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  • 7 Marketing Goals for Your E-commerce Website This Year

    Tuesday, January 23, 2018 by
    Set Yearly Marketing Goals

    Define Your 2018 E-commerce Marketing Goals

    The online world moves fast. Each year, it’s a good idea to consider the goals you have for your website to see if they need some updating. For an e-commerce website, some goals will always stay consistent, but others will evolve or change completely year by year. This year, here are a few good goals to consider setting for your website. Domain Name

    1. Increase relevant traffic.

    Increasing traffic is probably a familiar goal for you. For pretty much every website, accomplishing whatever it’s meant to do requires people visiting the site.  But not all traffic is created equal. If your marketing is bringing in traffic, but it’s mostly made up of people who will never have a need for your products or services, then it’s not doing you much good. For instance, a B2B software company probably wouldn’t benefit from a huge amount of traffic if most of it was coming from teenagers In addition to continuing your marketing efforts for raising traffic, this year take some time to analyze if the traffic you’re getting seems to match up with the target audience you’re trying to reach. In the Audience section of Google Analytics, you can find a lot of information about the kinds of people visiting your website, including:
    •      Demographic information like age and gender
    •      Interests they have, based on their other browsing information
    •      Geographic information
    •      Tech information like the device and browser they use
    google analytics traffic visitor interests That can go a long way to helping you figure out if you’re reaching the people you’re trying to.  If you find that you’re not, then it’s time to rethink and refine your marketing efforts to make sure they’re more targeted moving forward.  

    2. Grow your email list.

    Getting people to your website is a big part of being successful, but getting them to come back so you can form an ongoing relationship is even more important. One of the best tools you have to do that is your email list. When someone opts into your email list, they’re opening the door to ongoing communication with your brand - which is a big deal! It’s no surprise that email marketing has one of the highest conversion rates of the main online marketing activities. email marketing ROI That means that one of the best ways to improve your website’s success in the coming year is to put more of an emphasis on growing your email list. You can do that by offering deals to your customers for signing up, promoting it on social media, and including CTAs throughout your website urging people to subscribe. And make sure you keep the emails you send relevant and useful so you keep those subscribers once you get them. They’re too valuable to lose lightly.  

    3. Provide visitors a personalized experience.

    Each of your visitors is a unique person who interacts with your website in their own way. Technology now makes it possible for you to track how people interact with your website and customize their experience on the site as they go. You can suggest items that are similar or complementary to what they’re looking at, or deliver up content on topics that are related to the piece they clicked on. One study found that providing a personalized web experience for visitors can cause an 18% uptick in sales. When you make it easier for people to see the parts of your website that are most relevant to them, it increases their chances of having a good experience and continuing their relationship with your brand.  

    4. Make your website responsive.

    By this point, the reasons to make your website mobile friendly are well known and if you’re reading this, you’ve probably already taken that step (you have, right?). In the coming year, Google’s planning to roll out mobile-first indexing, meaning that their algorithm will give greater priority to your mobile website in determining rankings. That means you want your mobile website to have the same content and information on it as your desktop website, just visually optimized for a mobile screen. Making your website responsive is one of the best and easiest ways to do that. And in general, make it a goal to make an effort to pay attention to your mobile experience and make sure your website is easy and intuitive for people on mobile to use. Mobile’s not going away and is likely to continue to become more important with every passing year, so you have to treat it like the priority it is.  

    5. Go beyond blogging.

    By now, a lot of businesses have blogs – and that’s usually a good choice. A blog is a powerful marketing tool. But because there are so many blogs out there already, making your content stand out is increasingly hard. One way you can shake things up a little this year is to consider other types of content to explore. Branching into podcasts, videos, or interactive content can help you supplement the blog content you have now and may enable you to reach a new audience. Taking a broader approach to your content strategy by bringing in new format types also allows you to get a better idea of what your customers respond to. Some of the content may fall flat, but some of it may perform even better than your written content did. By experimenting with new forms, you can come to understand your audience even better and continue to refine your efforts based on what works for them.  

