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  • 5 Ways To Convert Organic Traffic Into Loyal Customers

    Wednesday, February 7, 2018 by

    convert organic trafficHow to Turn Your Organic Site Visitors Into Loyal Customers

    You’re getting quality traffic to your e-commerce store. Now what? As a small business owner, you’re tasked with turning those visitors into customers. It’s up to you to woo consumers into purchasing your latest products. While it may sound difficult, don’t panic. Matt Ackerson, founder of AutoGrow, offers sage advice: “Once you understand that traffic is just like energy or water and you just need to create pathways to direct it where you want it to go, the rest is easy. Don’t make the mistake of over complicating it though. So many business people think success has to be complicated when it doesn’t.” Let’s make the process simple for you and the consumer. Here are five ways to convert your traffic into loyal customers. Recommended WordPress Hosting

    1. Write Creative Product Descriptions

    When it comes to marketing products online, storytelling really does matter. It only takes one click for a consumer to exit your site and visit a competitor. You can keep your customers’ attention and sell more items by crafting creative product descriptions. Descriptive text is an opportunity to highlight your products and showcase your brand’s personality. You want the product description to breathe life into the item. To achieve this objective, set the scene for the buyer. You want the shopper to imagine themselves using the product. It’s also helpful to skip the corporate jargon. Aim to use the everyday language of the typical consumer. Online women’s clothing retailer ModCloth uses expressive words to persuade its consumers into purchasing their inventory. Each product description digs into the emotional state of the shopper’s mind. Not only do you learn about the product’s physical dimensions, but you also understand how it will make you feel. write better product descriptions When writing product descriptions, focus on turning features into benefits. How will the item improve consumers’ lives? What will the product help them achieve? Dig deep and touch their pain points. Stand out from the competition with unique product descriptions. You’ll appeal to your audience’s imagination and increase their desire for your products.  

    2. Create a Sense of Urgency

    With a jam-packed schedule of work assignments and family responsibilities, it’s easy for your consumers to delay buying products at this very moment. That’s why your team must nudge them to the checkout cart sooner than later. Creating a sense of urgency isn’t about causing a state of panic for your audience. Instead, you want to help them make a speedy decision about the products they already want. “Urgency can be blocked by your customers’ minds if you don’t give them specific instructions on how to solve the problem. Rather than giving vague instructions, tell people exactly what to do when the time comes and don’t be afraid to drive them toward specific actions,” says Gregory Ciotti, former senior content marketing manager at Help Scout. A few urgency tactics include adding a countdown clock to your sales page, showing the limited number of items in stock, and offering discounts on abandoned cart items.   You may want to spotlight product demand, too. For instance, you can show how many people have already purchased a particular item—using FOMO as a marketing strategy. A small dose of urgency is helpful for getting your customers across the purchasing threshold. Product value mixed with persistence means more sales for your business.  

    3. Offer Top-Notch Customer Support

    Research shows that “on average happy customers tell nine people about their experiences with a company.” If you’re delivering superb customer support, that’s an opportunity to generate more revenue for your e-commerce store. While online support varies from the traditional in-person experience, some of the same principles apply. Your purpose is to offer immediate, accurate help with a touch kindness. When speaking with your support reps, consumers should feel special. Begin with a warm-hearted, concerned tone when talking to customers. Your team will want to approach each conversation as if the consumer is talking to a friend, not stranger. Also, it’s important to train your support reps to solve customers’ concerns as quickly as possible. Shoppers respect business efficiency because it doesn’t waste their precious time. BaubleBar values its shoppers and makes offering customer service a priority. The accessories retailer allows customers to email and call their staff members. Plus, the company posts their availability along with the normal response time. offer customer service to improve site experience And don’t be afraid to apologize to your customers. If you make a mistake, acknowledge your error and continue to provide high-caliber service. Quality service is the key to ensuring casual shoppers turn into loyal customers. Give your audience different support channels to connect with your team.  

