Category: Startup & Small Business

One of the most common (and best) pieces of advice given to new freelancers and B2B consultants is to market your services based on value…

Entrepreneurs, we’re often told, are the economy’s heroes. Policymakers view startups and small businesses from Main Street to Silicon Valley as engines of innovation, economic…

One of the most frustrating aspects of running a small business is setting the right prices and sticking to them. After a few art markets…

For some of us, the appeal of freelancing is irresistible. Being your own boss and choosing your own clients can give you more control over…

When you’re just starting out, the temptation may be to think about expenses only in terms of money spent. Dollars can be measured in a…