    6. Partner with influencers.

    With so many blogs and social media channels for people to move between on the web, getting your content in front of people is one of the biggest marketing challenges businesses consistently face. One good tactic for reaching more people is developing relationships with people and platforms that already have a large audience. That could be by creating affiliate marketing relationships with influencers, by guest posting on their blogs, or by collaborating with them on projects. Whatever form it takes for your business, working with influencers can help you catch the attention of new people in your target audience and get them back to your website where you can work on building a relationship with them.  

    7. Increase sales.

    For e-commerce businesses, this goal will remain consistent in all years. For your website and business to thrive, you have to be making sales. Everything else on this list is designed to help make that happen, but you should also look to your own analytics from past years. Figure out what tactics have worked the best for getting you sales – not just traffic or email signups (which matter too), but marketing activities specifically led to sales. While there are general trends each year that should guide what you try, the most important thing you should look to is what’s working best for your particular business. At the end of the day, your business is unique. Only you can work out what makes the most sense for you and your audience. Analyze your metrics and design your marketing plan to optimize doing more of whatever is getting you sales now.
  • Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right

    Tuesday, January 23, 2018 by
    site losing traffic fix seo with these tips

    Losing Traffic? 10 Tips to Boost SEO and Start the New Year Right

    Are you seeing a decline in your website traffic no matter how many blog posts you produce? Would you like to optimize your website for Google without spending any money on marketing agencies? Then you came to the right place. There are several strategies and tips you can apply to optimize your website to boost SEO while also getting ahead of your competition. Whether you’re working to rank on the first page of Google or beat Amazon, it can be achieved with these ten simple tricks. best WordPress hosting

    1. Improve Your Website Speed

    The love Google has for speedy websites is no secret. In fact, the search engine giant officially declared that they will use speed as a ranking factor in an upcoming search algorithm update. What are you doing right now to improve your website speed? A website’s performance speed depends on several factors:
    • Resources offered by the web host
    • Location of the servers
    • Website caching
    • Domain name
    • The code used by your website
    And that's just to name a few. Start by switching to a lighter and a mobile-friendly website design. Then, install a caching plugin on your website. And set up a CDN to deliver your website more efficiently to visitors around the world.  

    2. Optimize Your Blog Posts For Voice Search

    It’s safe to say that voice is the future of search. With Amazon Echo and Google Home taking over the homes and offices, people are now using their voice to search things on search engines more often than typing. Are your blog posts optimized for voice search? google-voice-search-meeker-report Searching for something on Google using voice is entirely different from searching by typing. When you use voice search, you tend to spell out entire sentences or questions, like “What is the best way get more website traffic” or “How can I start a business from home?" Keep this in mind when you create titles for your new blog posts. Make sure your blog posts are optimized to reach the massive audience that uses voice search.  

    3. Aim For Long-Tail Keywords

    Keyword optimization takes a key role is website SEO. However, targeting highly competitive keywords is one of the biggest mistakes most marketers and businesses often make when creating blog posts. The best way to increase your chances of getting better ranking is to aim for long-tail keywords with low competition. To do this, combine the research you do with Google Keyword tool with a keyword competition analysis tool like Moz Keyword Explorer or KWFinder. Use these tools to find long-tail keywords and search phrases that are easier to rank for.  

    4. Implement a Mobile-First Design

    With more people using mobile devices to browse the Internet, Google is now placing a priority on offering the best experience to mobile users. The company has already started rolling out its mobile-first index. This new search algorithm update heavily promotes websites that are optimized for mobile devices and punishes websites that aren’t mobile-friendly. In addition to switching to a mobile-first design, you should also consider optimizing your blog and formatting blog posts in a way that’s easier for the mobile users to consume. For example, you can use shorter paragraphs and more bullet points in blog posts.  

    5. Target Local Search Terms

    If you’re promoting a local business or a service, there’s so much you can achieve by focusing on optimizing your website for local search. It will not only make it easier for you to rank for keywords but it will also reduce the international competition you have to deal with. Start by letting Google know that you’re a local business. You can do this via Google Search Console. Then, optimize your blog posts to target local audiences. For example, if you’re a business in San Francisco, start incorporating phrases into your blog posts to let people know where you’re from. Instead of writing a blog post titled “How To Start A Business In San Francisco,” you might use more specific titles like “How To Start A Restaurant in the Bay Area.” This type of content will go along great with retargeting marketing campaigns to reach local customers.  

