Back in the day, a business card was an indicator of being in business. It told the world what you were about and where you were heading.
Today, the same can be said for your website. If you run a business, do freelance work, or even work as an employee, a website has become indispensable.
With endless social media profiles and other forms of digital representation the question arises, “Do I even need a website?”
The answer is a resounding yes.
Having your own website gives you a medium that you control 100%. Beyond that, we offer even more reasons below. Keep reading to learn why everyone needs a website.
1. Set Yourself Up for Future Success
Your website gives you a vehicle to showcase your expertise, build a personal brand, and offer a way to showcase your creativity. Your site will continually evolve with you as you progress throughout your personal and working life.
By having a personal website you extend your opportunities for growth and success. For example, by creating a blog that’s filled with captivating and compelling content around your area of expertise you’ll not only be able to network with other’s in your niche but also establish your authority in time.
2. Stand Out From The Field
You can even think of your website as a digital resume. Instead of just listing places you’ve worked and skills you’ve acquired, you can actually show off those skills in real time.
If you’re looking to give yourself a leg up on your competition, then your website can be the perfect way to showcase your skills.
For example, a standard resume is kind of boring. You can use your website to the same effect, but you can also make your past work experience more engaging by including photos, testimonials, additional text, and even video.
3. Control Over Your Image
Having complete control over how you present yourself is important. Today, whether you’re applying for a new job, pitching a potential project, or simply introducing yourself to someone, the chances are high that they’ll Google you first.
Even though your social media profiles may come up, this won’t give people a curated version of yourself, but instead, an aggregation of the pictures and words you thought were worth sharing with the world at that moment in time.
Your website gives you a chance to showcase yourself in digital form. It’s near impossible to have this same level of control by relying on other platforms, or not having a website at all.
How to Get Started Building Your Site
So, you’re convinced you need to build your own site. That’s good, creating your very first website is a closer reality than you think.
With the new GATOR builder, you can have a site online in as little a couple of clicks.
Of course, you’ll want to spend time thinking about the overall goals of your website, what you want it to look like, and it’s purpose for existing.
But, by using a website builder you can create your site without having any existing development experience.
Just select your theme, drag and drop certain elements until you’re satisfied, then publish your site online.
Hopefully, you have a better understanding of the importance of having your own website, even if you aren’t planning on monetizing it directly.