How to Chart Customer Journeys for Your Website
No matter what you sell or who you sell it to, your website should support your customer journey-the path customers take to get from not…
Category: Marketing Tips and Tricks
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What is Email Segmentation & How Does It Work?
Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer-and that means email…
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Why Freelancers Need Email Marketing & How to Get Started
Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for…
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How to Design a High-Converting Checkout Page
To buy or not to buy? That’s the question many reluctant consumers ask themselves during the shopping experience. Your brand’s job is to persuade them…
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How to Update Your Website Design for the Holiday Sales Season
It’s always time to think about the winter holidays when you run an eCommerce website, because holiday traffic is the key to your store’s growth and revenue. Consider that online retail sales grew by 49% during…