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  • How Much Is My Website Worth?

    Wednesday, June 13, 2018 by
    how much is your website worth knowing when to sell your website

    How Much Is My Website Worth - Knowing When To Sell

    You’ve put a lot of time and energy into your website. After another long day of typing away at your keyboard and working away at your website, you’re probably wondering, what’s the end goal? Some people create websites for the love of it, or as a necessity for their small business. Some people create sites with hosting services where the end goal is to eventually sell their site down the road. Have you ever thought about selling your site and asked yourself the question, "How much is my website worth?" If yes, then this post is for you. Below we’ll show you how to determine how much your website is worth, so you can answer that lingering question, should I sell my website? register domain name

    Should You Sell Your Website?

    If your website has been generating consistent revenue, then it is up to you whether you want to continue that monthly income, or try and cash out for a lump sum payment. Ultimately, choosing to sell your website is up to you. If you’ve been generating consistent revenue, have decreased expenses as much as possible, and optimized your revenue streams, then you’re in a solid position to sell. If this sounds like you, then it could be time to sell your site:
    • You feel like your site has reached it’s potential, both in income and traffic.
    • You feel bored with your current site or frustrated that it’s still taking up your time.
    • You want to cash out and move onto other opportunities.
    Selling your site should be something you’re excited about and not something you feel forced or pressured into.  

    How Much is Your Website Worth?

    There isn’t a way to determine the exact amount you’ll get for your website. But, you can get a general range that’ll be pretty close to what you can expect to get for the sale. To get a sense for how much your website is worth you’ll multiply your monthly or yearly profit times a certain multiple. How large that multiple is depends upon what kind of site you run, its legacy of income, its traffic sources, and a lot more. The general equation is: (your monthly revenue) multiplied by (a factor of 24-36). However, this multiple will vary based upon a variety of factors. Below we explore how you can both determine and increase the amount you’ll get for the sale:
    • Your Net Profit — How much does your website actually make? What’s your yearly or monthly net profit after expenses? The higher this number the better.
    • Long-Term Profit — Have you been consistently generating revenue for years? Or, are you experiencing an income spike? Buyers like to see steady, or increasing income, month after month.
    • Multiple Revenue Streams — How many revenue streams do you have? If you rely on a single revenue stream your site could be a risky investment for potential buyers. On the other hand, if you’re diversified across things like your own product income, advertising, and affiliate products, you’ll likely get a higher multiple.
    • Multiple Traffic Streams — If your site relies on a single traffic source it could be risky if that dries up. Having a site solely based on SEO can net you more cash than an advertising-based site. But, the more website traffic sources available the better.
    • External Factors — Do you have an engaged email list? How about active social media channels? These aren’t necessary, but they can help to improve the overall value of a sale.
    • Time Required to Run — Does your site require you to work a 50-hour week? Or, is it optimized where you only need to put in an hour or less per day? The less time your site requires to run the more it’ll be worth.
    If you want to get an accurate representation of how much your current site is worth then check out the Empire Flippers valuation tool. This website value calculator uses the criteria above and more to give you a general appraisal of your existing site.  

    How to Sell Your Website

    Although you can technically sell your website to anyone at any time, the recommended approach is to go through a website broker. This will help get your site in front of potential buyers and help to ensure the safe transfer of your site and payment. The three most common places to sell your site are highlighted below:  

    1. Flippa

    flippa Flippa is an auction site where people can place bids on your website. You can list your site for a certain amount, but there’s no guarantee that you’ll get that amount, or that it will sell at all. They currently have around a 10% sell rate for the websites listed. You can think of it like a marketplace that’s similar to eBay. Typically, sites that are sold on Flippa end up selling for smaller amounts, however, there have been some larger deals processed through the platform.  

    2. Empire Flippers

    empire filppers Empire Flippers acts as a partner in helping you sell your site. They help to walk you through the entire process, get your website in front of serious buyers, and even transfer over the site to the new owner, so you don’t have to. You can expect to pay a higher fee than listing your site on Flippa. But, if you’re selling a high-quality site, and you want it done right, then they’re worth checking out.  

    3. FE International

    fe international FE International is an online brokerage that helps you sell your website and online business. They will work with you side by side the entire time and make it as easy as possible to sell your website or online business. With a 94.1% success rate, the chances of selling your website are high on FE International, as long as it’s high-quality and bringing in unique visitors.  

    Is Your Website Worth Selling?

