Free Ebook: Introduction to Social Analytics
You know it’s important for your business to have a presence on social media, but figuring out what you’re doing on there is an ongoing challenge. Each social media platform is unique and requires its own approach and strategy. And no matter what you do when you’re just starting out, there will be room for improvement.
The only way to learn how to get better as you go is to pay attention to what works. The way to do that is with social analytics.
If you’re just starting to venture into social media marketing for your business, our ebook on social analytics provides all the information you need on how to access social media analytics and what to do with them. Click here to download now or keep reading to learn more about what you’ll learn in this FREE ebook.
What Are Social Analytics?
All of the major social media platforms offer data on how people interact with the posts and content you share. Some of the information they provide is fairly basic, like showing you how many people viewed or liked a post you published. Some of it goes deeper, providing demographic data on the people who interact with your posts or details about their behavior on the platform.
All of this information can be put to use to strengthen your social media strategy and get better results for the time you spend on social media, but only if you know where to find it, and how to use it.
Why Social Analytics Matter
There are thousands of blog posts and articles out there about how to do social media marketing well. And they’re a good place to start. Knowing the best practices and seeing examples of what has worked for other brands does help in establishing a solid plan when getting started.
But ultimately, you don’t need to know what works on social media for another brand or media property – you need to know what works for your audience.
The best way to figure that out will never be someone else’s blog post; you have to turn to your own social analytics for that.
What You’ll Learn When You Download the Ebook
This ebook delves into how to access social analytics data for the five main social media platforms:
While there’s a lot of overlap in the kind of information each platform provides, each one supplies a different dashboard and layout for finding the analytics they make available.
Once you’ve found the analytics, you’ll need to understand what you’re looking at. Our Social Analytics Ebook also covers the most important categories of data the platforms offer and why each one is valuable to users.
You know from running your website how important analytics are to analyzing what’s working and what’s not. You’d never know if your website was doing its job or not without useful metrics that show you how people find and interact with your pages.
Social analytics do the same job for your social media profiles. With their help, you can optimize your social media efforts to make sure you’re reaching the right people, at the right times, with messaging and content they’re likely to appreciate.
Download the Social Analytics for Business ebook to learn all the basics you need for success on social media.
Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things. She uses that curiosity, combined with her experience as a freelance business owner, to write about subjects valuable to small business owners on the HostGator blog. You can find her on Twitter at @atxcopywriter.