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  • How to Transfer a Domain Name

    Tuesday, April 10, 2018 by

    Changing Name Servers

    How To Transfer A Domain Name

    There are a variety of reasons you’ll need to transfer your domain name. Maybe you’re not satisfied with your current host or domain registrar, and you’d like to switch. Or, maybe you’re just trying to bring all of your domains under one roof, so it’s easier to manage. Whatever your reason transferring a domain name doesn’t have to be an intimidating process. If you registered your own domain the first time, then you have the skills required to transfer that same domain name. Below we walk you through the process of transferring your domain name. Follow the steps below and you’ll be able to easily transfer your domain.  

    When You Can’t Transfer a Domain Name

    Before we jump in, it’s important to cover this point. There are certain situations where you won’t be able to transfer a domain name. If you’ve done any of the following tasks, then you won’t be able to transfer for 60 days.
    1. You’ve just registered or transferred the domain name you’d like to transfer
    2. You’ve just updated the contact organization or information of the domain
    3. You’ve just updated the contact's first or last name, without having an organization listed
    4. Your domain isn’t 60 days old yet.
    This has to do with ICAAN’s transfer policy to ensure the safe transfer and ownership of domain names. If you’re interested you can learn more about their policies here. If none of the above apply to you, then you can start to initiate the domain transfer via the steps below. register domain name

    How to Transfer a Domain Name

    The steps below will show you how to transfer your domain name to HostGator. If you’re switching to another registrar then you’ll be in communication with the registrar you’re switching to, however, the steps will be very similar.  

    1. Prepare to Transfer

    Before you begin the transfer there are a few things you’ll need to do first. There are a variety of protection protocols in place to ensure that your domain remains secure, so you’ll need to disable these shields in order to make it ready to transfer.
    1. Update your current name servers to reflect the nameservers of your new registrar.
    2. Disable the WHOIS privacy, if it’s currently enabled.
    3. Make sure that your WHOIS and domain contact information is up to date.
    4. Unlock your domain just before you begin the transfer.
    5. Make sure your domain isn’t going to expire while the transfer is taking place.
    6. Obtain your EPP authorization code. If you can’t find this get in touch with the support team at your current domain registrar.
    With all of the above steps completed, you’re now ready to initiate the transfer of your domain.  

    2. Starting the Domain Transfer

    To get started with the transfer process, navigate to the HostGator domain transfer page. Enter your domain and the tool will run through the pre-transfer checklist to make sure you’ve completed all of the steps required. If there are any issues you’ll see a pop-up window that will show you how to fix each issue, so you can proceed with the transfer.

    3. Complete Your Purchase

    If your domain satisfies all of the conditions above then you’ll need to purchase your new domain at your current registrar and the transfer processes will begin. If you’re transferring to HostGator, then all you’ll need to do is click the ‘Continue to Checkout’ button. Here you’ll accept the terms of service, create a new account, and make sure all of your contact information is correct. Next, click on the ‘Place Your Order’ button and the transfer process will begin.  

    4. Verify the Transfer

    The final step in the transfer process is to verify the transfer. Go to your email inbox of the email address that’s currently associated with your domain. You’ll see a verification email where you’ll enter your EPP key. Enter that authorization code and the process will begin automatically.  

    Common Domain Transfer Issues

    There are a few common issues that’ll interrupt the domain transfer process. Take care of these issues beforehand and the transfer process will go off without a hitch:
    1. You haven’t setup your account at your new registrar. Make sure that you’ve chosen a plan and your payment has been received by your new registrar before you being the transfer process.
    2. Your contact information isn’t up to date. You’ll receive a confirmation email that the transfer has begun through your email addresses that are connected to the domain. Make sure these are current, otherwise you won’t be able to confirm the transfer and get the process started.
    3. Your domain is still locked. Make sure you go through the ‘Prepare to Transfer’ protocols in step one above to ensure that your domain is unlocked and ready to transfer.
    4. Your EPP code expired. Make sure you generate your EPP authorization code as soon as you’re about to start the transfer process, as the codes will expire if not used within a specific time frame.
    Typically, the domain transfer process will take around 7 days. If it’s been longer than that, then get in touch with the support team at your current registrar to see if there are any issues holding up the process. In some cases, your registrar will transfer a domain for you for free when you sign up for a new account. If you’re interested in this, then check out the details here. Learning how to transfer a domain doesn’t have to be difficult. Just follow the steps above and your current domain will be transferred to a new registrar. Hopefully, the post above has been useful in walking you through the process and helping to ensure the transfer process doesn’t take longer than it should.  
  • Your Web Hosting Checklist: How To Choose the Right Plan and Host