    4. Build an Exclusive Community

    The desire to belong is part of your consumer’s humanity. In one way or another, we’re all seeking a chance to be part of a specific group, team, or club. Your e-commerce store can satisfy that consumer need by establishing a brand community. “We have an inherent need to be a part of a social community and to feel connected to others. It not only makes us feel secure and comfortable, it inspires us to take action to achieve our desired results as well,” writes entrepreneur Akshay Nanavati. Brand communities take many shapes and forms. There’s the VIP rewards programs with die-hard fans seeking exclusive perks. Or you can develop an advisory panel where consumers can give you insight on their interests and tastes. Fostering a community requires time and patience. You’ll want to create rules and expectations for your consumers. That way, you’re building trust early in the relationship. Go beyond the usual benefits of a community. Ask your brand advocates for their honest feedback in exchange for unique product discounts. And be mindful not to bog down your loyal members with excessive emails and push notifications. Communities ensure regular contact between your business and buyers. Elevate your e-commerce store with brand advocates championing your mission.  

    5. Present an Irresistible Exit Pop-Up Offer

    Believe it or not, your consumers aren’t excited to buy your products every time they land on your site. They may visit your store to just do price comparisons, or they might have a few minutes to spare during lunch and occupy their time by browsing your website. While consumer intent may concentrate on another purpose, your goal is to reel shoppers in and persuade them to purchase. And one of the best ways to do so is with exit pop-up offers. An exit popup is a message that appears when a visitor tries to leave your site. It helps your team refocus the consumer’s attention back to your store. This popup is a prime location for you to give visitors a special deal, offer an instant promotion, or add them to a particular email newsletter. knows how to capture the attention of visitors attempting to leave its site. The store offers first-time buyers an extra 10% discount to influence their buying decision. exit popup There’s always one last chance to entice your consumers. With exit pop-up offers, you can grab hesitant shoppers who need extra motivation to buy your products.  

    Turning Traffic Into Trust

    Persuading visitors to become customers isn’t an easy task. However, with a sound strategy and patience, you can get shoppers to the checkout cart. Start with drafting creative product descriptions to get visitors excited about your items. Then, create a sense of urgency with limited-time sales. And always offer five-star customer support to show consumers you truly care. Build trust to convert your traffic into loyal customers.
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  • 5-Step Guide to Building Actionable Buyer Personas

    Monday, December 4, 2017 by
    how to create buyer personas

    The Ultimate Guide to Building and Using Buyer Personas

    Every customer isn’t the same. Whether you’re running a brick-and-mortar bakery or an online clothing store, all your customers don’t fit the same mold. They possess different needs and interests. And your business must cater to those varying desires. To do so, it’s best that your team develop buyer personas to organize the types of customers entering your shop. “The purpose of creating a buyer persona is to get crystal clear on the individuals who you are marketing to. Until you nail this down, you can’t really be sure that your offerings and your marketing messaging are going to be successful,” states Mary Fernandez, a professional blogger. Let’s make better business decisions. Use the following five steps to build actionable buyer personas.

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    1. State Your Goals

    With so much happening in your business, it’s easy to forget why you create certain tools. You got a marketing plan, a content strategy, sales sheets, and that random piece of paper on your office floor. So before you jump into creating a much-needed buyer persona, it’s important that you understand how it relates to your company’s goals. That way, you’re not just crafting something that will never help your team. When done correctly, buyer personas give you a 360 degree view about the customer. These insights are critical to closing sales, writing email copy, and revamping brand identity. Actionable buyer personas will align with your overall business strategy. On a granular scale, you may consider mirroring personas based on the sales funnel. For example, it’s possible to divide one persona into multiple layers. Let’s say Customer X buying concerns change throughout the funnel. In the awareness stage, the customer worries about his need for a new product. While in the comparison stage, the same customer focuses on selecting the right vendor. customer funnel This analysis gives your team accurate information on specific buyers as it relates to their willingness to buy your product today. It empowers you to adjust based on the team’s goals and the customer’s expectations.  