    6. Update and Republish Old Posts

    Google bots are constantly scanning your website for fresh and new content. When your blog isn’t getting updated and blog posts are getting outdated, Google will start to consider your website as dormant or inactive. This will affect your rankings. That's why it’s important to always update your blog with new content. Also, update your older posts with timely content to make them relevant. Then republish them to let Google know that your blog reliably offers up-to-date content.  

    7. Compress Your Images

    Using lots of images in your blog posts is a great way to convey your message more effectively to your readers. However, adding more images can also make your web pages heavier and slow loading. Thankfully, you can fix this by compressing your images. There’s no need to buy expensive software to do this. Simple and free plugins like WP SmushIt will automatically optimize the images without harming the quality.  

    8. Generate More Social Signals

    SEO experts are still in debate on how social signals affect website rankings. However, the data seems to suggest that having a strong social presence can boost your website’s search engine visibility. how social media presence affects seo Keep an active post schedule on your social media channels and don’t be afraid to reshare the same links more than once. Paying a few dollars to boost your Facebook posts may not be a bad idea either.  

    9. Create A Guest Blogging Campaign

    Guest blogging is an effective way to build backlinks to your website. However, guest blogging is more than just about building links. Having a guest blogging strategy will also help you reach new audiences and generate traffic to your website. It’s also one of the cheapest marketing strategies that will generate long-lasting results. Create a list of websites and blogs in your niche that accepts guest posts and start contributing.  

    10. Create Superior Content

    Coming up with effective blog post ideas can be tough, especially when all the good topics have already been covered by your competitors. The only way to beat your competition in such a situation is to create superior content. For example, if there’s a blog post titled “Top 10 SEO hacks” that ranks on top of Google, you can create a better and more in-depth post like “Top 20 SEO hacks” to outrank your competition.  

    Conclusion

    Follow these tips one step at a time. And remember, even after implementing all these tips, don’t expect results right away. Generating organic traffic and reaching higher rankings on Google takes time. Until then, be patient and keep producing great content.
  • 10 SEO Mistakes You Are Making Right Now

    Friday, January 19, 2018 by
    seo mistakes you are making right now

    Are You Making These Common SEO Mistakes?

    SEO mistakes don’t just waste your time; they hurt you. Many websites have found themselves the victims of a Google penalty, which means a big drop in search engine rankings and a lot of work to get back on Google’s good side. Whether you’re doing SEO yourself or hiring someone to do it, it’s important to make sure you’re doing it right. That means avoiding both spammy, black-hat practices and missed opportunities. Here are some of the most common mistakes people make around SEO. best WordPress hosting

    1. Keyword stuffing

    In the early days of SEO, this was an extremely common tactic. To better get on Google’s radar for a specific term, writers would produce content that was filled with that particular term – even using it in contexts where it was awkward at best or nonsensical at worst. For a short time, it worked. But Google figured out that this keyword-stuffed content was creating a bad experience for users and was a lazy way to try to game the system. Year by year, they’ve been making updates to ensure that pages overusing a particular keyword won’t rank for it. And now they’re even using latent semantic indexing (LSI) which makes repeating a keyword pointless, since Google can recognize synonyms and related words on a page to better figure out what it’s about. If you’ve been filling your content with keywords, or you hired someone that does, it’s time for that to stop. Focus on making your content readable and relevant to your readers instead.  

    2. Paying for links.

    Backlinks are one of the most important parts of SEO and building links naturally is hard. For a long time, that created an industry of companies that sold (mostly low-quality) links for businesses that wanted an easier way to get them. But Google has caught on to that too. Anytime they’re able to identify links that have been paid for, or see trends that suggest link buying, websites get penalized. It’s tempting to try to buy your way around something that’s difficult to do legitimately, but it’s not worth the risk here. Focus on white-hat link building techniques like guest posting and building partnerships instead.  

    3. Not customizing your URLs.

    On-site optimization is the part of SEO you have the most control over, so it’s important to take every opportunity you can to make your webpages stronger in the eyes of the search engines. One of the on-site factors that search engines look to in figuring out which pages should rank for which keywords is the website URL. Every time you publish a new webpage or blog post, you should therefore change the URL to include the main keyword you’re targeting. Don’t use whatever default URL gets filled in, especially if it’s just random characters. Put the title of the page (or a short but clear version of it) in the URL instead, with hyphens between the words. using seo keywords in title and url of blog post And pay attention to the URL structures of your website. If you have too many folders, your URLs will get more convoluted and the extra characters in the URL will drown out the keywords you want to focus on.  

