It’s 2019, and email still rules when it comes to marketing. No other channel can match email’s 4400% return on investment, which means email campaigns earn an average of $44 for every dollar spent. And email marketing is more accessible than ever for businesses and blogs of all sizes.
When people can give you their email addresses right on your site, it makes a lot of marketing functions easier. These include building your list, targeting your email marketing to different segments of your list, and growing your business.
All these things are possible with the right WordPress email plugin.
The Best Email Plugins on WordPress Right Now
Let’s look at some of the most popular options to see how they can help your business or blog.
MailPoet lets your site visitors sign up for your newsletters, set up automated welcome emails to new list members, build newsletters right in your WordPress dashboard, and automatically notify your list when you publish new posts.
Not sure how to design your newsletters? MailPoet has dozens of templates you can use. You can also set up automatic updates on a daily, weekly, or monthly cadence to keep your list members engaged and drive traffic to your site.
You can segment your list in MailPoet for targeted updates and promotions. If you have subscribers in the EU, you’re covered—MailPoet is GDPR compliant. Deliverability is a plus for MailPoet, too. The team tracks every message sent to optimize your deliverability and open rates.
The premium version integrates with WooCommerce for opt-in at checkout, automated personalized recommendations, and easy product promotions. The optional sending service lets you send out as many emails as you wish each day, which can be helpful if your hosting plan caps your daily email traffic.
Pricing: MailPoet Premium plus sending service is free for accounts with under 1,000 subscribers. For larger lists, monthly rates start at $13. For MailPoet Premium alone, site licenses start at $149.
Newsletter is another all-in-one email marketing plugin that’s consistently popular with WordPress users. Like MailPoet, Newsletter lets you build your list, manage it, and create newsletters in your dashboard. Drag-and-drop tools make it easy to create a good-looking newsletter using media from your site. You can customize Newsletter’s themes for your email campaigns, too.
The free add-ons for Newsletter give you useful extras, like premium content settings that only unlock for subscribers and an automatically generated archive page with a list of all your newsletters.
Pricing: Free. For automation and reporting add-ons and integrations with platforms like Facebook, WooCommerce, and Google Analytics, Newsletter Premium subscriptions start at $65 per year for a 3-site license.
SendInBlue goes above and beyond. The Paris-based WordPress plugin gives you GDPR-compliant email building and personalization tools, along with list management, real-time reports on your campaigns, and marketing automation tools.
You can choose from more than 70 responsive templates, and then preview your messages to see how they’ll appear on different devices and with different email clients before you hit send.
With a SendInBlue account and a paid plan, you can also build landing pages for your website and manage your marketing, live customer service chat, and Facebook ads all in one place. Advanced segmentation tools let you get granular with your targeting. For example, “contacts who are less than 45 years who clicked links in my last 3 campaigns.”
Pricing: SendInBlue’s free plan lets you send up to 300 emails each day and build an unlimited contact list. Paid plans with additional features start at US$25 per month.
With SendPress, you get a lot of features in the free version, including a simple newsletter editor in the WordPress dashboard, customizable templates, email tracking and reporting, unlimited subscribers, unlimited newsletters, customizable opt-in widgets and forms, and scheduled sending tools.
With a personal paid SendPress plan, you can also get advanced reports with subscriber-level detail, automated post updates for your subscribers, tools for managing bounced messages, and tools for custom HTML-based templates and form fields. With a standard plan, SendPress users get easy spam testing tools to raise deliverability rates. They also get Autocron service from SendPress’ servers to check your newsletter delivery speed and help you get your messages out faster.
Pricing: Free for basic features. Paid plans start at $39 per year for a personal, one-site license. Plans that include all pro modules and services start at $99 per year for one site.
Sumo combines email subscription pop-ups, GDPR-compliant email marketing tools, and e-commerce integrations to help you reduce cart abandonment, increase your typical order value, and convert more customers. Sumo’s free tools include customizable, automated welcome emails for each new subscriber. You can create one-time email blasts as well as pre-scheduled email drip campaigns to create more touchpoints with your list members.
Sumo’s share button tools let your visitors raise your WooCommerce store’s visibility on social media. And Sumo offers free customer support, including one-on-one help when you’re just getting started.
Pricing: Sumo’s free plan covers an unlimited number of email subscribers and up to 10,000 emails each month. Sumo’s pro plan ($39 per month) adds A/B testing tools, advanced site visitor targeting, e-commerce design templates, and advanced analytics.
Not Sure Which WordPress Email Plugin to Choose?
You can try them all out for free. That way you can decide which interface you like best and which tools you’d prefer to work with. (For security and site management best practices, be sure to uninstall the plugins you decide not to use.)
Ready to step up your email marketing game? Start with super-fast WordPress Hosting that includes advanced security tools, free site migration, and a free SSL certificate to protect the information your visitors share with you.