    2. Research Your Audience

    Many companies make the mistake of creating their buyer personas prematurely. They decide the objective and then begin developing the persona. After a few hours (or weeks), teams realize that they don’t know enough about their ideal customers. They understand the basics, like demographics, which only scratches the surface of consumer insights. To avoid this common mistake, the key is to focus on researching your audience. You want to know why they purchase, how they make buying decisions, and what (or who) influences them. You can gather this customer information through your analytics dashboard, surveys, focus groups, and blog comments. Jen Havice, a website copywriter, offers another research tool: “Talking to your existing customers can provide valuable information into their buying habits, what motivates them, and the words they use to describe your product or service. While conducting interviews can be expensive and labor intensive, the answers can be illuminating.” Researching gives your team the opportunity to truly appreciate your customers. So don’t feel unsettled about gathering too much data. More importantly, you should always uphold ethical standards—never share customers’ data to third parties without their consent. Without the proper research, your buyer personas become vague descriptions that correlate to every consumer in the industry. Dig deeper by taking your research to the next level.

    3. Create the Persona

    With all your customer data collected, it’s time to actually create the persona. Assembling the information in a concise, yet appealing format will allow your team to easily extract key insights when questions about a specific buyer arises. So remember to develop your persona to fit the many learning styles of your team members. Start by giving your persona a name. By doing so, you make this document real for your team. You may want to add a picture of a real customer. Next, outline the background facts about your buyer, including the age, gender, and job role. Quick bullet points work well here. Following those details, you want to jot down the nitty gritty of your buyers’ interests, motivations, and behaviors. Give your team the reasoning behind your customers’ habits. If all the information won’t fit, you can attach a brief addendum to your buyer persona. buyer persona example You’ll also want to collaborate with your team members about what to add to the persona. Each department has a different perspective on how to serve your customers. Therefore, each team can offer insights on the makeup of the buyer. Ready to get started? For free online persona templates, click here.  

    4. Integrate the Persona Into Your Strategy

    Fusing your buyer persona into your business strategy is a vital step to turning the document into a practical tool. More often than not, marketers get so bogged down by the persona itself that they forget the true purpose for creating it in the first place. For every department, you can outline how they can benefit from the persona—making it easy for teams to apply the data. For example, customer support reps may use the persona to identify how to best respond to specific customers based on their communication styles. Other teams may see the persona as a guide to update their procedures and refine their current methods for catering to the customer. Copywriter Jessica Mehring provides the following advice to content marketing teams: “Go through all the content you have, and look at it through the eyes of your buyer persona. Set aside or rewrite anything that they won’t connect with. Putting ineffective content in the buyer’s path is going to water down your content strategy as a whole – and worse, it might just confuse your target customers.” Another technique is to design engagement scenarios for your personas. Prepare your team to interact with all your customers in multiple circumstances. No matter the situation, always find innovative ways to use your personas to benefit your business.  

    5. Evaluate Your Persona

    Buyer personas aren’t carved in stone; they are living documents that will adapt to your customers’ lifestyles and behaviors. So make an effort to evaluate your personas once or twice a year. Evaluation can be as simple as updating your customer’s occupation and goals. Or you may need to do a complete overhaul and start from scratch. During your evaluation, it’s advised that you consult with senior management. Learn whether the company will be targeting new personas or if it’s time to remove a persona. You also may discover that the customer journey altered, which greatly reflects the buyer’s purchasing habits. With team input, you can customize the personas in greater detail. Maybe you recently completed customer interviews. You can add these newfound particulars. In the example below, you’ll notice brand names enjoyed by the customer along with the types of technology they use. detailed user persona There’s no wrong or right way to build or evaluate a buyer persona. The main objective is to develop processes that gives you a realistic view of your customer. Accurate information empowers your team to serve your customers better.  