    There are many benefits to selling your website but it’s important to explore your options before making a quick decision. Hopefully, you have a better idea of when you should sell your site, how to determine how much it’s worth, and where you should consider listing your site for sale.
  • Do I Need a WordPress Security Plugin?

    Wednesday, June 13, 2018 by
    WordPress Security Plugins

    Do I Need a WordPress Security Plugin?

    Your site’s security is something you’ll want to take seriously. Typically, website hacking isn’t something we think will happen to us. We know it happens, but why would someone target my site? But, with WordPress being one of the most commonly hacked CMS, no one is safe. This isn’t said to scare you, but instead to get you thinking about taking proactive action. There are many ways to protect yourself against hackers. Whether you use WordPress user roles to improve security or you use a website security checker, implementing some type of security program can save you both time and money in the long run. If you’ve been on the fence about whether or not your site needs a WordPress security plugin, then this post is for you. Below we look at the main reasons you may want a WordPress security plugin. best WordPress hosting

    WordPress Security is Reactive

    If you’ve installed the latest version of WordPress on your site through your hosting service plan and have followed decent WP security protocols, then you probably think you’re protected. You’ve done it once, now you can set it and forget it. But security isn’t something that you can just do once. It’s something that’s constantly evolving and you need to regularly update your site’s security standards and conduct routine website safety checks if you want to stay protected. Even if your website starts off secure, in time it will become less and less secure. It's important to protect yourself from hackers who are continuously look for vulnerabilities within popular software, and since WordPress powers 25 percent of the web, it’s pretty popular. Once hackers find and exploit these vulnerabilities, then WordPress will patch those holes and release an update for its users. However, there’s a time gap between the time when the vulnerability is exploited and the patch is issued. During this time you’re totally exposed.  

    You Can Keep Your Site Secure Without a Plugin

    You can keep your site relatively secure without the use of a WordPress security plugin. Taking the following steps will help a lot:
    1. Keep your WordPress core, themes, and plugin up to date. By running the latest version of all these there will be less bugs, and vulnerabilities. Failing to update is like leaving your back door open.
    2. Use strong passwords. Your username and password is your first line of defense. Make sure you create an incredibly strong password, and that you change this password on a regular basis. The same thing should be done for every admin account.
    3. Limit user access. If you do have multiple user accounts you should limit the amount of access that each user has to the backend of your site. This will reduce the chance of any settings accidentally being changed.
    4. Install an SSL certificate on your site. Using an SSL connection will help to encrypt your user’s connection and secure any data transferred between the browser and server. But, it can also help to encrypt your admin data.
    The above steps will help to improve the security of your site, and you can do them all without the help of a security plugin. However, there are certain vulnerabilities you won’t be able to overcome without using a security plugin.    

    But Installing a WordPress Security Plugin Helps - A Lot!

    If you’re concerned about the security of your WordPress site, then installing a WordPress security plugin is a no-brainer. Some common WordPress security plugins include Sucuri, Wordfence, BulletProof Security, and All In One WP Security and Firewall. But, if you’re still not sold here are a few very useful things that security plugins can do:  

    1. Secure Your Login Page

    Like we mentioned above, having a strong password is the first step to securing your login page. But, you can elevate its security even further with a WordPress security plugin. For example, you’ll be able to do things like:
    • Add two-factor authentication for all users
    • Limit the number of failed login attempts
    • Block certain IP address from accessing your login page
    Your login page can be especially vulnerable to brute force attacks and are one of the most common ways hackers will gain access to your site through login attemps. By hardening your login page you’re making one of the most vulnerable aspects of your site nearly impenetrable.    

    2. Scan for Malware

    Has suspicious text been appearing on your website? Are there site changes live that you never made? If you’re the only person who has access to your site, then you could have malware or other malicious software installed on your site. WordPress security plugins have built-in malware and security scanners that act similarly to your computer’s anti-virus software. These scans will look through your entire website to find any malicious code and remove it if they find anything. Usually, these tools will scan your site on a regular basis to ensure you’re fully protected.  

    3. Secure Your WordPress Database

    Your WordPress database is where all of your site’s information is stored. Your database can be vulnerable if you used the standard naming conventions when creating your database. Unless you’re a technical WordPress user, changing your database prefix yourself can be challenging. But, through using a security plugin you can easily change the prefix of your database, to make it more difficult to locate. Plus, you can also regularly backup your database. This will ensure that if you ever need to restore your site, you’re completely covered and don’t have to start from scratch.  