    Tuesday, April 3, 2018 by
    Web Hosting Checklist How to Choose the Right Plan and Hosting Provider

    Review This Checklist Before Choosing Your New Web Hosting Provider

    Whether you’re launching a new website or thinking about switching to a new plan for the one you already have, browsing web hosting packages can be overwhelming. There are so many different types of packages and features that it’s hard to truly understand what makes them all different and pinpoint which one makes the most sense for you. To help you navigate the process of choosing a web hosting provider, we’ve compiled a list of the main questions you should ask and things you need to know. best WordPress hosting

    10 Questions to Ask to Understand Your Needs

    Before we get into the specifics of what different web hosting packages offer, you should take some time to define your particular needs.   1. How big is my website? Websites can vary from a few simple pages to huge sites with hundreds of pages and a complicated infrastructure to keep it all organized. Larger, more complicated websites will have different hosting needs than smaller, simpler ones. Think carefully about how large and involved your website is now, and what reasonable expectations you have for growth in the coming years.   2. How secure does it need to be? You don’t want to get hacked; so all websites will need some security. But any website that collects information from visitors needs to be extra secure, especially if you plan to make sales through the site. If customers will be trusting you with credit card information, you need to earn that trust by making sure your website provides adequate security.   shopping cart cta3. Will I be selling products through the website? An e-commerce website needs to include the functionality for people to select products and make purchases. If achieving sales will be a goal of your website, then look for a web hosting provider that provides the right level of functionality and security to accomplish that, and that’s compatible with the e-commerce software you intend to use.   4. How much traffic do I expect to get? While guessing at potential traffic isn’t an exact science, you can probably make some informed assumptions. If you’re building an entirely new website, then you should expect to only get a little bit of traffic early on, unless you have a sizeable brand reputation already. If you have an already existing website, then you can look at your analytics so far to make an educated guess at what to expect moving forward.   5. How fast do I want it to load? Visitors expect websites to load fast. If they have to wait to see what you have to offer, they probably won’t bother. For that reason, you’ll want web hosting that enables your website to work quickly. Larger websites that receive more traffic will need a different level of hosting power to provide that than new websites with a limited audience.   6. How experienced am I at running a website? Are you figuring it out as you go along, or have you been building and running websites for years? If you’ll need a lot of help and handholding, then a web hosting company with strong customer support and beginner’s resources will be worth it. If you know the ropes already, then you may want to prioritize factors like software compatibility, customization options, and scalability over ease of use and support.   7. Will I be hiring a designer or putting it together myself? Freelance Designer DeveloperIf you’re throwing together a basic site on your own, then you’ll be glad to have access to templates or a website builder to make the process easier. If you’ll be hiring a professional designer to put the website together for you, then you’ll want to check with them about any compatibility issues to be aware of when choosing your web hosting platform.   8. Will I have a blog? If your website will include a blog, or primarily consist of a blog, then you’ll want to consider which blogging platform you want to go with and make sure your hosting package is well suited to work with it.   9. How much customization do I want? With many more affordable shared plans, there are some limitations on what you can do with your website. For most website owners, it won’t be anything that affects what you want to be able to create and accomplish, but for some who want to be able to do website development entirely on their own terms (and have the skills to do so), considering VPS plans or a dedicated server will make that possible.   10. Will I need more than one domain? A lot of website owners have an array of business or website ideas they want to explore at some point. If that sounds like you, then getting a web hosting plan that covers more than one domain will pay off. In addition, if you want to make sure your register all the domains someone looking for your brand name might try (so you can direct them all back to your website), you’ll need a plan that allows multiple parked domains (all HostGator Baby and Business plans come with unlimited domains, by the way).  