    Buyer Personas in Action

    Understanding your customers’ lifestyles and product desires helps your team build competitive strategies. Consumer research at your fingertips refines how you approach your audience. Therefore, work with your team to define your goals and build multiple buyer personas to improve your sales funnel.
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  • 7 Chatbot Do’s and Don’ts for Small Businesses

    Monday, November 27, 2017 by
    should your business use chatbots

    Chatbots for Small Business

    Chatbots are the latest craze in the small business industry. Companies see the value in these interactive platforms to assist their teams and to accelerate the customer experience. Chatbots behave in a human-like manner and can integrate with your websites, live chats, and emails. “While web visitors are tired of seeing another web form and groan at the prospect of having to fill another one out, chatbots offer an engaging alternative. Chatbots are conversationalists and are much more convincing,” says Jeff Cole, the co-founder of ChatPath. Thinking about adding chatbots to your strategy? If so, you’re probably interested in knowing how to effectively use them. Keep reading to learn how your small business can take advantage of chatbots.  

    Chatbot Do’s

    Jumping head first into new technology can be quite daunting. Your goal is to ensure it benefits your business before you make an initial investment. Chatbots can be valuable for both your customers and team members. Check out what you can do with chatbots below.  

    1. DO Capture Customer Insight

    Research is vital to your business. It helps you learn your consumers’ interests and habits. With those insights, your team can build better products and deliver tailored customer service. Chatbots are paving the way to becoming an extension of your research team. They can gather data by asking consumers simple questions or having customers select a response. Plus, the interaction is less intrusive, as compared to a customer representative who may seem to possess hidden motivations. Craig Cares, a non-medical in home care agency, uses chatbots to quickly assist their website visitors. In the example below, you’ll notice three options: Ask a Question, Book Consultation, and Job Inquiry. Now, their team can filter through requests easily and calculate the types of visitors that land on their site. chatbot for customer insights You require consumer insights to make effective business decisions. Chatbots are a viable solution to gather that much-needed data.  

    2. DO Communicate Timely Messages

    Ubisend research found that consumers possess positive sentiments toward companies that use chatbots. Nearly 43% considered these businesses as innovative, while 22% saw the companies as more efficient. That’s good news for your small business. It’s an opportunity to use chatbots as a vehicle to share timely messages to your audience. With so many businesses vying for consumers’ attention, chatbots are a unique way to keep your customers informed about new products and upcoming promotions. Andrew Warner, founder of Mixergy, uses chatbots to remind his webinar registrants of the event date and time. The chatbot vibrates the person’s phone and messages the direct link of the webinar. chatbot reminders You’ll also want to experiment with your chatbot’s voice and tone. There’s no requirement to engage in a serious manner. Monitor what messages excite your customers; adding more personality may earn positive reactions.  

    3. DO Answer Customer Questions

    While chatbots are fairly new to customers, the idea of communicating with tech tools isn’t. Consumers already engage with automated phone and email support. So chatbots are a natural next step. Chatbots are especially useful for communicating with your audience. As a business, your team can only handle so many customer requests in a day. “The convenience of a bot is immense. It's working 24/7, easily accessible, it doesn't call in sick or have a bad day, and customers don't have to speak with an actual, real person, if they don't want to,” writes Inc. contributor Gary Golden. When developing a chatbot, you want it to have access to your knowledge database. That way, customers with specific inquiries about your product or service can get helpful information, like a video or step-by-step guide. It’s also wise to have chatbots know frequently asked questions. Immediate responses will please your customers.  

    4. DO Influence Buying Decisions

    In a competitive market, you’re constantly looking for ways to get more consumers engaged with your product. From soliciting user-generated content to hosting a social media contest, you’ve done it all— except chatbots. Here’s your chance to experiment with chatbots to transform interested buyers into loyal customers. With access to your product catalog, chatbots can issue specific product details to consumers, including price and availability. Brick-and-mortar stores can provide customers with their physical locations and phone numbers. More advanced chatbots also can provide consumers with images of your products. This feature makes it convenient for customers to verify the correct items they want without having to exit the chatbot screen. chatbot for ecommerce Chatbots offer your customers the flexibility to shop on their own terms. Employ chatbots to get more revenue into your monthly reports.  

