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  • B2B Website Best Practices

    Monday, March 12, 2018 by
    B2B Website Best Practices

    Important B2B Website Best Practices

    Selling B2B presents some unique challenges:
    • You’re often selling products that are less fun or interesting than a lot of B2C products, but that serve a practical purpose.
    • You may have to reach and convince multiple contacts in different positions at the companies you work.
    • And especially for high-priced B2B products, you have to expect the decision-making process to take some real time and work.
    Your website can’t do all those jobs, but it can do some of them and make others easier. It’s one of the best tools you have for connecting with customers and effectively communicating what your business does to them. Chances are, your website has a lot of work to do for you. Make sure you get the most out of it by following these key B2B website best practices.  

    1. Keep Your Design Clean and Focused.

    If you try to stuff too much into one page on the site, it gets confusing. A clean design is both nicer to look at and makes it easier for your visitors to find the information it’s most important for them to see. If you don’t have a good designer on staff and don’t have the budget to hire a professional, that’s actually not a problem these days. You can get really far with a good website builder and by using pre-made templates. These are already designed by skilled professionals who have an idea of what works best in a business website, so it gives you a head start in getting your design right. Website builder templates

    2. Have a Consistent Color Scheme.

    It can be jarring to encounter entirely different colors moving from one page to the next on a website. Your brand may already have a set color scheme you use for things like your logo or promotional materials. If you do, stick to that for your website. If not, take time now to figure out the color scheme you want to use for your brand moving forward and make sure every page on your website makes use of those colors. It will give people a unified experience across pages and provide a visual shorthand for how they think about your brand.  

    3. Emphasize Your USP on the Homepage.

    We’ve already established that you don’t want to try to do too much on the homepage (or any one page), so to use that space wisely, you have to figure out the most important information that you want every person that visits your website to know. This is your unique selling proposition (USP): what’s the primary benefit your product offers? For HostGator, it's powerful web hosting: clear value proposition on website homepage for b2b For B2B brands, your USP probably has something to do with helping businesses make more money, save time, or do their jobs better in some tangible way. Figure out the main reason your customers buy your product and use that to determine the messaging to put front-and-center on your website. All the detailed information you have about the features you offer or the specifics of how your products work can go deeper on the website for people who decide they’re interested in learning more.  

    4. Create an Intuitive Site Structure.

    Everyone who visits your website should have an easy time figuring out what’s on it and how to find the information they’re looking for. The way you accomplish that is by making sure you design it with an intuitive structure. For smaller websites, this is usually simple enough: your menu will include your homepage, about page, and a page for each product or product category. For larger ones it can get more complicated and you’ll want to think through now how best to organize all the pages your website is likely to have over time. Your goal should be for a user to never be more than three clicks away from any other page on the website. That keeps navigating your site manageable for visitors.  

    5. Use the About Page to Humanize Your Brand.

    You know intuitively that you relate better to people than you do brands. Your website visitors do too. No matter how much work you put into building up your brand, at the end of the day, your customers will have an easier time caring about the people behind the logo. So give them a chance to see who you are on your About page. Your other pages should be more focused on your brand and product messaging, but the About page gives you a chance to introduce your team. Share pictures of the people behind the brand and some information about each of them. It doesn’t all have to be business related either – Jan in accounting could share that she’s a dog person and super into Star Wars. That alone probably won’t get someone to choose your product, but knowing they have something in common with the people behind the brand can help make them feel connected to the brand and more likely to want to work with you than a competitor that feels more distant.  

    6. Make It Mobile Friendly.

    Over half of all internet use now happens on mobile devices. People are increasingly using them for business tasks along with games or other fun browsing. That means your website has to be accessible for users that visit it on their smartphones. When working on your design, make sure you test out how it works on mobile as well as desktop. Are the buttons big enough to easily click on with your finger? Is the font easy to read? Is the design responsive (meaning you get the same content and visuals, but they change to look good on each device you use)? responsive web design If you’re using a website builder or template, look for one that’s clear about being mobile friendly. (Note: all of the templates in HostGator’s website builder are!) And if you hire a designer, be clear from day one that the mobile experience of the website is a priority.  