    5 Things Any Web Hosting Plan You Consider Should Offer

    No matter what your unique needs are, there are five things every website owner should insist on in a web hosting package.   1. A reliable server You want to know with confidence that anytime someone tries to navigate to your website, they’ll see the site you designed. Otherwise, what are you paying for? Good web hosting providers promise high levels of uptime (the amount of time your website is live). If a provider you’re considering doesn’t promise at least 99% uptime, then you’ll be better off looking elsewhere. Note: All HostGator plans provide 99.9% uptime – even independent reviewers have confirmed how consistent the performance is. If you want to make sure people see your site every time they go looking for it, our plans are worth a look.   Website builder for ecommerce2. Compatibility with your web design needs Whether you need an easy way to design a website yourself, or your developer is pushing for something that works with WordPress, PHP, Ruby on Rails, or some other specific website software, your web hosting package needs to work with what you’re using.   3. Ability to handle the amount of traffic you receive For most new websites, this part isn’t hard – it takes some time to build up traffic and shared hosting accounts can manage in the realm of 30,000-40,000 monthly visitors without much issue. But if you anticipate more traffic than that, you’ll need to consider splurging for a higher-level plan that can accommodate those higher numbers.   4. Cost you can afford You can only invest in what you can afford. Have a general idea of your budget going into your search. Shared hosting plans are good enough for a lot of website needs and are typically very affordable – just a few bucks a month. More expensive plans offer more features, more customization options, or better bandwidth and speed for higher levels of traffic. There’s no need to pay for all that if you don’t need it, but if you do, the extra cost will be worth it. You can keep an eye out for good signup deals, but make sure you know what the ongoing costs will be. You must be able to afford the monthly or yearly fee once the signup deal has worn off.   5. Quality, accessible customer service Whether you’re a newbie who could use the help of a human to walk you through the basic processes of setting up your website or you’re a veteran web designer who just needs to be able to get someone on the phone immediately when there’s a problem, you want to know the customer support will be there when you need it. No matter the type of website you launch or hosting package you go with, research the reputation the provider has for customer service.  

    Match Your Needs to Your Options

    Now that you’ve identified some of the main things you should look for in a web hosting package, here’s a basic rundown of some of your main options to help you match what you need to what’s out there.  

    The Different Types of Hosting

    [caption id="attachment_17043" align="alignright" width="193"]Web hosting infographic Want to share our web hosting infographic? Click to enlarge.[/caption] You can get a more detailed explanation of how different web hosting plans work here, but here are the main categories to be aware of and who they’re usually for.   Shared Hosting Shared hosting is the best option for new website owners that are just starting out. If you want an easy, affordable plan that will work for a smaller website with moderate traffic, shared hosting will do the trick. And if you choose a web hosting provider that offers some of the other types of plans on the list, upgrading down the line if or when your website grows will be easy.   Cloud Hosting Cloud hosting is another affordable option, but one that offers impressive speed. If you want to be extra sure that people who visit your site will see fast load times – particularly if you have a lot on your site that could slow the load time, like high res images or videos – then this is a good option. The main reason to go with cloud hosting is for affordable speed, but it also offers easier maintenance and better response to sudden spikes in traffic.   VPS Hosting For websites that are getting bigger and growing their visitor numbers, VPS hosting is a step up from shared hosting in terms of the amount of traffic and storage it can handle. You’re not sharing a server with as many other websites, so your website can take advantage of a bigger share of the bandwidth. And for web developers looking for more customization options, VPS puts those possibilities into your hands.   WordPress Hosting Many websites that include blogs are built on WordPress, as the platform is designed specifically for blogging and has an intuitive back-end that makes it easy for website owners of all skill levels to make changes. For any website built on WordPress, a managed WordPress hosting plan can supply you with all the features you need for your website to run smoothly.   Dedicated Server For websites that anticipate having lots of traffic and needing a significant amount of storage space, your safest bet is to go with a dedicated server. This option ensures your website will keep going strong no matter how many unique visitors you get or how many gigabytes of storage you load to the site. It also allows for any customization options your developer could need. It does cost the most, but it also offers the most.  