    Chatbot Don’ts

    With all those benefits, what can go wrong? Unfortunately, plenty. Being aware of what you shouldn’t do will only help your team integrate chatbots into your business. Grab a pen and mark the following three don’ts down.  

    1. DON’T Ignore Glitches

    When it comes to technology, it’s never perfect. And chatbots aren’t an oddity. These platforms come with their own set of issues that your team will need to solve on a case-by-case basis. When they do arise, it’s your responsibility to not ignore the glitches. So what can really happen? Your chatbot could shut down while assisting several customers. This problem translates into irate customers flooding your other support channels. With an influx of tickets (that you weren’t prepared for), customers will wait longer to get their questions answered. This downward spiral can affect team morale and possibly your sales. Chatbots also can drive more confusion than clarity with their responses. Customers may have to ask multiple questions to get one decent answer. Or your chatbot may totally miss the mark and give inappropriate, irrelevant messages like this one: chatbot fail UX and product designer Jeśus Martin encourages chatbot testing with an objective mindset to observe how chatbots react to specific questions. By working with your tech team or developer, you can spot problems before they even happen.  

    2. DON’T Use As Your Sole Marketing Channel

    Business teams use multiple marketing channels to connect with their customers. That’s because no one channel will capture the interest of your entire target audience. So it's not in your best interest to make chatbots your sole marketing channel. Instead, you want to use chatbots to supplement, not supplant, your current efforts. Take advantage of chatbots to drive visitors to a specific page of your site, clarify simple product inquiries, or connect customers to the support team. Consider chatbots as a way to take your operations to the next level. Chatbots are especially effective for enhancing the mobile experience. You can dedicate chatbots to serve as a messaging tool to help customers who need information on the go. Their quick responses will ensure customers receive product details in an efficient manner. And that’s what you desire—more engagement Adding chatbots to your marketing mix is helpful for both your team and customers. But don’t rely on the tool as your only means to execute your plans.  

    3. DON’T Replace Humans with Chatbots

    When fresh technologies crop up, some business owners immediately think it can replace their largest expense—human labor. A few vendors will even falsely promise that chatbots don’t need supervision. Laduram Vishnoi, CEO of Tagove, offers his insight, “The biggest chatbot misconception is that they’ll take over services and automate everything so businesses wouldn’t need humans to function. This won’t happen; at least not completely.” Chatbots are only a tool to facilitate your strategy to nurture leads, acquire new customers, and maintain a loyal following. Without humans, you can’t configure the chatbots to achieve specific tasks. More importantly, chatbots can’t replace your talented marketing and sales teams. Chatbots don’t have the ability to brainstorm creative ideas, adapt quickly to complex customer expectations, or hop on an airplane to participate in an impromptu meeting with a client. In other words: you still need humans. Look for opportunities where chatbots can offer value to your team’s needs. Chatbots should assist your staff as they find methods to improve your bottom line.  

    Chatbots as a Strategy

    It’s easy to feel overwhelmed when new technology enters the market. But that’s no reason not to try it. Take the time to learn how chatbots can benefit your small business. They may revolutionize your operations and customer relationships.
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  • 5 Ecommerce Holiday Campaigns to Inspire Your Online Shop

    Friday, November 17, 2017 by

    ecommerce holiday campaign examples5 Examples of Inspired Ecommerce Holiday Campaigns

