4 Killer Ways to Convert Your Blog Posts into YouTube Videos
Producing and publishing great blog posts is not enough to grow your business. You also need to promote those blog posts to attract visitors. Don’t stop at sharing a link on Facebook and Twitter, you can also turn that blog post into a video to get more traffic from YouTube.
With over 1.5 billion monthly active users watching 1 billion hours of video content per day, YouTube is one of the most effective platforms you can leverage to generate traffic and promote your business online.
You spend days writing and crafting the best content for your blog. Yet most of those blog posts often go unnoticed. Repurpose those old blog posts by turning them into videos and easily get started on a video marketing strategy.
There’s no need to buy expensive video camera equipment or invest in video production agencies. You can create videos all by yourself without having to spend any money. We’ll show you how.
How To Turn Blog Posts Into Videos
Surveys show that 81% of businesses who use video marketing in their promotional strategy see an increase in sales. Needless to say, video marketing can bring incredible results for growing a business.
However, if you’re a small business or a blogger, finding the time to develop videos can be difficult. You need to write a script, record a presentation, do voice-overs, editing, and much more. Frankly, it’s a lot of work. But you don’t have to go through that process.
Simply use your existing blog posts as the foundation to create your videos. Here’s what you should do to get started.
- Pick a great blog post.
- Make a list of the key takeaways from the blog post.
- Create a short script for your video using those key points.
- Use free stock video footage or images to create the video.
- Add a free background music track.
- Then insert your script into the video using text effects.
Here are a few ways you can use that process to convert your blog post into a video.
1. Use Microsoft PowerPoint
If you don’t have any experience in creating videos, the easiest way to turn a blog post into a video is by creating a slideshow and then convert it into a video. You can do this very easily using Microsoft PowerPoint.
Simply create a presentation as you normally would. Add new slides using your blog post text paragraphs and subheaders. Add images and animation effects to your slides.
Once your slideshow is complete, go to File > Save & Send > and choose Create A Video. From here you can select a video quality (up to 4K) and export your slideshow as a video. It’s as easy as that.
2. Use an Online Tool
If you don’t have PowerPoint or prefer a different approach to creating your videos, there are plenty of great online tools you can use to turn your blog posts into videos. One of the most popular online video creation tools is Lumen5.
Lumen5 is a beginner-friendly tool that helps you convert your blog posts into videos with minimum effort. What’s great about this tool is that you don’t even have to write a script, this AI-powered video creation tool automatically grabs the key points from your blog posts and add them into the video within minutes.
The free plan offered by Lumen5 allows you to create videos using your blog posts and export them in 480p quality. You can use your own logo and custom brand colors in your videos as well.
Lumen5 makes converting blog posts to video extremely easy. But, it has limits. For example, you can’t customize the effects used in Lumen5 videos and the free plan also adds Lumen5 branding to your videos.
3. Use a Free Video Editing Software
Even though it takes more work, creating the video by yourself is the most effective way to promote your brand the way you want. You get to customize the effects, add and edit content as you prefer, and add your own custom branding without having to pay for a tool or a video editor.
There are plenty of free video editing software which you can use to create amazing videos all by yourself. For example, Lightworks is completely free to use. Even the big Hollywood directors are using it to edit big-budget films such as The King’s Speech, The Wolf Of Wall Street, Road to Perdition, and more.
There are a lot of tutorials available online on how to use Lightworks. You can use those tutorials to quickly learn the basics and start creating videos.
Here are some more resources for creating videos by yourself:
- Pexels Video (Free Royalty-free stock video)
- Videvo (Free Royalty-free stock video)
- Unsplash (Free Royalty-free stock photos)
- Bensound (Free Royalty-free music)
- HookSounds (Free Royalty-free music)
4. Hire a Freelancer
If you don’t have the time to use any tools or create videos using blog posts, you can hire someone else to do that for you. Freelancing platforms like Fiverr features plenty of freelancers who specialize in creating different types of videos from explainer videos to product videos, animated videos, and more.
You can find a freelancer to convert your blog post into video for a price as low as $5. Of course, the price will differ based on the quality of the video. But, it won’t cost you more than $150 to create a high-quality and entertaining video based on a blog post.
Over to You
Using these strategies, you can convert your blog posts into videos within minutes to upload to your YouTube channel or Facebook page. Make sure to also embed your videos into your blog posts to give you visitors a choice on how they would like to consume your content.
Remember, much like growing a blog, growing a video channel also takes time. So, be patient and keep producing videos consistently to attract more subscribers to your YouTube channel and generate more views.
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.