It’s fairly important to determine the ROI (return on investment) for all aspects of your business. The reason being that if you aren’t making money as a result of a certain thing, then you are likely losing money as a result of it. It’s possible you haven’t considered the implications of how this applies to your overall website design. The following infographic addresses that very circumstance:
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This infographic makes a very clear message as to what is liked and disliked for a web site, one of the best I’ve seen.