    4. Create a Website Firewall

    Some users will want to add a firewall to their WordPress sites. Firewalls have a lot of features for websites, but the main selling point is the ability to block unwanted connections. Plus, they’ll also help to stop any brute force or DDoS attacks from taking down your site. The easiest way to add a firewall to your site is by using a WordPress security plugin. Otherwise, you’ll need to have full server access, and some technical skills, to implement a firewall.  

    3 More Pro Security Tips for Your WordPress Site

    Maintaining a high level of WordPress security is all about being proactive. Here are a few more security tips to follow. Implement these, and you’ll be on your way towards a safe and protected site.  

    1. Only Download Themes and Plugins from Known Sources

    When you download plugins and themes for your site it’s important to only install them from reputable sources. For paid plugins and themes this means places like Themeforest, Elegant Themes, StudioPress, WPMU Dev and similar sites. If you’re downloading free themes and plugins, then you should always download them from the WordPress theme and plugin repository. It’s also a good idea to minimize the number of active plugins you’re currently using on your site. The more plugins you’re using, the greater your chances of your site getting hacked. Plus, some plugins might have smaller development teams that might not be able to patch their plugins for vulnerabilities as rapidly as larger organizations.  

    2. Always Backup Your Site

    Backups will be your first defense against any attack on your website. In case something bad does happen, you can quickly restore your site to its previous state. There are a ton of backups plugins available, like VaultPress and BackupBuddy. In some cases, your current host might even be keeping regular backups of all your site’s files. But, it’s important that you save your backup files to a secure offsite location, just in case. The frequency  in which you backup your site depends upon how often you update your site. If you regularly publish new content every single day, then a daily backup is recommended. But, if your site stays relatively the same, then you can get away with a monthly backup.  

    3. Use a Secure Hosting Environment

    You can do everything possible to secure your WordPress site on your end, but none of that will matter if your hosting environment isn’t secure. A reputable hosting company will take extra security measures to ensure your website is secure.HostGator SiteLock Malware Protection However, shared hosting environments aren’t always the most secure option. If security is a priority, then it might be worth upgrading to a dedicated hosting package. Most dedicated hosts can offer stricter security practices, plus, your site won’t be sharing server resources with hundreds of other websites.  

    Securing Your WordPress Site

    There isn’t a way to 100% protect your website from hackers and other malicious attempts. But, if you want to give your site the highest level of protection possible, then it’s a good idea to use a WordPress security plugin. You can do things manually to improve your security beyond the standard installation, but overall it’s easier to use a plugin. There are a multitude of security plugins that provide single security features, or ones that act as an entire security suite. What you require depends on the levels of security you’re seeking.
  • Page Speed Matters: 4 Reasons Why Bloggers Need To Care About Load Time

    Monday, June 11, 2018 by
    page speed for bloggers

    Why Page Speed Matters for Your Blog

    Everyone's talking about how important page speed is for online businesses now. But does it really matter for your blog? It might, depending on your goals and whether you earn money from your blog. Here's how to know if page load times are a big deal for your blog (hint: the answer is yes), and how to test and improve your blog's page speed. best WordPress hosting

    4 Ways Faster Page Load Times Help Your Blog

     

    1. Faster pages rank better in the search results.

    Page load time is a factor in Google's desktop search results rankings. In July, Google's planned Speed Update will add mobile page load times to the factors for mobile search result rankings. Google's Webmaster Central blog says all pages will be held to the same standard for search rankings, but that developers expect the update to “only affect pages that deliver the slowest experience.” How big a deal is it? If your mobile pages load fast or even at middling speeds, you're probably OK. If your site loads really slowly on mobile, now's the time to start speeding it up.  

    2. Fast page loads keep visitors from giving up on your blog.

    Even if Google doesn't downrank your site for loading slowly on mobile, visitors may decide it's not worth waiting around for your content. More than half of mobile users will bail on a site that takes more than three seconds to load—but many mobile pages take 15 or more seconds to load. How big a deal is it? It depends on your bounce rate and your page speed. Check your analytics to compare your mobile and desktop bounce rates. If your bounce rate is higher and your page load times are lower on mobile than on desktop, you've got a problem that needs fixing.  