    7. Use Graphics and Video to Bring Your Product to Life.

    This is particularly useful if you sell something like a software product that’s hard to describe fully in words. Screenshots or videos that show how the product works and what it does can be useful for helping visitors visualize what they’d be getting. Many people are visual thinkers who will appreciate your website more if it helps them learn things visually as well as through the wording you choose.  

    8. Minimize Jargon.

    Speaking of wording, avoid going too deep into industry-specific terminology. If someone outside of your industry wouldn’t understand the language you’re using, then it’s probably best to find another way to say it. You want everyone that comes to your website to be able to understand what you’re saying. Jargon can both make you sound out-of-touch (or like you’re trying too hard) and potentially alienate visitors that don’t understand it.  

    9. Make CTAs Clear and Easy.

    Your website will probably have a few main goals – things like:
    •      Get visitors to get in touch for more information
    •      Get visitors to sign up for our email list
    •      Get visitors to start a free trial
    •      Get visitors to purchase our product
    Your website should be designed so that the steps you want your visitors to take should be extremely easy for them to do. If you want them to contact you, don’t hide your contact information on a page that’s difficult to find - put it on every page of your website in a spot that’s easy to see. For each page on the website, figure out which action you most want your visitor to take and design the page in a way that emphasizes that action and makes taking that step especially easy.  

    10. Perform A/B testing.

    It’s always hard to guess at what people will respond to. Once your website has launched, the best way to know what’s working is to test it out. A/B testing lets you see how people respond to design changes or different wording. You can figure out if one style of a CTA button consistently works better than another, or which of two headlines gets the most clicks. Over time, you can make changes to your website that improve the results you get and collect a lot of valuable data on what works to make your future website changes and marketing campaigns stronger.  

    11. Create Original Images.

    Images are an important part of a solid B2B website. They influence how visitors interact with your website and how effective your messaging is. Research shows that people are 80% more likely to read content that shows up alongside an image (or a few) and 64% more likely to remember the content they read. It’s pretty easy to find cheap stock images online, but there’s a real value to taking the time (or hiring someone) to create original images on your website. Original photography performs better on websites than stock photography and original illustrations and animations can be a way to further differentiate your brand.  

    12. Have a Blog.

    The downside of blogging is that it’s something you have to continually do – you can’t do it once and be done. But the upsides of blogging (when done well) make the work well worth it. Having a blog on your B2B website:
    • Improves your SEO
    • Gives you a way to reach and interact with more people in your target audience
    • Gives you a space to answer FAQs (making the jobs of your sales and customer service teams easier)
    • Helps you build an email list
    • Positions your brand as a thought leader in your field
    Adding a blog to the website can do a lot for your marketing and online visibility. Most B2B websites will significantly benefit from adding a blog to the site – just as long as you stay on top of it and make sure your posts are of a high quality.  

    13. Pay Close Attention to Analytics.

    Google Analytics makes it easy for you to track how your website is performing over time. You can see how much traffic you receive, how often the people who come to your site stick around (rather than abruptly leaving), what links they click on, and which pages are the most popular. You can even see data on who your visitors are in terms of demographics and other online interests. All that data is helpful in making sure your website is doing its job and figuring out what to change if it isn’t. Every website owner, and especially every business website owner, should get in the habit of checking web analytics regularly and analyzing what the information is telling you.  

    What's Best for Your B2B Website?

    B2B websites have some particular challenges, but following a few best practices can help you make sure your website reaches the right people with the right message to help you gain new customers. HostGator Website Builder
  • How To Make A Website Mobile Friendly

    Monday, March 12, 2018 by
    How to make a website mobile friendly

    How To Make A Website Mobile Friendly

    In 2016 for the first time, mobile internet usage surpassed computer usage. It shouldn’t have been a surprise to anyone paying attention. Mobile device use has been on the rise ever since Apple released the first smartphone and mobile devices have become such a regular part of everyday life that we all expect to see people looking at their phones every time we leave the house. For website owners, this shift in how people interact with the web isn’t surprising, but it does increase the urgency you need to have in making your website mobile friendly. If your mobile visitors currently don’t have a good experience when they land on your website, you’re driving away a huge portion of your potential traffic (and hurting your search engine rankings in the process). You’ve heard it before by now, but we’re saying it again. You have to make your website mobile friendly. But knowing that’s something you need to do and actually knowing how to do it are two different things.  