    4. Skipping your meta descriptions.

    Meta descriptions won’t play a role in how you rank in the search engines, but the whole point of getting higher in the search engine rankings is so that people will see your website and click on it. And meta descriptions help with that part. You get the chance to write the teaser text that people will see when they’re trying to decide which link to click on. If you include the keyword they searched for in the text, it will show up in bold, drawing more attention to your link in the results. And in some cases, Google will look to the meta description when trying to determine which site to pull a featured snippet from. Including a relevant meta description increases your chances of showing up at the very top of the results, even if you don’t manage to get the top ranking. meta description matches featured snippet for shared vs wordpress hosting

    5. Neglecting long-tail keywords.

    Sure, it would be great if your fishing supply website showed up on page one for the term “fishing supplies,” but gaining a top spot for a general keyword like that is a hard feat to manage. If you’re not one of the biggest players in the industry, your chances aren’t great. But if you switch your focus to trying to rank for more specific keywords with more words in them, called long-tail keywords, your chances increase. That can mean making it local (“boston fishing supplies”) or diving into specific topics related to the products you sell (“different types of fishing bait”). If you brainstorm the questions your customers have and the topics they care about, you should come up with a nice long list of long-tail keywords you can target. Creating content around those keywords will help you start making progress in the rankings for the long-tail keywords and more competitive general keywords alike.  

    6. Skimping on your content.

    If you’re trying to get by buying cheap content, that’s not cutting it. If you’re rushing yourself to put out content that’s quick and sloppy, that won’t cut it either. At this point, there are too many businesses doing content marketing for you to get anywhere with low-quality work. Your content needs to be well written, accurate, and formatted to make it easy to read. Giving a thorough treatment to each topic is also a good idea, as long-form posts tend to perform better than shorter ones. Yes, this means that you’re either going to have to pay more or devote more time to your content creation, or both. There’s no getting around that. But high-quality content is one of the most important parts of every good content strategy, so if you’re giving it short shrift now, it’s time to correct that mistake.  

    7. Having a slow site.

    Google has confirmed for years that one of the ranking factors they use for website is site speed. If your website is slow, not only will people be less likely to wait around for it to load, but your SEO will suffer. There are a number of steps you can take to speed up your website like keeping your scripts up to date and sizing your images correctly. But one of the big ones is making sure you have a web hosting provider and plan that can deliver the speed your visitors (and Google) expect. seo mistakes page-speed-affects-search-engine-rank-1

    8. Forgetting internal links.

    Internal linking isn’t as powerful for SEO as building backlinks from other sites is, but it is a useful way to give Google more information about what certain pages are about. You have total control over the anchor text of internal links, so if you want Google to associate a certain page with the term “office supplies” then you can make sure that every time the phrase or a similar one is used on your website, you link those words to that page. Internal links also help you get more out of your most popular pages. A page that gets a ton of traffic gives you opportunities to send people to other pages on your site once they get there. Look for opportunities on your most successful pages to link out to other relevant pages. You can help visitors discover more of your content and keep them longer on your website. While internal links are good to think about and use regularly, make sure you don’t overdo it. If all your pages include a large number of internal links, and especially if they all aren’t natural and relevant, then you risk making your website look like spam.  And the more links that are included on a page, the less value each one has, so be strategic in which internal links you include on each page of content.  

    9. Not optimizing your images for SEO.

    A lot of on-site optimization has to do with the textual parts of a webpage - it’s about using the right words in the right places. That makes it easy to overlook the opportunity you have for optimizing your images. Every time you add an image to your website, there are a couple of ways for you to include relevant keywords:
    • The image name (“blackhighheeledshoes.jpg”)
    • The image alt tag (alt=black high heeled shoes)
    Using that behind-the-scenes image text, a page hoping to rank for the term black high heeled shoes now has two additional spots where they can mention the keyword on the page, giving Google that extra bit of information on what the page is about.  

