When you think of the Internet there are a few things that come to mind, among them: cats, procrastination, and memes. Some people spend hours online looking up all kinds of random information, parodies, and a host of other nonsensical information. There are people who don’t know that the man in the meme shown is Gene Wilder, or that this is from the original Charlie and the Chocolate Factory. Ensuring that Gene Wilder is remembered for more than just a picture with a funny caption should be the least of your concerns, however.
The Internet Really is More than Memes
The fact of the matter is that you should stop thinking of the internet as just for memes, as just for killing time on Imgur, or as a means of checking to see what the latest drama is on Facebook. The internet isn’t just about killing time; it’s about benefitting your business.
How can the Internet Benefit MY Business?
The Internet can only work to benefit your business as much as you let it. If you don’t have an online presence, the Internet can do virtually nothing for you. If you have a website, it won’t help unless you let people know it’s there, and if you don’t keep your website updated, it can’t work to benefit you; people will check it out once or twice, see that it never changes, and forget about it.
It takes a lot of time and effort to work to promote your company online, setting up advertisements, keeping your site up to date, and generally working to stand out above the rest. The more you do, the more your online presence can benefit you, and the more that other people too will be able to see that the internet is for more than just memes.
Create a blog, setup profiles on the different social media sites, setup advertisements, or offer promotions in keeping with holidays or even simply because you feel like it. You can even make up a reason for a promotion! As long as you work to keep your online presence strong, through self-promotion and the promotion of others, the Internet will become more than just a means of keeping you occupied at three in the morning – it will become a gateway into bigger and better things for you and your company.
Image Source: Troll.me. (2014). More Memes. Retrieved from http://www.troll.me/images/creepy-willy-wonka/i-see-you-know-more-memes-than-me-you-must-lead-an-exciting-life.jpg