    10 Steps to Make Your Website Mobile-Friendly

    Here are a few steps you can take now to make sure your website works as well for your mobile visitors as it does for your desktop users.  

    1. Make Your Website Responsive.

    A responsive website includes all the same content and information on any device you access it on, but it changes the way it’s displayed and arranged based on the size of the device screen. This is the best option for making your website mobile friendly, because you’re not limiting the information your mobile visitors can access – they still get all the same content the rest of your visitors do. And responsive design is also good for SEO. Google has said it’s their preferred format for mobile websites. Building a responsive website isn’t for beginners though. You’ll either need to hire a professional to help, or look for a website builder that includes mobile friendly templates. If the main thing that’s been keeping you from making your website mobile friendly is not knowing how to do it yourself, squash that excuse and get it done.example of responsive design

    2. Make Information People Look for Easier to Find.

    Some people who browse the web on their mobile devices don’t mind taking some time to browse or read content at the same pace they would on a computer, but others want to find the information they need as fast and as easily as possible. Think about the information that people on mobile devices are most likely to be looking for when they head to your website and put that somewhere obvious and easy to find on the mobile homepage. Also consider the FAQs people most often look for when they visit your website. It might not make sense to put all the answers front and center on your mobile homepage, but you should make them easy to find and navigate to on a mobile device.  

    3. Don’t Use Flash.

    Flash largely fell out of favor years ago because it’s bad for SEO. It can slow down a page’s load time and there are a lot of browsers and devices where it just doesn’t work at all. Neither Android nor iOS devices support flash, so if you build a website that depends in any way on the experience of a Flash animation, your mobile users will be left out. At this point, it’s best to scrap the technology altogether on your website and find a strong web design that works without it.  

    4. Include the Viewport Meta Tag.

    The viewport meta tag is an easy way to control how your website shows up on mobile. If your page opens up as the same width on the small screen of your phone as it does on your desktop, you’re going to have to do some awkward scrolling from side to side to read each line of text and see the different sides of the page. The viewport meta tag tells browsers to fit the width of your page to the screen of the device type the visitor is coming from. Adding this it to your html is pretty simple. Just paste this onto the html for each page: <meta name="viewport" content="width=device-width, initial-scale=1">  

    5. Turn Autocorrect for Forms.

    Something it’s easy not to think about is the little ways autocorrect can make a user’s interaction with your website more inconvenient. If you have forms on your website that ask for name or address information, one small way you can make providing that information easier on your mobile visitors is to turn off autocorrect for each form field, otherwise their phone will try changing their name or street name to more common words and slow down the process of filling out your form. In the input field, make sure you include autocorrect=off in the html.  

    6. Make Your Button Sizes Large Enough to Work on Mobile.

    It’s easy enough to click on a button of just about any size with a mouse, but when you’re trying to “click” with your fingers on a small smartphone screen, small buttons are hard to deal with. And that’s especially true if there are multiple small buttons close to each other – pressing one while trying to press another will cause real annoyance for your visitors. The best way to save your visitors from this frustration is to use bigger buttons. Any time you add a button to your site (and for all those already there), take some time to test them out yourself on however many mobile devices you can scrounge up amongst your employees and family. Make sure selecting each button is reasonably easy on all the devices and, if it’s not, update it so that it is. mobile friendly button size

    7. Use Large Font Sizes.

    Reading on a small screen is that much harder if the font is tiny. It’s best to use a font size of at least 14px on your webpages, but go ahead and test out how that looks to see if going bigger could be better here. It’s also best to stick with standard fonts. Any font your visitor’s browser might need to download will slow down how long it takes your website to load, which is bad news on mobile.  

    8. Compress Your Images and CSS.

    Speaking of site loading time, you always want your site speed to be fast. But if anything, that speed is more important on mobile. That means another good step for making your website mobile friendly is to compress anything that takes up a lot of space now and slows loading time. That probably includes your high-resolution images and your CSS. By compressing them, you can ensure they load faster without negatively affecting the quality of what people see on the site.  