    The holiday shopping season is here! From the latest fashion apparel to the hottest tech gadgets, consumers desire the best gifts to celebrate the upcoming festivities. Now is your time to ramp up your marketing campaigns. But before you do, William Harris, content lead at Sellbrite, offers some advice: “The first step in developing any successful marketing campaign for your ecommerce store is to first think about your goals. If you don’t know why you’re launching a campaign or what you’re hoping to get from it, it’s virtually impossible to determine whether your campaign brought your business any sort of value in the end.” With a goal in mind, you can take the next step toward boosting your sales. Here are five holiday campaigns to inspire your audience. Recommended WordPress Hosting

    1. Target: Gift Guides

    It’s the season of giving. For the everyday shopper, the holidays are a time to show their loved ones how much they care. Therefore, their shopping will focus on purchasing gifts that bring joy to their humble grandmothers, talkative college friends, and funny spouses. For businesses, this attitude of gratitude should present itself in your campaigns. Tuck away the marketing collateral that spotlights the buyers and bring out the websites emphasizing products for the giftee. Gift guides are an effective way to satisfy your consumers. Categorizing your products makes it easier for buyers to locate the perfect gift, while also ensuring the recipient gets an item that fits their interests. Well-known brand Target implements this strategy for its online store. With a click of a button, shoppers can locate gifts for kids and pets—and items under a specific budget. holiday gift guide ideas for ecommerce When creating gift guides, think about who will receive the product. You can offer complementary product recommendations, too. For instance, if you highlight a comfy sweater, give consumers links to your scarves, socks, and gloves. Gift guides are all about convenience for everyone involved. Release the stress from your shoppers and earn sales in the process.  

    2. Nordstrom: Personalization

    Say goodbye to the days of generic trinkets during the largest shopping season. With customization as a top priority, consumers crave products that will create memories for the special people in their lives. The need of personalization is an advantage for your ecommerce store. It’s your opportunity to distinguish your inventory from competitors and build brand recognition with your target audience. Personalization will vary depending on your consumer base and product offerings. You can provide buyers with the choice to add hand-picked designs to an item, or deliver the gift in a unique manner (maybe a drone!). Michelle Hoang, marketing at Beeketing, gives a suggestion: “Why not allow your shoppers to directly send the products to their loved-ones with an e-Gift card? This way you make the shopping easy for the gift senders because they won’t have to wait for the packages to arrive before they can gift them.” Nordstrom lets its shoppers include a personalized message to their gifts. For a few extra bucks, they also can get products wrapped in a box with tissue paper, a ribbon, and a gift tag. ecommerce gift wrapping option Gifts are an expression of the customers. Let them participate in building the gift through personalization options.  

    3. REI: Social Movements

    Your customers are more than just occasional shoppers who love your products. They are people who live in a world of injustice, struggle with medical issues, and champion ideals bigger than themselves. So it makes sense for your business to join local and national movements with your audience. Work with your team to decide which issue aligns with your company’s values and fits the dialogue of your customers. And it’s not always about being right or wrong when it comes to advocating for a cause. Instead, you can strive to bring a solution to a social movement. That’s exactly what REI did. While brands rushed to compete for Black Friday sales, the outdoor gear chain closed the doors of its retail locations, headquarters, and distribution centers. With its #OptOutside campaign, the company encourages employees, along with communities, to enjoy the outdoors, rather than missing time with family on Thanksgiving to wait in line for a Black Friday doorbuster. social movement cause for ecommerce Be mindful of how you execute this social movement strategy. It should be a sincere approach to raise awareness about a problem and to contribute your resources to help. What causes matter to your customers? It’s time for you to step up and add your brand’s voice to the conversation.  

