If you’re a small business owner trying to improve your rankings, then you’re going to need to focus on building local links. With all of the local SEO information available online how do you know where to start?
Below we highlight five kinds of links you should focus on building as a local business owner. Let’s get to it!
1. Schools and Non-Profits
Most non-profits, schools, and other organizations are always on the lookout for sponsors. Just a simple search will usually turn up dozens of schools and non-profits who will gladly accept your donation in exchange for a link and placement on their website.
A lot of these opportunities can be fairly cheap and will land you a high-quality link with a .edu or .org extension.
2. Partner With Other Local Businesses
Other local businesses in your area don’t have to be in direct competition when you’re building out your link profile. Often you can create a page on your website that features the distributors and other partners you use. Simply create the page on your website, and mention the fact to other businesses in your area. In some cases they’ll create a similar page of their own, and include you in their roundup.
Another great way to get a link from a local business is to provide a testimonial for their services with a link back to your website. This is a great exchange for both your business and theirs, as they get great social proof, and you a get a high quality link pointing towards your website.
3. Local Press
Getting featured in the local press will do wonders for your link profile. Not only will this help you gain a high-quality link, but also it will help you create more local authority for your business.
Stay up to date on your local news and see if there’s a chance for you to contribute your expertise.
Another way to get featured in the media is to sign up for the service called HARO (Help A Reporter Out). You sign up to receive a daily email newsletter that features journalists asking for leads, and you provide them with a source in exchange for being featured in their article.
4. Meetups and Other Local Groups
Creating your own Meetup group is a great way to network within your local community. However, it can also be a great way to obtain a valuable backlink. You can either create your own group and link out to your site within the group’s profile.
Or, you can look for Meetup groups within your area that are looking for sponsors. To get a valuable partnership link, simply attend the next scheduled Meetup and pitch the group owner about being a sponsor.
5. Local Awards
Most cities and towns have a series of local awards. These are usually handled by local newspapers, media companies, and special organizations. Track down every relevant local award possible and submit your company and their story.
Sometimes you may not be able to submit your business for the award directly, so you may have to recruit a friend to help you out.
Local SEO doesn’t have to be difficult. But, it’s important to keep in mind that good, stable rankings won’t happen overnight. It takes daily execution and strategic link building to guarantee yourself solid rankings for years to come.