    9. Allow an Easy Way to Switch to Desktop View.

    Some of your mobile visitors may actually prefer to see the desktop version of your website instead (especially if you go with a mobile version of your website rather than a responsive site). Make sure you give them a way to do that if it’s their preference. You want your visitors to be able to interact with your website in the way that makes the most sense for them.  

    10. Regularly Perform Mobile Testing.

    The best thing you can do to make sure your website’s mobile experience is a good one is to regularly test it out yourself on your mobile device. Every so often, pull up your website on your phone and tablet and spend some time browsing to see if anything’s hard to see or difficult to do. Ask your employees to do the same, and consider hiring users to do testing as well (since they’ll be seeing it all with fresh eyes).  

    Make Your Website Mobile-Friendly

    Even if you get everything right today, the way mobile devices look and work will continually change and today’s mobile friendly website may not still do the job tomorrow. Keep testing, keep tweaking where needed, and continue to think about your mobile users as a priority and you should be fine. HostGator Website Builder
  • Top Tech Trends to Watch in March 2018

    Monday, March 5, 2018 by
    March 2018 Tech News

    2018 March Tech News You Need To Know

    Each new month inevitably brings all new tech news and trends. For busy business owners that can’t stay on top of it all alone, we’ve once again created a monthly roundup of tech stories to have on your radar this month. best WordPress hosting

    Tech Platforms Ban Nazis

    Now and then, we see tech companies taking a political stand. This month, two notable instances of it involve companies kicking Nazis off their platform. YouTube banned two channels run by a neo-nazi group after media scrutiny and outrage over the hate speech expressed on the channels. And chat platform Discord shut down several neo-nazi servers as well. While taking a stand against nazis isn’t the boldest of moves, in YouTube’s case it still took outside media and users drawing attention to the channel for them to take that step.  

    New Releases from Mobile World Congress

    Tech companies used the Mobile World Congress last month to announce new device models and feature updates. The new devices demonstrated a real trend toward increasing screen size without adding to the phone size by reducing the bezels (the part of the phone around the screen) and a growing tendency to drop headphone jacks from phone designs, suggesting tech companies think Bluetooth headphones are dominant enough in the market to replace any need for plug-in headphones.  

    Parkland Survivors Use Social Media to Seek Change

    One of the biggest stories of February was the mass shooting at a high school in Parkland, Florida. Sadly, mass shootings and even school shootings are common enough that this one could have been another case where it gets mentioned on the news for a day or two before the country moves on to other stories. But because the survivors of this one are social media savvy teens, they’ve turned their experience into a movement to demand gun control.  They’ve successfully commanded the attention of the media and politicians (and are way better with a social media burn than any of the politicians that try to go toe to toe with them), showing in the process how social media skills can be used to really make a difference.

    Dropbox Files for IPO

    The cloud storage and file syncing company that’s used by millions filed for IPO with plans to go public in the coming month with hopes of raising $500 million. With more than 11 million paying customers, the company has been gaining in popularity over the past few years, although still on the whole losing money in that time. Nonetheless, a strong brand and recent growth should work in the company’s favor once it hits the market.  

    Spotify IPO Launches

    The other big tech IPO making news this month is the popular streaming music service Spotify. The company filed on the last day of February and experts predict the company is worth $23 billion. In spite of having over 70 million customers though, the company struggles to be profitable due to the high cost of royalty fees for the music they provide.  

    Google Assistant Adding Functionality

    While smart assistants are popular, there are still some real limitations on how well they work and what they can do. Google is hard at work trying to add to the uses people can turn to their Google Assistant for though. Just this last month, they announced adding a routines feature, which lets people create custom commands that tie multiple types of requests together. So you could say “OK Google, morning routine” and have the music and lighting of your choice come on together, for instance. They have also added location-based reminders, so you can tell your smart assistant to remind you to get gas on your way to work and have your phone give you an alert once it senses you’ve left the house. And they’re teaching the assistant new languages, expecting it to support over 30 languages by the end of the year.  

    SXSW Interactive

    With March upon us, that means loads of people in the tech world are about to head to Austin for SXSW Interactive. From March 9 through 13, experts from around the world will give presentations on topics ranging from how AI will transform fashion to the emotional life of autonomous cars. For anyone wanting to hear about both quirky and serious ideas on the forefront of tech and culture, the conference is a must.  