    4. Lenovo: Contests & Giveaways

    You get a car! You get a car! Okay, maybe not a car. While your business may not dish out free vehicles like Oprah Winfrey, your brand can still spread the joy of surprises. Contests and giveaways during the holidays can bring some much-needed attention to your business. Develop amusing contests with relevant themes and cool prizes. This is the perfect time to display your brand personality and build trust with your consumers. Lenovo prepares its customers for a season of winning. Lucky entrants have a chance to win everything from a gaming monitor to a tablet after they fill out a simple form. holiday contest example for ecommerce While you may want to get your contest started today, it’s essential that your team craft rules for the contests and check local laws. Alexandra Sheehan, a freelance writer/editor and content specialist, says: “Before you run a contest or giveaway, remember that there are a number of legalities and guidelines to consider, and these rules depend on the type of promotion you’re running and what platform you use as a host.” Attract new customers to your ecommerce store with contests and giveaways. The influx in traffic will boost your efforts to earn more revenue for the business. Learn more about running a successful Facebook contest here.  

    5. Old Navy: Email Marketing

    As your team gears up for the holiday rush, don’t forget about your existing customers. They still hold value for your brand and possibly will drive more sales than new customers. Email marketing is one of the best channels to nurture your loyal fans during the holidays. Your goal is to send specific messages to different customer segments. Let’s say your ecommerce store sells a variety of shoes. To cater to multiple audiences, you may send basketball shoe recommendations to your athletic consumers and offer limited-edition shoes to your sneakerheads. Email also works well for delivering time-sensitive coupons. In the example below, Old Navy tells its customers about a 40% promotion. (And the email fits mobile devices!) holiday mobile email example for ecommerce Spice up your holiday email marketing with user-generated content, from photos to testimonials. You want to remind customers of the blissful feeling they get when shopping with your brand. It gives them another reason to visit your website sooner than later. Communication never grows old as a marketing strategy. Take advantage of email to retain your most faithful customers.  

    Inspire Your Audience

    Don’t let your business miss out on holiday revenue. This season, do something different and revamp your marketing campaigns. Try gift guides to direct consumers to specific products that match their needs. Use personalization to turn an ordinary gift into a memorable moment. And it never hurts to host a fun-filled giveaway to pique consumers’ interest. Ignite your audience’s holiday spirit to increase end-of-year sales.
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  • 5 Tips to Reduce Your Email Bounce Rates

    Wednesday, November 8, 2017 by

    How To Reduce Email Bounce RateStop Bounce Back Emails With These 5 Tips

    Business managers often discuss email list management once it’s too late. It’s easy for teams to get so bogged down with nurturing their customers that they forget to monitor the overall health of their lists. So, they keep sending emails and only focus on their sales. However, bounce rates are another important metric for managers. It represents whether your emails actually get delivered to your subscribers. High bounce rates mean you’re failing to reach your intended audience. But no worries. You can take deliberate actions to fix this problem. Check out these five strategies to reduce your email bounce rates. Create Your Blog

    1. Avoid Purchasing Emails

    In business, it’s tempting to take the easy route. We see a new tool that promises to deliver 100x results in two days, and our initial reaction is to try it. It’s only later that we learn about the negative effects. This principle holds true for email marketing. There’s a lot of vendors guaranteeing email addresses of qualified leads. Don’t trust them. You’ll soon realize that you bought incomplete and out-of-date information. You’ll be addressing someone in your email as Sam, only to realize the person’s real name is Mary. You ruin the potential customer relationship from the start. Plus, most purchased emails won’t even make it to the subscriber’s inbox. You’ll lose lots of money for buying a fake list of leads. Have you ever thought of purchasing an email list? While experts issue clear warnings to stay away, some businesses continue to try their luck. Below is a job posting on Upwork from a company seeking to buy an email list for a specific industry. purchased email list If it sounds too good to be true, it probably is. Consider the CAN-SPAM laws you might be violating. Your business is too valuable for a list of fake email subscribers.  

