What are Touchpoints and Why Does Each One Count?
As you look into marketing tips for your new business, you’ll probably see references to ‘touchpoints.’ What are they, and what role do they play…
Author: Casey Kelly-Barton
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Why Entrepreneurship Matters
Entrepreneurs, we’re often told, are the economy’s heroes. Policymakers view startups and small businesses from Main Street to Silicon Valley as engines of innovation, economic…
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Win by Competing on Value, Not Price
One of the most frustrating aspects of running a small business is setting the right prices and sticking to them. After a few art markets…
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How to Become a Freelancer: 10 Tips to Get Started
For some of us, the appeal of freelancing is irresistible. Being your own boss and choosing your own clients can give you more control over…
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How to Build Brand Recognition, One Link at a Time
Business owners, job seekers, bloggers, and affiliate marketers all face the same challenge: building brand recognition to stand out from the crowd. Social media, we’re…