    3. Faster page loads may help you beat the competition.

    If you sell on your blog and have competitors, remember that they're under the same pressure to get with the page speed program. Deliver faster load times than they do and you may appear higher in search results. How big a deal is it? If you make money from your blog and sell in a competitive niche, faster load times are a must.  

    4. Faster page load times may raise your blog's conversion rates.

    Even if you don't sell on your blog, there's probably something you'd like your visitors to do besides read and leave—join your email list, follow you on social media, join the discussion in the comments. All of these steps are conversions, just as getting a visitor to sign up for a class or buy the jewelry you blog about are conversions. Faster page speeds won't translate directly into more conversions, but they can contribute. How big a deal is it? If prospects find your competition first in search results and never see your blog, or visit but bounce after 8 seconds of waiting, there's no chance they'll convert. Get those calls to action in front of your visitors fast and you stand a better chance of earning conversions.  

    5 Free Google Tools To Improve Your Page Load Times

    Here are five Google tools you can use to see how fast your site loads and how you can make it faster.  

    1. Google's Mobile-Friendly Test

    Google Mobile Friendly Testing Tool Google's Mobile-Friendly Test is easy. Plug the page URL you want to test into the search field and run your test. In a minute or so, you'll get the verdict: mobile-friendly or not. If there were any issues loading your page during the test, you'll get a list of those along with tips on fixing them.  

    2. Google PageSpeed Insights

    Google PageSpeed Insights PageSpeed Insights compares your site's load times on desktop and mobile. You may find that your site scores fine on the Mobile-Friendly Test but does poorly on PageSpeed's mobile evaluation. Again, you'll get a list of suggestions for improvement (such as optimizing your images for fast loading times) plus a downloadable file of site elements that Google optimized for you.  

    3. Lighthouse

    google lighthouse speed tool Lighthouse is a good option if the fixes recommended in your Mobile-Friendly and PageSpeed test results don't solve your slow load times. It's a developer tool, so the results are more technical than those in the tests above. They're also broader – Lighthouse checks SEO, progressive web app performance, accessibility, best practices, and overall performance. You'll get a downloadable report with recommendations you can work on or share with a professional developer.  

    4. Speed Scorecard

    Google Speed Scorecard Speed Scorecard is one of Google's newest tools.  It lets you compare load times for up to ten sites, including your own. However, its comparison database only includes sites popular enough to appear in the Chrome User Experience Report. Most smaller blogs won't show up, but that doesn't mean you can't check out larger competitors or colleagues in your niche.  

    5. Revenue Impact Calculator

    Google Page Speed Revenue Impact Calculator Google's new Revenue Impact Calculator (below the Speed Scorecard) is where you can put a dollar amount on your page speed, if you sell things on your blog. Even if your site doesn't show up in the Speed Scorecard database, you can still measure the revenue impact of speeding up your page loads if you enter a few pieces of data from your dashboard and accounts:
    • Current page load speed
    • Average monthly site visitors
    • Average order value
    • Conversion rate
    For example, a blog that loads in 8 seconds, has 500 visitors a month, an average order value of $50 and a conversion rate of two percent could earn $471 more per year by reducing the page load time to 4 seconds. Another blog that loads in 5 seconds, gets 20,000 monthly visitors, has an average order value of $100 and a conversion rate of 1% could earn $14,721 more per year by dropping the page load time to 2.8 seconds.  

    Page Speed Does Matter for Blogs

    Ultimately, page speed is a big deal if you want visitors, readers, and revenue for your blog, and it will probably become an even bigger deal as more traffic moves from desktop to mobile. Keep up with the latest innovations, make sure your web host delivers the speed you need, and make sure you're following all seven of these best practices for speeding up your website.
  • 7 Reasons Why You Should Choose WordPress For Your Website

    Monday, June 11, 2018 by
    Why Choose WordPress for Your Website

    Why Choose WordPress for Your Website?

    Have you ever wanted to start a side business but hesitated because you knew you'd need a website? Or missed out on customers because your small business doesn't have a site yet? If you're not a tech-minded person, setting up a site can seen confusing and time-consuming if you do it yourself--or expensive if you hire someone else to do it. Those worries are understandable. However, it's 2018. A website is a must if you want to reach your target market, and setting up a website is a lot easier than you may realize, especially if you use WordPress to set it up.  best WordPress hosting

    What Exactly Is WordPress?