    10. Having a bad mobile site experience.

    A couple of years ago, Google announced that they’d start ranking websites that were mobile friendly higher in the search engine. This year they’re taking that a step further and creating a mobile first index, which prioritizes the mobile site over the desktop version in how the algorithm determines rankings. If you haven’t yet, you have got to make mobile a priority. If your visitors have a bad experience on your website any time they come from a mobile device, you’re alienating a big part of your audience and hurting your web rankings at the same time.  

    Conclusion

    SEO is such an important part of a website’s success. Doing it well will bring you greater visibility and more visitors. Doing it badly will waste your time, keep you hidden from your audience, and could mean penalties from Google. Don’t go one day longer making any of these mistakes. Contact HostGator to find out how our expert SEO services can help your website rank.
  • What You Need to Know About Social Media in 2018

    Thursday, January 18, 2018 by
    What You Need to Know About Social Media in 2018 trends predictions

    7 Predictions for Social Media in 2018

    Remember when Facebook seemed like something no one above the age of 30 would care about, or when you’d never even heard the word “Snapchat” before? The social media world moves fast and often the changes that we see fly in the face of what people could have predicted. If there’s one thing we can count on for sure this year, it’s that there will be changes in how people interact with social media, the platforms people use, and what works on each of them. It’s important for businesses to pay attention to the shifts and trends as they happen so you can adapt your social media marketing as needed. Here are some of our best predictions for the most likely changes in 2018.

    1. Social media platforms will become more like each other in functionality.

    When one social media platform launches a feature that takes off, others often try to figure out how to mimic it on their own platform. When Stories works well on Snapchat, Facebook turns around and creates essentially the same feature in both Facebook and Instagram. When Twitter sees people making longer posts in places like Tumblr and Facebook, they double their character limit in the hopes of becoming more appealing to users. same stories feature on Instagram Facebook Messenger Social media platforms increasingly care less about being unique and more about offering whatever they think might make people spend more time on their platform over another. They’ve already demonstrated that every time they see a feature that seems likely to make that happen on a competitor’s site, they see an opportunity to change theirs. We have every reason to expect that trend will continue. For businesses, this will mean continuing to adapt your social media strategies to the features your audience uses on each site, but in many cases it will be worth taking time to see what sticks. Many users will be less likely to use the “new” feature in one app that they can already get in another – so some of these attempts to copy popular features may fail. Regardless, you should always be paying attention to how your audience interacts with each social media site they’re on, so you can figure out when a new approach is warranted to reach them there.  

    2. Live video will grow in importance for marketers.

    It seems like every year content marketers and social media specialists proclaim the importance of video, so including it in a list like this isn’t exactly a new take. Even so, video’s likely to remain a big part of how people and brands use social media, and live video in particular now has a role to play in that. Both Facebook and YouTube enable people and brands to launch live videos, which makes video marketing a more interactive and engaging medium. With Facebook Live you can show up right in your followers’ feeds and respond to any questions they have in real time.  With YouTube Live you can respond to comments and monitor feedback as you go as well. And with both, you can hang onto the recording of your live video to promote even after it’s done. Engagement is one of those important but elusive goals marketers talk a lot about. Any type of content that allows your audience to interact with you directly in the moment is a good option for getting some of that engagement you seek  

    3. Influencer marketing will play a key role in social media marketing.

    Reaching your audience on social media is a big challenge for most brands. One of the most powerful resources that many companies have started to tap into is therefore influencer marketing. As the space becomes more competitive and more and more brands find success with influencer marketing on social media, the trend is likely to grow. And brands are finding success with it. A survey last year found that 94% of the brands using influencer marketing find it to be effective. Working with influencers makes it easy to reach a larger portion of your audience, and everyone that already trusts and likes the influencer will then associate your brand and products with the person they like – the trustworthiness and goodwill they’ve earned will rub off on your brand  

    4. Messaging platforms will become a bigger part of social media marketing strategies.

    There are lots of people on the main social media sites we talk about, but there are also loads of people using messaging apps every day. Many of your customers are spending hours on sites like Messenger, WhatsApp, Kik and Skype. One of the biggest apps in the world is WeChat, which has nearly 1 billion users in China. social messaging app wechat dominates daily internet use in china For now, these apps are an untapped opportunity for many marketers. In 2018, that’s likely to change as more companies develop chatbots that work within the messaging apps and buy ads or sponsored messages that show up to targeted users. The old marketing adage here applies, you have to go where your users are, and a lot of your users are chatting with friends in messaging apps.  

