No one enjoys waiting for websites to load. And the longer your visitors wait, it’s more likely they will leave and go to your competitor’s website.
Caching helps alleviate excessive page load times. It’s the process of temporarily storing your website’s data, so it can load faster for your visitors. Rather than taking several steps to load your website, it speeds up the process.
Clearly, it’s important to clear the cache on your WordPress website. Fortunately, WordPress caching plugins make the entire operation easier. Take a look at the seven tools below.
1. WP Fastest Cache
Sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions. Your visitors want to engage with your content as soon as possible.
However, each time a visitor lands on your webpage, the server creates a new page with PHP and MySQL. This process takes up critical space and memory. With several visitors coming to your website at one time, it can seriously slow down the rendering process.
With WP Fastest Cache, it’s no longer a problem. This plugin renders the page one time and stores it in cache.
When someone wants to view the page, it serves the cached version. And because Google uses website speed in its algorithm, it can help improve your search engine rankings, too.
2. W3 Total Cache
Caching is a critical part of optimizing your website speed. It significantly speeds up your page load times, while also decreasing the load on your server.
With W3 Total Cache, the rendering and compression enhances the visitor experience, resulting in more conversions. Customer support is also available to answer your configuration questions or software issues.
3. Comet Cache
Without caching, your small business gets deemed the “great brand, with the slow website.” It reflects poorly on your brand, and you miss the chance to delight customers and increase sales. So, don’t drive visitors away when a plugin can easily assist you.
Comet Cache helps unburden servers. This WordPress caching plugin takes a real-time snapshot of your website, including pages and posts. You also can set an automatic expiration time for cache files.
The pro version of the caching plugin includes additional features to improve your website performance. You can clear your cache with a single click, auto-clear a list of custom URLs, and leverage domain sharing and multiple CDN hosts to allow browsers to download information simultaneously. Plus, you can preview these pro features in the free version.
As a small business owner, you have multiple responsibilities, ranging from marketing to accounting. So, it’s easy to overlook the importance of website optimization. Alex Landau, an engineer, on why you should make it a priority:
“Caching makes things faster. When you want to grab some data that is expensive to look up (in terms of time or other resources), you cache it so that next time you want to look up that same data, it’s much less expensive.”
Explore Hummingbird, a multi-purpose caching plugin that scans your WordPress website to find exactly what’s slowing it down. You don’t have to do any heavy lifting because the plugin is equipped with one-click fixes. Hummingbird also offers a caching suite to provide your visitors with a faster browsing experience.
5. Cache Enabler
Research shows the vast majority of online shoppers who have trouble with website performance say they won’t return to the site to buy again. So, speeding up your page speed just a few seconds can help your small business or eCommerce store retain visitors.
You also can view the cache size on your WordPress dashboard. It’s advised that you don’t use this plugin if your website uses a mobile theme or plugin that shows different layouts for desktop and mobile users.
Overall, Cache Enabler involves minimal setup for non-technical users. You can install and configure it quickly.
Fashion retailer Nordstrom lost 11% of their online sales after its website response time slowed by half a second. In a competitive market, website performance becomes increasingly important.
Breeze is a powerful WordPress caching plugin designed for non-technical users. Once installed, small business owners can see results with the recommended default settings. The plugin also provides file-level caching, database cleanup, CDN integration, and minification.
7. WP Super Cache
This WordPress caching plugin serves the majority of your visitors, including those who aren’t logged in, haven’t left a blog comment, and haven’t viewed a password-protected post. Your known visitors will be served a custom cached files tailored to their visit.
Moreover, if you’re not comfortable with editing PHP files, you can use the plugin’s simple mode to setup your caching. If you have additional questions, you can contact the friendly support team.
Improve Site Peformance with WordPress Caching Plugins
Take advantage of caching plugins for WordPress to speed up your website. By doing so, you’ll enhance the visitor experience and maintain people’s attention longer.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.