As a blogger, you’re already tasked with creating and promoting your work. The last thing you want to worry about is building your website from scratch. Haris Bacic, a Forbes contributor, writes:
“Creating a website for your business doesn’t have to be a headache and it certainly doesn’t require hiring an expensive design agency to create it for you. Depending on the type of business you own, there are several quick and affordable solutions.”
Should you use a website builder for your blog? Here are five benefits to consider right now.
1. Quick Setup
A blogger’s focus is creating compelling content for their readers. You need to craft creative topics, design beautiful images, and maybe even record a video or two.
Your time is limited, and you shouldn’t waste it constructing a site. With website builders, you don’t have to learn how to code or hire a website designer.
Website builders cater to first-time site owners and beginners. There’s no stressing about fixing a HTML error. You could literally set up your site during a lunch break.
For example, HostGator’s setup is simple and quick. The Gator Website Builder comes with a free domain (for the first year) on all plans purchased for one year more. Gator Website Builder also included website hosting so there are fewer decisions you have to make during the setup process.
Website builders also make it effortless to brand your blog. You can add a favicon—a branded icon—in the address bar and browser tab for your visitors to see. It’s a clever way to give your blog a more professional look.
If you sign up with HostGator, you’ll also receive 24/7/365 support. The friendly support team will answer your questions and help you resolve any issues.
A quick setup means more time doing what you love. Website builders for blogs decrease the technical difficulty.
Whether you’re a seasoned or novice blogger, you don’t need to bruise your bank account to create a website. Your goal is to find an affordable option that will help you communicate with your audience.
A few decades ago, developing a website required a tech guru. You would book an appointment with an agency, go to the business’s downtown offices, and talk with their experts about the look and feel of your desired site.
This complicated process meant expensive rates. The professionals even charged you for making monthly updates. Bloggers depleted a lot resources to exist on the World Wide Web.
With website builders, you’re in control. Now, it doesn’t make sense to squander your time and money with an overpriced specialist. It’s worth it to utilize a website builder.
“Be realistic with what’s essential for your website…A DIY website builder will more than suffice. A majority of individuals and businesses looking to build a website will fall into this category…Rest assured, building your website is affordable and doesn’t have to break the bank,” writes Entrepreneur contributor Ana R. Alvarado.
When comparing website builders, go beyond primary features. Figure out if the hosting provider offers multiple email accounts, a one-click application installation, or a money-back guarantee.
3. Pre-Designed Templates
Visuals are a key component when developing your website. You want an eye-catching design that sparks visitors’ interests. Then, you can lure them in with your original content.
The cost of hiring a website designer can get pricey, ranging anywhere from $300 to $5,000. It can take several weeks to produce a custom design that fits your business’s needs. The whole process also can leave you overwhelmed.
Pre-designed templates remove that anxiety. You don’t have to constantly contact someone to make simple changes. You can modify the color scheme, font choice, and images when you see fit.
HostGator’s website builder comes with more than 200 mobile-friendly website themes, plus an image library. The drag and drop functionality makes it trouble-free for non-coders.
With pre-built sections and pages, you have an array of customization options so you can fully customize and categorize your site. There are no limits on how to develop a site suitable for your audience.
Test out your design to ensure it’s delivering the right message. You can run a beta test asking a few consumers for their opinions via a short survey. Then, you can use that input to make improvements.
Website builders help you skip the drama when it comes to design. Pre-designed templates offer bloggers the convenience to choose what’s best for them.
4. SEO Tools
Getting your website up and running is only the beginning. The next step is to draw attention to your blog and persuade users to actually visit.
Search engine optimization (SEO) is one method of earning more visitors. By raising your organic search traffic, you can convert the occasional visitor into a frequent blog reader.
The Gator Website Builder comes with SEO functionality built in to every page. If you want detailed help setting up an SEO strategy for your website, check out the upgraded option of HostGator’s SEO tools that can provide you with easy-to-follow insights and analytics that help improve your search rankings, boost your website traffic, and monitor local competition.
“The best way to start is to build a website that is SEO-friendly. Website-building software that caters to this will help your site rankings to be boosted through allowing you to add and edit title tags, meta tags, and meta descriptions, at a bare minimum,” states Inc. contributor Bubba Page.
SEO is more than stuffing keywords into a blog post. It involves doing research to find relevant keywords, optimizing your images, and linking to authoritative sources. Also, consider the permalink structure—how visitors locate your blog and its internal blog posts.
After your blog setup, be sure to do experiments and measure the results. SEO isn’t a one-time tactic; it’s an ongoing strategy that needs fine-tuning.
Focusing on SEO is essential for growing your readership.
5. Ecommerce Shopping Cart
Some bloggers don’t set out to make money with their words. And that’s fine. It starts as a hobby and surprisingly leads to a full-time business.
Statista reports that an estimated 1.66 billion users worldwide purchased goods online in 2017. eCommerce opens doors for small businesses to market their products to a global audience.
If you’re expanding into eCommerce, one of the first steps is to decide what you will sell to your readers. As a food blogger, you might sell your latest cookbook. A lifestyle blogger may sell unique jewelry. It’s really up to your imagination and the purchasing desires of your shoppers.
HostGator makes it painless to manage your store. With a convenient dashboard, you can view recent orders and total monthly sales.
Gator Website Builderhttps://www.hostgator.com/website-builder comes with eCommerce shopping cart, checkout, and shipping integration. Simply choose the eCommerce plan package when you start your website with Gator Website Builder.
Before launching your eCommerce store, you’ll also want to think about how you will ship your products, payment options for customers, and your refund policy. These factors play a critical role in how you run your business.
Starting can be a fun adventure, but if you ever feel exhausted, find ecommerce communities online. Your local library may be a powerful resource, too.
When you’re ready, you can turn your blog into a business. Use the eCommerce shopping cart add-on to monitor your incoming sales.
6. Easy Blog Post Functionality
Finally, of course, is the blog post editor. The editor should be easy to use, can differentiate between pages on your site versus dated blog posts.
Gator Website Builder comes with the option to add a blog on to your standard website. All the editing functionality is built in without the need to code anything so you can focus on creating great content.
Blogging with a Website Builder
Creating a site shouldn’t be a worry for bloggers. Website builders exist to make the process of publishing content easier.
Look for a website builder for blogs that offers quick setup. You want pre-designed templates, so you don’t have to spend money on hiring a web designer. The e-commerce shopping cart also lets you expand your blogging into a business.
Start your blog today. Choose HostGator as your website builder.
Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla champions access to remote work opportunities. Connect with her on Twitter at @shaylaprice.