    Google Launches New AR Functionality

    google lensIn addition to the work they’re doing with their smart assistant, Google is also working to provide AR features to a range of compatible phones. Google Lens will make it possible for people to point their phone at something and learn about it – whether landmarks, plants, or art. In addition, their ARCore augmented reality platform lets people see an overlay of AR stickers on the world in front of them through their phone. AR has been getting a lot of traction in the tech world lately and these moves by Google take us one step further in a direction we can expect to see them and other tech companies continue down.  

    Snap Has a Rocky Month

    Snapchat is one of the biggest social media platforms out there, but they hit some snags in the past few weeks. For one, they released a new design and instead of hearing great feedback on the hard work they presumably put into those changes, they got a petition signed by over a million people asking them to change it back. Yikes. To make matters worse, a negative Tweet from Kylie Jenner basically saying the platform is over may have contributed to a $1.3 billion drop in the company’s value on the stock market. That’s a lot of bad PR in a short amount of time. The company clearly has its work out for them if they want to win back some of the popularity they just lost.   March is looking to be a big month in tech and we can only imagine what to expect from April. Check back next month for a new update on tech news and trends to be aware of.
  • 10 Tech Stories To Keep An Eye On This February

    Sunday, February 4, 2018 by
    february 2018 tech news stories

    The Top Tech News of February 2018

    A new month means a new batch of tech news. For professionals who know that changes in the tech world influence your business, but have trouble staying on top of it all on your own, we bring you our monthly roundup of tech news to keep an eye on this month. best dedicated server hosting

    1. Tech Giants Tackle Online Security

    With news of Metdown and Spectre bugs that cause serious vulnerabilities in computer systems, we’re once again all reminded how difficult it is to protect our sensitive data online. A number of businesses are scrambling to create patches that will protect their users from the bugs, and tech businesses are continuing in their ongoing efforts to increase online security proactively, as well as in response to each new bug and hack. Google has launched Chronicle, a company devoted to finding hackers fast using machine learning, and Apple has created a Privacy icon to help customers tell the difference between legitimate requests for their login information and phishing attempts.  

    2. AR a Top Trend at CES

    Every year, CES gives tech companies a chance to show off what they’re working on and shows the rest of us what trends to expect in the year to come. vuzix bladeThis year, a lot of the main tech trends and product categories you expect to see were still well covered – autonomous cars, smart home tech, AI – but one of the significant trends on display was the growing efforts to create products in the AR space. There’s the Vuzix Blade (pictured right), which is like a better-looking take on Google Glass. There’s the MonoHD from DigiLens, which uses AR tech to improve motorcycle safety. And Realmax shared their prototype of AR goggles. It looks like things are heating up in the AR world and this is a trend people can expect to see more of in the coming year.  

    3. Facebook Makes New Updates to Feed

    Facebook recently announced plans to make some changes to how stories and updates show up in people’s feeds. Recent changes include prioritizing posts from friends and family over those from brands or media companies, giving greater priority to publishers that are considered trustworthy by a wide range of users, and giving extra weight to local news stories. The goal is to improve users’ experience on the platform, but not everyone’s happy about the change. Brands are concerned about losing reach on the platform (and not for the first time) and investors are leery as well – the company’s stock value dropped soon after the changes were announced. Whether everyday users see the updates as an improvement is still up in the air, but will likely have the biggest influence on whether or not Facebook continues on this route.

    4. Google Chrome Takes On Autoplay

    Pretty much everyone that spends time online is familiar with a particularly obnoxious and common experience: opening a link only to be bombarded with noise from an autoplay video on the website. We all hate it, yet websites keep doing it. Well, Chrome is here to help. The browser now provides users the option to permanently mute any site you choose. If you still use auto-play video on your own website (and what are you thinking?  That’s a surefire way to increase bounce rates!), this change makes them that much less effective. Follow Chrome’s lead and give the people what they want by taking those autoplay videos down.  