    Additional Features To Consider

    use a website builder to create websiteDeciding on the type of hosting you need is a big step, but there are a number of additional features to consider based on the needs you defined:
    • Website builder – Some web hosting packages either include a website builder as part of the package, or as an extra add-on you can buy. If you’re building your first website and want to save money on hiring a designer, this offers an easy way to do it yourself without having to learn to code.
    • E-commerce features – If you’ll be selling products on your website, then you’ll need the functionality to allow people to add items to a shopping cart, check out, and ensure the whole process is secure. You need a web hosting platform that offers e-commerce features or is compatible with e-commerce software that does.
    • Software compatibility – In general, you need to make sure that any web hosting package you consider will be compatible with the software you’ll be using for web design and e-commerce.
    • SSL – E-commerce websites or any other type of site that will collect personal information from visitors should have SSL for protection. This feature encrypts all sensitive information you share through your website. It comes with many web hosting packages and can be bought as an add-on for many others.
    • Easy migration – If you’re moving your website from one provider to another, you want the process to be simple. Web hosting providers that make the migration process easy and offer any support you need to get it done will make your life easier.
    • Tutorials and other educational materials – If you’re new to running a website, access to educational resources will make a big difference to finding your way around the process. Many web hosting platforms will offer helpful tutorials and articles as well as customer support to help you get set up.
    • Easy to use control panel – While those resources are good to have, not needing them is even better. An intuitive control panel can cut down on how much you need to learn in order to work with your website effectively.
    •  Site backup – Nobody wants to lose everything they’ve worked on in a moment. Just like you backup your work, you should backup your website. Some web hosting packages include automatic backups so you never have to worry about losing everything. Others let you purchase automatic backup services on top of the cost of your plan. This option can give you peace of mind and save you in a pinch.


    There’s a lot to consider when choosing your web hosting plan. Knowing the basics of what to look for will make your selection easier. If you could still use more information to help you make a decision, our hosting experts are on hand to answer any questions.
  • What Is A Website Builder?

    Monday, March 26, 2018 by
    What is a website builder

    What Is A Website Builder?

    There are a lot of terms to pick up when you're learning how to set up a website for your business or your blog. Even if you know what a web host, CMS, and SEO are, “website builder” can be a bit confusing. Does that refer to a web designer that you hire, or to an app you use to tell your site specs to Alexa so she can build it for you? The answers are 'no' and 'sadly, no,' but website builders are very useful, especially to first-time site owners and people who want to put together sites quickly. HostGator Website Builder

    What Are Website Builders?

    In general terms, website builders are all-in-one tools that let users build a site quickly, without needing to know any coding or site design skills. Although it sounds basic, a good website builder can deliver a professional looking site that uses mobile-friendly best practices, integrates with social media and e-commerce tools, and seamlessly updates to stay current and secure. For most people, especially those who are setting up their first site, a website builder offers a low-stress, low-cost option for creating a good-quality site.  

    Who Are Website Builders For?

    Anyone can use a website builder, but they're an especially good option for people who:
    • Need to launch a website quickly.
    • Don't have tech skills and don't have time or interest in learning.
    • Feel intimidated by the idea of putting together their first website.
    • Would rather let someone else handle site updates.
    • Have a small site-design budget.
    Because a good website builder will include templates for all types of use cases, bloggers, small business owners, and online retailers can all get professional looking sites up and running fast. For example, HostGator's website builder includes more than 100 templates for businesses such as restaurants, professional photography, and fashion and beauty retail, plus blog templates. Website builder templates

    What Are the Pros and Cons of Website Builders?

    Using a website builder is fast, easy, and inexpensive. Those are some pretty impressive pros. But a website builder may not be the best choice if you need:
    • highly customized site code and functions.
    • a fully customized template and theme.
    • dedicated servers to load your site at the highest possible speeds.
    • regular access to site backups.
    If your site needs any of these elements, you may be better off using a CMS like WordPress or hiring a site designer and getting a dedicated hosting plan. For most site owners, though, a website builder will get the job done well.  

    How Do Website Builders Work?