    5. Other social media players will grow in influence as Facebook makes it harder for brands to stand out.

    It’s been a few years since Facebook made changes to their algorithm that reduced the reach that brand pages have on the platform. And marketers are still complaining about it and trying to figure out how to gain traction on the world’s biggest social media platform in the face of those changes. They started off the year with a new announcement that made it clear that content from brands and media companies is going to have an even harder time reaching people on the site now. The company has made tweaks to the algorithm to prioritize updates from friends and family members at the expense of “public content.” If you were already bothered by how small your reach was, it’s about to get smaller. Facebook is still by far the most popular social media platform out there, so brands will likely still maintain a presence there. But expect other social media platforms to take over more of the time and budget share for social media marketing in 2018 in response to getting less for more on Facebook.  

    6. Political scandals will continue to play out on social media and behind the scenes at companies.

    Social media and politics didn’t always have the close relationship they’ve had in the last couple of years, but between news stories about the President’s tweets becoming a common part of the daily discourse and scandals about the role of social media in spreading false stories that influence elections, social media companies have lately been in the spotlight for the role they play in politics. Social media companies are trying to respond to allegations and make changes. Facebook has been working on ways to reduce the reach of fake news (with mixed results), but even so we can reasonably anticipate that they and the other social media sites will still be at the center of news stories in the year to come. Some of those stories may be positive; some are sure to be critical.

    7. New players will disrupt the space.

    Startups trying to break into the competitive social media space are a dime a dozen, but you never really know which one’s going to hit it big until it’s already made its mark. This year, we expect that some social media companies that aren’t on our radars yet will gain popularity and become important for social media marketers to start paying attention to. It may be a company offering video hangout technology, which is a popular feature for Gen Zers. video chat technology future of social media Or it could be a platform that makes use of virtual or augmented reality. Maybe it will be a site that appeals to the niche communities people value on the internet. Or maybe it will be something none of us expects. We’ll have to keep our eyes and ears open to find out.  

    Conclusion

    2018 will definitely bring some surprises in the world of social media. As always, businesses will need to pay attention and be prepared to shake up their social media game as needed. Above all, pay attention to where your audience is and what they do on the platforms they hang out on. Trends aside, the best social media strategy is always the one that’s particular to your own company and customers.
  • How to Implement Rich Snippets for E-commerce Websites

    Monday, January 15, 2018 by
    How to Implement Rich Snippets for E-commerce Websites

    How to Implement Rich Snippets for E-commerce Websites

    SEO is competitive, especially for online businesses. Everyone’s working hard to try to stand out in the search results, and every day it just gets harder. Yet only about 17% of marketers are taking advantage of a resource that can quickly help you stand out in the SERPs: rich snippets. best dedicated server hosting

    What Are Rich Snippets?

    When you do a search, some of the results you see are simple links in blue with a description below them in black, like this. search results plain blue link But some include more. For some types of results, you can see images, ratings, video thumbnails, pricing information, calorie details (for recipes), and product availability, to name a few examples. These are called rich snippets. google recipe rich snippet example google rich snippet for products That extra information makes results stand out more on the SERP and provides information that makes a person more likely to click through. If you’re researching dehumidifiers, knowing that the cost of one is within your budget and it’s in stock is good incentive to visit the website. As a website owner, you have some control over whether or not your website shows up with that kind of rich information in the search results. It’s simply a matter of updating your website with schema markup.  

    Determine the Types of Schema Relevant to You

    You’ll notice that what shows up in rich snippets varies for different types of results and content. For example, you’re not going to see calorie count for a product page selling shoes. To account for the differences in the types of information people are interested in for various types of results, there’s different schema markup for a wide range of webpages. You don’t need to be aware of or use all of them, but there are a few main ones that most ecommerce businesses will benefit from adding to your website.  

