As you look into marketing tips for your new business, you’ll probably see references to ‘touchpoints.’ What are they, and…
Author: Casey Kelly-Barton
Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention
Why Entrepreneurship Matters
Entrepreneurs, we’re often told, are the economy’s heroes. Policymakers view startups and small businesses from Main Street to Silicon Valley…
Win by Competing on Value, Not Price
One of the most frustrating aspects of running a small business is setting the right prices and sticking to them….
How to Become a Freelancer: 10 Tips to Get Started
For some of us, the appeal of freelancing is irresistible. Being your own boss and choosing your own clients can…
How to Build Brand Recognition, One Link at a Time
Business owners, job seekers, bloggers, and affiliate marketers all face the same challenge: building brand recognition to stand out from…