    5. Twitter Releases Information about Russian Bots

    One of the biggest tech stories of the past year has been the way the Russian government used social media platforms and search engines to influence the U.S. election. Both Twitter and Facebook have been asked by politicians to take a more active role in identifying and weeding out the Russian bots and fake news that gets shared on their platforms. This past month, Twitter contacted over a million users to let them know they’d interacted with Russian propaganda on the platform. And the total number of people exposed to Russian propaganda may well be higher. Knowing about the propaganda after the fact doesn’t change the influence it had at the time, but maybe now that tech companies are more aware of the problem, they’ll be better at recognizing and doing something about propaganda moving forward.  

    6. Amazon Opens Autonomous Grocery Store

    If the main thing you hated about going shopping was having to wait in line to check out, then Amazon’s new Amazon Go store solves that problem for you. amazon go store The first location just opened in Seattle and anyone who shops there need only scan the Amazon Go app on their phone on the way in, select the items they want, and walk out with them. The company uses sensors and cameras to monitor what items people choose and make sure they’re charged accordingly. Whether or not the autonomous grocery store concept will really take off remains to be seen – and whether or not the technology will successfully make sure people are charged the right amount without issues is a big part of how this all plays out. But if it does, this is one more way for Amazon to disrupt a familiar business model and one that might both change how people shop and leave some people left behind out of work.  

    7. Developer Week Is Coming

    From February 3-7, thousands of developers will gather in San Francisco for Developer Week. The conference provides opportunities for networking, showcases speakers from a number of tech giants, and includes a hackathon (with cash prizes). For anyone wanting to learn more about some of the most important technologies in the tech world today, this is an event worth checking out.  

    8. States Pass Their Own Net Neutrality Laws

    The repeal of net neutrality late last year was a very controversial move that left a lot of citizens offended and riled up. Plenty of politicians agreed with the outrage and some of them are taking steps to pass laws upholding net neutrality rules at the state level. Six states have already gotten a net neutrality law on the books and several more have one in the works. For something as popular as net neutrality, it just makes sense for state and local representatives to get involved and work for what their constituents want.  

    9. YouTube Makes Monetizing Video A Lot Harder

    Making money on YouTube has never been easy, but it’s been a possibility within reach for any content creator that could gain a niche following. Now many of them are finding their ability to make any money on the platform at all cut off. YouTube has just changed the rules around who’s able to make money from the site. Anyone that has less than 1,000 subscribers or has been viewed less than 4,000 hours in the last year will no longer qualify for monetization. Many YouTubers are livid, voicing their anger at the decision on various platforms, in some cases while pleading with their fans to press that “subscribe” button or spend some more time watching to help them make the cutoff. For marketers, this is one more reminder not to build too much of your brand on a platform you don’t own – you never know when a change they make will ruin your ability to stay afloat there.  

    10. Mobile World Congress

    The Mobile World Congress, the largest conference in the mobile industry, meets this month in Barcelona from February 26 to March 1. With over 100,000 attendees, it’s the place to be for anyone working in the mobile industry. We can expect to see new mobile products and features launched and hear about important news and trends in the world of mobile as news starts to come out of the conference.   Like every month, February is sure to include tech news none of us could anticipate. Check back next month to see what new stories to follow as we move into March.
  • 7 Heartfelt Valentine’s Day Content Ideas Your Website Visitors Will Love

    Wednesday, January 31, 2018 by
    Valentine's Day Content Ideas for Blogs and Websites

    Valentine's Day Content Ideas for Blogs and Websites

    You may feel like you’re still recovering from the biggest shopping holiday of the year, but it’s already time to prepare for the next one. With Valentine’s Day coming up, your marketing team should switch back into full gear to capture some of the $18.9 billion people usually spend on the romantic holiday. One part of your marketing plan for Valentine’s Day should include creating seasonal content that helps your audience navigate the holiday successfully this year. Valentine’s Day can come with a lot of pressure for some people. Why not use your content to ease some of that stress and equip your customers with tips and ideas to make the holiday fun? Here are a few Valentine's Day content ideas to consider for your blog or website. Creating a blog

    1. Gift Guides

    This is an obvious and useful place to start. A lot of people struggle to figure out what to buy for a loved one for Valentine’s Day. A gift guide does the double work of helping you promote relevant products to your audience and helping them make a decision on what to buy. Keep in mind that Valentine’s Day doesn’t have to be all about flowers and chocolates. If your business sells something that isn’t conventionally associated with Valentine’s Day, it may still be exactly the right gift for someone a customer loves. And your gift guide doesn’t have to be focused on romantic couples either. Many people will buy Valentine’s Day gifts for friends, coworkers, maybe even their pets. Don’t feel stuck focusing on the obvious when creating a gift guide, anything that could make a good gift for anyone is fair game here. ecommerce content idea for Valentine's Day gift guide