    1. Product Schema

    The Product schema markup alerts Google to the fact that the page it’s on is a product page. Using product markup gives you the option to add in some of the other types of markup on this list that will make your snippets more valuable to searchers. And it lets Google know that these pages are good ones to show for searches where the consumer is looking for the kind of product you sell. How to Add Product Schema Markup to Your Website You can find information on the code for Product Markup at schema.org here, but if that all looks confusing to you, you might have an easier time with Google’s Structured Data Markup Helper. Select Products and paste the URL of your product page in. You can then easily fill in the fields provided by highlighting parts of the page for each. For example, when you highlight the name of your product and click, you’ll get a dropdown menu you can choose “Name” from. use google structured data markup helper to add price schema for ecommerce website Once you’ve filled in all the fields you want to add schema markup for, click “Create html” and you’ll get the code you need to copy and paste into your website. The parts of the code that have been added in by the markup tool will show up in yellow. If you still feel out of your depth here, then it’s time to bring in your developer. They should be able to easily add in the new code at your request.  

    2. Reviews and Ratings Schema

    Customer reviews are a huge part of how people make purchasing decisions. A full 90% of consumers have said they read online reviews when researching products and 88% of them put their trust in reviews when making a decision. Adding review and ratings schema markup to your pages means consumers get the benefit of that information even before they click. Those good reviews you’ve earned can start to benefit you before prospects even land on your website. product review rating schema example for ecommerce How to Add Reviews and Ratings Schema Markup to Your Website The information on schema.org for Reviews and Rating code is here. But you can get the code for your website by using the same instructions for the Structured Data Markup Helper provided above for this schema markup type as well. When in the tool, click on the ratings and reviews on your page to fill in the appropriate fields to get your Product schema.
    add product review schema to ecommerce website using google's structured data markup helper toolcustomer reviews on amazon.com
    If you have a WordPress website, you can also find a number of plug-ins devoted to automatically adding schema markup for reviews and ratings to your website. WP Review Pro and WP Product Review are a couple to consider.  

    3. Price Schema

    You know your customers are thinking about price. It’s pretty much always a consideration in deciding between different options. The schema markup for price lets you fill in that information on the results page as well, giving the customers even more of the information they need. If they can see right off the bat that your product is within their price range, they’re more likely to click through. price schema rich snippet result for ecommerce website How to Add Price Schema Markup to Your Website This is another one of the fields included as part of the Product schema markup. So you can use the Structured Data Markup Helper here too. Just highlight the price on the page, select “Offer” and then “Price” to fill in that field as well. add product schema markup using google's structured data markup helper tool

    4. Product Availability Schema

    If you’ve ever had the experience of visiting a website to buy a specific product only to find it out of stock, then you know that’s a bad customer experience. The Product Availability schema markup lets you tell customers before they even get to your website that they won’t have that problem, reducing your bounce rate. product schema rich snippet result with availability How to Add Product Availability Schema Markup to Your Website Unfortunately, there’s not a handy shortcut for this one. You’ll need to use the code information from schema.org. If you look at the example code they offer on the page and scan down to where you see itemprop=”availability” you’ll see the code you need to add. schema.org code for product availability

    5. Video Schema

    If video is part of your content strategy, or if you make videos to help highlight your products, then the last important type of schema markup you’re likely to use is the video markup. For any page that has a video on it, this can show a video thumbnail alongside the search result, adding a visual to the snippet that makes it more likely to draw attention. Video schema markup example for ecommerce How to Add Video Schema Markup to Your Website This is another one where you’ll need to figure out the code without the tool’s help. Google helpfully provides some example code here. You just need to fill in the particular information for your video in the sections that follow content=. As an example, in <meta itemprop="thumbnailUrl" content="thumbnail.jpg" />, “thumbnail.jpg” will be replaced by the name of the image you want to show up as the thumbnail for your video. schema.org code for video rich snippet result

    Bonus option: Rich Advertisements

    Schema isn’t the only way to get rich results on the SERPs, you can also pay for them. Through the Google Merchant Center, you can add much of the same information to ads that you do with schema for natural results. You can use PPC advertising to ensure your products show up with images, ratings information, and useful info on deals, availability, and shipping. rich advertisements in google Adding schema markup to your website can be a little complicated to figure out, especially if you’re not familiar with coding. But for ecommerce businesses, it’s work worth doing. It gives you a valuable way to stand out in the search results and get more of your audience to actually click through to the website. That makes it well worth some time spent copying and pasting code.