    What can you expect when you use a website builder? Let's walk through the basic steps. First, you'll need a domain name for your site. If you've already registered your domain name, you're a step ahead. If not, the website builder should be able to help you get that done. Next, you'll need a web hosting service, a place for your site's files to “live.” Most website builders come packaged with one or more web hosting plans, so you can choose the level of service you need. Now comes the fun part: putting together the elements you want from a menu of options.
    • Templates. Go ahead and scroll through all your options a couple of times, and then narrow in on the designs that make the most sense for your type of website. If you run a business, you'll want a template that displays product photos on the home page, and if you're a blogger, you'll probably want a layout that makes it easy for visitors to scroll through your posts.
    • Pages and sections. Even the most minimalist website needs a few standard pages and sections: the homepage, an “about us” page or section, contact information, and your content—blog posts, products, or a portfolio of your services. Business sites usually also include customer testimonials and reviews. And an FAQ section or page can save everyone time.
    • Favicon. A whaticon? See the little Snappy on your browser tab at the top of this page? That's the HostGator favicon. You can create a similar custom image for your site, to make it easier for users to pick out your site when they have multiple tabs open, and to create a more appealing bookmark.
    • E-commerce tools. If your site is your shop, you'll need to choose a shopping cart so customers can select your products, payment tools so they can checkout, and inventory management so you always know what's in stock, what's on backorder, and what's flying off your digital shelves.
    • Images and video. Your website builder should have a library of high-quality images you can use to create headers and backgrounds. You should also be able to select tools to embed HD video. That will allow you to feature tutorial, product, and customer review videos on your site instead of having your visitors click away to watch them on YouTube.
    • Social media. Want to share your thoughts, show off your merch, and drive traffic to your site? You'll be able to quickly link your social media accounts to your website. Site builder social media tools also make sharing from your site to your Facebook and other accounts a snap for you and your fans.
    • SEO and analytics. Getting found and learning more about your site visitors is easy with built-in tools for search-engine optimization and Google analytics integration.

    Ready to get started?

    HostGator's website builder can help you set up your new site today.
  • 5 WordPress Plugins To Get More Email Subscribers

    Monday, March 19, 2018 by
    WordPress Plugins To Get More Email Subscribers

    Get More Email Subscribers With These 5 WordPress Plugins

    Are you looking for ways to quickly grow your email list and generate more leads? In this post, we’ll show you some of the best WordPress plugins you can use to skyrocket lead generation and get more subscribers in your email list. 59% of B2B marketers believe that email is the most effective channel for generating revenue. Needless to say, building an email list is probably the wisest investment you can make to boost your marketing efforts and sustain your business growth. Get started on supercharging your lead generation process by installing these WordPress plugins. best WordPress hosting

    1. OptinMonster

    optinmonster wordpress plugin for more email subscribers Setting up popup messages, embedding opt-in forms in blog posts, and creating welcome mats are some of the first steps you take to get more people to subscribe to your email list. Usually, you have to install several plugins to enable all these features for your blog, which results in increased page loading times and higher server resource consumption. OptinMonster is a popular lead generation plugin you can use to avoid running into that problem. It lets you install all those features and more on your blog using a single WordPress plugin.

    How To Use It

    With OptinMonster, you can install popup messages, floating bars, slide-in forms, two-step opt-in forms, welcome mats, and much more. One of the most useful features of OptinMonster is its A/B testing tool, which allows you to test different versions of your opt-in forms to boost conversion rates and attract more leads. optin monster features OptinMonster also supports exit-intent technology. Using this technology, you can create popups that appear just before a visitor is about to leave your website to grab their attention to convert them into a lead.


    OptinMonster pricing plans start at just $9 per month.  

    2. Subscribe to Comments Reloaded

    subscribe to comments reloaded wordpress plugin One of the biggest problems with blog comments is that the default comments system of your blog doesn’t support email notifications. Which means that there’s no way for your visitors to know when someone has replied to one of their comments on a blog post. Subscribe to Comments Reloaded is a plugin that solves this problem.

    How To Use It

    Once installed, this plugin will show a small checkbox in your comments section, allowing your visitors to choose to receive email notifications when leaving a comment. That way, they’ll receive an email notification when someone replies to their comments. The plugin also collects all the emails of the people who subscribe to comments and gives you full control over those emails - meaning that you can easily copy the emails over to your own email list as well. how subscribe to comments reloaded works


    You can install and use Subscribe to Comments Reloaded for free.  

    3. WPForms

    wpforms You can use many different types of forms on your blog to collect emails as well. For example, if you have a contact form, a file upload form, or even a job application submission form on your blog, you can collect the emails from those forms and add them to your email list. WPForms is a powerful form builder that can be used to create many types of forms to collect emails.

