How To Make A Profit Buying & Selling WebsitesDid you know you can start making money just by buying and selling websites? Creating a profitable website from scratch can be difficult. But, there is a way to shortcut the process. It involves buying existing website domains and flipping those for a profit. The process of buying and selling websites is similar to the process of buying and flipping homes. Just like there’s a major upside, there will be some inherent risk involved. The smart website flipper will look for undervalued websites that can be improved with minimal time and money invested, then sell those for a larger fee. Below you’ll learn the ins and outs of buying and selling websites, so you can start a new side hustle, or give yourself a leg up earning an income online.
1. Know Your Time and Money LimitsBefore you even think about buying a website you’ll want to take inventory of how much you can afford to invest, and how much time you can spend improving your new site. Buying a website and its hosting services is an investment, so you should only spend what you can afford to lose. There are no guaranteed investments, no matter how attractive the website may seem. Once you have your number, think about how much time you have to actually work on your new site. Chances are you’ll be buying a relatively passive website, but you’ll still want to improve certain things if you’re looking to sell.
2. Look In The Right NichesWhen looking for sites to buy, the niche you choose is important. Don’t choose a site that’s based on a timely topic or a passing fad. You might have heard of the term evergreen content before, but essentially it’s a type of niche that’s consistently popular and will be over the long-term. This includes niches within the following spaces:
- Health and wellness
- Money and finances
- Sports and hobbies
- Relationships and personal growth
3. Finding Websites to BuyWhen you’re buying a site there are certain performance indicators you’ll want to look for. Here are a few criteria you can use for evaluation:
- The website has been generating consistent revenue
- The income is generally passive (meaning it’s not entirely ad-based)
- It has upside potential. You can maximize the traffic, types of revenue, existing content and design, and more.
4. Do Your Due DiligenceOnce you’ve found a website you like it’s time to do your due diligence. This includes things like:
- Determining why they’re selling the site. Has it been flagged by Google? Has the interest in the niche been slowly declining? Or, are they simply tired of the site and want to move onto something new?
- Look for proof of revenue and traffic. Usually, you can verify traffic levels with Google Analytics and other tools.
- Do you trust the seller? Some sites have user profiles with feedback, ratings, and more.
- Examine their link profile. Are the links purchased, or are they white hat links? If the site relies on SEO, can you keep both the link quantity and quality up?
5. Make an OfferIf you’ve found a site you like and have done the proper background check, then it’s time to make an offer. Here's a helpful way to find out how much your website is worth. Some website listing sites will have a price listed, but for others, you’ll simply make an offer. If this is the case, then you’ll want to start with a lower offer, but don't low ball. Starting at 70% of the asking price gives you some wiggle room, especially if there are some negative things you were able to uncover about the site.
6. Improve the WebsiteOnce you’ve purchased the site and it’s been transferred to your name it’s time to get to work and prepare for potential buyers. Your goal should be to grow your monthly profit as high as possible. This may involve doing things like:
- Improving the content strategy and SEO to rank for more keywords and improve the traffic
- Explore more affiliate opportunities, or negotiate better deals
- Growing things like social media and paid advertising to further grow revenue
- Creating and nurturing an active email list