website popup best practices

If you’re looking for new ways to build trust with your website visitors, have you considered adding a live sales popup to your site?

Live sales popups appear in the corner of the screen so visitors browsing your site can see customer activity in real-time. These types of notifications are great at generating leads, boosting sales, and building your email list because they convince users to take action.

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Why Use a Live Sales Popup?

There are several benefits to using live sales notifications on your site. If you run an eCommerce store, it depends on accumulating customers so it can produce enough sales to see ROI. However, If you’re going to move customers through the sales funnel, building brand credibility first is a must.

Live sales notifications use FOMO, the fear of missing out, and social proof to convince customers to purchase. Visitors don’t want to feel like they’re missing out on a popular product enjoyed by many others, so they feel compelled to check it out. In the same way, when they see other people purchasing your products, it intrigues them to learn more. 

Using live notifications also builds trust between brand and visitor. When customers don’t have products up close and personal to examine before they buy, the real-time activity of other users eases their doubts and pushes them in the right direction. 

A whopping 92 percent of consumers trust recommendations from earned media. People feel more comfortable engaging with your products and services when they know others are doing the same. 

If you want users to take a specific action or navigate to a specific part of your site, live notifications can help. Let’s say you want users to sign up for your lead magnet. You can create a live popup that shows visitors signing up in real-time. 

For visitors near the end of the sales funnel who are still weighing their options, live sales popups push them to make a final buying decision. It can be the factor that turns someone from a visitor into a paying customer as it wipes away their doubts. 

It’s easier to increase conversions, drive sales, and build better customer relationships when you take the time to reassure your visitors. Live notifications do a great job of navigating users through buying decisions so they feel confident buying from your brand. 

In this tutorial, we’ll show you how to add a live sales popup to your site so your business can boost engagement and generate sales. 

How to Create a Live Sales Popup

1. Install the Plugin and Create an Account

You need a sturdy, reliable WordPress plugin like TrustPulse to connect your site to the popup software. TrustPulse is a social proof plugin that’s proven to increase site conversions by 15 percent. It drives user engagement by directing visitors to a specific product or to take a specific action. 

Once live, it looks like this:

example of trustpulse social proof plugin for live sales popups

For the first step, download and activate the TrustPulse plugin so it’s added to your WordPress dashboard.

install trustpulse plugin in wordpress dashboard

You then need to create a TrustPulse account. Go to their website and click “Get Started For Free.”

create trustpulse account

Enter your information in the field forms provided and select “Start My Risk-Free Trial Now.”

create trustpulse trial account

2. Create Your Campaign

Once the formalities of signing up are over, it’s time to create your live popup campaign to convert more customers. 

From your TrustPulse dashboard, select “Create Campaign.”

create new campaign in trustpulse

Now it’s time to add the basic details, such as the campaign name and type.

There are two options for campaign type: 

  • Recent Activity – shows your website activity in real-time
  • On-Fire – shows the number of people taking action on your site
choose recent activity campaign type for trustpulse

For this tutorial, we’ll choose “Recent Activity.”

3. Design Your Campaign

Now it’s time for the fun part: designing and formatting your campaign. It’s important for any marketing campaign that you’re able to tailor your message to your brand. You see the best results by creating strategies that work for your target audience. 

In the Design and Appearance section, you can customize your notifications to send the proper marketing messages and convert visitors. This includes the language, the location of the notifications on your site, and much more.

design appearance of trustpulse sales notification popup on wordpress

Use the live preview feature to see how it looks on your site:

preview trustpulse notification on wordpress

Don’t be afraid to get creative with your campaign and test different elements to see what brings the best results. 

4. Capture User Activity

Now, you need to decide how you’ll capture users’ activity on your site. TrustPulse lets you choose between two platforms, AutoMagic and Zapier. For the sake of this tutorial, we’re going to use AutoMagic, which is easy for beginners. However, feel free to use Zapier if that’s the option you’re comfortable with.

Select AutoMagic:

capture user activity on checkout url with trustpulse

Then, fill out the rest of the form fields to indicate where you’re capturing activity from.

When you’re done, select Next Step.

5. Set Display Rules

Now, you must decide where you want to display your live sales popup on your website. You can put it on every webpage or only a specific page depending on your goals. 

Use the settings to pick where you display your popup notifications, choose how long to display them, and more. 

change display settings for trustpulse sales popup notifications

6. Publish Your Campaign

It’s finally time to publish your campaign and start showing visitors the real-time activity taking place on your website. You’ll see a live preview of your live sales popup. Once you’re satisfied with how it looks, click “Launch your TrustPulse campaign” to save and publish your campaign. 

publish new live sales popup notification campaign with trustpulse

Start Making Money With Your Live Sales Popup

If you’re going to attract visitors and turn them into paying customers, you need to build brand credibility through social proof. Adding social proof to any marketing strategy will boost your conversions and increase sales as you continue building trust with your customers. 

Now that you’ve created your first live sales popup campaign, it’s time to sit back and wait for the conversions to flow in. 

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.