    WordPress is a content management system (CMS), which means it's designed to help you organize and display the content on your site. What counts as content? Everything that appears on your site, from the header with your business name to your contact information to your blog posts and tutorial videos. If it's on your site, it's content. (A note about WordPress.com versus WordPress.org, because you'll see both online: WordPress.org offers the free CMS we're talking about. WordPress.com offers a free, WordPress-CMS-powered platform for non-commercial blogs which can't be customized with plugins or custom themes. If you're running a business, WordPress.com is not a workable option.)  

    7 Reasons to Choose WordPress for Your Business Website

    It may help to think of your website as an empty retail space. Your CMS is the shelving and racks you set up to make sure the contents of your store are organized logically, easy to reach, and displayed attractively. When you're choosing a CMS, just as when you pick out store fixtures, you have lots of options—and they're not all equal in terms of cost, function, and aesthetics. Here's why WordPress is the busy, non-techie, small-business owner's friend.  

    1. WordPress is free.

    Free is good when you're operating on a small-business budget. You'll still have to pay for web hosting, and you may want to buy a theme instead of using a free one to change the way your site looks (more about that in a moment), but the WordPress CMS costs nothing to download.  

    2. WordPress is easy to use.

    WordPress prides itself on its five-minute installation and support guides to walk you through the process.
    I'm not a technical savant but I've set up several WordPress sites, and it really is that easy to get a basic site running and looking respectable. Doing something complex may require some reading and conversations in the support forums, but for most new site owners, going from zero to website in a few minutes is more than enough. The topic of support forums brings us to the next thing WordPress has going for it.  

    3. WordPress has a vast support community.

    Thirty percent of all websites run on WordPress, and it has a 60% share of the CMS market. The number of people using WordPress means that if you have a problem or a question, odds are there's an answer waiting for you in one of the WordPress support or developer forums. It also means that if you ever want to outsource your site maintenance, content, or design, there are plenty of developers, writers, editors, and designers who know how your site's CMS works.  

    4. It's easy to make your WordPress site look unique.

    Because WordPress's code is open source, hobby and professional developers are always finding ways to improve it. There are thousands of free and paid themes you can choose from to make your site look the way you want it to. Think of your theme as similar to the interior decor of a brick-and-mortar store. Your theme will take care of your virtual color scheme, signage, and the details of your site layout. You can search by keyword to find themes that fit your business best, and if you ever get tired of your theme, it's usually pretty easy to switch to a new theme, although there are some steps you'll want to take first to keep your site working the way you want after the switch.  

    5. Create your dream functionality with WordPress plugins.

    Once you've chosen a web host and a theme and set up your basic site, there are thousands of plugins you can use to make the site work exactly the way you want it to. Whether you want it to load faster, backup automatically, or optimize your blog posts for search results, there's a plugin (or five) for that. And because WordPress supports multimedia content, you're not limited to blog posts and photos. You can embed videos, podcasts, and slideshows on your site with the right plugins.  

    6. WordPress takes security seriously.

    WordPress also makes it easy to keep your site's software up to date, which is critical to keeping hackers and data thieves out of your site. Some WordPress software updates are automatic, to prevent security vulnerabilities, and you can choose whether you want your plugins to update automatically or whether you'll handle those updates yourself. To update plugins and themes, all you have to do is click the checkboxes next to the items you want to update and then hit the update button. The trick is remembering to check for updates, which is why the auto-update option is so useful.  

    7. WordPress plays well with others.

    Even the coolest looking website needs to interact seamlessly with other platforms and with people, so you can get found and make sales. First, getting found: WordPress is structured to be easy for search engine crawlers to navigate, which means your site will perform better in search results, especially if you add an SEO plugin like Yoast. WordPress also plays well with Google's new criteria for mobile-friendly websites. You can make your site easier for mobile users to navigate by choosing a mobile-optimized or responsive theme from the start, or by installing a plugin to make your site work better on mobile devices. As for making sales, if you intend to sell directly from your site, WordPress plugin Woo Commerce makes it easy to sell products, digital downloads, subscriptions, and membership access to your site. And if you ever want to change web hosting services, you can migrate your entire WordPress site to a new host easily, with fewer steps and in less time than it would take you to migrate a free site builder-hosted site.  

