate Lite
Rounding this list out is Intagrate Lite, a plugin that makes it easy to post your Instagram images to your WordPress site, without having to manually embed each individual image.
As soon as you post a new photo on Instagram, it will automatically create a post with the image and the caption as the title.
Republishing your social media content is helpful when executing cross-channel marketing campaigns. That way, your website audience won’t miss any content on your Instagram feed.
You also can spice up your website with your Instagram videos. To do so, get the Pro version of the Intagrate to get access to a fully responsive HTML5 video player.
Bring Instagram to Your Website with WordPress Plugins
Instagram is a useful tool for engaging website visitors. You can boost product awareness and build an authentic connection with your audience. With WordPress Instagram plugins, you can add your Instagram content directly to your site.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.