    How To Use It

    One of the best uses of WPForms is the ability to connect your email marketing service (Constant Contact, MailChimp, AWeber, etc) with forms such as contact forms to export submission emails to your email list. wpforms survey feature You can also use WPForms to create popup surveys and polls as well. With the OptinMonster integration, you can easily collect emails via surveys while better segmenting the email list based on the data you collect from the survey. That’s not all. WPForms supports integration with Zapier, which allows you to connect it with dozens of different third-party apps for adding more functions to your forms as well.


    WPForm costs a one-time fee of $39 for the basic plan. You can renew it each year for customer support and updates.  

    4. Riddle

    riddle wordpress plugin for quizzes Entertaining your blog visitors is an important part of creating a loyal following for your blog and encouraging them to stay on your website. Quizzes are a great way to achieve this goal and grow your email list at the same time. In fact, a blogger managed to collect over 10,000 qualified leads using fun and entertaining quizzes on her blog. You can do the same using Riddle.

    How To Use It

    Riddle is WordPress plugin you can use to create stylish quizzes on your blog. The best feature of this plugin is that it allows you to also collect emails from users. riddle quiz email collection For example, at the end of a quiz, you can ask users to enter their email to send the results of the quiz. Then you can connect Riddle with your email marketing service to automatically export the leads to your email list.


    Riddle costs $9 per month for a single license and lets you create unlimited quizzes.  

    5. Zoho SalesIQ

    zoho sales iq wordpress plugin Installing a live chat system on your website is a great way to not only engage with your website visitors but also to collect qualified leads as well. Zoho SalesIQ is a great free plugin that allows you to easily setup a live chat system on your WordPress website and offer high-quality customer support.

    How To Use It

    After installing SalesIQ, you can track your website visitors in real-time and even initiate a chat session by yourself to engage with the visitors. zoho salesiq features You can ask visitors to give their email to start a chat session or to send them replies when you’re offline. The plugin supports integration with many of the popular email marketing services so that you can export those collected emails to grow your email list as well.


    Zoho SalesIQ is free to use for up to 100 chat sessions per month. For 1000 chat sessions, the price is $17 per month.  

    Over To You

    With this perfect combination of plugins, you can easily generate more leads using various aspects of your blog to continuously grow your email list. Remember, you also need to create high-quality lead magnets and great blog content to effectively convert your visitors into leads as well. And focus on quality over quantity.
  • 5 April Fools’ Marketing Ideas for Your Business Website

    Thursday, March 15, 2018 by
    how to celebrate april fools day on your website

    5 April Fools’ Promotion Ideas for Your Online Business

    Let the pranks begin! It’s that time of year again. April Fools’ Day is the moment to give your brand a playful attitude, while driving traffic to your business website. “Marketers are typically a creative bunch who spend much of their time finding ways to position products or services to their audience, so why not take advantage of April Fools’ Day to not only have a little bit of fun, but to draw attention by making others see a not-so-serious side of the brands we represent?” writes Michael Ellis, marketing and public relations consultant. Do something different this year. Check out these five examples for your April Fools’ promotion ideas. best WordPress hosting

    1. Expedia

    April Fools’ Day is a celebration of jokes. And as an adult, it’s one of the few times in the year where you can be a kid again. With that childlike spirit, your team can create hilarious pranks on your consumers. One approach is to use your imagination. The challenge is to not only think outside the box, but also to dream up an entirely new box. So, don’t limit your ideas to something practical. You can completely develop a new universe, like the comic books. The unbelievable is ripe for a good laugh. The Expedia team accomplished to do just that. With the ongoing talk of space travel, this traveling site thought it would be fun to create flights to—you guessed it—Mars! expedia april fools prank Expedia spoofed their own promo language, using “No Interplanetary Booking Fees!” The details of the eye-catching prank also included hotels on Mars, savings over $3 trillion dollars, and a limited-time sale for the entire Earth. Your team can take a similar route. Experiment with ideas in science fiction movies or combine two unlikely subjects into one crazy product. It’s not always about being laughing-on-the-floor funny. Crafting up the impossible also makes for good consumer amusement.  