    WordPress: The Right Choice for Your Website

    The bottom line is that if you want a site that looks professional, gets results, and is easy to set up and maintain, WordPress is almost always going to be your best bet, especially if you're not code-savvy and want to get on with running your business. Have more questions about how to install and use WordPress? We've got answers. Ready to get started with WordPress? See why customers trust HostGator's WordPress hosting.
  • 10 Things You Can Do With Google Search Console

    Thursday, June 7, 2018 by
    how google search console can improve seo

    10 Things You Can Do With Google Search Console

    If you have a website, Google’s free webmaster tools are invaluable resources that you should be taking advantage of. Chances are, you already know about and regularly use Google Analytics, but if you haven’t yet, you should add Google Search Console to your list of go-to Google resources to help you get more from your business website as well. best WordPress hosting

    How to Set Up Google Search Console

    To start, go to the Google Search Console. To access it, you’ll be required to log in with your Google account – make sure you use the same one here you use for any other Google Webmaster tools you use. Once you’re logged in, look for the red button that says Add a Property. Enter the html for your website and click the button. how to set up google search console From there, Google may ask you to verify you’re the owner of the website. There are a few different ways you can do this. If you’re already using Google Analytics, then the easiest option will be to choose Google Analytics Tracking Code as your preferred method of verification. As long as your Google Analytics tracking code is in the <head> section of your homepage, you’ll be in with no problem. When you’re on the homepage of the Google Search Console, notice a link on the top left that says “Try the new Search Console”. You currently have two options for using the tool: the old, traditional one which keeps more of the functionality; and the newer version Google’s rolling out that has a more intuitive visual design, but fewer of the features and functionality of the older version. Over time, Google plans to move all the Search Console’s features into the newer version, but for now, a lot of the benefits of the tool remain in the traditional version. In the images below, the old version is on the left and the new version is on the right: old google search consolenew google search console

    10 Ways to Use Google Search Console

    With access to the Google Search Console, you can now get to work accomplishing a number of different tasks. Here are some of the most important ways to use it.  

    1. Submit a sitemap.

    While Google’s web crawlers can learn a lot about a website and its individual web pages on their own, you can give them a little extra help in learning the information they need by submitting a sitemap to Google. A number of websites will automatically generate a sitemap for you. Once you have it, loading it to the Google Search Console is extremely easy. In the traditional version, while on the main page of the dashboard, look on the right side of the screen to see the Sitemaps section. Click on the gray bar that says Sitemaps. old google search console Then find the red Add/Test Sitemaps button in the top right corner of the screen. Click on it and fill in the URL for your website’s sitemap. add test sitemaps google search console In the new dashboard, click on Sitemaps in the menu on the left side of the page, then fill in the sitemap URL where instructed. how to add a new sitemap in google search console

    2. Learn common keywords people use to find you.

    Anyone that finds your website through search used a specific search term to get there. Google Search Console shows you the most common keywords bringing people to your website. In the traditional Google Search Console view, you’ll find this information by clicking on the Search Analytics bar in the middle of the page in the main dashboard. old google search console A little bit down the page, you’ll see the list of all the keywords people found you with and the number of times someone has clicked on your link after searching each keyword. find top keywords in google search console By clicking on a particular keyword in the list and using the filter options in the top menu, you can go a little deeper to learn which pages show up for the specific keyword, what countries people are coming from when they search the keyword, and what devices they’re using. And you can see how different keywords fare in terms of clicks, impressions, and click-through rate. In the new Google Search Console, you’ll find the same information by clicking on Performance either in the left-side menu or in the top box in the main dashboard. find top keywords in new google search console In this version, Google shows you both the number of clicks each keyword earns you and the number of total times your website shows up in search for that keyword (impressions) on the main page, and you can view the other categories (CTR, position) by clicking on the upside-down triangle above the list. view top keywords by clicks in new google search console change keyword sort in new google search console This information shows you if you’re successfully attracting people based on the keywords targeted in your SEO strategy. And it will reveal any keywords people find you with that you weren’t meaning to target at all.  

    3. Identify your most popular pages.

    Every website will have pages that perform better in the search engines than others. Google Search Console will help you determine which of your web pages is bringing the most people to your website. You can find your most popular pages in the same section you found the keywords, and filtering and viewing different subsets of data works pretty much the same. In both versions of the site, in the same Search Analytics section you viewed the keywords in, select Pages in the menu. find top pages in google search console find top pages in new google search console You’ll see a list of all the pages people have seen and clicked in descending order of popularity, with your best-performing pages right at the top. The default view in the old version shows you the most popular pages in terms of clicks; in the new version, clicks and impressions. You can also see which perform best in terms of click-through rate and position as well.  

