‘Do your market research’ is standard (and smart) advice when you’re thinking about starting a business. But what does market…
Author: Casey Kelly-Barton
Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention
How to Create Return Guidelines for Your Online Store
One of the least glamorous tasks when you’re setting up your online store is the one that can make or…
6 Mistakes That Trip Up Online Stores During Holiday Traffic Surges
The holidays are the most wonderful eCommerce time of the year. They also can be the most stressful if you’re…
Are HTML Email Coding Issues Killing Your Conversions?
What’s the Key to More Email Conversions? It Might Be Your HTML How’s email marketing going for your small business?…
How to Write Your Small Business Case Study
How to Write Your First Case Study for Your Small Business Website Case studies-business students analyze them, successful businesses feature…