    2. Bloomingdale’s

    Launching a new product is a huge endeavor. Your team coordinates with marketing, sales, and product to execute a flawless campaign. And it makes sense! You’re putting in the work to get more customers. Elliot Volkman, a digital marketing manager at Blue Acorn, provides his perspective: “Beyond optimization tactics and amazing designs, one of the most effective ways to drive customers to buy from an eCommerce site is through marketing campaigns. From personalized emails to connecting social media posts with a specific holiday, brands can enter organic conversations that their customers are already having." This same technique is useful for your April Fools’ prank, too. If time permits, you can develop a new product along with its own marketing campaign. Yes, I mean the works! Be audacious with fake press releases, customer testimonials, and online advertisements. Bloomingdale's accepted this challenge by developing three fake fragrances. The retailer took it a step further with an actual video. And of course, their team posted the video ad on Facebook where it received 38,000 views. bloomingdales april fools prank Do what you do best. Launch a product from scratch and build a campaign around it. For this April Fools’ Day, your business can drive engagement with your fake products.  

    3. Leadpages

    The trickery of this day isn’t fun if you’re doing it alone. When pranking your customers, you can up the ante by getting the entire team involved. Do you remember slumber parties as a kid? Everyone dreaded being the first one to fall asleep. If you dozed off, your friends would put toothpaste on your face or spray silly string all over your body. It was hysterical because it was a group effort. The sleepy person wore it as a badge of honor, too. Work with your team to build the ultimate prank for your customers. Pool talent from each department to create a comical treat. That way, it’s not just marketing stuck with developing and producing the joke. In 2017, Leadpages achieved a skillful April Fools’ Day promotion. They created a landing page with a video introducing a fake product. The software company used assets from multiple departments. Plus, they added team member’s kids! leadpages april fools promotion Participation from your entire team makes the prank fun for your staff as well as your customers. Don’t leave anyone out of the April Fools’ enjoyment.  

    4. Hamburger Helper

    Some of the best pranks aren’t about tricking your customers. Instead, try spotlighting the foolishness within your brand. Comedians are masters at performing self-deprecating jokes. They might talk about their weight gain or emphasize their large nose. Making fun of your weaknesses lets customers know you’re aware of your problems. It also makes your brand appear more human. But don’t fall into the trap of misleading your customers. You’re not in the business of defrauding your audience on April Fools’ Day. Rather, you want to entertain them: “Your goal for April Fools’ is to prank and entertain people, not deceive them. So whatever your plans are, make sure that those who experience your prank would “get” the joke. The humorous aspect of your April Fools’ campaign must be obvious and transparent,” states Francesca Nicasio, Vend's retail expert and content strategist. You might have to go beyond your comfort zone. For instance, if you sell one-of-a-kind art sculptures, why not try being a sculptor for a day? Posting your funny works of art will make consumers laugh. Someone may even purchase one! The Hamburger Helper brand dropped a mixtape titled Watch the Stove on April Fools’ Day. The catchy beats and funny lyrics had consumers in awe. hamburger helper april fools day marketing How can your team step out of its comfort zone? What will get consumers laughing at and with you? That’s a good starting point for creating an epic promotion idea.  

    5. National Geographic

    The media’s role continues to evolve in consumers’ lives. A few decades ago, people trusted news stations to deliver credible information. Nowadays, it’s hard to tell what’s real and what’s fake. Consumers second-guess everything from the weather to groundbreaking inventions. So this upcoming April Fools’ Day, you may veer away from spreading any fake news. As an alternative, you can focus on distributing funny news. It doesn’t have to be anything too outlandish. It can be something nonsensical. Look at the National Geographic example below. On social media, the cable network announced that they would stop publishing nude animal photos. national geographic april fools day website prank Also, don’t execute on poorly planned promotion ideas. Give your team the time and resources to do it right. Jean-Philippe Maltais, president of Wakonda Marketing, gives the following advice: “Plan early so that all the elements are in place on the big day. Planning is the key to executing your elaborate joke successfully. Make sure your post has the right social sharing buttons so it’s easy for your audience to share your content online.” If you can, avoid fake news. Take another path with funny news that relates to your brand.  

    Celebrate with Jokes

    Everyone deserves a little laughter. This April Fools’ Day, your brand can bring the giggles and the smiles to your consumers. Make an outrageous, fake product no one could believe. Invest in your prank with a full-blown video advertisement. Or publicize a funny breaking news story. Be silly. Add humor to your marketing.