    4. See where your visitors are coming from.

    If your business serves a particular part of the world, then it’s more important to get traffic from visitors that live in a set geographic area than anywhere else. Google Search Console will also provide you data on where your visitors are located, so you can make sure you’re reaching the right people. This is in the same section as the keywords and pages data. In both versions, select Countries in the menu. see country traffic in google search consolesee traffic by country in new google search console You’ll see the number of clicks your website receives from each country, with the highest numbers at the top of the list. As with the other categories, you can also switch to view the results based on impressions, click-through rate, and search ranking position.  

    5. Learn which devices they use.

    By now, every business should have a mobile-friendly website. But even if you’ve already taken steps to make sure your website looks good on mobile devices, it’s still good to know what portion of your visitors are interacting with your website on each different type of device. The Google Search Console has you covered there. This is the last piece of data we’ll find in the same section as the last three. In both versions, select Devices in the menu. view top devices in google search console find mobile vs desktop visits in new google search console You can see here the distribution of how many clicks you get on each type of device and you can switch over to see the number of impressions, click-through rate, and average position as desired (you know this song and dance by now). Note that this is the last item on our list that you’ll find in both versions of the product. For the rest, at least at the time of this writing, you’ll be sticking with the traditional version of the Google Search Console.  

    6. Check that your website works well on mobile.

    While it’s a good idea to do mobile testing on your website on your own, you can also use the Google Search Console to confirm that your website passes their mobile usability standards. In the Search Traffic section on the left-side menu, select Mobile Usability. If everything about your site looks good to Google based on their standards for mobile usability, you’ll see a green checkmark telling you that no errors are detected. check mobile friendly status in google search console If it identifies something about your website that doesn’t work well on mobile, such as the use of flash or a small font size, you’ll get a message in this section letting you know what the problem is so you can work on fixing it.  

    7. See which sites link to you.

    For anyone focused on SEO, this is important information to have access to. Backlinks are one of the biggest ranking factors, so every time another authoritative website links to you it increases your website’s authority in the eyes of Google’s algorithm. Under Search Traffic in the left-side menu, select Links to Your Site. view backlinks in google search console You’ll see a list of websites that include a link on their website back to yours, as well as a list of the pages on your website that other sites link to the most.  Under the section labeled “How your data is linked,” you can also see the anchor text other sites use most often when linking back to yours. You can find more information on each backlink by clicking on the website, and then clicking on the link listed. From there, you can see specific pages that include the link and visit them yourself to see how it’s used. view backlinks by site in google search console

    8. Check for broken links.

    Broken links provide a bad experience for your users and lead people away from the functioning pages you want them to be on. As if that wasn’t bad enough, they also make you look bad to Google and can have a negative effect on your rankings. In the Crawl section of the Google Search Console, you can find details on any errors Google found when crawling your website, including all URLs that returned a 404 error. find broken links in google search console If you click on each entry, you can find information on what the problem with the link is and where the link is located both on your website and others. find broken url errors in google search console This is valuable information you can use to improve your website experience and cut out any frustrating errors your visitors may be dealing with now.  

    9. Identify website security issues.

    Big website hacks are in the news every day lately it seems. Even if your business isn’t big enough to make the news if you get hacked, it can still cause you serious problems. And that goes double if you have an ecommerce site that collects sensitive customer data like credit card information. The Google Search Console provides a quick and easy head’s up if your website has a security flaw you should be aware of. Click on the Security Issues option on the left-side menu. If you don’t have anything to worry about, the Console will let you know. find website security issues in google search console If Google does spot an issue, you’ll learn the details you need to figure out how to fix it here.  

    10. Confirm your schema markup or structured data is working.

    Finally, if you use schema markup or other structured data on your website, Google can confirm for you whether it’s set up right to work in the SERPs. Under Search Appearance, you’ll find categories for Structured Data, Rich Cards, and Data Highlighter, all of which are methods you can use to communicate more information to Google’s crawlers about how to display your web pages in the search results. view structured data analytics in google search console The Console provides details on whether or not you have all your coding set up right for these categories, or if you need to make changes.  

    Conclusion

    The Google Search Console is entirely free and, as you can see, thoroughly packed with useful information for any business website. If you care about where and how you show up in the search engines, this is your best resource for digging into the data available and making an action plan for how to improve your SEO moving forward. Discover how HostGator's expert SEO services can help your search rankings.