    2. Set Up an Opt-in Form

    If you shouldn't purchase a list, what is your alternative option? Here’s where the hard work begins for your team. You have to roll up your sleeves and start engaging with your audience. To gain people’s trust, you must be open to giving away something of value. This strategy involves responding to fans on Facebook, answering questions on live chat, and creating interesting content that offers useful information. It’s all about developing a genuine customer relationship. After you establish that connection, you want to take the next step and ask customers for their email addresses. Asking for permission is ideal, as “77% of consumers prefer to receive permission-based marketing communications through email.” Capture people’s email addresses by adding an opt-in form to your website. There are several types of opt-in forms, including overlays, widget bars, and scroll mats. Professional blogger Mary Fernandez offers this recommendation: “With a lightbox popup, the rest of the screen becomes darker and the user’s eye automatically goes to read your message and view the email sign-up form. This makes it perfectly clear what the user should do next.” With an opt-in form, you earn more qualified leads because subscribers willingly entered their contact details. For your business, this means a well-deserved drop in your bounce rates.  

    3. Get Your Own Domain

    Professionalism matters in business. Your customers will judge every move you make. That’s why you want to build a good brand perception early. In email marketing, the sender of the message determines whether someone will open and read your email. If the recipient doesn’t recognize the “From” name, your email will remain unopened. To increase your chances, you want to use a combination of your name or an employee’s name and the brand. For example, it’s likely a subscriber will open your email if it says: Tim from HostGator. There’s another big issue hindering subscribers from seeing your emails. And that’s your “From” email address. It’s vital that you avoid using free webmail accounts, like Gmail and Yahoo. Most email service providers don’t give you the option. Email servers deem these free accounts as more suspicious, and email platforms prefer to maintain credible services. So, what’s the solution? Buy a custom domain. It pushes your business toward professionalism, and you get to dodge those high bounce rates. get custom domain name from hostgatorGive your email recipients peace of mind that they’re receiving the right message from the right business. Still looking for the best domain name? Get one right now with HostGator.  

    4. Clean Your Email List

    Around April of every year, people start removing their winter clothes from their closets to make room for the new season. Some folks even donate items and do an extra scrub of their homes. People refer to this annual routine as Spring cleaning. Your business should do something similar. On a yearly or quarterly basis, your team should clean your email list. Cleaning your list is the process of purging invalid email addresses and dormant subscribers and addressing any spam complaints. You want your list populated with only the most responsive subscribers. A quality list ensures you send messages to people who want to receive them. But don’t press delete just yet. Pamela Vaughan, a principal marketing manager at HubSpot, suggests you give subscribers one last chance to show their interest: “Before you remove subscribers, try a re-engagement campaign to regain their interest. You might offer a special incentive to recapture their attention. If that doesn’t work, simply ask them if they wish to remain on your list and include an easy way for them to opt out.” It’s also recommended that you validate your email addresses. With Quick Email Verification, you can check your bounce rates before your next email campaign. quick email verification service You don’t have to wait until Spring to clean your list. Take action right now to get your email marketing in tip-top shape.  

    5. Manage Your Account Reputation

    Company reputation holds significance in every industry. A tainted brand image means less customers and less partners willing to do business with you. For that reason, you’ll see major businesses go to great lengths to protect their brands. While email account reputation isn’t a highly publicized crisis, it still can affect your relationships with customers and your email service provider. In this case, a poor reputation impacts your email deliverability. With a decrease in delivered messages, you can’t earn more sales from your products or advertisers. Your bottom line will take a nosedive and sponsors will seek ads with your competitors. The experts at AddThis agree: “Sending emails to nonexistent addresses or to spam folders dings your IP reputation. It’s a vicious cycle: a lower reputation results in lowered deliverability, and even fewer emails actually reaching your customers.” It’s also key to practice ethical marketing habits. If customers unsubscribe from your mailing list, honor their wishes. And stay away from spammy phrases, like “no strings attached,” “satisfaction guaranteed,” and “no purchase necessary.”  

    Improve Your Email Marketing

    There’s more to email than writing copy and adding cool designs to your messages. It’s also important to refine your email deliverability. If no one is getting your emails, you’re not nurturing any leads. Experiment with different strategies, like opt-in forms and list cleaning, to ensure your emails get received. Check your email bounce rates. It’ll improve your overall email marketing strategy.
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