Most businesses opt to use Twitter or Facebook as a means of communicating with their customers, or their potential customers; though there are those that are willing to utilize G+, they often do so as an afterthought, making it a nice place for many of us to hang out who don’t like dealing with advertisements in our news, information, and social escapades. Still, with Facebook starting to trail behind the others, as it increases the amount of advertisements and decreases in popularity, many users are starting to turn to G+ as the next big platform.
What Does This Mean For Businesses?
You may want to get on board with G+, and Google’s making that easier than ever for you to do now. All e-commerce business owners use some form of analytics in order to determine the best moves for their business, allowing them to find out where they want to take things from here, so to speak.
While this has been somewhat possible through social media as well, many business owners find that they don’t want to pay the additional fees needed in order to access this information, leaving them questioning as to whether or not they are doing things right on the social media platforms. Well, no more!
G+ now offers businesses the ability to access all of the analytic information that they need in order to determine the best methods of connecting with customers, identifying what is working and what is not, and, perhaps more importantly, works to increase the amount of control that small businesses have over their promotional activities. Offered as a part of the service now known as “Google My Business,” small business owners are able to manage many aspects of their online presence, including search results, maps, directions, reviews, and the analytical data offered to them through the use of G+.
Time To Make A Change?
Google’s always worked to try to provide users with all of the information that they could ever possibly need or want (and then some), but now it appears as though they are working to take care of not just individuals but businesses as well. With all this available readily at your fingertips, perhaps it’s time for you too to consider making a change; if not permanently, at least working to include G+ in your retinue of tools.