    2. Advice Videos

    Valentine’s Day isn’t just about shopping and gifts (although that’s a big part of it for some people). It also involves figuring out how to create memorable moments and meaningful celebrations. For some people, that can feel challenging. Help them out by creating video content designed to answer questions they have and give them ideas for how to get Valentine’s Day right this year. Blue Apron hosted a video Q&A last year on Facebook Live about good wines to consider for Valentine’s Day. They provided information on how to pick the right wines that pair well with common Valentine’s Day foods like chocolate, and answered questions that viewers asked in the comments. valentine's day facebook live For anyone trying to create a perfect dinner and worried about how to pick the right wine, Blue Apron provided the answer (and included some recommendations from their own wine club).  

    3. Recipes

    Food is going to be a big part of Valentine’s Day for many people that celebrate. Some people will eat out for the big day, but others will want to try out special recipes that are a little fancier or more ambitious than usual. If your brand sells any type of food or ingredient that can be used in a great Valentine’s Day recipe, then this is a great type of content to make use of this Valentine’s Day. Pillsbury goes all out for Valentine’s Day recipe content with suggestions for sweet recipes, savory recipes, recipes for different times of day, and tips on how to make the food you cook look the part for Valentine’s Day.
    valentine's day content idea recipe hubvalentine's day recipe ideas
    Make sure you provide clear instructions and take great pictures that show off how good your recipes will look. And use schema markup to make your recipe content more attention grabbing in the search results.  

    4. Creative Date Ideas

    Dinner and flowers are obvious. Some people are happy enough with the old standards, but some will want to find ways to make the night special in more creative and interesting ways. If you can help inspire an idea outside of the ordinary, your audience may be grateful for it. Barnes and Noble does a great job with this idea with their post on the Best Valentine’s Day Dates for Book Nerds. It includes ideas like re-creating your favorite romantic scenes or going on a literary scavenger hunt. valentine's day blog post ideas Think about what your audience loves and use that information to come up with activities that can inspire an unconventional Valentine’s Day celebration.  

    5. Video Stories

    Great content often involves telling a good story and video can be a great format for it. For Valentine’s Day, you can use video tell any number of types of stories. You could create a comical take on someone falling in love with your products. You could tell a story of the way your products help bring people together. Or you could find customers with a compelling love story and feature their tale in a marketing video. Sweethearts candy went the latter route by telling the story of Jack and George, a couple that was finally able to get married in 2016 after 55 years together. The video includes them picking out candy messages for each other from a box of Sweethearts: “me and you” and “soulmates.” It’s touching. It’s a sweet story for Valentine’s Day, and it ties the video back to the product in a way that feels natural. video content ideas for brands on valentine's day

    6. Love List

    Valentine’s Day is all about celebrating love. In the spirit of celebrating love, you can create content around things you love about your customers, or that highlights things they love. Round up a list of your 10-best selling products or the products with the highest reviews to create a list of products your customers love the most (and offer a special holiday discount on all them to show some love back). valentine's day email marketing ideas Join the holiday love fest by celebrating how much your customers mean to your brand and the love they’ve expressed for you.  

    7. Valentine’s Business Tips

    Admittedly, this one’s a little meta ­– you’re reading a post on Valentine’s Day ideas for businesses as we speak! If you’ve been reading along so far wondering what content ideas make the most sense this time of year for B2B businesses, then here we are. Write content that will help your business clients make the most of the holiday this time of year. That could include marketing tips, ideas for special events to offer, or ways to make your customers feel special when they’re in your store this year. If you’ve got ideas that can help your clients make more money this Valentine’s Day, then get to work sharing them. valentine's day marketing tips blog post ideas People want to feel special on Valentine’s Day and buying things often becomes a part of that. If your content can help provide real value to your audience as they’re working out their Valentine’s Day plans, there’s a good chance they’ll turn to you when making their purchases for the holiday as well.