Charitable giving is an opportunity for people to support their favorite causes and organizations. So much so that “American individuals, bequests, foundations, and corporations gave an estimated $427.71 billion to U.S. charities in 2018,” according to Giving USA 2019.
Whether you’re a non-profit or small business, your organization can start accepting online donations on your website. Plugins make it easy to add a donation option to your checkout cart.
Try one of the seven WordPress donation plugins below.
1. PayPal Donation
Community engagement is key for small businesses to connect with a growing consumer base who are interested in socially responsible companies. You can give back and boost your brand presence through online campaigns with non-profits.
PayPal offers one reason why you should accept donations online: “Utilizing a secure online payment provider allows for currency conversions, opening the door to accept funds from around the globe.” That way, your campaign isn’t limited to your local area.
The PayPal Donation plugin offers you the flexibility to place the donation button anywhere on your site. It supports 18 different languages and 25 currencies. Also, you can test the functionality of the button before you go live using a PayPal Sandbox account.
Research shows online giving grew by 12.1% in 2018. Take advantage of this trend by setting up online donations on your WordPress website.
GiveWP is a donation platform optimized for online giving. With this WordPress plugin, your non-profit website can accept donations through customizable forms, manage specific donor profiles, and track donation statistics. It also integrates with a variety of third-party payment gateways and marketing tools.
For example, you can build a donation form with progress bars and custom fields to match your donors’ needs. Then, you can access a complete history of each individual donor and automatically email tax-deductible receipts. There’s also a feature to measure your campaign performance to gauge which forms are performing the best across your website.
3. Smart Donations
Strategic collaborations between non-profits and businesses help drive more donations while increasing goodwill for the organizations involved. As a small business owner, consider partnering with a local non-profit to spread awareness about a cause.
When selecting a partner, you’ll want to evaluate their reputation and the impact of their work. Charitable contributions can be more impactful if their mission aligns with your business.
Smart Donations is an all-in-one WordPress plugin that adds a donation button to your website. Choose from many different button styles, including a text box donation option allowing your customers to decide how much they want to donate.
Online resources are considered 20% more useful than direct mail when it comes to influencing donors. With online giving, you give potential donors the convenience to learn about the specific cause and donate based on their schedules.
Charitable helps you collect online donations without ever charging you transaction fees. With this top-rated WordPress donation plugin, you can create fundraising campaigns in a matter of minutes. Create a form to accept ongoing donations, raise funds for a time-sensitive need, or collect donations for a specific fundraising goal.
Without hiring a developer, your organization can accept donations through PayPal and automatically track a donation’s status. Charitable is also GDPR-ready with a feature to export and erase personal data in WordPress. On top of that, you can send customized emails to donors with unique subject lines and content.
5. SKT Donation
For small businesses, charitable giving is a chance to make a real difference in your community. Molly St. Louis, an Inc. contributor and an executive-level creative consultant, agrees:
“Charitable donations help better your community, and the public will notice if a company is making a real effort to improve its surroundings. Your company’s charitable donations could help improve schools or parks, giving children safe places to learn and play,”
Get involved in your community by hosting online fundraisers on your site. With the SKT Donation plugin, you can facilitate donations during the customer checkout process. You can accept donations using PayPal or credit and debit cards through the 2Checkout gateway.
You’ll get access to a donor list showing the amount given by each individual. Plus, it only takes five minutes to set up.
Technology has become an integral part of most people’s lives. We bring our mobile devices with us everywhere—grocery stores, salons, and restrooms (yikes!). This behavior is reflected in how we use technology to donate. Research uncovered that mobile-responsive donation pages yield 34% more donations.
You can achieve the same level of success in your organization with Donorbox. This plugin helps you embed a donation form on your WordPress website. You can provide set amounts for donors to select or allow donors to specify their own amount. In addition, Donorbox forms are optimized for mobile devices.
7. Woo Donations
The goal of a fundraiser is to collect as much money as possible for your desired cause. So, it makes sense to streamline the donation process for potential donors. You don’t want people taking unnecessary steps to donate. Paige Kutilek, a crowdfunding expert, writes:
“While this is obvious, it can be easy to forget: Make it easy for people to make a donation. Include the link to your fundraiser in your ask, and don’t be afraid to point out exactly where the donation button is located on your fundraiser.”
If you’re using WooCommerce, try Woo Donations to display a donation button on your checkout page. Donors can choose the amount they wish to give, and this plugin allows you to customize the location, color, and text of the donation button to fit your brand.
Start Accepting Online Donations with WordPress Plugins
Supporters are seeking new ways to donate to your fundraisers. Make the process simple by accepting donations on your website.
Try one of the above-mentioned WordPress donation plugins to get started today.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.